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BRINGING THE
WORLD TO YOUR
DOOR
FIRST – WHAT WILL YOU DO WITH
    THEM WHEN THEY COME?

What does your attraction or location excel at?
Everyone has businesses, history, historical sites ….



  What makes you
      different?
Learn how to tell your
      story …..
HARRIMAN-NIELSEN HISTORIC
FARM
WHAT IT IS….
 100 year old house and farm
 Lived in by one family for 100 years

 Old stuff inside including old letters



THE DIFFERENCE
 Built in late 1800s and one immigrant family
  lived there for over 100 years – it’s the history of a
  Danish immigrant family preserved
 They kept ALL of their letters back and forth from
  Denmark written over those 100 years
 Original furnishings still inside – step into this
  family’s life!
FRANKLIN COUNTY HISTORICAL
     SOCIETY MUSEUM
WHAT IT IS….
   Old stuff from Franklin County
    residents



THE DIFFERENCE
 One of a kind pieces that tell the story of life in
  the last century in an agricultural society
 Some of the farm machinery you can’t find
  anywhere else in the world
SECOND:
GIVE THEM MANY REASONS TO
COME
   Your museum is not the only thing in town…..
WHAT ELSE CAN THEY DO IN
HAMPTON?
   Shop! There are the Hampton
    Specialty shops -- 13 stores
    that work together


THE DIFFERENCE

 Unique one of a kind and some handmade items
  at several of the stores
 Swiss watch maker (only 3 in the country!)

 Two flower shops that work together – and serve
  wine
WHAT ELSE CAN THEY DO IN
HAMPTON?
   Eat! There’s something for
    every taste.



THE DIFFERENCE

 El Paisita Mexican Family Restaurant –
  authentic Mexican food
 Honk ‘n Holler – come back to the 1950’s and eat
  good food like they used to cook
 Seven Stars – better than mom’s home cookin’
 Long Branch – no one has ever eaten everything
  on their plate (because you get so much food!)
WHAT ELSE CAN THEY DO IN
HAMPTON?
   Visit all of our historical sites!




THE DIFFERENCE
 REA Plant and Museum – the FIRST farmer
  owned electric plant in the United States
 Old Stone House – built in 1854 by Leander
  Reeves for his wife in Ohio because she wanted a
  proper house
 GAR Memorial Hall – the only entire building
  built in Iowa to honor the Civil War dead
 Windsor Theatre – built in 1917 and still in use
  today
OFF LINE

MARKETING
Educate your locals

Do you know the hot spots for tourists around town?
Gas stations

Local eateries

Retail stores



Do the people that work there know what you have?



Why not host an open house just for them twice a
year? And while you’re at it – invite the local press.


This is word      of mouth marketing and
very effective.
The press ….
 Keep press contacts updated
 Call the news desk at every paper, radio station
  and tv station in a 50 mile radius and ask them
  how they like to receive press releases
 Send them something once a month, at least

 Thank them when they run an article or story
WRITE A MONTHLY ARTICLE
   Newspapers are looking for content …..

     Why  not ask them if you can write a monthly
      historical column?
     Don’t forget to reuse this content in other places!
ROTARY, KIWANIS, ELKS, ETC.
 These groups meet often and are always looking
  for programs.
 Contact them and schedule an appointment to tell
  the group about what events you are planning, or
  arrange for an old timer to tell a few stories.
 Why not offer them a private tour?

 Remember …. They make good volunteers too!
JOIN THE CHAMBER
 Most chambers have a special rate for non-profit
  organizations
 Be sure to send them press releases and ask them
  to send the information to their members
 Spend some of your advertising dollars on
  sponsoring Chamber events
 No dollars? Volunteer at Chamber events!
ONLINE MARKETING

You can’t do it all …. But you can choose two or
   three of these options and do them well!
WHO VISITS YOUR SOCIAL
NETWORK SITES?


    - 18-29: 92% 
    - 30-49: 73% 
    - 50-64: 57% 
    - 65+: 38%
http://www.mba-in-marketing.com/social-media-fails/
FACEBOOK

  57% of your friends and
  family are using it – it is
      quickly replacing
  traditional news sources
STATISTICS:
More than 1 billion active users
More than 50% of our active users log on to
Facebook in any given day

Over 50% of United States citizens are on Facebook.
TIP NUMBER 1:

Facebook changes. They believe in upgrading and making your
time on Facebook an enjoyable experience. They also want
you to be more social – and connected.

 If you don’t want to be social online --- either don’t, or hire
someone who does. Facebook is not the place for businesses
who don’t want to be social.
Who is your average user?

They have 130 friends and are
 connected to 80 community
 pages, groups and events.

      DO THE MATH.
What To Put On Your Fan Page
EVENTS

Make an event out of any activity you do. Give it a date(s),
spruce it up with a lively description, add a picture and let
your fans know about it!
Orange Possum
GIVE SOMETHING AWAY
http://www.facebook.com/midwestlivingmag
Offer Fresh Content




                      Lady Gaga
                      Lenny Kravits
                      Aaron Steinmann
                      Darren Rowse
                      Ashton Kutcher
TELL YOUR STORY




                  Friends of Historic
                  Cedar Falls

                  Travel Iowa
CONTROL YOUR PAGE – Get Your Own
              Vanity Address
              http://www.facebook.com/username/




www.facebook.com/debworks




       www.facebook.com/GreaterFranklinCounty
Small Print: What You Need to Know About
                     Facebook Pages
•You need to have an account on Facebook in order to create a Facebook page.
•Your Facebook page will be tied to your personal profile as the admin of your
Facebook page; however, only you and Facebook know the connection exists.
•You can have an unlimited number of Facebook pages.
•You can have an unlimited number of fans (Facebook users who “Like” your page).
•Facebook Pages are public—anyone can find and view your page whether they are
logged into Facebook or not.
•All content posted on your Facebook page gets indexed on Google.
•You can target your posts by location and language.
•You can add applications to your page, including your own custom content—video,
rich text, graphics, opt-in box and more.
•You can add additional admins (highly recommended).
•All admins have equal rights to administer your page, including adding and removing
other admins (choose with care!).
VISIT TOP OF IOWA
FACEBOOK LINKS YOU MIGHT LIKE

How to create a media room for publicity on facebook

Aptly titled Queen of Facebook, Mari Smith

Blogging Basics 101

http://freelancefolder.com/how-to-migrate-your-personal-facebo

www.allfacebook.com

www.mashable.com
HAVE A PLAN.

Create an editorial calendar
 (it’s easier than it sounds)
IT CAN BE VERY SIMPLE
Start with your events for the year -- list them on a
  spread sheet (I use Excel)

How do you promote them?
 Newspaper ads

 Press releases

 Newsletter

 Email

 Facebook

 Twitter
BACK INTO YOUR CALENDAR
 Event ...Activity… Date … Time to do it ... notes
 When does the local newspaper need press
  releases in order to run the article before the
  event happens? That’s your submission date
 Do you have an ad person you work with? Set up
  a yearly calendar with him/her – often you can
  save money if you promise to run x amount of ads
 Are you using a newsletter? Be sure to get the
  info to the writer way before they need it

   http://www.slideshare.net/Fletcherprince for more
    ideas on using an editorial calendar
LET’S TALK EMAIL …..
THE CLARION WIRE
 Karen Weld sends an email about once a week
  with events and activities happening in Clarion
  Iowa
 She keeps a document on her word processing
  program and updates it as people call her or she
  hears stuff
 As dates pass, she deletes them

 Once a week she sends it out to her list

 Who do you know that would be a good point
  person to do JUST THIS?
CREATE AN EMAIL LIST
Have a sign up sheet EVERYWHERE! Let people
know you are creating a enewsletter, facebook page,
and/or you may send them an email once and
awhile.

Don’t forget places like
www.mailchimp.com

10,000 emails a month FOR FREE!!
FACEBOOK AND TWITTER
   Get a program like Tweetdeck or Hootsuite

   Schedule your posts ahead of time
     Facebook:  2 times a day for several days
     Twitter: 2-3 times a day, but be sure to post other
      comments and share links to cool stuff as well (don’t
      just shove your info down the throats of your
      followers)
HOOTSUITE
IT’S NOT ONLY FACEBOOK

There’s a large       Find where you fit –
 internet world out     and begin with 2
 there ….               or 3 things that
                        work for you.
Let’s go exploring!
There are many tools available to help build a
 viable marketing plan– whether it’s 60 hours a
 week or 6 hours a week.
LET’S START WITH GOOGLE
Reader      We want Google to be the third half
Alerts       of your brain. 
             Sergey Brin 
Trends
YouTube
Docs
Google+
Skype
Blogger
            1st Step: Set up your Google
               Account – its free
READER

Organize all the blogs you
                               www.google.com/reader
 follow and see when they
 are updating their
 content – all in one place.   Description of how to set
                                 up an account – and why
You should be keeping          http://thecartdriver.com/an-idiots
 track of what other
 places are writing about
 … just copy the address,
 past it into the subscribe
 button on your Reader.
READER
ALERTS
   monitoring a
    developing news story
   keeping current on a
    competitor or industry
   getting the latest on a
    celebrity or event
   keeping tabs on your
    favorite sports teams
   See when your town or
    location is talked
                              http://www.google.com/alerts
    about!
YOUTUBE                 <
                            http://www.youtube.com/watch?fea
Hey baby, wanna make
 a movie?
                        Interns from UNI developed a
You can use video to      video for the Old Stone
 promote your sites       House

Don’t miss out here –
 this is amazingly
 popular
GOOGLE DOCS
 (NOW KNOWN AS GOOGLE DRIVE)
                 https://docs.google.com

Use to share
 info, store
 data and
 collaborate
 online easily
 and
 effectively!
BLOGGER – WHY USE IT?
 It’s free               Why blog in the first place?
 It’s simple             Set yourself up as the expert
 It’s Google             Create an identity people can
 It’s reliable             relate to and get to know
 You can always switch
                            you
  to another platform     Share about your product or
  later!                    service
BIGGEST RULE EVER

Remember all that stuff you
 put on Facebook and the
 articles you wrote?

It needs to go on your
  blog/website too!

You OWN the content on
 your website/blog – you
 don’t own it on Facebook.
RULES FOR BLOGGING
1.   Don’t push your stuff down everyone’s throat.
2.   Don’t lie. Check your facts.
3.   Credit your sources. Ask first.
4.   Disclose professional relationships – if you’ve
     been given something, tell us.
5.   Provide value – make it interesting.
6.   Be yourself – and create a conversation
7.   Be nice.
TIPS FOR BLOGGERS
 Be consistent with         Get your stories down
  your blogging efforts –     on paper – and a blog
  pick a frequency and        is a great way to tell
  stick with it.              them!
 Have a great photo         You can video record
  with each blog post.        the story teller, and
  No stealing!  (             put that right on your
  photodropper.com is a       blog.
  great resource)            Keep it fun my
                              friends!
WHAT TO AVOID
• Wordy content — Don’t use too many words to
  communicate basic ideas or facts. Get to the point.
• Keyword stuffing — Don’t over-optimize your content
  for the keywords you are targeting. Only use keywords
  that relate to expressing the focus of the page.
• Factual errors — Fact-check all of the content on every
  page of your website.
• Grammatical errors — Google’s algorithm can easily
  identify grammatical errors, leading to lower page
  rankings. Grammatical errors also lead to a poor user
  experience.
• Spun content — Don’t rewrite information that already
  exists. Curate content to improve the originality of the
  content on your site. We discuss content curation and
  content creation later in this paper.
                    www.mediawhiz.com
WHERE TO SHARE YOUR POSTS
 Add in your enewsletters – we use mailchimp.com and
  it’s free
 Groups or forums you belong to

 Add links to your email signature – use
  wisestamp.com
 Your listserve – send to the serve and ask for feedback

 RSS feed – this will automatically push your post to
  the people who sign up to receive it
 Comment on relevant blogs – and leave a link to
  yours, but don’t be spammy
 Submit it as a guest post to other blogs – will require
  some rewriting
 Join a blogging community – exchange links with
  other bloggers
SYNDICATION
This allows you to spread your content across many
  networks.
 IFTTT.com – allows you to syndicate to over 50
  different sites
 Blogcatalog.com connect with other bloggers

 Demandstudios.com – distributes to usatoday.com,
  salon.com, ehow.com
 Amazon.com – submit blog to
  https://kindlepublishing.amazon.com /gp/vendor
  and get paid when Kindle owners read it
 Networkedblogs.com – get found and get more
  traffic, also links to facebook
Even more …….
 Alltop.com – syndicates content in every category
 Scribnia.com – source for reader reviews of the
  webs bloggers and columnists
 Syndic8.com – syndicates blogs that cover a wide
  variety of topics
 Evancarmichael.com – if you provide business
  related content, this is a must
 Outbrain.com – syndicates your blog posts to sites
  like cnn.com and fastcompany.com
  Pick 2 or 3 --- having the same content on too
  many pages can actually hurt your SEO!
 Thanks to launchgrowjoy.com for this information!
PINTEREST
WHAT IS PINTEREST?
 Pinterest lets you organize and share all the
  beautiful things you find on the web. People use
  pinboards to plan their weddings, decorate their
  homes, and organize their favorite recipes.
 Best of all, you can browse pinboards created by
  other people. Browsing pinboards is a fun way to
  discover new things and get inspiration from
  people who share your interests.
 You can also showcase collections on Pinterest!
READ ALL ABOUT IT
   Get this free book for
    your Kindle –
    available only today!
    Just click here
MOBILE – A MUST HAVE


                 Want to reach
                  youth? (18-25)

                 Talk to them or
                  message them!
SQUARE

         Accept credit cards
          right on your phone

         Free hardware at
           www.squareup.com

         http://mashable.com/20
           11/10/24/square-wal-
           mart/
TWITTER
Another great way to connect   http://business.twitter.com
  to others that may be your      /
  customers, your mentors,
  your potential customers     What does Twitter do
  or your competition!            for businesses?
                               As a business, you can use
                                  Twitter to quickly share
Twitter Stats                     information, gather
 230,000,000 Tweets per          market intelligence and
  day                             insights, and build
 100,000,000+ active users       relationships with
                                  people who care about
                                  your company. Often,
                                  there is already a
                                  conversation about your
                                  business happening on
                                  Twitter.
TWELLOW

Use Twellow to
 start finding
 people you
 can follow
EBOOKS

Using ePub to publish an ebook

Ditto for Smashwords

Finally – Angela England is an Iowan mom who ‘gets it’
  – I really recommend her book
  http://30dayebook.com/ (I just bought it myself!)
CONFUSED?
            Don’t give up,
            Try a few things until they
              feel right
            Then try something else

            Start with a plan!
THANK YOU!
             Deb Brown
             641-580-0103
             deb@debworks.com
             www.debworks.com
             www.facebook.com/debworks
             www.twitter.com/debworks
             www.linkedin.com/debworks

             (notice the consistency with
               Debworks? )

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Marketing Presentation for Ackley Iowa

  • 2. FIRST – WHAT WILL YOU DO WITH THEM WHEN THEY COME? What does your attraction or location excel at? Everyone has businesses, history, historical sites …. What makes you different? Learn how to tell your story …..
  • 4. WHAT IT IS….  100 year old house and farm  Lived in by one family for 100 years  Old stuff inside including old letters THE DIFFERENCE  Built in late 1800s and one immigrant family lived there for over 100 years – it’s the history of a Danish immigrant family preserved  They kept ALL of their letters back and forth from Denmark written over those 100 years  Original furnishings still inside – step into this family’s life!
  • 5. FRANKLIN COUNTY HISTORICAL SOCIETY MUSEUM
  • 6. WHAT IT IS….  Old stuff from Franklin County residents THE DIFFERENCE  One of a kind pieces that tell the story of life in the last century in an agricultural society  Some of the farm machinery you can’t find anywhere else in the world
  • 7. SECOND: GIVE THEM MANY REASONS TO COME  Your museum is not the only thing in town…..
  • 8. WHAT ELSE CAN THEY DO IN HAMPTON?  Shop! There are the Hampton Specialty shops -- 13 stores that work together THE DIFFERENCE  Unique one of a kind and some handmade items at several of the stores  Swiss watch maker (only 3 in the country!)  Two flower shops that work together – and serve wine
  • 9. WHAT ELSE CAN THEY DO IN HAMPTON?  Eat! There’s something for every taste. THE DIFFERENCE  El Paisita Mexican Family Restaurant – authentic Mexican food  Honk ‘n Holler – come back to the 1950’s and eat good food like they used to cook  Seven Stars – better than mom’s home cookin’  Long Branch – no one has ever eaten everything on their plate (because you get so much food!)
  • 10. WHAT ELSE CAN THEY DO IN HAMPTON?  Visit all of our historical sites! THE DIFFERENCE  REA Plant and Museum – the FIRST farmer owned electric plant in the United States  Old Stone House – built in 1854 by Leander Reeves for his wife in Ohio because she wanted a proper house  GAR Memorial Hall – the only entire building built in Iowa to honor the Civil War dead  Windsor Theatre – built in 1917 and still in use today
  • 12. Educate your locals Do you know the hot spots for tourists around town? Gas stations Local eateries Retail stores Do the people that work there know what you have? Why not host an open house just for them twice a year? And while you’re at it – invite the local press. This is word of mouth marketing and very effective.
  • 13. The press ….  Keep press contacts updated  Call the news desk at every paper, radio station and tv station in a 50 mile radius and ask them how they like to receive press releases  Send them something once a month, at least  Thank them when they run an article or story
  • 14. WRITE A MONTHLY ARTICLE  Newspapers are looking for content …..  Why not ask them if you can write a monthly historical column?  Don’t forget to reuse this content in other places!
  • 15. ROTARY, KIWANIS, ELKS, ETC.  These groups meet often and are always looking for programs.  Contact them and schedule an appointment to tell the group about what events you are planning, or arrange for an old timer to tell a few stories.  Why not offer them a private tour?  Remember …. They make good volunteers too!
  • 16. JOIN THE CHAMBER  Most chambers have a special rate for non-profit organizations  Be sure to send them press releases and ask them to send the information to their members  Spend some of your advertising dollars on sponsoring Chamber events  No dollars? Volunteer at Chamber events!
  • 17. ONLINE MARKETING You can’t do it all …. But you can choose two or three of these options and do them well!
  • 18. WHO VISITS YOUR SOCIAL NETWORK SITES? - 18-29: 92%  - 30-49: 73%  - 50-64: 57%  - 65+: 38% http://www.mba-in-marketing.com/social-media-fails/
  • 19. FACEBOOK 57% of your friends and family are using it – it is quickly replacing traditional news sources
  • 20. STATISTICS: More than 1 billion active users More than 50% of our active users log on to Facebook in any given day Over 50% of United States citizens are on Facebook.
  • 21. TIP NUMBER 1: Facebook changes. They believe in upgrading and making your time on Facebook an enjoyable experience. They also want you to be more social – and connected. If you don’t want to be social online --- either don’t, or hire someone who does. Facebook is not the place for businesses who don’t want to be social.
  • 22. Who is your average user? They have 130 friends and are connected to 80 community pages, groups and events. DO THE MATH.
  • 23. What To Put On Your Fan Page
  • 24. EVENTS Make an event out of any activity you do. Give it a date(s), spruce it up with a lively description, add a picture and let your fans know about it!
  • 27. Offer Fresh Content Lady Gaga Lenny Kravits Aaron Steinmann Darren Rowse Ashton Kutcher
  • 28. TELL YOUR STORY Friends of Historic Cedar Falls Travel Iowa
  • 29. CONTROL YOUR PAGE – Get Your Own Vanity Address http://www.facebook.com/username/ www.facebook.com/debworks www.facebook.com/GreaterFranklinCounty
  • 30. Small Print: What You Need to Know About Facebook Pages •You need to have an account on Facebook in order to create a Facebook page. •Your Facebook page will be tied to your personal profile as the admin of your Facebook page; however, only you and Facebook know the connection exists. •You can have an unlimited number of Facebook pages. •You can have an unlimited number of fans (Facebook users who “Like” your page). •Facebook Pages are public—anyone can find and view your page whether they are logged into Facebook or not. •All content posted on your Facebook page gets indexed on Google. •You can target your posts by location and language. •You can add applications to your page, including your own custom content—video, rich text, graphics, opt-in box and more. •You can add additional admins (highly recommended). •All admins have equal rights to administer your page, including adding and removing other admins (choose with care!).
  • 31. VISIT TOP OF IOWA
  • 32. FACEBOOK LINKS YOU MIGHT LIKE How to create a media room for publicity on facebook Aptly titled Queen of Facebook, Mari Smith Blogging Basics 101 http://freelancefolder.com/how-to-migrate-your-personal-facebo www.allfacebook.com www.mashable.com
  • 33. HAVE A PLAN. Create an editorial calendar (it’s easier than it sounds)
  • 34.
  • 35. IT CAN BE VERY SIMPLE Start with your events for the year -- list them on a spread sheet (I use Excel) How do you promote them?  Newspaper ads  Press releases  Newsletter  Email  Facebook  Twitter
  • 36. BACK INTO YOUR CALENDAR  Event ...Activity… Date … Time to do it ... notes  When does the local newspaper need press releases in order to run the article before the event happens? That’s your submission date  Do you have an ad person you work with? Set up a yearly calendar with him/her – often you can save money if you promise to run x amount of ads  Are you using a newsletter? Be sure to get the info to the writer way before they need it  http://www.slideshare.net/Fletcherprince for more ideas on using an editorial calendar
  • 38. THE CLARION WIRE  Karen Weld sends an email about once a week with events and activities happening in Clarion Iowa  She keeps a document on her word processing program and updates it as people call her or she hears stuff  As dates pass, she deletes them  Once a week she sends it out to her list  Who do you know that would be a good point person to do JUST THIS?
  • 39. CREATE AN EMAIL LIST Have a sign up sheet EVERYWHERE! Let people know you are creating a enewsletter, facebook page, and/or you may send them an email once and awhile. Don’t forget places like www.mailchimp.com 10,000 emails a month FOR FREE!!
  • 40. FACEBOOK AND TWITTER  Get a program like Tweetdeck or Hootsuite  Schedule your posts ahead of time  Facebook: 2 times a day for several days  Twitter: 2-3 times a day, but be sure to post other comments and share links to cool stuff as well (don’t just shove your info down the throats of your followers)
  • 42. IT’S NOT ONLY FACEBOOK There’s a large Find where you fit – internet world out and begin with 2 there …. or 3 things that work for you. Let’s go exploring!
  • 43. There are many tools available to help build a viable marketing plan– whether it’s 60 hours a week or 6 hours a week.
  • 44. LET’S START WITH GOOGLE Reader We want Google to be the third half Alerts of your brain.  Sergey Brin  Trends YouTube Docs Google+ Skype Blogger 1st Step: Set up your Google Account – its free
  • 45. READER Organize all the blogs you www.google.com/reader follow and see when they are updating their content – all in one place. Description of how to set up an account – and why You should be keeping http://thecartdriver.com/an-idiots track of what other places are writing about … just copy the address, past it into the subscribe button on your Reader.
  • 47. ALERTS  monitoring a developing news story  keeping current on a competitor or industry  getting the latest on a celebrity or event  keeping tabs on your favorite sports teams  See when your town or location is talked http://www.google.com/alerts about!
  • 48. YOUTUBE < http://www.youtube.com/watch?fea Hey baby, wanna make a movie? Interns from UNI developed a You can use video to video for the Old Stone promote your sites House Don’t miss out here – this is amazingly popular
  • 49. GOOGLE DOCS (NOW KNOWN AS GOOGLE DRIVE) https://docs.google.com Use to share info, store data and collaborate online easily and effectively!
  • 50. BLOGGER – WHY USE IT?  It’s free Why blog in the first place?  It’s simple Set yourself up as the expert  It’s Google Create an identity people can  It’s reliable relate to and get to know  You can always switch you to another platform Share about your product or later! service
  • 51. BIGGEST RULE EVER Remember all that stuff you put on Facebook and the articles you wrote? It needs to go on your blog/website too! You OWN the content on your website/blog – you don’t own it on Facebook.
  • 52. RULES FOR BLOGGING 1. Don’t push your stuff down everyone’s throat. 2. Don’t lie. Check your facts. 3. Credit your sources. Ask first. 4. Disclose professional relationships – if you’ve been given something, tell us. 5. Provide value – make it interesting. 6. Be yourself – and create a conversation 7. Be nice.
  • 53. TIPS FOR BLOGGERS  Be consistent with  Get your stories down your blogging efforts – on paper – and a blog pick a frequency and is a great way to tell stick with it. them!  Have a great photo  You can video record with each blog post.  the story teller, and No stealing!  ( put that right on your photodropper.com is a blog. great resource)  Keep it fun my friends!
  • 54. WHAT TO AVOID • Wordy content — Don’t use too many words to communicate basic ideas or facts. Get to the point. • Keyword stuffing — Don’t over-optimize your content for the keywords you are targeting. Only use keywords that relate to expressing the focus of the page. • Factual errors — Fact-check all of the content on every page of your website. • Grammatical errors — Google’s algorithm can easily identify grammatical errors, leading to lower page rankings. Grammatical errors also lead to a poor user experience. • Spun content — Don’t rewrite information that already exists. Curate content to improve the originality of the content on your site. We discuss content curation and content creation later in this paper. www.mediawhiz.com
  • 55. WHERE TO SHARE YOUR POSTS  Add in your enewsletters – we use mailchimp.com and it’s free  Groups or forums you belong to  Add links to your email signature – use wisestamp.com  Your listserve – send to the serve and ask for feedback  RSS feed – this will automatically push your post to the people who sign up to receive it  Comment on relevant blogs – and leave a link to yours, but don’t be spammy  Submit it as a guest post to other blogs – will require some rewriting  Join a blogging community – exchange links with other bloggers
  • 56. SYNDICATION This allows you to spread your content across many networks.  IFTTT.com – allows you to syndicate to over 50 different sites  Blogcatalog.com connect with other bloggers  Demandstudios.com – distributes to usatoday.com, salon.com, ehow.com  Amazon.com – submit blog to https://kindlepublishing.amazon.com /gp/vendor and get paid when Kindle owners read it  Networkedblogs.com – get found and get more traffic, also links to facebook
  • 57. Even more …….  Alltop.com – syndicates content in every category  Scribnia.com – source for reader reviews of the webs bloggers and columnists  Syndic8.com – syndicates blogs that cover a wide variety of topics  Evancarmichael.com – if you provide business related content, this is a must  Outbrain.com – syndicates your blog posts to sites like cnn.com and fastcompany.com   Pick 2 or 3 --- having the same content on too many pages can actually hurt your SEO!  Thanks to launchgrowjoy.com for this information!
  • 59. WHAT IS PINTEREST?  Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.  Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.  You can also showcase collections on Pinterest!
  • 60. READ ALL ABOUT IT  Get this free book for your Kindle – available only today! Just click here
  • 61. MOBILE – A MUST HAVE Want to reach youth? (18-25) Talk to them or message them!
  • 62. SQUARE Accept credit cards right on your phone Free hardware at www.squareup.com http://mashable.com/20 11/10/24/square-wal- mart/
  • 63. TWITTER Another great way to connect http://business.twitter.com to others that may be your / customers, your mentors, your potential customers What does Twitter do or your competition! for businesses? As a business, you can use Twitter to quickly share Twitter Stats information, gather  230,000,000 Tweets per market intelligence and day insights, and build  100,000,000+ active users relationships with people who care about your company. Often, there is already a conversation about your business happening on Twitter.
  • 64. TWELLOW Use Twellow to start finding people you can follow
  • 65. EBOOKS Using ePub to publish an ebook Ditto for Smashwords Finally – Angela England is an Iowan mom who ‘gets it’ – I really recommend her book http://30dayebook.com/ (I just bought it myself!)
  • 66. CONFUSED? Don’t give up, Try a few things until they feel right Then try something else Start with a plan!
  • 67. THANK YOU! Deb Brown 641-580-0103 deb@debworks.com www.debworks.com www.facebook.com/debworks www.twitter.com/debworks www.linkedin.com/debworks (notice the consistency with Debworks? )