The document discusses various online marketing strategies and tactics for merchants, including search engine marketing, email marketing, affiliate marketing, display advertising, and social media marketing. It provides details on paid search advertising, search engine optimization, developing effective landing pages, managing affiliate marketing programs, and using different types of display ads. The document also highlights the benefits of these internet marketing channels and considerations for optimizing an online marketing strategy.
Formulating Your E-commerce Marketing StrategySavaş Şakar
Formulating Your E-Commerce Marketing Strategy discusses how to develop an effective e-commerce marketing strategy. It begins with establishing a business mission, objectives, and marketing objectives in a hierarchical structure. It then discusses determining e-commerce marketing strategy based on traditional marketing objectives as well as market-related technology issues. The document provides examples and tips for elements of an e-commerce strategy such as market segmentation, information products, site design, advertising, customer service, and pricing.
Omni-channel Marketing: Optimizing digital content efforts to maximize growth...MarketingSherpa
In this MarketingSherpa webinar, e-commerce veteran Tom Davis, Global Head of Ecommerce, Puma will share his unified approach to global e-commerce. Davis will speak about how Puma has overcome technological, operational and organizational challenges to embrace digital engagement with customers.
Davis will speak from his more than 15 years of management experience in this webinar, discussing constantly evolving best practices and exploring recent retailing trends. Currently, he oversees the global e-commerce business for Puma SE, which covers more than 30 countries. He possesses hands-on experience with business management (P&L), re-platforming, emerging market e-commerce strategy, customization and e-commerce operations.
Developing Email Campaigns that Educate and ConvertAct-On Software
The document discusses best practices for developing email campaigns that educate and convert leads. It recommends segmenting audiences based on attributes and behaviors. Content should be targeted, personal, and address the specific needs of different audience segments. Email messages should educate over time to build rapport while subtly promoting products. Testing different message elements helps maximize effectiveness. The goal is to engage the right person with the right information at the right time through an automated drip campaign.
There are several common methods for organizing a business-to-business sales force, each with advantages and disadvantages. These include line organizations, line and staff organizations, functional organizations, and organizing the sales force by activities, geography, products, or customers. The optimal structure depends on factors like company size, product diversity, customer dispersion, and sales objectives. Advertising is one aspect of marketing strategy and should be coordinated with the sales force organization.
This document outlines an agenda for a 3-day Google Shopping virtual summit hosted by CPC Strategy. Day 1 focuses on crafting a Google Shopping strategy to drive direct ROI growth. Sessions will cover optimizing product data quality, improving product titles, and leveraging custom labels. Day 2 covers using competitor data to improve performance. Day 3 focuses on boosting performance through customer reviews in paid channels. The summit provides resources and allows participants to ask questions.
eCommerce in Asia & China - How to drive profitable growthCLEARgo
Presented at French Chamber of Commerce & Industry event in Hong Kong on Jan 15th, 2014, covering the following:
• How the e-commerce landscape and consumer behavior are rapidly evolving in Asia with a special focus in China
• What are the opportunities and challenges in building a strong e-commerce business
• Design the right e-Channel strategy for your Brand
• How to grow e-commerce sales by driving traffic, improving conversion and customer retention?
2015 Practical Guide to Using Google Shopping ads or PLA's (Presented to SEM...Ann Stanley
Ann Stanley presented a guide to using Google Shopping ads. The presentation covered:
1) The importance of using Shopping ads for ecommerce sites due to higher click-through rates and conversion rates compared to text ads.
2) How to set up product feeds from a website to Shopping campaigns in Google Merchant Center.
3) Best practices for structuring Shopping campaigns, ad groups, and product groups based on brand, category, and item.
4) Common issues that can lead to feed and account disapprovals and how to prevent them through quality product data and pricing policies.
5) Tips for improving results including bid adjustments, use of promotions and negatives, and generic phrase matching.
6) New features
Formulating Your E-commerce Marketing StrategySavaş Şakar
Formulating Your E-Commerce Marketing Strategy discusses how to develop an effective e-commerce marketing strategy. It begins with establishing a business mission, objectives, and marketing objectives in a hierarchical structure. It then discusses determining e-commerce marketing strategy based on traditional marketing objectives as well as market-related technology issues. The document provides examples and tips for elements of an e-commerce strategy such as market segmentation, information products, site design, advertising, customer service, and pricing.
Omni-channel Marketing: Optimizing digital content efforts to maximize growth...MarketingSherpa
In this MarketingSherpa webinar, e-commerce veteran Tom Davis, Global Head of Ecommerce, Puma will share his unified approach to global e-commerce. Davis will speak about how Puma has overcome technological, operational and organizational challenges to embrace digital engagement with customers.
Davis will speak from his more than 15 years of management experience in this webinar, discussing constantly evolving best practices and exploring recent retailing trends. Currently, he oversees the global e-commerce business for Puma SE, which covers more than 30 countries. He possesses hands-on experience with business management (P&L), re-platforming, emerging market e-commerce strategy, customization and e-commerce operations.
Developing Email Campaigns that Educate and ConvertAct-On Software
The document discusses best practices for developing email campaigns that educate and convert leads. It recommends segmenting audiences based on attributes and behaviors. Content should be targeted, personal, and address the specific needs of different audience segments. Email messages should educate over time to build rapport while subtly promoting products. Testing different message elements helps maximize effectiveness. The goal is to engage the right person with the right information at the right time through an automated drip campaign.
There are several common methods for organizing a business-to-business sales force, each with advantages and disadvantages. These include line organizations, line and staff organizations, functional organizations, and organizing the sales force by activities, geography, products, or customers. The optimal structure depends on factors like company size, product diversity, customer dispersion, and sales objectives. Advertising is one aspect of marketing strategy and should be coordinated with the sales force organization.
This document outlines an agenda for a 3-day Google Shopping virtual summit hosted by CPC Strategy. Day 1 focuses on crafting a Google Shopping strategy to drive direct ROI growth. Sessions will cover optimizing product data quality, improving product titles, and leveraging custom labels. Day 2 covers using competitor data to improve performance. Day 3 focuses on boosting performance through customer reviews in paid channels. The summit provides resources and allows participants to ask questions.
eCommerce in Asia & China - How to drive profitable growthCLEARgo
Presented at French Chamber of Commerce & Industry event in Hong Kong on Jan 15th, 2014, covering the following:
• How the e-commerce landscape and consumer behavior are rapidly evolving in Asia with a special focus in China
• What are the opportunities and challenges in building a strong e-commerce business
• Design the right e-Channel strategy for your Brand
• How to grow e-commerce sales by driving traffic, improving conversion and customer retention?
2015 Practical Guide to Using Google Shopping ads or PLA's (Presented to SEM...Ann Stanley
Ann Stanley presented a guide to using Google Shopping ads. The presentation covered:
1) The importance of using Shopping ads for ecommerce sites due to higher click-through rates and conversion rates compared to text ads.
2) How to set up product feeds from a website to Shopping campaigns in Google Merchant Center.
3) Best practices for structuring Shopping campaigns, ad groups, and product groups based on brand, category, and item.
4) Common issues that can lead to feed and account disapprovals and how to prevent them through quality product data and pricing policies.
5) Tips for improving results including bid adjustments, use of promotions and negatives, and generic phrase matching.
6) New features
E commerce channels - Mathieu Van de VeldeThe Reference
This document discusses strategies for interaction marketing with e-commerce consumers. It outlines various acquisition and retention channels including search engine optimization, search engine advertising, display ads, affiliate marketing, remarketing, loyalty programs, and CRM. It emphasizes defining targets, segmentation, personalization, A/B testing to increase conversion rates, and multi-channel attribution. The document provides examples and resources for implementing these strategies to optimize the customer experience and drive sales.
Advanced Google shopping Strategies for Q4 2015Tinuiti
The document provides recommendations for innovating a Google Shopping strategy for the fourth quarter holiday shopping season. It suggests testing multiple approaches, including using multiple campaigns and ad groups to improve budgeting, targeting, and management controls. Specific tactics recommended are using remarketing lists, competitive insights, isolating mobile traffic, negative keyword sculpting, and search query optimization to focus on high-value searches. Live testing of new approaches before the fourth quarter is advised to evaluate performance.
Google Analytics provides free web analytics tools to help marketers improve their sites and increase marketing ROI. It offers insights into user engagement, tools to measure marketing campaigns, and features for optimizing websites. Key features include advanced segmentation, custom reporting, and motion charts to analyze traffic sources, user behavior, goals, and marketing campaign performance.
Did it work? Our Favorite Tests from 2018Elite SEM Inc
AT ELITE SEM, 2018 was the Year of the Test. For 365 days, we put best practices and crazy theories through the wringer. Now, we’re sharing what we learned with you.
Our Account Managers are ready to dish on their favorite tests from 2018, including:
Did migrating an Ecommerce store off of a subdomain improve sales?
Did shortening the time between email touches improve conversion rates?
Did handbags sell better when the product image featured a model wearing the handbag?
Did including brand logos on landing pages assist with conversions?
View more resources, case studies, guides, and more at elitesem.com/resources/
Google Shopping Campaigns - How to Drive SalesGoDataFeed
This document summarizes a webinar about Google Shopping campaigns. It introduces the presenters from GoDataFeed and OperationROI and covers topics like the importance of data quality, the new campaign structure in Google Shopping, and different bidding strategies for Shopping campaigns including category/brand bidding, performance bidding, price-point bidding, margin bidding and seasonality bidding. Contact information is provided at the end for any additional questions.
The B2B marketing game has changed and today’s best practitioners have already adopted the new rules. Are you one of them? If not, don’t worry, there’s still time to get into the game.
Join Demandbase’s Director of Marketing Programs, John Dering, and VP of Product Marketing, Phil Hollrah, to see how you can apply 2015’s new rules of B2B marketing to deliver the results your execs expect.
You’ll learn more about:
The shift in B2B marketing and what it means for B2B display
What metrics you should really be tracking
How you can tackle the challenge of account targeting and segmentation
Success stories from leading B2B marketers
Internet Marketing Strategies for Ecommerce WebsitesHubSpot
Learn how to increase traffic quantity and quality, improve your conversion of visitors to sales, and measure the whole process with inbound marketing strategies.
Getting from Here to There: How to assess your business, define an overall eC...varien
The document discusses developing an ecommerce strategy. It recommends evaluating current performance through benchmarking, developing a full strategic plan with goals and tactics, and executing the plan while continuously re-evaluating and improving. Critical factors for success include merchandising the right products, effective marketing, user-friendly functionality, sound technology, strong organization, efficient operations, and appropriate budgeting.
The document discusses Windsor Circle, a predictive marketing platform that helps retailers grow customer lifetime value and increase retention rates. It summarizes Windsor Circle's offerings including predictive analytics, custom segmentation, automated retention campaigns through the customer lifecycle, and predictive product replenishment. Windsor Circle clients on average see a 10x return on investment and 17% increase in retention rates after using the platform for 12 months.
AAISP Search Engine Marketing for Internet Sales Managers in Car DealershipsRalph Paglia
The document discusses search engine marketing (SEM) strategies for online marketers and internet sales managers. It provides details on Google AdWords campaigns run by Courtesy Chevrolet that led to increased traffic, leads, and vehicle sales. Key aspects covered include pay-per-click advertising, site targeting, landing pages, bid strategies, and analyzing SEM metrics and results.
Advanced Amazon Advertising Strategies for 2019Tinuiti
This document summarizes a webinar about advanced Amazon advertising strategies for 2019. It included presentations on utilizing different ad types on Amazon, including sponsored brands and sponsored products. It also covered targeting audiences with attributes and interests, optimizing ad creative with images and video, and using the Amazon DSP to reach audiences on and off Amazon. The webinar provided tips on campaign setup and optimization to help brands improve performance of their Amazon advertising.
Amazon SEO & Sponsored Product Campaigns Tobias Dziuba
Quick overview of Amazon SEO and Sponsored Product Campaigns. How does Amazon Search work? How to structure your Amazon Sponsored Product Campaigns?
(As of 2017)
#MITXECS - Crawl, Walk, Run: How to Plan for & Execute eCommerce in Your Omni...MITX
2015 MITX eCommerce Summit
Crawl, Walk, Run: How to Plan for & Execute eCommerce in Your Omnichannel Marketing Strategy
Speaker: Sean Rusinko (@SeanRus), SVP, Digital Strategy, Verndale
Today's technology has tipped the balance in favor of the customer - they have access to more information now in order to make a more informed decision in their path-to-purchase. This shift of power to the technology-empowered customer has businesses of all sizes rethinking the way they approach their digital and eCommerce strategies. While transformation on the business, marketing and technology sides of the organization is required to succeed for the long-term, employing a "Crawl, Walk, Run" approach to eCommerce transformation will help ensure a successful outcome.
Join Sean Rusinko, SVP of Strategy at Verndale, as he covers the changing technology landscape, and demonstrates how your brand can develop and execute a realistic roadmap for eCommerce transformation. Case work from some of Verndale’s enterprise clients will be highlighted in this session.
A successful eCommerce site requires upfront investment of time and effort for research and planning. In this Strategy In-a-Box, you will follow a proven methodology - a consistent step-by-step approach that combines industry best practices to guide your eCommerce site development.
Live Q&A Broadcast: Maximizing Your Vendor Relationship with AmazonTinuiti
For many brands, the relationship with Amazon is purely transactional – PO’s predictably come and go like clockwork. Yet few brands approach Amazon as the huge growth opportunity that it is by taking more control over sales performance and investing in the right marketing programs.
1) Personalization enhances the visitor experience on a website by tailoring certain functions based on predefined user factors like profile, preferences, and behavior.
2) There are different types of personalization including explicit, implicit, adaptive, and hybrid approaches. Measurement of website usage is also important through analytics to understand user behavior and optimize the experience.
3) Trends in personalization and measurement include rise of mobile, behavioral targeting, big data, and more integration of data sources for more sophisticated analysis and personalization. Understanding user context is key to making metrics truly meaningful.
B2B Advertising in the Digital World: The Targeted Approach to SuccessDemandbase
Find out why 95% of B2B Marketers say Account-Based Advertising drives success.
If you’re here, it’s because you’ve noticed that traditional display advertising isn’t proving the value necessary to drive sales growth and you’re ready to take your B2B ad campaigns to the next level.
Get ready to be the rock star on your team – in less than 45 minutes you’ll learn how Account-Based Advertising aligns marketing with sales and delivers the results your execs expect.
In the digital age, it is imperative to leverage the information and intelligence you gain about your customer to drive Exceptional Customer Experience. If you are not disrupting, you are being disrupted. Join us to understand how you can achieve Your Tomorrow Today.
Total Economic Impact of Acquia: Featuring Research from Forrester ConsultingAcquia
If you’re like many businesses, you want to get websites and digital experiences up and running faster. You also want to unlock greater productivity in your team. And, of course, you want to show you’ve made wise investments. But proving ROI can be tough. Let us help.
Join our webinar on September 12, 2019 @ 10:00AM ET/ 3:00PM BST to hear a guest speaker from Forrester as they discuss findings from the Total Economic Impact™ (TEI) of Acquia Cloud Site Factory and Acquia Liftٰ¹. This in-depth analysis explores how companies are using Acquia’s technology to deliver impactful business results. Acquia will discuss how the intersection of people, process and technology involves shining a light on legacy mindsets and rollout approaches associated with getting the best engagement from your digital channels.
In this webinar, we will cover:
- How companies are using Acquia’s technology to deliver impactful business results
- How businesses can see their ROI increase to 316%
- What is DXP and how do you manage digital chaos?
- How to solve the innovation gap from ‘Websites’ to DXP
- Agility leading to competitive advantage
- A detailed analysis of the TEI study conducted by Forrester Consulting on behalf of Acquia
Visit www.acquia.com/acquiaROI to learn more about the study & how Acquia can help you drive more ROI.
_______________________________________
ٰ¹The Total Economic Impact™ Of Acquia Cloud Site Factory And Acquia Lift, a June 2019 commissioned study conducted by Forrester Consulting on behalf of Acquia.
Ideas for promoting your ecommerce business online and increasing sales | Eng...Engineroom360
The document provides an overview of strategies for promoting an ecommerce business online, including establishing a drip nurture email campaign to introduce potential customers to content, maintaining active social media presences on platforms like Twitter and LinkedIn to engage followers and generate leads, running paid social media ad campaigns and pay-per-click ads to supplement organic search, and implementing an ongoing search engine optimization process to increase relevant traffic and rankings over time. The overall approach focuses on generating and sharing useful content while nurturing leads across online channels.
The M2C Financing program allows the business owner the ability to offer financing options to their clients for up to 12-months and with rates as low as 9% for products and/or services NOT based on the client’s credit.
With this alternative financing program the client gets the product and/or service up front and you get paid within 48 Hrs.
An excellent financing option for your client’s and the best sales tool you can have in order to increase your sales by 30% in the next 30 days!
Creative financing solutions - Money Forum 2015FundThrough
Obtaining financing can be tough for Canadian Entrepreneurs, discover some of the alternative financing options for small businesses.
Evaluate the pros and cons of the four different financing options: personal loans, accounts receivable financing, merchant cash advances and leasing.
Apply for Accounts Receivable financing at http://bit.ly/financingsolutions
E commerce channels - Mathieu Van de VeldeThe Reference
This document discusses strategies for interaction marketing with e-commerce consumers. It outlines various acquisition and retention channels including search engine optimization, search engine advertising, display ads, affiliate marketing, remarketing, loyalty programs, and CRM. It emphasizes defining targets, segmentation, personalization, A/B testing to increase conversion rates, and multi-channel attribution. The document provides examples and resources for implementing these strategies to optimize the customer experience and drive sales.
Advanced Google shopping Strategies for Q4 2015Tinuiti
The document provides recommendations for innovating a Google Shopping strategy for the fourth quarter holiday shopping season. It suggests testing multiple approaches, including using multiple campaigns and ad groups to improve budgeting, targeting, and management controls. Specific tactics recommended are using remarketing lists, competitive insights, isolating mobile traffic, negative keyword sculpting, and search query optimization to focus on high-value searches. Live testing of new approaches before the fourth quarter is advised to evaluate performance.
Google Analytics provides free web analytics tools to help marketers improve their sites and increase marketing ROI. It offers insights into user engagement, tools to measure marketing campaigns, and features for optimizing websites. Key features include advanced segmentation, custom reporting, and motion charts to analyze traffic sources, user behavior, goals, and marketing campaign performance.
Did it work? Our Favorite Tests from 2018Elite SEM Inc
AT ELITE SEM, 2018 was the Year of the Test. For 365 days, we put best practices and crazy theories through the wringer. Now, we’re sharing what we learned with you.
Our Account Managers are ready to dish on their favorite tests from 2018, including:
Did migrating an Ecommerce store off of a subdomain improve sales?
Did shortening the time between email touches improve conversion rates?
Did handbags sell better when the product image featured a model wearing the handbag?
Did including brand logos on landing pages assist with conversions?
View more resources, case studies, guides, and more at elitesem.com/resources/
Google Shopping Campaigns - How to Drive SalesGoDataFeed
This document summarizes a webinar about Google Shopping campaigns. It introduces the presenters from GoDataFeed and OperationROI and covers topics like the importance of data quality, the new campaign structure in Google Shopping, and different bidding strategies for Shopping campaigns including category/brand bidding, performance bidding, price-point bidding, margin bidding and seasonality bidding. Contact information is provided at the end for any additional questions.
The B2B marketing game has changed and today’s best practitioners have already adopted the new rules. Are you one of them? If not, don’t worry, there’s still time to get into the game.
Join Demandbase’s Director of Marketing Programs, John Dering, and VP of Product Marketing, Phil Hollrah, to see how you can apply 2015’s new rules of B2B marketing to deliver the results your execs expect.
You’ll learn more about:
The shift in B2B marketing and what it means for B2B display
What metrics you should really be tracking
How you can tackle the challenge of account targeting and segmentation
Success stories from leading B2B marketers
Internet Marketing Strategies for Ecommerce WebsitesHubSpot
Learn how to increase traffic quantity and quality, improve your conversion of visitors to sales, and measure the whole process with inbound marketing strategies.
Getting from Here to There: How to assess your business, define an overall eC...varien
The document discusses developing an ecommerce strategy. It recommends evaluating current performance through benchmarking, developing a full strategic plan with goals and tactics, and executing the plan while continuously re-evaluating and improving. Critical factors for success include merchandising the right products, effective marketing, user-friendly functionality, sound technology, strong organization, efficient operations, and appropriate budgeting.
The document discusses Windsor Circle, a predictive marketing platform that helps retailers grow customer lifetime value and increase retention rates. It summarizes Windsor Circle's offerings including predictive analytics, custom segmentation, automated retention campaigns through the customer lifecycle, and predictive product replenishment. Windsor Circle clients on average see a 10x return on investment and 17% increase in retention rates after using the platform for 12 months.
AAISP Search Engine Marketing for Internet Sales Managers in Car DealershipsRalph Paglia
The document discusses search engine marketing (SEM) strategies for online marketers and internet sales managers. It provides details on Google AdWords campaigns run by Courtesy Chevrolet that led to increased traffic, leads, and vehicle sales. Key aspects covered include pay-per-click advertising, site targeting, landing pages, bid strategies, and analyzing SEM metrics and results.
Advanced Amazon Advertising Strategies for 2019Tinuiti
This document summarizes a webinar about advanced Amazon advertising strategies for 2019. It included presentations on utilizing different ad types on Amazon, including sponsored brands and sponsored products. It also covered targeting audiences with attributes and interests, optimizing ad creative with images and video, and using the Amazon DSP to reach audiences on and off Amazon. The webinar provided tips on campaign setup and optimization to help brands improve performance of their Amazon advertising.
Amazon SEO & Sponsored Product Campaigns Tobias Dziuba
Quick overview of Amazon SEO and Sponsored Product Campaigns. How does Amazon Search work? How to structure your Amazon Sponsored Product Campaigns?
(As of 2017)
#MITXECS - Crawl, Walk, Run: How to Plan for & Execute eCommerce in Your Omni...MITX
2015 MITX eCommerce Summit
Crawl, Walk, Run: How to Plan for & Execute eCommerce in Your Omnichannel Marketing Strategy
Speaker: Sean Rusinko (@SeanRus), SVP, Digital Strategy, Verndale
Today's technology has tipped the balance in favor of the customer - they have access to more information now in order to make a more informed decision in their path-to-purchase. This shift of power to the technology-empowered customer has businesses of all sizes rethinking the way they approach their digital and eCommerce strategies. While transformation on the business, marketing and technology sides of the organization is required to succeed for the long-term, employing a "Crawl, Walk, Run" approach to eCommerce transformation will help ensure a successful outcome.
Join Sean Rusinko, SVP of Strategy at Verndale, as he covers the changing technology landscape, and demonstrates how your brand can develop and execute a realistic roadmap for eCommerce transformation. Case work from some of Verndale’s enterprise clients will be highlighted in this session.
A successful eCommerce site requires upfront investment of time and effort for research and planning. In this Strategy In-a-Box, you will follow a proven methodology - a consistent step-by-step approach that combines industry best practices to guide your eCommerce site development.
Live Q&A Broadcast: Maximizing Your Vendor Relationship with AmazonTinuiti
For many brands, the relationship with Amazon is purely transactional – PO’s predictably come and go like clockwork. Yet few brands approach Amazon as the huge growth opportunity that it is by taking more control over sales performance and investing in the right marketing programs.
1) Personalization enhances the visitor experience on a website by tailoring certain functions based on predefined user factors like profile, preferences, and behavior.
2) There are different types of personalization including explicit, implicit, adaptive, and hybrid approaches. Measurement of website usage is also important through analytics to understand user behavior and optimize the experience.
3) Trends in personalization and measurement include rise of mobile, behavioral targeting, big data, and more integration of data sources for more sophisticated analysis and personalization. Understanding user context is key to making metrics truly meaningful.
B2B Advertising in the Digital World: The Targeted Approach to SuccessDemandbase
Find out why 95% of B2B Marketers say Account-Based Advertising drives success.
If you’re here, it’s because you’ve noticed that traditional display advertising isn’t proving the value necessary to drive sales growth and you’re ready to take your B2B ad campaigns to the next level.
Get ready to be the rock star on your team – in less than 45 minutes you’ll learn how Account-Based Advertising aligns marketing with sales and delivers the results your execs expect.
In the digital age, it is imperative to leverage the information and intelligence you gain about your customer to drive Exceptional Customer Experience. If you are not disrupting, you are being disrupted. Join us to understand how you can achieve Your Tomorrow Today.
Total Economic Impact of Acquia: Featuring Research from Forrester ConsultingAcquia
If you’re like many businesses, you want to get websites and digital experiences up and running faster. You also want to unlock greater productivity in your team. And, of course, you want to show you’ve made wise investments. But proving ROI can be tough. Let us help.
Join our webinar on September 12, 2019 @ 10:00AM ET/ 3:00PM BST to hear a guest speaker from Forrester as they discuss findings from the Total Economic Impact™ (TEI) of Acquia Cloud Site Factory and Acquia Liftٰ¹. This in-depth analysis explores how companies are using Acquia’s technology to deliver impactful business results. Acquia will discuss how the intersection of people, process and technology involves shining a light on legacy mindsets and rollout approaches associated with getting the best engagement from your digital channels.
In this webinar, we will cover:
- How companies are using Acquia’s technology to deliver impactful business results
- How businesses can see their ROI increase to 316%
- What is DXP and how do you manage digital chaos?
- How to solve the innovation gap from ‘Websites’ to DXP
- Agility leading to competitive advantage
- A detailed analysis of the TEI study conducted by Forrester Consulting on behalf of Acquia
Visit www.acquia.com/acquiaROI to learn more about the study & how Acquia can help you drive more ROI.
_______________________________________
ٰ¹The Total Economic Impact™ Of Acquia Cloud Site Factory And Acquia Lift, a June 2019 commissioned study conducted by Forrester Consulting on behalf of Acquia.
Ideas for promoting your ecommerce business online and increasing sales | Eng...Engineroom360
The document provides an overview of strategies for promoting an ecommerce business online, including establishing a drip nurture email campaign to introduce potential customers to content, maintaining active social media presences on platforms like Twitter and LinkedIn to engage followers and generate leads, running paid social media ad campaigns and pay-per-click ads to supplement organic search, and implementing an ongoing search engine optimization process to increase relevant traffic and rankings over time. The overall approach focuses on generating and sharing useful content while nurturing leads across online channels.
The M2C Financing program allows the business owner the ability to offer financing options to their clients for up to 12-months and with rates as low as 9% for products and/or services NOT based on the client’s credit.
With this alternative financing program the client gets the product and/or service up front and you get paid within 48 Hrs.
An excellent financing option for your client’s and the best sales tool you can have in order to increase your sales by 30% in the next 30 days!
Creative financing solutions - Money Forum 2015FundThrough
Obtaining financing can be tough for Canadian Entrepreneurs, discover some of the alternative financing options for small businesses.
Evaluate the pros and cons of the four different financing options: personal loans, accounts receivable financing, merchant cash advances and leasing.
Apply for Accounts Receivable financing at http://bit.ly/financingsolutions
This study was conducted by Narendra Toshniwal and Sumeet Sinha on BIG Bazaar in April 2008. We have tried to provide the best possible, first hand details. Feedback narendra2356@gmail.com
The document discusses Hawala, an informal funds transfer system. It provides a brief history of Hawala, noting it originated in India and allows transfer of money without physical movement of funds. The document discusses whether Hawala is legal or illegal, explaining it is illegal in many countries as it can enable money laundering. It then provides details on how Hawala works through a network of brokers to transfer money via promissory notes and settlements without money physically moving.
This document provides information about e-commerce technology solutions. It discusses the following:
- Common technologies used like PHP, MySQL, Memcached, and Varnish.
- Ensuring safe implementations through careful requirements analysis, milestones, online testing, and thorough testing of security, efficiency, and critical aspects.
- Focus on quality assurance through user-centered design, internal quality control, and following best practices.
- Requirements for documentation, tests, functional analysis, and more during implementation and quality assurance.
- Standards for maintenance including access to specialists, monthly budget for development, and reporting on work and hours spent.
- Hosting and SLA including security, scalability, monitoring
Divante worked with Praktiker, a Polish home improvement retailer, to optimize its e-commerce operations. Key efforts included redesigning the website for improved usability and conversion, implementing product recommendations to increase sales by 12%, and developing an online ad paper that boosted organic traffic by 120%. Overall, the optimizations increased sales by 11% through email marketing and conversion by 46% through recommendations and design changes.
e-Commerce Trends from 2014 to 2015 by Divante.coDivante
The new and actual version of this Report is here
https://www.slideshare.net/divanteltd/ecommerce-trends-from-2017-to-2018-by-divante
e-Commerce sales worldwide will reach $1.7 trillion in 2015. The World's Leading E-Commerce Companies, Capital Market, E-Commerce startups to watch, Omnichannel, B2C e-commerce sales worldwide and more!
Ecommerce Website, Shopping cart, Online Selling website desiging and develop...Anema Softwares Inc.
The document discusses ecommerce opportunities and strategies for developing an effective ecommerce website. It provides statistics on growing ecommerce sales and factors inhibiting online purchases. It also outlines key components of an ecommerce site including marketing, website design, product listings, checkout processes, and hosting/security considerations. The document aims to guide businesses in establishing an online sales presence and optimizing their ecommerce strategy.
This session was presented to business consultants at SEDA South Africa as part of a three-day digital marketing program hosted by http://imcsa.org.za It provides an understanding of what SEO and SEM is and how important they are in the digital marketing landscape today. You may be surprised by the search engine market share in South Africa.
Development practices have a tangible impact on an online business’ bottom line. Building an ecommerce website that satisfies business needs and customer expectations allows a company to position its website in an increasingly competitive digital environment.
PrismaStar provides data feeds and search tools to help ecommerce companies improve customer experience. It sources product data from merchants and normalizes it to ensure accurate comparisons. PrismaStar's technology increases conversion rates by 30-50% through improved search functionality. It also reduces purchase times and increases average order values. The company works with tier one retailers and has raised millions in funding to support its growth.
The Evolution of B2B Commerce Powered by Engagement EcosystemsRosetta Marketing
In a joint presentation from Rosetta and National Instruments, explore real-life examples of how National Instruments (NI) is putting customers at the center of their digital transformation. Customers in all industries have high expectations from brands. To exceed the needs of their customers and internal sales force, National Instruments has made substantial investments in the digital platforms that enable them to deliver better experiences, such as seamless online ordering. In this presentation you will hear the steps NI is taking to enhance customer engagement and grow their business, such as using a data-driven approach to understand the customer journey, enhancing the path to purchase, content and design, and enabling great experiences through technological innovations.
The document provides a project charter for redesigning the websites for Across.com and SwiftAll.com. Key aspects include improving the customer experience, adding security verification, integrating sales channels like HomeDepot.com, and launching SwiftAll.com on additional marketplaces. The 12-month project budget is $137,535 and will require resources from multiple departments. The goals are to increase sales by bringing customers to the sites and taking products to existing online retailers.
AmericanEagle.com is a family-owned company that has been providing web development services since 1978. It has developed over 5,000 websites and employs over 200 web professionals across several offices in the United States. The company provides a wide range of services including web design, development, ecommerce solutions, content management systems, and hosting/maintenance. It has experience building everything from simple brochure sites to complex online applications and ecommerce stores.
When it comes to commercial intent, all of the millions of keywords out there can be placed into one of four categories:
-Buy Now Keywords
-Product Keywords
-Informational Keywords
-Tire Kicker Keywords
AmericanEagle.com is a family-owned web development company that has been in business since 1978. It employs over 170 web professionals across several offices in the United States. AmericanEagle.com has developed over 5,000 web solutions for clients in a variety of industries. Their services include web design, development, ecommerce solutions, content management systems, and ongoing hosting and maintenance.
Pay Per Click (PPC) advertising allows advertisers to display ads on search engines and websites so that the advertiser only pays when a user clicks on their ad. The document discusses setting up PPC campaigns on Google AdWords, including choosing keywords, writing ads, bidding, and tracking conversions. It provides tips on optimizing campaigns such as focusing keywords, testing ads, and reviewing reports to improve performance.
Pay Per Click (PPC) advertising allows advertisers to display ads on search engines and websites so that the advertiser only pays when a user clicks on their ad. The document discusses setting up PPC campaigns on Google AdWords, including choosing keywords, writing ads, bidding, and tracking conversions. It provides tips on optimizing campaigns such as focusing keywords, testing ads, and reviewing reports to improve performance.
Reynolds provides Automark Web Services to help automotive retailers increase sales, profits, and customer satisfaction through an integrated strategy using technology and retail process training. Their solutions include a customized, interactive website (Automark), showroom web stations, and sales/service retention training. Automark clients have seen leads increase by 50-500%, longer website visit times, and higher lead conversion and vehicle sales compared to industry averages. The services aim to provide qualified online leads and improve in-store sales through an online-to-offline system.
The document discusses various digital marketing solutions and analytics tools provided by ADP to automotive dealerships. It highlights features like search engine optimization, paid search advertising, display advertising, website analytics, lead management, and tools for online financing, video hosting, email marketing, live chat, and more. The goal is to help dealers engage online customers and drive higher conversion rates throughout the car buying process.
David Kain at J.D. Power and Associates Automotive Internet RoundtableKelly Automotive
The document discusses using customer relationship management (CRM) tools to support an automotive dealership's internet sales system. It recommends selecting a CRM tool that supports the dealership's existing internet selling system and processes, rather than changing the system to fit the tool. It also discusses using search engine optimization and paid search to generate qualified leads and drive them into the dealership's sales system and processes.
New Requirements for Optimizing Your Modern B2B Customer ExperienceAcquia
In the conclusion of this 3-part webinar series, our marketing experts will share their proven tips and tricks to help you execute a successful personalization campaign. This includes setting up a process for easy, repeatable execution, making the necessary transition to omnichannel, and best practices for measurement.
Join the final webinar of our Acquia Lift + Mautic Series on Thursday, 9/19 @ 10:00AM ET to find out how to optimize your modern B2B customer experience by embracing open marketing and personalizing across multiple channels, identifying the right metrics to measure, and monitoring performance for all of your campaigns.
In this webinar, we’ll cover:
- How to optimize your personalized customer experience
- Setting up your teams for success
- Transitioning to omnichannel
- The right metrics to measure to ensure success in your modern CX
- How Acquia Lift in conjunction with Mautic makes executing personalized campaigns easier than ever
Missed parts 1 and 2 of our Acquia Lift + Mautic Webinar Series? Don’t worry! Catch up here:
Part 1: New Requirements for Building a B2B Customer Experience / Part 2: New Requirements for Personalizing Your B2B Customer Experience
Key challenges of search engine marketing strategy and tactics for B2B companies include: stringing all of the measurement and tracking tools together to really determine ROI and optimization of content for all search types. This presentation comes from SMX West and provides case studies on B2B Search Engine Marketing focused on SEO.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Online marketing,Seo,PPC Management & Internet Marketing company
1. 0%
5%
10%
15%
20%
25%
30%
35%
40%
All Consumers-(Top 2
Answers)
Email from a
merchant you didn’t
know
Shopping
Comparison
Site
Search Inquiry
Email from a
merchant you know
and trust
7%
32%
37%
38%
Online Sales Strategy
What’s Motivating Consumers To Buy?
Source: MarketingSherpa/Directions Research, January 2006
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
2. Merchandising Options (I)
- Communicate the Value of Merchandise
- List product prices – Highlight product benefits – Use high quality images
- Show price and feature comparison with competition
- Cross-selling and Up-selling
- Suggest additional items on the product page and shopping cart page (Not check Out page)
- Consider Free Shipping
- Large Product Inventory
- Provide large product inventory (selection), variety, uniqueness
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
Online Sales Strategy - Merchandising
3. Merchandising Options (II)
- Product Guarantees and Policies
- Show visible links to product guarantees and policies
- Return Policies
- Explain return policies and process
- Payment Options
- Accept a wide variety of credit cards and alternative payment options
- Highlight Special Offers
- Spotlight the best products/deals, highlight specials, free gifts
- Provide Extra Services and Discounts
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
Online Sales Strategy - Merchandising
4. Merchandising Options (III)
- Offer Gift Features When Appropriate:
- Gift Certificates
- Gift Wrapping
- Gift Card Message
- Multiple Recipients
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
Online Sales Strategy - Merchandising
5. Advanced Ecommerce Web Site Functionality (I)
Dynamic Imaging (Primarily Retail)
- Zoom pictures, Hot spot zoom
- Flip between front and back views
- 360 Product views
- Color and Pattern switching
- Mixing and matching outfits
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
Advanced Functionality
6. Advanced Ecommerce Web Site Functionality (II)
Video Hotspotting
Isolate actors, products and other elements within video with a hotspot overlay and link those
to product details pages to encourage purchase
Shipping and Item Cost Preview
Shows total item cost, including taxes and shipping on detailed product page
Combined One-Page Dynamic Shopping Cart and Check Out
(Flash – Flex – Ajax)
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
Advanced Functionality
7. Product Listings
Copywriting – Product Names
- Combining Manufacturer Product Names with
Generic Keywords
- Sony Cyber- Shot DSL-T 7
- Sony Cyber- Shot DSL-T 7 Digital Camera
- Writing Unique Product Names
- Write short and descriptive product names
- Choose a naming convention and use it consistently
- Include major generic or brand keywords: “Creed (manufacturer) Miraculous
Medal Blessed Mother (product)”
- Use consistent capitalization
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
8. Copywriting – Product Descriptions
- Rewrite Manufacturer Descriptions
- Retool product descriptions to describe benefits, rather than relying on the
manufacturers’ feature-focused descriptions
- Provide Clear and Detailed Product Information
- Provide keyword-rich, detailed descriptions to give people a good sense of the
product and help them differentiate among choices
- Includes brand names in the descriptions
- List information on pricing, promotions or anything that underscores a competitive
position
- Use short bulleted descriptions to highlight top features
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
Product Listings
9. Copywriting – Product Descriptions (II)
In- Provide Clear and Detailed Product formation
- Include Power words: “great”, “huge”, high quality”, “latest”
“excellent”, massive”, “expert”, “experienced”, “specializing”,
“outstanding”, “wonderful”, “stunning”, and “guaranteed”
- Include time sensitive elements “Don’t miss this opportunity”,
“As long as supplies last”
- Add an availability statement: “In stock, ships immediately”
- Embed a trust building element: “Life long warranty”,
“Money-back guarantee”
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
Product Listings
10. Components of Internet Marketing
E-Mail
Marketing
Search
Engine
Marketing
Affiliate
Marketing
Contextual
Advertising
Fixed
Placement
Display
Advertising
Search
Engine
Optimization
Search
Engine
Advertising
RSS
Marketing
Online
Reputation
Management
Online
WOMM
and SMM
Marketing
Blogs
Consumer
Product
Reviews
Online
Forums
• Search PPC (text ads)
•Shopping Comparison (PPC)
Social
Media Sites
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
11. What is Internet Marketing?
• Strategies and Techniques Applied on the Internet
to Support an Organization’s Overall Online
Marketing Objectives
• Goals may Include:
– Driving targeted traffic to a Web site or landing page and
converting visitors to customers at the highest rate
– Customer retention
– Establishing brand awareness recognition
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
12. Internet Marketing Benefits
• Accurate Campaign Reporting and ROI Tracking =
Accountability
• Allows for Frequent Testing and Quick Updates of New Online
Promotions
• Better Targeting and Segmenting Than Traditional Media
– Track online user behavior
– Gather geographic user information
• Relatively Inexpensive Way to Generate New Business and
Build Brand Awareness
– : Average customer acquisition cost - Search Advertising: $7-$10; Printed
Yellow Pages$15-$25; Direct Mail: $60-$80
Source: Piper Jaffray analyst Safa Rashtchy, February 2005
Forecast
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
13. Search Engine Marketing
Two Methods Within Search Engine Marketing
• Search Engine Optimization
Designing web pages within a web site that rank high on the “natural”
search results page of search engines and directories for a specific
keyword research
• Search Engine Advertising
Various ways for advertisers to pay a fee in exchange for guaranteed
placement on the search results page of search engines for a specific
keyword search.
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
14. Search Engine Marketing
Benefits of Search Engine Marketing:
• Potentially Reaches a US Audience of 100 Million People a
Month
• Generates Highly Targeted Traffic to a Web Site
• Accurate Performance Tracking by Search Source,
Keyword Phrase, Click-through Rate, Conversion Rate and
ROI
• Higher Brand Recognition Value Compared to Other Media
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
15. Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
Free Listings – Organic or Natural
16. • Free Listings - Editorial, Natural or Organic
• No Guaranteed Inclusion and Ranking
• No Control Over Ranking Positions
• Ranking is Determined by Search Engine Algorithms
• Limited Control Over Page Titles and Site Descriptions in the
Listings
• Organic Results are Trusted - 60 Percent of Searchers Select Free
Listings Over Paid Search Advertisements
• Web Sites Need to be Optimized In Order To Rank on the First Two
Results Pages
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
Free Listings – Organic or Natural
17. • Content Development
– SEO copywriting, page titles and meta tag descriptions
• Code Optimization
– Remove crawler barriers
• Navigation/Link Structure Optimization
• Site Infrastructure Optimization
– Resolve Web server issues
• Link Development
– Link acquisition
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
Free Listings – Search Engine Optimization
18. Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
Paid or Sponsored Listings (PPC)
19. • Advertisers Agree to Pay a Fee When Someone Clicks on the
Listings or Text ads
• Ranking is Based on a Combination of Ad Relevancy and
Auction-type Keyword Bidding System
• Guaranteed, Instant Inclusion and Ranking
• Tight Control Over Listings Content
• More Challenging to Manage - Bid Management, Budgets, ROI
• Google AdWords and Yahoo Search Marketing Have 90% of
Pay-Per-Click Market Share in U.S.
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
Paid or Sponsored Listings (PPC)
20. Sponsored Results Landing Page
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
Creative Development – Landing Pages
21. Product Title
Large “Add to Cart”
Product name and major
keyword in description
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
Specialized Landing Page (PPC)
26. Comparison Shopping Engines
Consumers:
• Allow Consumers to Compare Product Types, Products Features
and Pricing at One Location Before They Buy
• Most Comparison Shopping Engines Use the Pay-Per-Click Model
Merchants:
• Comparison Shopping Engines Attract Highly Qualified Buyers
Who Intend to Buy
• Upscale Merchants Usually Do Not Do Well in Shopping
Comparison Search Engines
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
27. Internet Yellow Page Directories
• sting and Extended Paid Listings Online Versions of
Traditional Printed Yellow Pages That Contain Local
Business Listings
• Cost Effective Solution to Businesses Seeking to
Attract Local Customers Via the Web
• Free Basic Li
• Major Yellow Page Directories:
YellowPages.com, SuperPages.com, Yahoo Yellow Pages,
Switchboard.com, AOL Yellow Pages
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
28. Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
Internet Yellow Page Directories
29. Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
Internet Yellow Page Directories
30. • Promotion of Products and Services via Email
• Variety of Formats: Text Messages, Graphics-based Ads,
Rich Media (Multi-Media ads)
• Self-Service or Full Service Email Programs Include:
– List building
– Creative design
– Message delivery
– Campaign results tracking
– List management
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
Permission-Based Email Marketing
31. • Precision Targeting Through Email List Segmentation
• Builds, Retains and Strengthens Customer Relationships
• Builds Brand-awareness
• Campaign Results Tracking through Website Analytics
Open Rate, Click-through Rate, New Subscribers, Subscribers Opt-out
• Retargeting Visitors Who Did Not Buy With Targeted Offers
• Lower Cost and More Flexible Than Direct Mail
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
Permission-Based Email Marketing
32. Another Web Site (Merchant) for a Commission Fee
• Merchant Affiliate Marketing Programs can Generate Between 10
- 20 Percent of a Web Site’s Online Sales
• Affiliates use Several Tactics- Organic search engine
optimization, PPC search ad networks, email marketing and
online display advertising
• Affiliate Compensation based click through, pay per lead, or
percentage of sale or any combination
• Merchant Affiliate Marketing Programs can be Managed In-
house or Through an Affiliate Network Provider
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
Affiliate Marketing
33. • Affiliates often specialize by content category
(e.g Health Products, Mortgages, Real Estate)
• Merchant Affiliate Marketing Program Management Typically
Includes:
- Affiliate performance tracking and compensation
- Affiliate commission payments
- Affiliate account management
- Affiliate advertising
- Affiliate recruitment and enrollment
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
Affiliate Marketing
34. How It Works
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
Affiliate Marketing
35. Managing Affiliates
What do Affiliates Want:
- Typically 30% Commission
- They Want to Get Paid Bi-Monthly
- They Want to Bid on Brand Terms
- They Want to Build Their Own Landing Pages
for PPC and Organic Search Engine
Optimization
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
Affiliate Marketing
36. Managing Affiliates
Aspects of Affiliate Marketing Merchants Need to be Aware of:
- Affiliates can Confuse Customers by Altering the Experience
of Finding Your Site
- Affiliates Up the Ante for Keywords You Must Bid on,
Including Your own Brand Name
- They Easily Jump Ship to Your Competition if Your Program
isn’t Lucrative Enough
- Affiliate Marketing Requires and Affiliate Marketing Agreement
with a Trademark and SEM Policies
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
Affiliate Marketing
37. 0%
10%
20%
30%
40%
50%
60%
AffiliatesTrademarks and SEM Policies
Aug-05
Feb-06
Outsource SEM, free
reign with brand
names
Outsource SEM,
Weighing negative
impact on brand use
by affiliates
Restricting brand use
to top-affiliates
Don’t Allow affiliates to
use brand names with
SEM
29%
15%
23% 24%
16%
39%
51%
Source: Marketing Sherpa, Inc
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
Affiliate Marketing
39. • Placement Of Text Ad Links, Banner Ads, Expandable Banners, Rich
Media Ads, Sponsorships In Pre-defined Locations On Web
Properties
• Flexible Price Models (Cpm, Cpa, Cpc)
• Extensive Reach Through Vertical Web Properties And Cpa
Networks With Thousands Of Web Sites (Publishers Or Affiliates)
• Generates Targeted Sales, Leads And/Or Builds Brand Awareness
• Placement Mechanism: Direct Ad Placement Through Ad Server
And/Or Cpa Ad Networks
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
Fixed Placement Advertising
40. • CPC: Cost-Per-Click
– Advertisers pay Ad Networks and Web Site Publishers based on the
number of clicks a specific ad gets
• CPA: Cost-Per-Action
– Advertisers pay Ad Networks and Web Site Publishers solely based on
qualifying actions such as sales, leads, or registrations
• CPM: Cost-Per-Thousand
– Advertisers pay Ad Networks and Web Site Publishers solely based on a
certain number of impressions (number of times an ad banner is
completely downloaded and presumably seen by visitors)
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
Online Advertising Pricing Models
41. Contextual Advertising
• Placement of Ads (Text or Display) on Related Content Pages Across Web
Sites Through On-The-Fly Relevancy Keyword Detection or Past Behavior
(e.g. Keyword Searches)
• Works Well for Informational Sites (News, Entertainment, Sports, Blogs)
• Content Advertising Networks: Yahoo Content Match and Google
Adwords
• Blog Ad Networks: Pheedo, BlogAds.com
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
43. RSS Marketing
RSS Marketing/Content Syndication
Website content syndication through an RSS feed
- Create an RSS feed for your News and Events page
- Provide an RSS feed for Specials and product updates
(Ecommerce websites)
- Send your RSS feed through email to an opt-in email list
– E.g. using Feedburner (RSS Management System
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
44. RSS Publishing
1. Subscribe to RSS Feed
2. New RSS file is created each time content is updated
3. Web site is pinged for RSS feed updates
4. When new version exists it is downloaded
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
RSS Marketing
45. Consumers Are Gaining More Control Over Media
They Consume?
more control over how content is delivered - Control of the
brand, messaging and advertising is moving increasingly
from the marketer to consumer
- Consumers are gaining
- “Ad skipping”, ad and pop-up blocking, email filtering, cookie deletion
- Internet technologies are allowing consumers to
communicate better and define the message around
products and services
- Blogs, online forums, user review sites, podcasting, email
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
46. Word of Mouth Marketing (WOMM)
and Social Media Marketing (SMM)
WOMM Characteristics SMM Characteristics
Relies primarily on targeting
“evangelists/influencers” to
spread the word
Spreads by itself through the
social web and relies on passing
messages along from friend to
friend
Requires excellent product or
service “influencers” can use be
excited, and talk about
Message needs to be cool,
outrageous or provide
exceptional value to attract
attention and be passed along
Online and Offline (20% online) Online only
Generates brand-awareness,
buzz and web site traffic
Generates brand-awareness,
buzz and web site traffic
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
47. - CGM is created through an online dialogue consumers/users are engaged in
using online forums, blogs, wikis, podcasts and product review sites, social
networking sites
- CGM is spread by “Influencers” (WOMM) or travels by itself through the social
web (SMM)
- CGM is relevant to the product and service experiences of consumers/users
- CGM is frequently archived online and indexed in search engines for access by
other consumers or others looking for information
- CGM can be influenced, but not controlled by marketers
- CGM can be monitored and measured
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
Consumer Generated Media (CGM)
48. - Word of Mouth Marketing
- Finding and empowering the “influencers” who are already successfully
using products and services
- Online Word of Mouth Marketing
- Evolved from spoken communication to include online consumer activities
using Internet technologies to create Consumer-Generated Media
- Does not dissipate after a conversation as in the offline world
- Online WOMM is growing – 20 percent of all WOM is currently happening
online
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
Word of Mouth Marketing
49. - Give “influencers” and consumers something exciting to talk
about
- Good product or service, excellent customer service
- Place product or services in the hands of “influencers”
- Target the right people – the “influencers"
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
Making Online Word of Mouth Marketing Work (1)
50. - Start with “listening” online about what people are saying
about your product to get the unfiltered insights
- CGM Monitoring
- Blog Monitoring (Blog Pulse, Technorati), News Alerts, Online
Discussion Forums, Del.icio.us Tag Analysis, RSS Feed
Monitoring (PubSub, Technorati)
- “Listening Services” – CGM Analytics Vendors
- Cymfony, Nielson Buzz Metrics, Umbria, BuzzLogic and
Intelliseek
- Customer Service department (CRM System)
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
Making Online Word of Mouth Marketing Work (2)
51. - Choose the appropriate online WOMM channels
- Actively engage with online WOMM channels through
participation and dialogue to earn consumer respect
- Use “traditional” offline and online marketing and advertising
to build initial awareness
- Test and improve the effectiveness of all channels
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
Making Online Word of Mouth Marketing Work (3)
52. What is Social Media?
- Online tools and platforms that people use to share opinions,
insights, experiences and perspectives with each other and can
be used to build and rally a community around
- Social Media is built on user generated content that can take
many forms: text, images, audio and video
- Social Content Aggregators - Voting for content
- Shared Bookmark Sites - Voting for content through bookmark
sharing
- Social network sites - Sharing of personal profiles
- Social media tools and platforms are websites where you can
place and spread your marketing message
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
53. Social News Web Sites
- Digg
- Reddit
- Newsvine
Collaborative Content Aggregators
- Wikipedia (text)
- Flickr (photos)
- YouTube (video)
- PodcastAlley (podcasts)
- iPodder.org (podcasts)
- Technorati (blogs)
Social Network Sites
- MySpace
- Facebook
- LinkedIn (business)
- VisiblePath (business)
Shared Bookmarks
- Del.icio.us
- Furl
- Shadow
- Diigo
popularity enough to attract visitors, links and search engine rankings.
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
Social Media Tools and Platforms
54. Social Media Marketing
Social Media Marketing Campaign:
- The Creation and Distribution of Compelling Content and
Messages Through Social Media Tools and Social
Media Web Sites
- Connecting with Customers Through Social Media Tools,
Engaging with Them and Generating Content and
Discussion
- SMM Campaign Spreads by Itself with the Creation and
Initial Planting of the Campaign
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
55. Social Media Marketing
Social Media Marketing Campaign Benefits:
- Drives Large Amounts of “Free” Traffic to an
Ecommerce Web Site
- Online Marketing Diversification – Additional
Channel for Branding and Traffic Generation
- Can be Used to Test a Start-up, Business or
Idea
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
56. Social Media Marketing
Tips for Social Media Marketing (1)
Blog Search Engine (Technorati)
- Keyword-optimize the page title and content of your blog post for
high ranking relative keyword searches
Social News Web Sites (Digg, Reddit, News vine)
- Write useful content like “Tip lists” and How to’s” tag those with
keyword rich tags to gain “diggs” from other users
Shared Bookmark Sites (Del.icio.us, Furl Shadow, Diigo)
- Have your friends bookmark your site or blog with keyword- rich tags
so that others will see your link
Collaborative Content Aggregators (Wikipedia, Flickr, YouTube
Podcast Alley)
- Post an article or create a video, photo image, podcast about your
web site, business or specialty and include a link back to your site
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
57. Tips for Social Media Optimization Forums
- Find industry specific forums and online message boards (boardtracker.com,
forumfind.com), participate and become a respected member and suggest your site
wherever appropriate
Photosharing Sites (Flickr, Google Images)
- Post a product image or company logo to Flickr, keyword-optimize the image tag
and include your website URL
Video Sharing Sites (YouTube)
- Create a video about your service or business, post it to YouTube, optimize your
entry and include your URL
Podcast Directories (PodcastAlley, iPodder.org)
- Produce a podcast about your products, service or business, optimize the tags and
list, include your URL and list it in podcast directories.
Social Media Marketing
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
58. Thank You
Anema Softwares
+91- 94259-61289
sales@anemasoftwares.com
www.anemasoftwares.com
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544