Americaneagle.com

AMERICANEAGLE.COM OVERVIEW
 Family-owned and operated
 Started in the software design business in 1978 and
transitioned to Web development at the advent of
the Internet
 Developed over 5,000 Web solutions since 1995
 Employs over 170 full-time Web professionals
 Offices in Chicago, New York, Washington DC, Los
Angeles, Dallas, Cleveland, and Raleigh
 Solutions range from simple brochure sites to
complex online applications.

 Stable: With over 170 full-time professionals and 30 years of experience, Americaneagle.com is a solid
and debt-free organization.
 Portable: Client owns the source code for the Web site and Content Management System.
 Reliable: Americaneagle.com platforms are developed in proven technologies to ensure that Web
applications are scalable and sustainable .
 Scalable: Americaneagle.com’s platform is highly customizable and new features and web initiatives
can be implemented at any time, per your desire and need. Clients are not forced to wait for upgrades.
 Innovative: Americaneagle.com is at the forefront of design, architectural, and technological advances
to create highly relevant and engaging Web sites.
 Focused: Americaneagle.com designs and develops sites with great attention to user interface and
marketing tactics to ensure that sites are built for optimal traffic and optimal leads.
 Versatile: Americaneagle.com’s exposure and experience across a wide array of industries enables us
to apply tools and strategies from one industry to another where relevant.
AMERICANEAGLE.COM ADVANTAGES

AMERICANEAGLE.COM FEATURED CLIENTS

 Web Strategy & Consulting
 Web Site Design & Branding
 Web Development
 Ecommerce System Development
 Third Party Integrations
 Multimedia
 Email Marketing
 Search Engine Marketing
 Social Networking Development
 Content Management Systems
 PCI-Compliant Hosting
 Ongoing Maintenance Services
 Unparalleled Customer Service
 And more…
AMERICANEAGLE.COM SERVICES
“We have used Americaneagle.com for our Chicago Auto Show Web site for about 8 years now. I think
that speaks volumes for our level of endorsement. There are tons of designers and hosting firms out there,
all wanting to have our business. We choose AE because they get the job done for us in great form….We
get hundreds of compliments from viewers/visitors and our participating manufacturers and media
visiting our site for everything from basic information to detailed specs for the show. Americaneagle.com
is an outstanding organization.”
Paul Brian, Director of Communications
Chicago Auto Show

CUSTOM DESIGN AND USER INTERFACE

AMERICANEAGLE.COM CUSTOM DESIGN
 Designs that are tailored to the unique needs of the client’s
brand, product/service, and audience(s).
 Design focuses on best practices, as well as customizing the
user interface to produce optimal usability and conversion
rates for the client at hand.
 Goal is to maximize the client’s ROI by engaging the user in
your brand, designing well-crafted navigation, creating clear
calls to action, and optimizing marketing opportunities.
STEPS TO DESIGN SUCCESS
 Creative Discovery
 Information Architecture
 Design Guidelines
 Template Development
DESIGN OVERVIEW

 Americaneagle.com creates ecommerce designs that are
tailored to the unique needs of the client’s brand, product,
and audience.
 Americaneagle.com’s graphic design services focus on best
practices, as well as customizing the user interface to
produce optimal usability and conversion rates for the
client at hand.
 Americaneagle.com’s goal is to maximize the client’s ROI
by engaging the user in your brand, designing well-crafted
navigation, creating a streamlined ordering process, and
optimizing marketing and merchandising opportunities.
AMERICANEAGLE.COM DESIGN & USER INTERFACE
“Since the re-launch of WeatherTech.com, we
have experienced nearly a 50% increase in
overall conversion rates. We appreciate the
professionalism and expertise shown by
everyone at your find company!”
Brian Evans, Director of Ecommerce
WeatherTech.com

STEPS TO DESIGN SUCCESS
AMERICANEAGLE.COM DESIGN & USER INTERFACE
 Creative Discovery
 Brand
 Product
 Audience
 Information Architecture
 Site Map
 Homepage Diagram
 Design Guidelines
 Character
 Treatments
 Palettes
 Typography
 Navigation
 Template Development

AMERICANEAGLE.COM CONTENT MANAGEMENT
 Fully Customizable
 Almost 100% Web Site Control
 Intuitive Graphic Interface
 Privilege-based User Administration
 Access Rights and Workflow
 Personal Quicklinks
 Custom Dashboard
 Navigation Control
 Page Builder
 Manage Dynamic Content Areas
 Intuitive WYSIWYG Editors
 Asset Management
 Integrated Ticketing System
KEY FEATURES

DYNAMIC CONTENT
The CMS will include management tools for dynamically-driven, programming-based sections of the site, such as
News, Events, Multimedia, Job Postings, and much more.

 Manage Navigation
 Create New Pages
 Choose from Templates
 Edit Pages
 Activate and Deactivate Pages
 Control SEO Data
 WYSIWYG Text Editor
 Insert Programming Modules
 Preview Page
 Schedule Page
CONTENT TOOL
Beyond managing dynamic site content, clients are able to
control virtually every static page of the Web site through
Americaneagle.com’s Content Tool Editor.

 Americaneagle.com leverages the proven idev web platform to
begin all website projects. This enables all projects to start with
a core feature set, rooted in best practices, that has been
implemented and tested hundreds of times.
 Implementations and customizations are managed by a project
manager and his/her project team.
 Built in Microsoft .NET and SQL technologies.
 News
 Photo Galleries
 Photo Slideshow
 Multimedia
 Event Calendar
 Documents
 Employment
 FAQ
 Banner Ads
 Testimonials
 Polls
 Surveys
 Blogs
 And more…
KEY TOOLSETS
AMERICANEAGLE.COM WEB PLATFORM
PLATFORM OVERVIEW

AMERICANEAGLE.COM FEATURED WEB TOOLS
NEWS

PHOTO GALLERIES

MULTIMEDIA

EVENT CALENDAR

DOCUMENTS

EMPLOYMENT

BLOGS

SURVEYS & POLLS

EMAIL SIGN-UP & ALERTS

 Americaneagle.com leverages the proven idev ecommerce platform to begin
all ecommerce projects.
 Implementations and customizations are managed by a dedicated project
team within Americaneagle.com’s ecommerce department.
 Americaneagle.com’s idev ecommerce platform powers many large retail sites
that handle millions to hundreds of millions of dollars annually.
 Product Management w/ Item Wizard
 Order Management
 Shipping Management
 Back Office Integration
 Reporting Tools
 Merchandising
 Marketing & Promotion Tools
 Multimedia Integration
 Social Networking Integration
 Search Engine Marketing
 idev Site Search
 idev Broadcast Email
 idev Content Management
 Custom Development
 And more…
KEY FEATURES
AMERICANEAGLE.COM ECOMMERCE

 Manage Departments
 Manage Subdepartments
 Activate or Deactivate Departments
 Manage Attributes
 Manage Items
 Item Wizard for Child Item Generation
 Manage Product Attributes
 Manage Product Departments/Subdepartments
 Manage Product Descriptions
 Manage Product Pricing
 Manage Product SEO Data
 Upload Product Images
 Automatic Picture Resizing
 Upload Related Documents
 Upload Related Media
 Manage Related Items
 Manage Inventory and Inventory Actions
 Manage Product Reviews
 Flag Featured Items
 Manage Shipping and Tax Parameters
 Custom Shipping Solutions
 Manage Orders
 View and Export Orders
 Create Orders for New and Existing Customers
 Shopping Cart Look-up
 And more!
STORE MANAGEMENT

 Search and Sort by Top Sellers, Popularity, Rank, etc.
 Search and Sort by Product Attributes
 Product Finder Tools
 Advanced Fly-out Menus w/ Merchandising Space
 System-Generated Related Items based on Purchasing Behavior
 Product Placement based on Browsing and Purchasing Behavior
 In-cart Product Placement
 Product Reviews
 Advanced Marketing Rules and Promotions
 % Off, $ Off, Free Shipping
 Buy X, Get Y
 Free Gift with Purchase
 Single-Use Promo Codes
 Tiered Discount Promos
 Customer Announcements
 Customer Loyalty Programs
 Email Responders w/ Merchandising Space
 And more!
MERCHANDISING & MARKETING

 Customer Reports by Purchase Behavior
 $ Spent, # of Orders, AOV, etc.
 Order Reports
 By Item, Department, By Promo Code, By Order Value, etc.
 Top Selling Reports
 By item, department, location, etc.
 Abandoned Cart Reports
 By Item, Department , By Top Abandoned Items, etc.
 Saved Cart Reports
 By Item, Department, By Top Saved Items, etc.
 Related Item Reports
 Promo Code Reports with Conversion Tracking
 Banner Ad Reports with Conversion Tracking
 Referral Code Reports with Conversion Tracking
 And more!
REPORTING

 AJAX Auto-Suggest Menu
 Visual Search
 Spell Check
 Stemming Algorithm
 Faceted Navigation
 Sort by Rank, Alphabetical, etc.
 Intelligent Ranking
 Similar Results
 Suggestions for Zero Results
 Search Term Reporting
 And more!
KEY FEATURES
AMERICANEAGLE.COM ADVANCED SEARCH

 AJAX Auto-Suggest Menu
 Visual Search
 Spell Check
 Stemming Algorithm
 Faceted Navigation
 Sort by Rank, Price, Alphabetical, etc.
 Intelligent Ranking
 Control Product Ranking
 More Items Like This
 Suggestions for Zero Results
 Search Term Reporting w/ Conversion Tracking
 And more!
KEY FEATURES
AMERICANEAGLE.COM ADVANCED SEARCH

AMERICANEAGLE.COM BROADCAST EMAIL
 Intuitive interface for administrators.
 Unsurpassed reliability, performance and deliverability.
 Delivery monitoring, virtual routing, smart bounce
management, real-time reporting, and more.
 Supports all leading authentication standards.
 Create, modify and store as many subscription lists as you
need.
 Upload email list(s).
 Unlimited list data segmentation based on custom fields.
 Message preview and testing.
 Email scheduling.
 Can-SPAM compliance features
 Opt-Out provision.
 Performance tracking.
 Sync unsubscribes, bounces, and tracking activities with your
database.
KEY FEATURES

AMERICANEAGLE.COM SEARCH ENGINE MARKETING
 Americaneagle.com designs and programs each page of the site to
conform to current search engine indexing technology.
 Americaneagle.com will not only develop the site for optimal
exposure at launch, we build in the tools that allow key SEO data to
be maintained over time.
 Americaneagle.com’s search engine tools and tactics have
contributed to top search engine placement for many clients, leading
to increased traffic and, moreover, increased conversions.
 Content and Keyword Development
 Title Tag Management
 Alt Tag Management
 Meta Description Management
 URL Rewrite Controls
KEY SEO FEATURES

AMERICANEAGLE.COM SOCIAL MEDIA INTEGRATION
Participating in social media puts your brand into realms online where
people are socializing, so your audience can learn about your brand and
share with others. Implementing a strategy to capitalize on social media
includes:
 Remembering your main website is the brand hub – this is where you
ultimately want to drive people to come and interact with your brand.
 Making your website and corporate communications social-media
friendly.
 Being an active member in the social media solutions (ie Blog, Twitter,
Facebook, MySpace, YouTube, etc.)
 Twitter, Facebook, MySpace, Blog, YouTube, etc.
 “Follow Us” Call-outs
 Integration of Feeds
 Posting Valuable Content (from company news, images, video, etc.)
 Custom Design for Twitter and Blog
 App Development
 And more!
KEY SOCIAL MEDIA STRATEGIES

 Park Ridge, IL Primary Data Center
 New PCI-Compliant Data Center in Chicago, IL
 Currently Supporting over 200 PCI-Compliant Sites
 Dedicated OC-3 & T-3 Circuits (SBC & QWEST)
 Natural Gas Generator Power Backup System
 20 Hour Battery Backup System
 24x7 Monitoring and Alerts
 Firewall and AntiVirus Systems
 Microsoft IIS, SQL, ASP, .NET – “Mainstream”
 Secured Facilities and System Access
 15 Full-Time Server Administrators in 3 Shifts for 24x7
Support
AMERICANEAGLE.COM HOSTING

 No Service Disruption – Ability to handle
high-volume traffic.
 Chicago Bears Web site suffered NO
downtime during their run to the Super
Bowl in 2007 (unlike competing teams).
 ChicagoBears.com brought in 2,800+
e-commerce transactions, valuing more
than $250,000 in sales, while competitor’s
site was down.
 Again in 2008, Americaneagle.com was
able to handle increased traffic for
Giants.com for Super Bowl XLII.
AMERICANEAGLE.COM HOSTING

 Live customer service 24x7.
 Customer Service staff located in our Park Ridge, IL
headquarters.
 Staffed with 30+ full-time professionals, including skilled
customer service representatives, html staff,
programmers, and server staff
 Dedicated Account Managers to oversee your account
after launch.
 Issues and requests are managed through the
Americaneagle.com extranet for organized and timely
follow-through on outstanding issues and requests.
 We are here to support any issues and provide ongoing
services from strategic consulting to graphic updates to
programming enhancements, and more.
AMERICANEAGLE.COM CUSTOMER SERVICE

AMERICANEAGLE.COM SUCCESS STORIES
 WhiteHouse.gov: Americaneagle.com launched the official site for the US
White House at the inauguration of President Barack Obama. The timely and
seamless transition of the new site contributed to what was the most public
site launch in the history of the Internet. The new WhiteHouse.gov, which
incorporates blogs, video, photo galleries, and more, has been fundamental
to the President’s communication efforts and is fully integrated with Twitter,
Google Moderator, and other social media outlets.
 Chicago Bears Store: The official store for Chicago Bears merchandise more
than doubled their sales after Americaneagle.com launched the ecommerce
redesign in the 2007 playoff run. The store processed numerous transactions
per second with no disruption, despite incredibly high traffic.
 WeatherTech: Since 2000, Americaneagle.com has redesigned the auto
accessory retailer’s Web site 3 times. Since the original redesign,
WeatherTech.com sales have increased exponentially, due largely to
improved user interface with each redevelopment. The latest redesign
improved the conversion rate from 6% to 10%. Since 2000, sales have gone
from less than $1million to well over $20million per year.

 Fence Center: Fence Center, the largest fencing source on the Internet,
initially contacted Americaneagle.com in 2005 to create their first e-
commerce site. With the success of the original online storefront, due in
large part to optimal search engine visibility, Americaneagle.com recently
redesigned FenceCenter.com to align the site with the latest Web
technologies and design standards, which doubled the site’s conversion rate.
 Air-O-Swiss: Launched in 2008, Swiss-based company Air-O-Swiss has
experienced online sales totals nearing 8x the company’s initial investment in
under 6 months. Air-O-Swiss was careful to launch the new ecommerce store
as a soft sell so as not to cause turmoil with their current US vendors, but
since launch, vendors are experiencing higher sales as well.
 Foods Across America: Cross channel merchant, Foods Across America
(established by Vienna Beef) has experienced online sales totals surpassing
4x the company’s initial investment in under a year. In addition to a highly
navigable and branded website, the success is also attributable to cross
channel marketing efforts including two catalog drops since the site launched
in October 2008.

 Chiasso: Internet Retailer recognizes a select number of e-commerce Web
sites each year for their innovative approaches to online retailing. In
December 2007, Americaneagle.com proudly celebrated the recognition of
client Chiasso as one of the “Top 50” retailing sites in Internet Retailer’s
annual selection of “Best of the Web.” This came shortly after
Americaneagle.com gave Chiasso’s online storefront a major overhaul.
 Snow Blowers Direct: For 2008, Internet Retailer expanded its Best of the
Web from 50 sites to 100 sites, due to the growing number of outstanding
ecommerce Web sites. Among the “Hot 100” selected by Internet Retailer
was Americaneagle.com client Snow Blowers Direct. As a leading online
snow blower superstore, Snow Blowers Direct was selected as a pace-setting
Hot 100 Web site following a complete redesign by Americaneagle.com.
 Elderluxe: For 2009, Americaneagle.com client Elderluxe was featured as a
“Hot 100” ecommerce site in Internet Retailer’s Best of the Web.
Americaneagle.com launched the start-up ecommerce store of high-end
products for aging audiences in 2006 with a focus on interface and
functionality for an older demographic of Internet users.

JERRY BODUCH
AMERICANEAGLE.COM
1 S. NORTHWEST HWY.
5TH FLOOR
PARK RIDGE, IL 60068
JERRYB@AMERICANEAGLE.COM
847.699.0300

Americaneagle.com

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