The document discusses strategies for leveraging blogs to enhance search engine visibility in online marketing, highlighting the importance of content creation and SEO optimization. It emphasizes that effective blogging can significantly increase monthly leads, particularly when combined with calls-to-action and outreach efforts. Key tips include creating compelling content, involving the entire organization, and focusing on long-tail keywords to improve search rankings.

1. Online Marketing SummitAtlanta | July 14, 2010How to Leverage Blogs to Increase Your Search Engine VisibilityKipp BodnarInbound Marketing ManagerHubSpot@kbodnar32http://bit.ly/ATLblogging1

2. 20%

3. 80 Million Searches Per Day Are NewSource: Wikipedia

5. “Links are the Currency of the Social Web”

6. Grow Google Indexed PagesMedian Monthly Leads by Range of Google Indexed Pages236%Median Monthly Leads** Indexed Pages in Google – Ranges**Each range includes an equal number of customers**Includes 3 months of lead data (11/09 – 1/10)6

7. Create Enough Blog Content7Impact of Blog Size* on Monthly LeadsThis group does no better than customers without blogsMedian Monthly Leads # of Blog Articles Ranges**Sample size: 762 customers.*Based on Blog articles available at the beginning of the month over a 3 month period (12/1/09 – 2/1/10)**Each range includes article data for approximately 25% of customers.

8. 3 Rules For Compelling ContentImage Credit: Ana Santos

9. Create Content People Aren’t Looking For YetPhoto Credit: Dawn

10. Perfection Is FailurePhoto Credit: Tastybit

11. Pick A SidePhoto Credit: a4gpa

12. Make 95% of Your Content FreePhoto Credit: tsmall

13. Use 5% of Your Best Content To Drive LeadsPhoto Credit: Kelly Sue

14. Guide Users With Content and Call To ActionsPhoto Credit: extranoise

15. 3 Characteristics of a Great Business Blog7/14/201015

16. 7/14/201016Think Like The Best Trade Magazine In Your IndustryPhoto Credit: TiagøRibeiro

17. 7/14/201017A Blog MUST Be Part Of Your Business Website

18. 7/14/201018Get The Entire Organization InvolvedPhoto Credit: batmoo

19. 7/14/201019Blogging and Search

20. 7/14/201020Write Guest Posts To Build Links

21. 7/14/201021Blog About Long-Tail Keywords

22. 7/14/201022Websitegrader.com To Optimize On Page SEO

23. 7/14/201023Generating Blog Leads

24. Become Vertically Integrated PublisherYou are a vertically integrated publisher

25. Leads Tripled When CTA Added To Posts25

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29. Give Calls-To-Action Context

30. Understand Lead and Traffic Segmentation

31. Segment Your Social Sources Conversion Rates

32. 7/14/201032Final Thought

33. Would You Read It? Photo Credit: moriza

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