The document discusses the importance of effective on-site search functionality for e-commerce websites, highlighting the need for search engines to meet customer and business requirements. It outlines initiatives to enhance the search experience, such as product filtering, auto-complete suggestions, and context-specific product ranking. Additionally, it mentions the involvement of sales and marketing teams in workshops to optimize search strategies, with references to notable clients using the Sitecore search solution.

1. PREPARE FOR E-COM SEARCH
On-site search is a key component of almost any eCommerce website. When it works well, it is fast,
convenient and efficient!
However, to work this way, your search engine must be designed to match the requirements of both your
visitors and your business. This implies, among others, ensuring that customers find the right product
without searching by the exact jargon that your website uses; or ensuring that you offer customers the
most relevant products within an attractive price range.
INITIATIVES TO IMPROVE THE SEARCH EXPERIENCE AND SUCCESS RATE ON YOUR E-COMMERCE WEBSITE
In a number of workshops, we will help you define the initiatives that will improve the search experience on
your eCommerce website. The initiatives may include:
• Facets or product specification boxes for filtering, allowing intuitive search.
• On-site search guidance with relevant auto complete suggestions.
• Context specific ranking of your products in the search result list, based on your business preferences, i.e. a
relative weighing of your choice of business drivers like price, stock position, and novelty value.
• Targeted promotions (banners etc.) related to specific searches.
• Search redirects to lead customers to specific websites for more information, special campaigns or
promotions.
• Linguistic rules to avoid zero-result pages, e.g. synonyms or rules for stemming and lemmatization, meaning
that the visitor will get to the right product even when typing a wrong character in the product name.
This offering is customized to match your choice of search engine, being the search functionality in Sitecore 7,
Lucene, or our own dynamic, component-based search module developed on Solr Apache, Sitecore Search
Solution (www.SitecoreSearchSolution.com).
INPUT FROM SALES AND MARKETING IS NEEDED
The ‘Prepare for Search’ workshops are performed by Senior Consultants. We expect participation of
decision makers from your Sales and Marketing Department. The workshops will be carried out over a
1-2 weeks period. ‘Prepare for Search’ is based on a fixed price.
REFERENCES
Some of the clients using Sitecore Search Solution
today are D-Link, Healthspan, Toys’R’Us (Nordic
Countries), Land Rover, Normann Copenhagen,
City Self Storage, and Carson-Dellosa Publishing.
FOR MORE INFORMATION
Alpha Solutions US Inc.
750 Third Avenue
9th Floor
New York, NY 10017
Phone +1 (347) 338-2220
info@alpha-solutions.us
www.alpha-solutions.us
ABOUT ALPHA SOLUTIONS
Alpha Solutions is a leading Sitecore Implementation Partner with responsibility for some of the largest and most complex Sitecore
installations worldwide. We make Sitecore work with best-of-breed technologies, at the same time as we leverage our client’s current IT
portfolio (ERP, CRM, PIM, etc.). With offices in Copenhagen, New York and San Francisco, Alpha Solutions is well positioned to serve our
international client base.
New York – San Francisco – Copenhagen
ALPHA SOLUTIONS SERVICES