Gender Consultant Jagriti explains how people are using social media for making their voices heard, and reaching out to people and administrators. And what is the potential to use this medium for advancing the gender cause.

1. Advocacy 2.0 : Social Media for Gender
Equality
Ms. Jagriti Shankar
Gender Consultant
Goa, India
Jagriti.shankar@gmail.com
Guest Lecture at Goa University, India
February 26, 2016

2. Objectives
¡ Understand Advocacy
¡ Traditional & New Tools of Advocacy
¡ Ongoing Online Campaigns
¡ Social Media for Social Cause
¡ Rules of Online postings

3. What is Advocacy?
&
Why People Do it?
&
How They Do it?

4. Do we need to do Advocacy for gender
equality and women’s empowerment?
Remember what all have been achieved…
But still there is a long
way to go…

5. A
convincing
Idea
Strength,
Network
Strategy &
Organization
Continuous
Efforts
What it takes?

6. Advocacy 2.0 Tools
In line with Web 2.0 is the new version of advocacy for
the advancement of social causes.
Social Media (FB, Twitter, You Tube Instagram, Pinterest, ..
Social Networking Sites (LinkedIn, FB,..
Blog
Wikis
Video Sharing

7. Benefits of
Advocacy
on Social
Media
Faster
Communication
Two way
participation
Transparent
Communication Likes/ favorites
Aggregated
content
Democracy on
web

8. How Social Media can help for
the Gender Cause?

9. The power of social media
campaigns
¡ Arab spring (2012); Egyptians and Tunisians used
Facebook and Twitter to organize protests and
spread awareness
¡ Oxford dictionary agreed to review the sexist
words after a roar over twitter (Jan 2016)
¡ Everydaysexism: a campaign started by Laura
Bates has become a universal online campaign
against gender stereotypes

10. Twitter stats
# Followers Tweets
Everydaysexism 236,224 42,786
UN Women 861,133 32,279
HeforShe 295,347 3,032
LeanIn 142,734 4,740

11. #Sexism
#GenderPayGap
#GenderBasedViolence
# @
#GenderEquality
#Gender
#feminism
@UnWomen
#Nirbhaya
#IamNirbhaya
#WomenEmpowerment
#GenderParity
@manekagandhibjp
@SherylSandberg
@GloriaSteinem
@DrVandanaShiva
@Sunita_Krishnan

13. #EverydaySexism

17. Shall we leave the traditional
advocacy medium and shift to
digital advocacy?

18. Internet Users: 350 million, 27% of Population
Social Media Users: 134 million, 10% of Population
http://wearesocial.com/uk/special-reports/digital-social-mobile-india-2015

19. Rules
Be
Polite
Don’t
Offend
People
Be
Culture
Sensitive
Be
Gender
Sensitive
Use Correct
Language,
Avoid
Typos
No
Hate
Speech

20. Shall we?
Do our bit for International Women’s Day on 8th
March
Build Goa University’s Campaign for Gender
Equality

21. Checklist for advocacy
campaign
¡ Do you have a cause? (women’s advancement)
¡ What you want to achieve? (specific goal)
¡ Do you have what all it takes? (resources, time)
¡ Is your action plan ready? (strategy, collaborate)
¡ What are you waiting for? (put things together
and execute)

22. Thank you!