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Cut! Engage! Activate!
Cause Marketing & Media and the Brave New World of Social Media Activism
Ever wonder how Anna used FB and Twitter to get so many people out every day? Did the Egyptian Saffron Revolution begin with a single post? Can we form entire social movements online using social tools? Can cause driven films make a real impact online? The line between cause marketing, meaningful media and social media is blurring rapidly. In the US, companies like Participant Media are building activism around documentary films, websites and social networks leading to thousands of mini-revolutions. In India, cutting edge filmmakers use Social Media to get crowd funding for their films, arrange meet ups and showings and to spread the word. The world of cause marketing has never been more exciting as the new media is helping generate a global revolution. Using real world case studies and models Raja explores this exciting and brave new world for marketers.