This document outlines essential tips for creating an effective pitch deck to attract event sponsors, emphasizing the importance of format, content, and research. Key elements include organizational branding, detailed attendee demographics, and showcasing past event success through photos and quotes. It advises keeping the pitch concise, crafting tailored decks for different sponsorship levels, and ending with contact information and a follow-up plan.

1. A Perfect Pitch Deck
Seeking Sponsors? Read This First.

2. 1. Format Matters.
Powerpoints = Bad.
PDFs = Good.
Links to deck online = Better

3. 2. Include the following things.
Organization or conference logo.
Website.
Contact information.
Social media profiles.

4. 3. Do your homework.
Research the companies or groups you are
approaching.
Whenever possible, send to a real person.

5. 4. Pretend you know nothing
about your conference.
Why is it happening? Where is it happening?
What are the dates? Who is coming? Who are
your speakers? Why should you be considered
credible?

6. 4. Pretend you know nothing
about your conference.
Why is it happening? Where is it happening?
What are the dates? Who is coming? Who are
your speakers? Why should you be considered
credible?

7. 5. Share details about attendees.
How many people are you expecting? Age?
Location? Income level? Interests? Drill down.
This information is valuable to potential
sponsors!

8. 6. Include photos.
If this event happened before, include photos!

9. 7. Include quotes.
If this event happened before, include quotes
from past attendees and sponsors.

10. 8. Highlight numbers.
If this event happened before, include notable
numbers (attendees, speakers, social media
reach, etc).

11. 9. Include a glossary.
Include a glossary or a bulleted list of terms/
facts that will be helpful for potential sponsors
to know.

12. 10. Create a separate deck for
each level of sponsorship.
Determine which level you’re asking for, and only
send your prospect that version.

13. 11. Offer category or level
exclusivity.
Make it clear that there can only be ONE Silver
Level Sponsor, or ONE Breakfast Sponsor.

14. 12. Include tickets/hospitality to
each sponsorship level.
Comped registration or inclusion in a special
sponsors dinner are great ideas to start with.
Don’t just offer to put their logo in your
marketing!

15. 13. Consider year long benefits.
Think about the big picture! What other benefits
are there? Marketing? Hospitality? On-site? Year
round?

16. 14. Keep it short and sweet.
Do the opposite of this deck (a 20 page pitch
deck is for the birds!) and keep things clear and
concise.

17. 15. Be humble.
End with a thank you! And then your contact
information. And then how/when you’ll follow up.
Good luck!

18. Want to learn more? Sign up for our
free webinar on Weds, May 14th
with SponsorHub:
7 Tips for Getting & Keeping Event
Sponsors.
Register today!