2. Prelude
• Essentials
– Table stakes
– Reconnaissance
• Audiences
– Expectations
– Primary
– Secondary
• Intent: Edit
– Inviting
– Talk back forum / Interactivity
– Social media connected
• Optimum Utility
– CRE off premises
– Depicting absolute brand potential
• To come: Provisions
– Beyond
Table stakes
1. Inviting
2. Engaging; video /
talkback
3. A complete virtual trip
to the brand / hospital
4. Two way
communiqués
5. Actionable
6. Endorsed, testified
3. Reconnaissance1st
Clarity, 2 way connected
Reporting & reducing traffic piles at premises
Objectivity
Inviting layout, newsy and connected
Bland and directive
5. Healthy Emirates based web portal
healthyemirates.ae to become the absolute
choice for the people (potential respondents) as
their search engine, when it comes to viewing,
procuring, updating for scores, when there is a
happening on and off screen.
The site to be “the portal” for viewers, especially
the frequent net savvy users. The site should map
all aspects of a two way communication platform
for the users. Should establish a network routing
and should be a profitable proposition for both /
all parties.
The target audience
The defined target audience for the portal are;
Primary target: SEC A, B HH domestic users,
office staff, college & university (M&F) student
aged 25– 35 onwards
Secondary target: with a spillover effect we intend
to gather audience (mostly executives & domestic
viewing) and age brackets stretched for the
audience by an additional 35 to 40.
serving / day:
– Interactivity – two way communication
– (value inputs and feedbacks)
– Blogs / Vlogs
– Polls
– Health tips (preferably with visual / v/o
demonstrations)
– Event schedules
– Video archives (YouTube channel clips)
– Digital FGD / research
– Community
– Local tweeting platform
– Promotions & giveaways
– Travel, around the globe trends for events
– Linking with the network
– Advertising and brand partnerships
– Player profiles: Interviews
– SMS and Radio tie ups (all spill atll)
– Recommended downloads, what to try and
when?
– Online with the top health specialist
– Share y our ideas and events
– Local events, international events
implementation avenues
as tracked down from the best services industries’ (websites)
Activate external
amplification
fronts;
Presence &
partnerships with;
(a) Youtube.com
(b) Google.com
(c) Facebook.com
(d) Twitter.com
(e) Mysppace.com
(f) Flikr.com
Presence to be
through the power
of content sharing,
establishing two
way communication
and most importantly
have a complete copy
right & exclusivity on
the channels
subscribed.
6. Expectations
as tracked down from the best services industries’(websites)
• Audiences engagement
• Identify and address
• Breaking away from the clutter
of mundane and expected layouts
• Broad base launch tabs to be simple,
inviting & most importantly audience based
• Clearer distinction by visitors, for the visitors
Patrons & Visitors Medical Professionals Associates & franchisees Brand & Beyond
Contact points, i.e. tele, mails
Login / registerSearch bar
About us
language preference
Emergencies access
F U T LHealthy
Emirates
Members
7. Ailment – complaint
Find your Doctor
Request a 2nd opinion
Your preferences: Insurance alliance
Your privileges & priorities
Medical records
Laboratory reports
International patrons
Packages
Maternity Packages
Cardiac Packages
Vaccination Package
Admission Process
Hospital Charges
Billing & Payments
Your Rights &
Responsibilities
Shop & Eateries
Visiting Hours
Your suggestions &
Complaints
Stay Healthy Health tips
Login req.
Login req.
As per brochure
i
i
i
i
i
i
* Interactive link: two way communiqué (mostly requires login)
Scrolls list down w/ data entry
Data form entry / write to us
Dubai Abu Dhabi Line up
Diagnosis - Symptoms detection test
Patrons & Visitors Medical Professionals Associates & franchisees Brand & Beyond About us
Our services Details & Dept.(s) Diag. (s) / Hosp(s) Rehabilitation Exec. Check ups Screening
Which Hospital Across EK
Sharjah
Line up
Members
8. Refer patient
Refer doctor / facility
CME Synapses Revelation
i
i
* Interactive link: two way communiqué (mostly requires login)
Interact: All hospitals across EK (unique platform)
Patrons & Visitors Medical Professionals Associates & franchisees Brand & Beyond About usMembers
9. Link: Health Emirates Portal
Email login:
Hospitals announcements, news feeds
Health calendar, UN, Org.
Healthy Emirates schemes / promotions / education
i
i
i
* Interactive link: two way communiqué (mostly requires login)
Doctors & Staff Rosters on member hospitals
Member counseling
Access Reporting
Patrons & Visitors Medical Professionals Associates & franchisees Brand & Beyond About us
Policies & Privileges SOP(s) |& Manuals Safety code
Orientations Training
Events
l
l
l
Members
10. Partners
Businesses
i * Interactive link: two way communiqué (mostly requires login)
Suppliers
Patrons & Visitors Medical Professionals Associates & franchisees Brand & Beyond About usMembers
11. Healthy Emirates Thought
Healthy Emirates Reach
Global Initiatives partners
Sustainability
Outside UAE initiatives
i
i
i
* Interactive link: two way communiqué (mostly requires login)
JCI Accreditation
Patrons & Visitors Medical Professionals Associates & franchisees Brand & Beyond About us
Effort Independent corporate coalitions
Environmental development
Chat (consultation online) & Blog
Media: Press Radio
i
Healthcare and safety initiatives
Members
12. Evolution
Vision:
i
i
* Interactive link: two way communiqué (mostly requires login)
Team:
Patrons & Visitors Medical Professionals Associates & franchisees Brand & Beyond About us
Mission: Policies
Testimonials: Videos & blogs
Members
13. Inspired look from category winners
easier to utility, great visual effect (as per analytical tracking)
14. Visual medium works best in healthcare
Newsy and visual / video strong works
Care FMCG / Frequent visit website
17. Campaign of the season
/ Month
(preferably recorded
testimonials)
Brilliant recoveries /
Our success stories
(Preferably video)
Healthy life style and general
house hold tips for women , etc.
Patrons & Visitors Medical Professionals Associates & franchisees Brand & Beyond
Contact points, i.e. tele, mails, social media tabs
Login / registerSearch bar
About us
language preference
Emergencies
Access button
Video supported by YouTube
(/ healthyemirates.ae YouTube channel and the new uploaded corporate videos)
News ticker / real-time online : News on Medicine, industry, medic developments, stories
Online surveys / polls & win
Members
Healthy
Emirates
18. Generating a
promising
revenue
stream from
this platform
entrenchment = trial =
loyal base = revenue
Establishing the brand
extension as a
powerful , connecting
property
translated into;
& the core business intent
HUM TV
Medics Healthcare Cares
www.healthyemirates.ae
19. case in ref.
Medics, hospitals,
doctors and you
healthcare
www.healthyemirates.ae
Care
