The document provides examples of Gravity7's work in social interaction design for startups and companies. It describes projects involving developing social media strategies, defining product requirements around social features, and ideating new concepts to engage users socially. The examples cover a range of domains including question/answer sites, networking platforms, review sites, and more.
IABC Phoenix- Selecting Social Media PlatformsLaneTerralever
Selecting Social Media Platforms that Meet Business Goals and Client Expectations
This presentation will explore the proper use of consumer segmentation, the importance of carefully crafted content and how to engage your intended audience by choosing the most appropriate social media platform.
You will learn:
• How to utilize simple consumer insights to help select the best social media platform(s) for your business
• How to identify your business’s key segments and how to find those individuals on social media
• How to utilize social media platforms as a way to achieve business goals and obtain actionable results.
Setting up Social Media accounts isn't the beginning of your social and digital media marketing it's the middle. Businesses should start with developing a Digital or Social Strategy to outline what goals and objectives they are trying to meet and what technologies and communications channels will get them there. Of course they need a Content Strategy to define their target customer and what to say to them while engaging in social and digital marketing. Get tips on defining your customer, creating a Content Strategy, and creating high performing content.
Marketing Strategy 101: Marketing Bootcamp for StartupsR2integrated
On January 19, 2012, Kara Redman, Marketing Strategist at r2i, was on site to provide her marketing expertise at "BrandHack for Startups: A Marketing Bootcamp," hosted by Daniel Waldman.
In this two-part workshop, attendees first demonstrated their approach to the marketing process, and were then given action items to jump-start their marketing strategy with expert advice from industry experts, such as Redman. Review Kara’s presentation and key insights below, and let us know if you have any questions.
IABC Phoenix- Selecting Social Media PlatformsLaneTerralever
Selecting Social Media Platforms that Meet Business Goals and Client Expectations
This presentation will explore the proper use of consumer segmentation, the importance of carefully crafted content and how to engage your intended audience by choosing the most appropriate social media platform.
You will learn:
• How to utilize simple consumer insights to help select the best social media platform(s) for your business
• How to identify your business’s key segments and how to find those individuals on social media
• How to utilize social media platforms as a way to achieve business goals and obtain actionable results.
Setting up Social Media accounts isn't the beginning of your social and digital media marketing it's the middle. Businesses should start with developing a Digital or Social Strategy to outline what goals and objectives they are trying to meet and what technologies and communications channels will get them there. Of course they need a Content Strategy to define their target customer and what to say to them while engaging in social and digital marketing. Get tips on defining your customer, creating a Content Strategy, and creating high performing content.
Marketing Strategy 101: Marketing Bootcamp for StartupsR2integrated
On January 19, 2012, Kara Redman, Marketing Strategist at r2i, was on site to provide her marketing expertise at "BrandHack for Startups: A Marketing Bootcamp," hosted by Daniel Waldman.
In this two-part workshop, attendees first demonstrated their approach to the marketing process, and were then given action items to jump-start their marketing strategy with expert advice from industry experts, such as Redman. Review Kara’s presentation and key insights below, and let us know if you have any questions.
Social Intelligence a case for Bunnings HardwareiGo2 Pty Ltd
This overview shows why organisations like Bunnings (B2C) must Listen and build their own communities to engage and support customers.
Not to mention the kids planking in their stores.
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
Social Media Strategies for Partner Development by Francine AllaireFrancine Allaire
Proven Social Media Strategies & Tools for Partner Recruitment and Development. Why is it important for companies to engage in social media.. and most specifically in this case with their partners? Find out!
Beyond Cats: The basics of successful content marketingDeirdre Walsh
It's no secret that cats rule the internet; however, not every web asset can leverage these cyber stars. This presentation shares the 6 steps needed to build and optimize a successful content marketing program.
Mindmap is a 5 year clinical trial with the Yale School of Medicine to detect early psychosis amongst the youth of New Haven and surrounding towns.
This presentation covers the digital media plan which will launch in February 2015
Community Management vs Social Media Management - Whats The Difference? Dan Spicer
RECORDED SESSION LINK: https://www.youtube.com/watch?v=LALQ0_FPAWg
The 'Social Media Manager' and the 'Community Manager' are distinct positions within an organisation, titles which are often used interchangeably with no real understanding to the individual roles and responsibilities of each. Yes there are over-lapping duties however it is a common misconception that there are more similarities than there are differences.
In this Social Media Week session we will look to uncover and explain these differences - what does community infer as opposed to social media, how does this relate to your respective audiences, how do these align with your business objectives and what the tools available in ones armoury to drive towards these objectives. Social strategy, content production and distribution, customer engagement, community development, analytics and ROI - who is best suited to deliver these?
During the hour we'll take a look at:
- A brief history of the community manager and social media manager
- The responsibilities of each role
- The different types of business outcomes
- What to look for when hiring
Social Intelligence a case for Bunnings HardwareiGo2 Pty Ltd
This overview shows why organisations like Bunnings (B2C) must Listen and build their own communities to engage and support customers.
Not to mention the kids planking in their stores.
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
Social Media Strategies for Partner Development by Francine AllaireFrancine Allaire
Proven Social Media Strategies & Tools for Partner Recruitment and Development. Why is it important for companies to engage in social media.. and most specifically in this case with their partners? Find out!
Beyond Cats: The basics of successful content marketingDeirdre Walsh
It's no secret that cats rule the internet; however, not every web asset can leverage these cyber stars. This presentation shares the 6 steps needed to build and optimize a successful content marketing program.
Mindmap is a 5 year clinical trial with the Yale School of Medicine to detect early psychosis amongst the youth of New Haven and surrounding towns.
This presentation covers the digital media plan which will launch in February 2015
Community Management vs Social Media Management - Whats The Difference? Dan Spicer
RECORDED SESSION LINK: https://www.youtube.com/watch?v=LALQ0_FPAWg
The 'Social Media Manager' and the 'Community Manager' are distinct positions within an organisation, titles which are often used interchangeably with no real understanding to the individual roles and responsibilities of each. Yes there are over-lapping duties however it is a common misconception that there are more similarities than there are differences.
In this Social Media Week session we will look to uncover and explain these differences - what does community infer as opposed to social media, how does this relate to your respective audiences, how do these align with your business objectives and what the tools available in ones armoury to drive towards these objectives. Social strategy, content production and distribution, customer engagement, community development, analytics and ROI - who is best suited to deliver these?
During the hour we'll take a look at:
- A brief history of the community manager and social media manager
- The responsibilities of each role
- The different types of business outcomes
- What to look for when hiring
Las habilidades de un community manager giran en torno a la communication, la empatía con la marca, su personalidad y su cultura, la comprensión de la conducta humana y motivaciones, construcción de relaciones interpersonales, resolución de conflictos, gestión de proyectos...
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...Sandra Fathi
Presentation at PR News Boot Camp in Washington DC on November 29th, 2012. How brands big and small use social media to reach millions, listening and engagement, tools of the trade, best practices and case studies, dos and dont's.
Using Social Business to Drive Innovation at Standard LifeIBM Sverige
Throughout 2010 and early 2011, Standard Life has been rolling out a program to put in place a scalable digital enabling technology foundation based on IBM WebSphere Portal. The solution offers both business services for independent financial advisors and retail services for customers. The investment made by Standard Life came while delivering a new visual identity for the organization. Join this session to understand the business drivers, audience demographics, and how this organization successfully combined their digital strategy with the business case for WebSphere Portal as enabling technology, resulting in multiple business propositions to be developed in parallel. Learn how the enhanced digital platform integrates key data sources, web analytics, collaboration, and social channels leading to improved employee productivity, advisor, and customer service levels.
Simon Quinton, Director of Delivery, Ascendant Europe
Slides from the Let's Get Real professional forum at Museums and the Web 2014.
For more info on the project http://weareculture24.org.uk/projects/action-research/
Edited version of my presentation to the Society for New Communications Research (SNCR) NewComm Forum 09 in San Francisco. What can social interaction design tell us about social media?
Personality Types of Social Media Users: A sketch and overview of why personalities matter on social media. A look at several different personality types.
Ten Concepts and Paradoxes of Social Media. Intended not as a critique, but as a reflection on the reality of social media and the psychology of how we relate through them.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Essentials of Automations: Optimizing FME Workflows with Parameters
Gravity7 startup engagements
1. Gravity7 startup and VC
Social Interaction Design
engagements
Gravity7
Adrian Chan
2. Gravity7 for startups Overview
• State of social media and branding
• Social media strategy and tactics
• Gravity7’s Social interaction design
• Examples
• Deliverables
Gravity7
4. Gravity7 for startups The State of Social : 2010
Trends suggest needs and opportunities for social tools and services
• Increasing volumes of social data on user activities, purchases, preferences, and relationships
• Public and realtime streams are socializing the internet
• Sharing, liking, and following are ubiquitous
• Social networking has moved beyond profiles and pages to form new architectures of experience
• The future social web is built on communication -- private, social, and public messaging
• Industry and brands participate eagerly
• Social media have gone mobile
• Geo local and proximity are poised for an explosion in adoption
• A gold mine of relationships and content is locked into the social graph
• Commerce is moving into the stream for visibility and distribution
Gravity7
5. Gravity7 for startups Designing social
Do we know all that we can about products and what users want from them?
• We don’t. And in fact the social web is built on a small set of practices. Who would have seen
twitter? Foursquare? The future of social interaction is still open.
Have we built all that can be built?
• Of course we haven’t. And the most interesting and compelling experiences we will see next will
be as innovative in social terms as they will be in technology.
Have we learned all there is to learn about the limits of socializing information and
commerce?
• There is much to learn not only in consumer applications but in vertical markets also -- from
education to healthcare, and from social games to enterprise social tools.
Do we know and have we seen all there is to see in the social dynamics of social
tools?
Gravity7
6. Gravity7 for startups Social solutions
Social tools need their own design solutions
• We can do better than copy best practices, popular sites, and the latest services
Community and population behaviors emerge not out of technology but out of
people -- social practices drive success
• There is no manual, nor is social interaction design a science -- social habits can be influenced
• Features and technology are only an architecture
Gravity7
7. Gravity7 for startups Why choose gravity7?
Reputation for smart and insightful
Founder of Social Interaction Design -- a user experience and interaction design
framework for social media
Deep insight into and understanding of psychology, user interests, participation
motives, attention, communication, online cultures and economies -- and more
High-level strategic analysis and direction, product marketing, creative, and
positioning
Thought leadership, writing, and out-of-the-box ideation
Adaptation of sociological and psychological insights to mediated interactions
Gravity7
8. Gravity7 for startups Reputation and specialties
High level social media strategy, targeted to provide social business learnings,
engage users where they are, provide conversational content, and leverage natural
social dynamics
Attention to user personalty differences, social interests, sensitivity to attention, and
communication skills
Psychological insights into user motives and interests
Grasp of social dynamics around interactions, social and public visibility, incentive
models, and other social practices
Unique perspectives on social architecture, norms, values, practices, communication,
and interactions
Informed outsider’s perspective on your product in use
Gravity7
10. Gravity7 for startups Envisioneering
Product envisioneering is cost effective, quick, and specific to your product
• You are close to your product -- see what’s in your blindspot
• Discover the types of users who don’t use your product
• Uncover social dynamics responsible for your product’s use and success
• Obtain a global view of your product’s best uses and prospects
• Learn how to anticipate the social outcomes of your feature revs -- on trust, interactions, habits,
and more
Gravity7
11. Gravity7 for startups Approach
User-centric experience focus
• Analysis of the social outcomes of product features and functionality
• types of relationships
• types of content quality and bias
• value of content and its usefulness
• social system constraints on behaviors and practices
• mix of user profiles, communication, and activity
• use of social norms, sanctions, and constraints
Review of the creation of social virtues and relational attributes
• trust, expertise, helpfulness, reciprocity, status, competition, etc
Niche uses, verticalization, product extension
• Population growth management
Gravity7
12. Gravity7 for startups SxD Framework
Social Interaction Design Framework
• A focus on diverse user interests
• Engagement of user preferences and habits with an eye to social outcomes
• Design distinctions between user interests and social practices, and design features and
architecture
• Use of broad vs narrow views of user activity to drive social practices
• Distinctions among leader-board and ranking systems to shape social status
• Distinctions among dis-aggregation and re-aggregation of content in publishing vs
communication systems
• Action streams and activity streams: posts and updates with accompanying actions
• Social actions, action coupling, action sequencing, and social outcomes
• Game mechanics for games vs social mechanics for social practices
Gravity7
13. Gravity7 for startups Benefits
Benefits
• Improved user engagement, improved user relationships and interactions
• A more compelling experience, and appeal to greater range of users
• Scalable population growth and management
• Re-orientation of product or service from non-social to social
• Focus on core competencies and strengths: brand, personnel, market presence
• Leadership education
• Competitiveness in a highly-compressed marketplace
Gravity7
15. Gravity7 for startups Deliverables
• Overall project and scope definition and requirements documentation
• Strategy for user experience and social practices to be achieved by site or service
• User interface, features and functionalities, community management
• Branding and marketing
• Team education focused on social media user experience requirements
• Personas 2.0 and identification of core user types
• Writing and messaging:
• Company, product, brand messaging,
• Pitches, content, headlines, and taglines
• User research
• Use cases, user flow, and scenarios to support design and engineering
• Strategic product positioning and messaging
Gravity7
16. Gravity7 for startups Product requirements spec
• High level product roadmap
• User-centric for multiple user types
• Social outcome and practice orientation
• Accommodation of different degrees and types of engagement
• Attention to emergent social dynamics
• Agile social for growth and social scalability
• Social systems approach to architecture, features, and functionalities
• Value orientation to interactions, communication, and content
• Dating, Games, Personal social utilities, Social search, Reviews, recommendations, and ratings,
Mobile social
Gravity7
17. Gravity7 for startups Envisioneering document
• Blue-sky product direction, including features and functionalities, socialities, markets, white-
labeling, and more
• Out-of-the box product brainstorming and social problem-solving for engagement and
participation
• Extensions, devices, vertical and niche applications, designed around core features and
functions
• Recommendations for improved personal and social utility and engagement
• Recommendations for better handling of social risk, privacy, and for reduced obstacles to
participation
• Medium and long-term strategic thinking on product orientation
• Medium and long-term strategic thinking on product adoption, marketplace uses and product
add-ons, and changing consumer habits
Gravity7
18. Gravity7 for startups Communication and interaction
• Focus on communication tools, features, form design and view design
• posts, comments, updates, messaging
• Review and analysis of core user acts, actions, and activities: as captured and as viewed/
represented
• Review and analysis of role profiles play, and how profiles construct user identity, appeal, and
social position/status
• Review and recommendations on how application creates social distinctions among users, and
how to improve depth, range, and interest attributed to users
• Review of system messages and notifications used to elicit, sustain, and restart user
participation
• Review of system messages on user actions and activity for proxy profile, activity, and
interaction effects on users and social practices
• Recommendations on how to steer and guide user participation, and shape social outcomes
Gravity7
19. Gravity7 for startups Social forensics
• Analysis of the state and nature of social interaction around product: thick, thin, trusting,
transient, public, sub-cultured, etc
• Competitive analysis and recommendations on adoption and participation informed by review of
competitors and related products
• Review and analysis of social outcomes produced and made likely by product
• Analysis and overview of social outcomes not produced and probably excluded by product
• Examination of roles played by individuals, pairs, teams and clusters, groups, tribes,
communities, and publics, and their impact on overall product success, content output, and use
by non-participants
• Review of product population scaling and growth prospects
• Review of durability of current social incentives over time, with recommendations for changes,
additions to incentive models to sustain user interest and participation, as well as capture third-
party participation
Gravity7
20. Gravity7 for startups Social data
• Review of the following, and of resulting social meanings and significations
• intentional data captured from users
• byproduct data and meta-data connections captured from user activities or associated with user data
• user relationships, connections, and affiliations facilitated by data publication and sharing
• Review of reputations,user status, and profiles assembled from un/intentional user data
• Reviews and recommendations on offers, affinity marketing, group discounting, and low-impact
social commerce
• Reviews and recommendations on reviews, ratings, recommendations, experts, and high-impact
social commerce
• Recommendations on ways to make purchase communicate and
• Recommendations on ways to make social data social, signifying, gestural, and communicative
• Recommendations on issues specific to proximity and presence in social data
• Recommendations on how to involve geo-local and mobile use cases and applications
Gravity7
21. Gravity7 for startups Personas 2.0
• Application of more than a dozen core user types unique to social media
• self-oriented, other-oriented, relational/activity-oriented user types; plus non-social “publishing
medium” user types
• Recommendations on servicing core user types, improving experience of key social user types,
of inviters, connectors, and inclusion of marginal user types
• Review of social dynamics as governed by users’ interests and social competencies
• Review of population growth dynamics
• Review of motives driving core active use and experiences
• Review of motives driving predominant re-active experiences
• Recommendation on ways to increase appeal to under-served core competencies
• Recommendations for changes to features, functionality, profiles, views, and social data
representations for changes in social outcomes and participation
Gravity7
22. Gravity7 for startups Sociability
• Review of social attributes produced, and social attributes diminished, by product
• trust, reputation of user, reputation based on content, reputation based on activity, expertise, game
incentives, helpfulness, karma, etc
• Review of product population’s social nature, and of its transferability to third parties (brands,
advertisers)
• Review of product’s production of visibility and its impact on shaping user self-interest and
motivation: status, position, rank, expertise, attractiveness, popularity, presence, and more
• Review of product’s social speeds and rhythms, and recommendations on how to speed up, slow
down, or mult-track activity and participation rhythms
• Review and recommendations on product population’s relationships, types, and degrees of
relation: fast, slow, persistent, transient, thin, loyal, competitive, helpful, recurring,
reciprocating, mutually-interested, independent, and more
Gravity7
23. Gravity7 for startups Benefits and Engagements
• Hourly, half day, day rates
• Project or fee-based rates
• Retainers
Gravity7
26. Gravity7 for startups Applied SxD
Applied Social Interaction Design
• Application of user experience and interaction models to Question/Answer services
• Design of recommender system demo to engage social around 411 services
• Solutions to the “rating” problem on site for rating non-profits
• Insights into how to do social networking for European site for upscale members, where who you
know matters more than what you say about yourself
• Importance of reputation and perception on public question/answer services
• Importance of self-image and motivation within reputation and public status sites
• Use of communication and gestures on review, recommendation, question/answer, expert, and
dating sites
• Deep insights into realtime communication and action vs realtime information consumption
• Open and communication types of tools (twitter) vs structured interaction systems (games)
Gravity7
28. Gravity7 for startups Example: Goingon
Role: product, social interaction design
Part-time team-member with Tony Perkins et al
Created product strategy and definitions
Ideation around networked blogging, groups, commenting and more
Wireframing, mockups, art direction w designer and off-shore engineers
Gravity7
30. Gravity7 for startups Example: popularmedia
Role: social interaction design consultant
Blue sky ideation around social and viral features
Documentation of phased product and feature requirements
Use cases and scenarios for vertical and niche social advertising
Gravity7
32. Gravity7 for startups Example: asmallworld
Role: social interaction design guy
Interfaced between leadership, sales, service, brand, product, and editorial
Helped to map luxury product advertising and listings to social strategies
suitable to European audience
Community management
Gravity7
35. Gravity7 for startups Example: JS-Kit
Role: product
Joined as third member of the team
Created product strategy and definitions
Ideation around distributed commenting and more
Gravity7
36. Gravity7 for startups Example: JS-Kit
Role: product
Joined as third member of the team
Created product strategy and definitions
Ideation around distributed commenting and more
Gravity7
38. Gravity7 for startups Example: Extractable/AMD
Role: outside “in house” social media guy
Market research
Social media strategy
Development of social media pitches
Marketing creative, direction, copy
Gravity7
40. Gravity7 for startups Example: Developmental Studies Ctr
Role: social media consultant
Market research
Social media strategy
Social media support for professional development, sales, customer service,
and IT
Gravity7
42. Gravity7 for startups Example: Traction/SAP
Role: outside “in-house” social media guy
Market research
Social media strategy
Social media pitch development, decks
Social media pitch leader
Gravity7
44. Gravity7 for startups Example: Great Non-Profits
Role: social interaction and UI
Market research, user research
Social interaction requirements
UX and UI wireframing
Handoff to designer, ceo, engineers
Gravity7
46. Gravity7 for startups Example: Razoo
Role: social interaction requirements
Market research, user research
Social interaction requirements
Early product definitions
UX, UI, features and functionality recommendations
ongoing consulting for refinements to social donations site
Gravity7
48. Gravity7 for startups Example: FranceTel/Orange
Role: carte blanche outsourced project
Market research, user research
Social interaction requirements
Product and marketing requirements
UX, UI, features and functionality recommendations
wireframing, design with designer
demo handoff; won internal innovation prize
Gravity7
50. Gravity7 for startups Example: Klout
Role: social interaction specialist
Market research, user research
Conceived of 16 new personality types
In four basic personality and use groups
Around which Klout defines user influence on twitter
Gravity7
52. Gravity7 for startups Example: Trusted Opinion
Role: social interaction design consultant
Market research, user research
Contributed to product requirements
Provided ideation and definitions for social interaction and participation needs
Gravity7
54. Gravity7 for startups Example: Peerpong
Role: social interaction design consultant
Market research, user research
Contributed to product requirements
Identified user experience constraints for twitter-based Question/Answer
service
Ideation of question/answer games, formats, incentive systems
Gravity7
57. Gravity7 for startups Gravity7
• Developed YogaJournal online strategy, web site, email newsletter and communication tactics
• Won two Maggie Awards for best home page and best online publication for YogaJournal
• Online and social media strategy consulting for SAP, PeerPong, Klout, asmallworld.com,
FranceTel/Orange, TrustedOpinion, Razoo, Goingon.com, among others
• 15 years of web development, branding, online strategy, content design, content management,
marketing, SEO, and social media strategy
• Sr Fellow, Society for New Communications Research (SNCR)
• Founder, sxdsalon.org
• Pioneer, “social interaction design”
• www.gravity7.com
• Contact: Adrian Chan, adrianchan66@gmail.com, 415 516 4442
Gravity7