78% of adults use the internet to research products and services before purchasing. India has over 100 million internet users currently, projected to grow to 672 million by 2020. Most internet users do not look past the first page of search engine results, so optimizing websites for search engines is important. Over half of Facebook users and over 60% of Twitter users are more likely to purchase brands they follow on social media. Email marketing can help each employee generate Rs. 450,000 in monthly sales by attracting potential customers through inbound leads.