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Online
Grocery
Shopping
Misty Sharkey
MKT 620 Marketing Analytics
Bellevue University
Sheryl Okash
Hypothesis
Online grocery shopping leads consumers
to spend less than they would if they were
shopping in store. ​
Objectives
1. Identify the stores that shoppers use for
online grocery pickup.​
2. Examine the dollar amounts spent on in
store grocery shopping versus online
grocery shopping. ​
3. Collect data to see what motivates
consumers to use online grocery pickup. ​
4. Examine why consumers choose not to
grocery shop online.
Objective 1
Identify the stores that shoppers use for online grocery pickup.​
51%49%
Shopped for
Groceries Online Yes
No
0
5
10
15
20
25
Phone Tablet Computer
Shop from
0
2
4
6
8
10
12
14
16
18
Stores shopped at:
Objective 1
Identify the stores that shoppers use for online grocery pickup.​
6 6
2
6
14
1
3 2 3
25
Always Very often Sometimes Rarely Never
Pick up vs. Delivery
Grocery Pick Up Delivery
Objective 1
Identify the stores that shoppers use for online grocery pickup.​
0
2
4
6
8
10
1 2 3 4
# of Times Online Grocery shopping in last
month
# of Times Online Grocery shopping in last month
Objective 1
Identify the stores that shoppers use for online grocery pickup.​
Objective 2
Examine the dollar amounts spent on in store grocery shopping
versus online grocery shopping.
Always Very Often Sometimes Rarely Never
0
2
4
6
8
10
Budget Use
Shop In-store with a Budget Shop In-store with a Budget2
Always
Very Often
Sometimes
Rarely
Never
0 5 10 15 20
Normally Pay a Fee 0
5
10
15
20
25
30
Enjoy Knowing Total
Objective 2
Examine the dollar amounts spent on in store grocery shopping
versus online grocery shopping.
0
2
4
6
8
10
12
14
<$20 $20 to
$49.99
$50 to
$99.99
$100 to
$149.99
$150 to
$199.99
$200 or
above
Amount Spent
In Store Online
Objective 2
Examine the dollar amounts spent on in store grocery shopping
versus online grocery shopping.
Objective 3
Collect data to see what motivates consumers to use online
grocery pickup. ​
0
5
10
15
20
25
10 12 12
9
20
17
21
1
14
20
17
3
Objective 3
Collect data to see what motivates consumers to use online
grocery pickup. ​
Important factors​
Objective 4
Examine why consumers choose not to grocery shop online.
0 5 10 15 20 25 30 35
I prefer to pick my own groceries out
I do not like to make online purchases with
my credit or debit card
I do not trust the store employee to make
the right decisions when selecting products.
I do not have online options available.
I am not able to redeem coupons or rebates.
I am unable to use Foodstamps/WIC.
Demographics
Female
89%
Male
11%
Sex
18% 5%
77%
Age
18-24 25-30 31-39
Married
70%
Single
(never
married)
14%
Single
widowed,
divorced, or
separated)
16%
Marital Status
Demographics
1
31%
2
30%
3
22%
4
13%
5
4%
6
0%
# of Children Under 18
0
2
4
6
8
10
12
Household Income
Summary
• Online grocery shoppers tend to spend less
money on groceries than do in store shoppers.
• The main reason that shoppers chose not to
grocery shop online is because they prefer to
choose their own groceries.
• Walmart and Amazon are the most popular
sites for online grocery shopping.
• Online shoppers enjoy knowing their total
prior to checkout

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Online grocery shopping survey results

  • 1. Online Grocery Shopping Misty Sharkey MKT 620 Marketing Analytics Bellevue University Sheryl Okash
  • 2. Hypothesis Online grocery shopping leads consumers to spend less than they would if they were shopping in store. ​
  • 3. Objectives 1. Identify the stores that shoppers use for online grocery pickup.​ 2. Examine the dollar amounts spent on in store grocery shopping versus online grocery shopping. ​ 3. Collect data to see what motivates consumers to use online grocery pickup. ​ 4. Examine why consumers choose not to grocery shop online.
  • 4. Objective 1 Identify the stores that shoppers use for online grocery pickup.​ 51%49% Shopped for Groceries Online Yes No 0 5 10 15 20 25 Phone Tablet Computer Shop from
  • 5. 0 2 4 6 8 10 12 14 16 18 Stores shopped at: Objective 1 Identify the stores that shoppers use for online grocery pickup.​
  • 6. 6 6 2 6 14 1 3 2 3 25 Always Very often Sometimes Rarely Never Pick up vs. Delivery Grocery Pick Up Delivery Objective 1 Identify the stores that shoppers use for online grocery pickup.​
  • 7. 0 2 4 6 8 10 1 2 3 4 # of Times Online Grocery shopping in last month # of Times Online Grocery shopping in last month Objective 1 Identify the stores that shoppers use for online grocery pickup.​
  • 8. Objective 2 Examine the dollar amounts spent on in store grocery shopping versus online grocery shopping. Always Very Often Sometimes Rarely Never 0 2 4 6 8 10 Budget Use Shop In-store with a Budget Shop In-store with a Budget2
  • 9. Always Very Often Sometimes Rarely Never 0 5 10 15 20 Normally Pay a Fee 0 5 10 15 20 25 30 Enjoy Knowing Total Objective 2 Examine the dollar amounts spent on in store grocery shopping versus online grocery shopping.
  • 10. 0 2 4 6 8 10 12 14 <$20 $20 to $49.99 $50 to $99.99 $100 to $149.99 $150 to $199.99 $200 or above Amount Spent In Store Online Objective 2 Examine the dollar amounts spent on in store grocery shopping versus online grocery shopping.
  • 11. Objective 3 Collect data to see what motivates consumers to use online grocery pickup. ​ 0 5 10 15 20 25 10 12 12 9 20 17 21 1 14 20 17 3
  • 12. Objective 3 Collect data to see what motivates consumers to use online grocery pickup. ​ Important factors​
  • 13. Objective 4 Examine why consumers choose not to grocery shop online. 0 5 10 15 20 25 30 35 I prefer to pick my own groceries out I do not like to make online purchases with my credit or debit card I do not trust the store employee to make the right decisions when selecting products. I do not have online options available. I am not able to redeem coupons or rebates. I am unable to use Foodstamps/WIC.
  • 14. Demographics Female 89% Male 11% Sex 18% 5% 77% Age 18-24 25-30 31-39 Married 70% Single (never married) 14% Single widowed, divorced, or separated) 16% Marital Status
  • 15. Demographics 1 31% 2 30% 3 22% 4 13% 5 4% 6 0% # of Children Under 18 0 2 4 6 8 10 12 Household Income
  • 16. Summary • Online grocery shoppers tend to spend less money on groceries than do in store shoppers. • The main reason that shoppers chose not to grocery shop online is because they prefer to choose their own groceries. • Walmart and Amazon are the most popular sites for online grocery shopping. • Online shoppers enjoy knowing their total prior to checkout