Engro Foods recently introduced a new lassi brand called Omung Lassi in mid-June 2012. Omung Lassi comes in two flavors, Namkeen Taskeen and Methi Masti, and is sold in tetra paks for Rs. 15. Engro Foods promotes Omung Lassi through various media and targets teens and youngsters all over Pakistan. While Omung Lassi currently faces no direct competitors, Engro Foods should consider expanding into new markets and product variants to maintain growth and market share.

1. Presentation Topic
ENGRO FOODS New Product

2. Submitted to:
Sir. Asghar Ali Rana

3. Submitted By:
Sheikh Waleed Tariq
30561

5. Engro Foods
Introduction:
 Engro Foods is among the biggest and fastest growing brand in
Pakistan .
 The Company has established state-of-the-art processing units in
Sukkur and Sahiwal, along with an ice cream production facility in
Sahiwal.
 Top quality brands like Olper’s, Olwell, Tarang, Omore and
Owsum have been successfully launched under the helm of
Company’s dairy products.

6. Engro Foods
 Engro Foods recently introduced lassi
brand called Omung Lassi.
 Omung Lassi was introduced in mid of
june 2012.

8. Omung Lassi
 Lassi is a popular and traditional yogurt-based
drink.It is made by blending yogurt with water.

9. Omung Lassi
Slogan
“Guru Ho ja Shuru”

10. Omung Lassi
Flavors
Namkeen Taskeen
Methi Masti

11. Omung Lassi
Competitors
 No Competitor

12. Omung Lassi
Marketing Mix
Product:
Omung Lassi
Price:
The price of lassi is RS: 15

13. Omung Lassi
Promotion:
 Engro foods use the difference medium for promotion of
Omung Lassi. Engro use the electronic media, bill boards, internet
for promotion.
Place:
 They target all over the Pakistan.

14. Omung Lassi

15. Omung Lassi
Target Market
 Engro foods are targeting omung lassi in all over the Pakistan.
They are targeting the upper and middle class.

16. Omung Lassi
Market Segmentation
 They target teens and youngsters

17. Omung Lassi
SWOT analysis
Strengths:
 No competitors
Low Price
Attractive packing
Tetrapak

18. Omung Lassi
SWOT analysis
Weaknesses
 Wrong targeting way

19. Omung Lassi
SWOT analysis
Opportunities
New variants
Increase market share

20. Omung Lassi
SWOT analysis
Threats
 Strong competition from competitors in near future
Low Purchasing Power

21. Omung Lassi
Market Expansion Grid:
Market expansion grid is consisting of:
Old Product Old Market
New Product old Market
Old Product New Market
New product New Market

22. Omung Lassi
BCG Matrix