A key point to good website design principles is to remember that a quality web site should be modeled around what it intends to accomplish. The 5 secrets to good web design principles include your meta data and keywords, content, having a video on your site, having an offer and call to action, having a form on you web site, and tracking your results.

1. 5 Secrets To Good Web
Design
Good Web Design Principles For
Generating More Leads

2. OVERVIEW
Website Basics
• Meta Data/Keywords
• Content
• Video
• Offer/Call To Action
• Form
• Track Results

3. BASICS
 An important point to remember is that your
web site needs to do more than just look nice.
 You are looking to engage your visitors and
encourage them to return while also fulfilling
the needs of the search engines.

4. BASICS
• Fully optimized content will keep the
search engines happy and help to boost
your rankings.
• Make sure that your content includes
the keywords that you are looking to
rank for.

5. META DATA
What is Meta Data?
 Your meta data includes your website’s title,
description, and keywords or tags.
 You want to have Heading tags, known as H1, H2, H3,
etc.
 Also be sure to have internal links and a site map.
 Basically, how your web site is coded makes a
difference to the search engines.

6. KEYWORDS
• “Keywords” are the terms used when someone is
doing a search online.
• Once you have found the best keywords your web
site can rank for, you will want to make sure that
you include these keywords on your web site.
• Each page of your web site can be optimized for a
different keyword phrase.

7. KEYWORD DENSITY
 You can use keywords throughout your content as
well as in your meta data.
 The keywords are for the spiders, but the content is
for your visitors.
 You want to try and use the keywords often, but
ultimately write for the reader not for the
spiders.

8. CONTENT-ENGAGE VISITORS
• Content is what will drive people to your web
site. The more you offer them, the more they will
come back, interact, and share with their friends.
• Frequent, relevant content is key. The search
engines rewards sites that offer quality as well
as quantity. Blogging is the best way to create new
content.

9. CONTENT
Keep in mind that content isn’t
restrictive to text.
Pictures are a quick way to
engage your visitor, especially
with images; such as, info
graphics.
Be sure to add alt-text to each
image.

10. VIDEO
 Video is extremely powerful content to put on
your site.
 Not only does it hold people’s interest, but it is
also highly valued by the search engines.
 Sites with videos convert better.

11. VIDEO
• People enjoy watching videos.
• Videos are a quick way to learn new things.
• On average, people spend 27 minutes a day watching
videos on YouTube.
• You can get visitors to know, like, and trust you
through videos. You can share other people’s videos
as well.

12. CALL TO ACTION
 Tell your visitor what you want them to do.
 Subscribe to your newsletter or tips.
 Offer a give-a-way, a coupon, a discount, free guide,
or free consultation.

13. FORMS
Having a Lead Capture Form on your website helps
you to build a list of leads while offering something
helpful in return.

14. TRACKING
Make sure to have Google Analytics installed on your
web site. The reports will give you great
information on how people are engaged on your site.
What pages they look at, how long they stay on your
site, how they got to your site, and more.

15. RECAP
Website Basics
• Meta Data/Keywords
• Content
• Video
• Offer/Call To Action
• Form
• Track Results

16. MORE INFORMATION
Visit:
http://HowToWorkFromHomeTips.com/MakeMoney
Phone: 440-399-3153

17. THANK YOU