3. www.aislingfoley.com
Attract website visitors
Create content for
Newsletters
Partner websites
Social media
LinkedIn Pulse
Press articles
Daily visitors can triple or quadruple once blog
posts are published regularly
4. www.aislingfoley.com
1. When you think of an idea, immediately
create a draft
Notes app
WordPress
Word doc
Whatever works for you
2. Keep it short – 5 paragraphs/300 words or
thereabouts
If you’re bored writing it, we will be bored reading
it
3. One message per post
5. www.aislingfoley.com
4. Optimise content for search engines
Use keywords
H2 tags
Alt tags
Include keyword in URL and title
5. Mix layout
Paragraphs
Bullets
Images
6. Use social media to promote posts
Post more than once on Twitter
7. Ensure grammar and spelling is perfect
6. www.aislingfoley.com
8. Write post and reflect overnight
You may think of additional content
Spellcheck and spellcheck again
9. Update old posts and reuse
10. Use Google Advanced Image search to find
copyright free images
Under “Usage rights” chose “free to use or share,
even commercially
11. Schedule your posts for a set day
Eg each Thur or every second Wed
8. www.aislingfoley.com
Marketing consultancy for tech companies
Planning and strategy
Marketing communications planning and implementation
Training and mentoring (including with Enterprise Ireland)
Marketing audit
Event organisation Brochures
Website redesign Copywriting and messaging
Email marketing Social media and blogs
PR Analyst relations