This document discusses several perspectives on online culture and how the internet relates to and influences traditional concepts of culture. It covers how the internet allows for new forms of communication, language, and cultural expression. The document also examines how internet culture may differ from historic cultures and affect existing theoretical frameworks for understanding culture.

1. Online culture and language David Phillips

2. Culture Is it: A synonym for "civilization". symbolic representations and expressions of human experience definitive of human nature.

3. Culture Is it: A exhibit of the way that humans interpret their biology and their environment. An integral part of human existence Attributed to human adaptation to historical events. The primary adaptive mechanism of humans

4. Culture Is it: That in which change takes place faster than human biological evolution - making mankind adaptive at a faster rate Change that can be viewed as culture adapting to itself.

5. Stanford Prison experiment Philip Zimbardo experimented with Stanford students in 1971 and showed the extent to which social context will change people. Immersion in language and culture is the 'users' guide to life. How to be part of the 'tribe'. Driven by interactions with others people 'constructing themselves'.

6. An Internet culture 1 A synonym for "civilization". symbolic representations and expressions of human experience Conversation, language, exchange of ideas, goods and service Many civilisations? definitive of human nature More than machines and technology Dependant on machines and technology

7. An Internet Culture 2 A exhibit of the way that humans interpret their biology and their environment. A means to demonstrate human emotion, sense of being - An integral part of human existence Integral? Essential? Separate? Attributed to human adaptation to historical events. ARPNET, Technologically, economically, Social The primary adaptive mechanism of humans So far? In the future? Will brain plasticity in human evolution include Internet influences?

8. An Internet Culture 3 That in which change takes place faster than human biological evolution - making mankind adaptive at a faster rate Dependant on the Internet, Change in political, social and economic environs Change that can be viewed as culture adapting to itself A culture of adoption of Internet stuff

9. Johnston & Parminder View of culture = “Shared values that symbolise a society and thus the behaviour of members of that society in every sense” Use of Geert Hofstede Assumption that the Internet is homogeneous Could Internet be many places and many cultures – and then apply Hofstede

10. Steve Jones Use of Multi User Domains as a form of culture “ In modern everyday life, it is difficult (and becoming impossible) to definitively classify experience as "real" or "not real"”

11. Tim Shortis Shows how, in a range of internet cultures, a new literacy is being created with new languages Language and its uses is often used to identify cultures (reasons of heritage, cognitive, political, religious, economic background) There being many platforms and channels that different cultures can create, access and develop.

12. Alladi Venkatesh Cybermarketscape the new and rapidly evolving cybertechnology: the larger social order; the cybermarketscape or the realm of marketing and commerce impacted on by cybertechnology; the cybercitizen/cyberconsumer as the adopter of new technology Built on a Four 'P's marketing model Does Internet modify Social Memory? “ The simple truth is, for marketing, cyberspace represents a limitless commercial space. What is also interesting is the rhetoric of the cyberspace that is now appropriated by marketing.”

13. Discussion To What extent is it true: The Internet is many cultures, using many platforms and channels for communication It is different as between historic cultures It is a different form It affects the 'before internet' norms and theoretical constructs (more than post, railways, newspapers, telegraph, broadcast)

14. Discussion In reviewing your organisation How will you asses it for national cultural contexts How will you assess it for its on-line cultural contexts Is global reach affecting the cultural expression of the organisation Can, it be said that the Internet is affecting/changing the culture of the organisation – should it? Would you use Hofstede?

15. Some other reading The Maximands of Corporate Governance: A Theory of Values and Cognitive Style ( Amir. N Licht ) Blown to Bits (Evans and Wurster) The Cluetrain Manifesto