Divan.tv presentation Caspiantelecoms 2013
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The document discusses the growing market for over-the-top (OTT) video delivery and Divan.TV's OTT middleware platform. It notes that over 50% of internet content is now video and that major players are launching their own TV services directly, bypassing internet service providers. Divan.TV's platform allows ISPs to launch their own OTT video services to generate more revenue from subscriptions and in-app purchases. The platform provides live TV, video-on-demand, and additional features like electronic shopping and banking on TV. It discusses implementation stages, licensing models, and the company's development roadmap.
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Divan.tv presentation Caspiantelecoms 2013
- 3. Threats – worldwide giants TV deployment: 3
- 4. Threats – worldwide giants TV deployment: . • They will generate huge additional Video traffic in your networks charging your customers directly, without any commission to you . • You have an option – launch OTT LiveTV and VoD services yourself and get extra revenues . • You should invest more and more in your network infrastructure to ensure your customers satisfied with QoS to avoid churning 4
- 5. About Divan.TV: . • Established 2008 in Kiev, Ukraine . • Team of IT, telecom and CATV professionals . • Own R&D lab focused on TV Everywhere solutions . • First operator of interactive TV in Ukraine launched in May 2012 . • More than 20 ISPs launched Divan.TV as LiveTV and VoD partner in 2012 ‐ 2013 5
- 6. Divan.TV is an acting OTT TV provider in Ukraine: . • We were first who implemented a e‐banking, e‐learning and e‐ shopping services on TV . • We were first who offered 3D content on TV . • We constantly developing our platform in accordance with current and future international market trends . • We adjust our market proposition to end‐users in high competition with CATV, SATV and IPTV providers not playing price wars but delivering exclusive offerings . • We have built effective sales channels in Ukraine and would like to share our expertise with our clients 6
- 7. OTT technology benefits: . • Over‐the‐top technology allows delivery of video content (LiveTV, Video‐on‐demand) and services to end‐user devices over unmanaged IP network . • Permanent growth of PayTV subscribers base recorded in past few years all over the world . • OTT technology allows to deliver content to any location . • OTT solution allows multiscreen service which means TV/Video playback also on tablets and smartphones increasing operator's revenues 7
- 8. Where is business: . • Growth of ARPU in your own network – direct sales of new service to existing subscribers . • New subscribers for OTT TV from other ISPs in your country. • Growth of ARPU – subscription fee for second and next screens . • SmartTV and tablet sales increasing potential customer base daily . • Advertisement module allows ad inserts into movies, e‐commerce module generates commissions from 3rd party product sales etc 8
- 9. Why we are better: best technology solution + business consulting + flexible licensing model . • Most OTT Middleware platforms at the market has standard features – LiveTV streaming, VoD streaming and backend – CMS, DMS, SMS . • Divan.tv is first to introduce e‐commerce at TV screen. Just connect partners – internet shops, pizza/beverages delivery etc – and gain extra money for commissioned sales • We also developed and implemented TV‐banking which allows subscriber manage bank account on TV • We’ll not just sell a platform but will show you how this business works 9
- 10. Choose your business model – PayTV or Advertisement‐funded: . • Standard PayTV business model assumes that subscriber will pay monthly for the service. You can also implement charging for additional screens, like 7 Euro for main device and 1 euro for each additional tablet/stb/pc. . • You’ll need to deliver them subscribers equipment (we recommend Android TV Box STB) or let them use your new service at existing SmartTV or tablet. . • Depending on country, ad‐funded model might gain more revenues than direct subscriber charge. 10
- 11. Adding content: . • We’ll advise you about types of content right owners and basics of negotiation process to ensure you’ll have up‐to‐ date content fitting in your budget . • If you planning to sell majors (Hollywood) content we’ll implement DRM (Digital Rights Management) module or will provide integration with your existing DRM solution . • You can buy content transcoder servers from our company and setup your own content ingestion or outsource content encoding from our R&D lab on pay‐by‐movie basis 11
- 12. End-user equipment – existing ecosystem of SmartTV: . • SmartTV (ConnectedTV) sales started several years ago. All of them in your country potentially are your customers . • Our engineering team will design your premium application for all SmartTV platforms – LG, Samsung, Panasonic, Philips and others 12
- 13. End-user equipment: . • We recommend to our customers dual‐core Android TV Boxes. We also could supply linux‐based STBs by DuneHD or Infomir or hybrid DVB‐C/OTT or DVB‐T2/OTT STBs . • We could order them from vendor (including application preinstall), collect at our warehouse at China, inspect and test them, ship to your address or let your forwarder pick it up exWorks 13
- 14. User Interface: . • Our unique User Interface developed as part of strategy “from linear TV to TV Everywhere” . • We could develop UI and mobile applications especially for you or could provide you with API’s for in‐house development. . • Our team also has experience in creation applications for SmartTV’s. • We also have “Teletext‐style” UI in our portfolio and could implement it on customer demand 14
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- 21. Licensing model: . • Modular structure – main functionality and options . • Pay per user base growth – base license fee at project start, additional license fees after subscriber’s base growth • UI and Android/iOS app development, e‐commerce partners connectors, content transcoding – at additional reasonable costs • 8/5 technical support – 12% of platform price • 24/7 technical support – 15% of platform price 21
- 22. Platform development roadmap 2013 ‐ 2014: . • Video‐chat . • Voice search . • Karaoke and remote control 22