Double your biz
•Download as PPT, PDF•
0 likes•17 views
To double your business, either double the no of new leads or double the billing from existing customers.
Recommended
Recommended
More Related Content
What's hot
Similar to Double your biz
Similar to Double your biz (20)
More from Sanjay Singh
More from Sanjay Singh (20)
Recently uploaded
Recently uploaded (9)
Double your biz
- 1. Double Your Biz. Even in difficult times by following the basics.
- 2. How ? Double customer base ( 7X ) • Prospecting Triangle • Hunt like Shivaji • Reference Selling • Cross Selling • Complaint desk mgt. • Telecalling • Email broadcast • SMS blast • Social Media Double biz from existing cust. Base ( 2X ) • Average Basket Value • Average Basket Size • Lapsation • Stickiness • RFM • Basket Migration www.consult4sales.com 2
- 3. 7X Customer Base Turbocharge your Sales Function
- 4. Hunting for Prospects ? www.consult4sales.com 4
- 6. 2. Telecalling www.consult4sales.com 6 66% Inquiries are lost on telephone
- 11. 7. Whats app Broadcast www.consult4sales.com 11
- 16. www.consult4sales.com 16 Lead Generation Table Month: __________ S.No. Method 1 2 3 4 5 --- --- 28 29 30 31 Total Hit Ratio Enquiries exp Actual enq Conversion 1 SMS 100 0 2 Whats app 100 0 3 Email 50 0 4 Twitter 1000 0 5 Linked in 1000 0 6 Instagram 500 0 7 FB 5000 0 8 SEO leads 10 0 9 CRM leads 5 0 10 Complaints 5 0 11 Sales calls 10 0 12 Congregation 100 0 13 References 5 0 14 Cross selling 2 0 15 Up selling 3 0 Total
- 17. Everyday Everyday is the key word for maximizing Customer Base. www.consult4sales.com 17
- 19. Average Basket Value(ABV) Higher the ABV, higher is the invoice value. Lower ABV means opportunity lost. www.consult4sales.com 19
- 20. Average Basket Size (ABS) The number of items billed per invoice is the ABS. High ABS denotes good Cross Selling. www.consult4sales.com 20
- 21. Lapsation of Customers • Calculate Lapsation Period • Prepare Customer Rejuvenate Campaigns • Launch before Lapsation period • Minimize Lapsation (Can’t prevent) Even if you have done nothing wrong, some customers will leave (Or lapse) from your system after some time. This period is called Lapsation. www.consult4sales.com 21
- 22. Stickiness of Customers Some of your customers find you good for certain category of goods that you sell. This tendency is known as “Stickiness” of a customer. www.consult4sales.com 22
- 23. RFM approach Recency (In last 3 months) Frequency (2 Times /quarter) Monetary Value (Rs 10K billed in every visit) www.consult4sales.com 23
- 24. Basket Migration Efforts must be made to migrate Sticky customers from one basket to another basket. www.consult4sales.com 24
- 26. How ? Double customer base ( 7X ) • Prospecting Triangle • Hunt like Shivaji • Reference Selling • Cross Selling • Complaint desk mgt. • Telecalling • Email broadcast • SMS blast • Social Media Double biz from existing cust. Base ( 2X ) • Average Basket Value • Average Basket Size • Lapsation • Stickiness • RFM • Basket Migration • Customer Service www.consult4sales.com 26
- 27. For soft copy of this ppt., please send an email request to sanjay@consult4sales.com www.consult4sales.com 27