BlueBridge One - From wholesale to multi-channel: lessons to learn on the jou...BlueBridgeOne
Looking at how ERP solutions can automate your end-to-end business processes, helping you to scale your business towards multi-channel and keep up in an increasingly digital world.
From clicks to bricks and why physical stores matter more than everElena Martínez
We are experiencing a growing "clicks to bricks" phenomenon, where pure e-commerce leaders are opening physical stores in an attempt to get closer to their customers and foster loyalty. During this webinar, Elena Martínez, Retail Specialist at Openbravo, will explore this concept and the challenges faced while highlighting the benefits of this strategy that is being followed by leading online retailers.
What Will You Learn?
- The motivations of pure online retailers to invest in physical stores.
- Technologies that offer the highest impact on physical stores.
- The main challenges faced in the attempt to bridge the offline with the online.
The canvas was created by VTEX Customer Success Team to guide Business Review Meetings with our customers. With this framework at hand, we can understand ecommerce’s current state and decide on future goals. The strategies and tactics are defined according to these pre-established priorities. +info: http://www.vtex.com
Multi channel mogelijkheden met magentovalantic NL
De manier waarop consumenten producten zoeken, kwalificeren en uiteindelijk aankopen kan niet langer netjes opgesplitst worden in een online (shop / marktplaats) of offline (fysische winkel) methodologie. Kathleen Claes van Magento zal laten zien hoe Magento als deel van de ebay Inc groep uw organisatie kan helpen om op strategische en technologische wijze antwoord te bieden aan deze uitdaging.
BlueBridge One - From wholesale to multi-channel: lessons to learn on the jou...BlueBridgeOne
Looking at how ERP solutions can automate your end-to-end business processes, helping you to scale your business towards multi-channel and keep up in an increasingly digital world.
From clicks to bricks and why physical stores matter more than everElena Martínez
We are experiencing a growing "clicks to bricks" phenomenon, where pure e-commerce leaders are opening physical stores in an attempt to get closer to their customers and foster loyalty. During this webinar, Elena Martínez, Retail Specialist at Openbravo, will explore this concept and the challenges faced while highlighting the benefits of this strategy that is being followed by leading online retailers.
What Will You Learn?
- The motivations of pure online retailers to invest in physical stores.
- Technologies that offer the highest impact on physical stores.
- The main challenges faced in the attempt to bridge the offline with the online.
The canvas was created by VTEX Customer Success Team to guide Business Review Meetings with our customers. With this framework at hand, we can understand ecommerce’s current state and decide on future goals. The strategies and tactics are defined according to these pre-established priorities. +info: http://www.vtex.com
Multi channel mogelijkheden met magentovalantic NL
De manier waarop consumenten producten zoeken, kwalificeren en uiteindelijk aankopen kan niet langer netjes opgesplitst worden in een online (shop / marktplaats) of offline (fysische winkel) methodologie. Kathleen Claes van Magento zal laten zien hoe Magento als deel van de ebay Inc groep uw organisatie kan helpen om op strategische en technologische wijze antwoord te bieden aan deze uitdaging.
eCommerce class assignment.
Our team analyzed Jessops current situation and key issues and developed a complete strategy assessing the multichannel retailer.
We understood the interaction of channels from a customer perspective, along with the operational implications on the retailer. In addition, we tracked and measure eCommerce effectiveness.
I did tried to contact the brand to present our core ideas but it didn't work.
http://marthatolosa.com/2011/07/06/how-far-this-post-can-go/
[jun 2011]
eCommerce Essentials - Professor: Ian Jindal
Master of Digital Marketing - HULT London
Marketing Content Management - Digital Innovation SummitAdnovate
How strong Marketing Content Management results in consistent communication across channels and more sales.
Presentation during Digital Innovation Summit.
Presentación de Ricardo Alonso- eCommerce Day Santiago 2015 eCommerce Institute
Diapositivas presentadas por Ricardo Alonso, VP Falabella, en el eCommerce Day Santiago 2015 en la plenaria "TRENDS PITCH ECOMMERCE I: eSHOPPING EXPERIENCE: ¿CUÁLES SON LAS MEJORES
ESTRATEGIAS PARA APROVECHAR EL CANAL ONLINE EN LA VENTA DE PRODUCTOS A CONSUMIDORES FINALES?".
Omnichannel is the future of retail industryBluestone PIM
What is Omnichannel? And why Omnichannel approach is so important for retailers and brands? Inside PIM blog is the place to find answers you have been looking for.
Retailers want to get grip on their omnichannel dynamics. The House of Marketing gave tips about how to develop a successful omnichannel strategy during the RetailSonar Day 2015.
Presentation on UK retailers' innovation plans given at multichannel strategy consultancy Practicology's 2016 client conference in London on July 6th 2016.
Magecom is a team of experts with deep focus on e-commerce applications, in particular
on Magento, WordPress and custom PHP development.
Turnkey web solutions( UI/UX,
design, development, QA, data export/import) for end clients;
Dedicated teams for agencies;
Professionalism, competence and experience for everyone.
magecom.net
"Lessons learned from hundreds of A/B tests" Discover how A/B testing can help you improve your website's conversion. The objective is to go through certain good practices which will enable businesses to avoid some of the pitfalls encountered when implementing A/B testing. They are born out of the experiences, both positive and negative, that our clients have had when carrying out their testing.
Streamline and sell more with subscriptions and inventory & order managementTradeGecko
TradeGecko and ReCharge have teamed up to host this webinar where we discuss what is Subscription eCommerce and how it is different from Traditional eCommerce, how to propel your revenue by having recurring orders, and how TradeGecko’s inventory and order management platform can manage your explosive business growth!
Omnichannel Customer Experience. Companies such as Amazon, Facebook, Google, Apple already know that the future of user experience is automated interface creation depending on customer needs.
eCommerce class assignment.
Our team analyzed Jessops current situation and key issues and developed a complete strategy assessing the multichannel retailer.
We understood the interaction of channels from a customer perspective, along with the operational implications on the retailer. In addition, we tracked and measure eCommerce effectiveness.
I did tried to contact the brand to present our core ideas but it didn't work.
http://marthatolosa.com/2011/07/06/how-far-this-post-can-go/
[jun 2011]
eCommerce Essentials - Professor: Ian Jindal
Master of Digital Marketing - HULT London
Marketing Content Management - Digital Innovation SummitAdnovate
How strong Marketing Content Management results in consistent communication across channels and more sales.
Presentation during Digital Innovation Summit.
Presentación de Ricardo Alonso- eCommerce Day Santiago 2015 eCommerce Institute
Diapositivas presentadas por Ricardo Alonso, VP Falabella, en el eCommerce Day Santiago 2015 en la plenaria "TRENDS PITCH ECOMMERCE I: eSHOPPING EXPERIENCE: ¿CUÁLES SON LAS MEJORES
ESTRATEGIAS PARA APROVECHAR EL CANAL ONLINE EN LA VENTA DE PRODUCTOS A CONSUMIDORES FINALES?".
Omnichannel is the future of retail industryBluestone PIM
What is Omnichannel? And why Omnichannel approach is so important for retailers and brands? Inside PIM blog is the place to find answers you have been looking for.
Retailers want to get grip on their omnichannel dynamics. The House of Marketing gave tips about how to develop a successful omnichannel strategy during the RetailSonar Day 2015.
Presentation on UK retailers' innovation plans given at multichannel strategy consultancy Practicology's 2016 client conference in London on July 6th 2016.
Magecom is a team of experts with deep focus on e-commerce applications, in particular
on Magento, WordPress and custom PHP development.
Turnkey web solutions( UI/UX,
design, development, QA, data export/import) for end clients;
Dedicated teams for agencies;
Professionalism, competence and experience for everyone.
magecom.net
"Lessons learned from hundreds of A/B tests" Discover how A/B testing can help you improve your website's conversion. The objective is to go through certain good practices which will enable businesses to avoid some of the pitfalls encountered when implementing A/B testing. They are born out of the experiences, both positive and negative, that our clients have had when carrying out their testing.
Streamline and sell more with subscriptions and inventory & order managementTradeGecko
TradeGecko and ReCharge have teamed up to host this webinar where we discuss what is Subscription eCommerce and how it is different from Traditional eCommerce, how to propel your revenue by having recurring orders, and how TradeGecko’s inventory and order management platform can manage your explosive business growth!
Omnichannel Customer Experience. Companies such as Amazon, Facebook, Google, Apple already know that the future of user experience is automated interface creation depending on customer needs.
Omnichannel Attribution: How to Virgin Holidays join online and offline channelsmarketingfinder.co.uk
The divide between online and offline marketing is smaller than ever, and although the practicality of making the join has been questioned in the past, the technology exists today for you to make it happen.
Featuring guest speaker James Libor, Senior Marketing Planning & Efficiency Executive from Virgin Holidays, this webinar will demonstrate the importance of joining online and offline channels for an omnichannel approach to measurement and attribution, and how it can be used to power better decisions.
Qual é a influência que o marketing digital tem na divulgação e atração de cl...Diana Silva
Since the advent of the Internet the world has undergone a major change in the way people communicate with each other. Agility and speed, characteristics of this resource, also made possible the emergence of a new marketing mode - digital marketing. Currently, it is crucial the presence of companies in this medium as over the internet, can form a powerful sales and information channel getting a geographic reach expanded to publicize and promote their business and products anywhere in the world.
So and making a general analysis on the dissemination capacity of some PME, it was found that they do not have a website and social networks to be able to propagate a world that is increasingly digital. Thus, the need to study the influences that this type of digital marketing has in the business environment in order to demonstrate that they have to be present in this new marketing concept. For this, we used a construction of a questionnaire to see to consumers their opinions on this matter. The sample was collected between October and December 2015, having obtained a total of 50 valid responses, and then analyzed by building tables in Google Forms and Excel.
All hypotheses that supported this study were confirmed, recognizing that social networks and websites even increase the reputation of the company, with a window to the business the same, thus an indispensable form of disclosure and client acquisition.
It has never been easy to recommend something to other people, including your friends and not to
mention people you have never met or talked to. Just like users in your online shop! If you run an ecommerce
business, you should know how important it is to recommend the right products to the
right people in order to encourage them to buy more and come back to you for more in the future.
Having said earlier how difficult it is to recommend, so, what should you do to avoid mistakes when
displaying your product recommendations to complete strangers? What’s more, your
recommendations have to hit the right target, but how? It is not easy at all, but doable.
Key insights in ecommerce personalisation - via ShopboostrDimitri Haußmann
Discover the key insights in ecommerce personalisation. The lastest trends how to use big data in user segmentation, personalisation and for product recommendations.
More than ever before, customers in “the rest of the world” want to be considered and engaged across all channels and ecosystems. Therefore, reaching out to audiences globally and engaging with customers around the world takes more than a global footprint. A number of unexpected and cross-functional challenges are on their way in any area where borders and boundaries must be crossed. This session will cover key enablers and drivers that should be considered from both strategic and tactical perspectives to embed omnichannel experiences in the global value chain.
The consumer electronics market is both high value and extremely competitive. Understanding the different kinds of consumers who buy electronic equipment and what motivates their decisions can give you a crucial edge in effectively reaching these targets. New on the Q4 GB TGI release and freely available to all subscribers is a segmentation of adults into seven different kinds of electronic shopper
This eBook will allow retail business and IT managers to understand, which are the key elements that must be considered in retailers' path to become omnichannel champions. Find out which are the most critical omnichannel capabilities to develop as well as its strategy and roadmap for the implementation plan.
Jorij Abraham, Director of Consulting Unic
Jorij Abraham, Director of Consulting bij Unic en voormalig manager eCommerce bij Magazijn de Bijenkorf, TUI en Sanoma, presenteert 100 Best Practices op het gebied van Omnichannel. In zeer korte tijd wordt u geïnspireerd met hoe u nieuwe media kunt inzetten voor verkoop. Tevens behandelt hij de valkuilen die horen bij het wisselen van een single- naar een omnichannel strategie.
We constantly collect data from the successful IT implementations - not just our own. On this basis, we have developed open IT architecture that allows building an omnichannel solution.
Consolidation of your marketing technology landscapeoddEVEN
Many companies have the challenge that more and more marketing requirements need to be fulfilled by technology. To support this there is a continuously growing number of tools and vendors. But which are the right ones for you and how do you select them to ensure a successful integration into your existing landscape? This presentation shows you the key steps to prepare, compose and operate a marketing technology landscape which helps you to create a compelling user experience.
In our first spring Engage meet-up we explored different ways of making IT more human-centered. Melvin Brand Flu, director of strategy and business design at Livework, talked about architecting the customer experience in a large organisation.
http://engagerotterdam.com
http://liveworkstudio.com
Audienceprime helps you to reach your audiences with a multichannel marketing platform and makes the omnichannel marketing experience extraordinarily seamless.
From Clicks to Bricks: Why Physical Stores Matter Today More Than EverOpenbravo
We are experiencing a growing "clicks to bricks" phenomenon, where pure e-commerce leaders are opening physical stores in an attempt to get closer to their customers and foster loyalty.
How to Market & Sell When It’s Not ‘Business as Usual’Melissa Chadwick
This webinar is part of NVTC’s “Business Continuity in a Pandemic” series.
Businesses are constantly adapting to change, but what do you do when it comes suddenly in the form of a global health and economic disruption? Your business can’t afford to come to a grinding halt, but it also can’t operate as usual. This webinar will discuss through a marketing and sales lens how you can stay engaged with customers and drive growth, particularly in the face of global uncertainty. The discussion will touch on:
-The role of sales & marketing in the continuity of business operations
-Concrete steps your organization can implement today to pivot your customer engagement strategies
-The dos and don’ts of marketing and PR in times of crisis
The 5 most significant challenges facing business to business marketers today
How marketing and advertising have changed in the past 12-24 months
How today’s leading technology companies are re-creating themselves for unprecedented results
How today’s most successful marketers are leading the way, providing more value with better results than ever before
Today’s branding is a function of media fragmentation: Prateek Kumarrateek KumarNeoNiche Integrated
Experiential marketing company NeoNiche Integrated Solutions specialises in brand activation and consumer outreach programmes and has executed more than 500 campaigns till date.
Startup Marketing - When to hire (or Fire) your marketing managerMarketing Envy
When it comes to marketing, there are four stages in a startup's evolution, each require different marketing strategies, skills and tools.
You are either in product/market test phase, preparing for launch, looking to optimize or break into new markets. Each phase requires a different approach to marketing and a different type of marketing manager. So here is your guide to who to hire (or fire) and when.
Kompleksowe wdrożenie platformy e-commerce klasy enterprise na Magento Commun...Bold Brand Commerce
Wdrożone rozwiązania w skrócie:
1. Wdrożenie na platformie Magento szeregu dedykowanych rozwiązań e-commerce modelu B2C oraz B2B dla partnerów klienta -banków PKO BP, Alior Bank oraz BZ WBK
2. Wykonanie integracji platformy z systemem SAP, obslugującym wydajnie częste, dzienne zmiany cen produków inwestycyjnych i kruszców
3. Rozbudowa platformy Magento o integrację z systemem CMS Typo3, pozwalających na zaawansowane zarządzanie portalem komentarzy i porad inwestycyjnych inwestorów indywidualnych
Projekt i wdrożenie platformy e-commerce na Magento CommunityBold Brand Commerce
Sieć ekskluzywnych perfumerii w Warszawie została rozbudowana o sprawnie działający e-commerce w modelu omnichannel.
Wdrożone rozwiązania:
1.Wykonanie na platformie Magento systemu e-commerce zintegrowanego z systemami sprzedażowymi i magazynowymi sieci stacjonarnej
2.Integracja systemu e-commerce z szeregiem silników CMS
3. Wdrożenie na platformie programu lojalnościowego, integrujacego kanały online i offline
4. Implementacji obsługi produktów złozonych konfiguracyjnie - zestawów, produktów grupowych i konfigurowalnych po dowolnych cenach
5. Wdrożenie samodzielnego systemu marketingu afiliacyjnego i platformy publikacji pradowych online
Magento Merchant Guidebook - PRODUKT standardy i praktykiBold Brand Commerce
Jedyny taki na rynku, pierwszy z całej serii Magento Merchant Guidebbok, poradnik dla sprzedawców korzystających z platformy Magento, który pomoże przygotować dobrą strategię produktową i lepiej zarządzać asortymentem w systemie Magento. 28 stron solidnej wiedzy od ekspertów Bold. P
Efektywność działań e-merchandisingu z punktu widzenia producentów - ECR Foru...Bold Brand Commerce
Dlaczego producenci powinni zainteresować się rozwiązaniami e-commerce? Jaki wpływ na sprzedaż ma pozycja produktu na wirtualnej półce w branży FMCG? Jak wykorzystać narzędzia e-merchandisingu do poprawienia swojej pozycji i jednocześnie sprzedaży w świecie online? Badania, wyniki i inspiracje.
Open Source Enterprise - jak budować przewagę konkurencyjną na bazie narzędzi opartych o otwarty kod?
-wady i zalety takiego rozwiązania
-rozwiązanie open source kontra dedykowane
-przykłady graczy z rynku e-commerce, których rozwiązania wpisują się w ideę Enterprise i dlaczego
Asymetryczny merchandising kluczem do przetrwania na globalnym rynkuBold Brand Commerce
Większość typowych działań marketingowych mieści się w w następującym schemacie: darmowa dostawa (koszt każdej wysyłki), promocje "kup 2 dostaniesz 3 sztuki" (koszt 3. sztuki przy każdej transakcji), poszerzanie katalogu w odpowiedzi na działania konkurencji, SEM różnego rodzaju (AdWords, afiliacja etc. - to typowy przypadek liniowych kosztów), zautomatyzowane reakcje na ruchy cenowe konkurencji (koszta redukcji marży, w dodatku słabo przewidywalne). W Polsce tylko nieliczne segmenty e-commerce są mocno skonsolidowane i zdominowane (aukcje, porównywarki cenowe, w jakimś stopniu rynek płatności), ale jest to pieśń przyszłości. Duży konkurent, dzięki swojemu kapitałowi i zasobom organizacyjnym oraz know-how może skutecznie odpowiedzieć na wyżej opisane działania.
Najprostszy przykład to licytacje reklam AdWords - dla małego sklepu uzyskanie wyświetleń na atrakcyjne hasła wyszukiwania jest zaporowo drogie. Symetryczne działania marketingowe pociągają za sobą symetryczną, tj. taką samą jakościowo, ale zwiększoną w skali, odpowiedź silniejszego konkurenta.
Istnieje jednak możliwość odpowiedzi asymetrycznej. Są to działania, których koszta nie poddają się liniowemu, opisanemu powyżej, modelowi. Są raczej jednorazowe lub cykliczne, ale zasadniczo słabo zależne od wolumenu sprzedaży i zasięgu. Korzystanie ze środków asymetrycznych jest kluczem do przetrwania na rynku zdominowanym przez silniejsze podmioty.
Typowe przykłady działań asymetrycznych to:
a) niemal wszystkie działania e-merchandisingowe
b) tworzenie zestawów i produktów unikalnych
c) tworzenie unikalnych sytuacji zakupowych
d) tworzenie unikalnego kontentu wokół produktu, czyli storytelling
e) programy lojalnościowe nieoparte na rabatach - tzw. gamification
f) osobno omówię krótko efekt asymetrycznej dominacji - ma swoje przełożenie na merchandising
Dlaczego są to środku asymetryczne?
a) koszta fotografii produktowej, opisów, innych aspektów prezentacji produktu, są zazwyczaj jednorazowe ale generują stałe przychody w postaci wielokrotnych sprzedaży
b) grupowanie produktów w zestawy i tworzenie unikalnych produktów - podobnie.
Jak stworzyć dobrą nazwę, która będzie tożsama ze strategia i wizją marki, która nie tylko przyciągnie uwagę, ale też przełoży się na sprzedaż w e-commerce?
Wdrożenie dla Mennicy Polskiej na platformie Magento szeregu rozwiązań e-commerce
w modelu B2C oraz B2B, jest unikalnym projektem w skali kraju. Powodów można znaleźć wiele. Począwszy od kwestii asortymentu, którego cena zmienia się bardzo szybko i zależy od rynków światowych (cena sztabek złota ustalana jest na podstawie giełdowej ceny kruszcu oraz kursu dolara z rynku międzybankowego), poprzez kwestię ograniczonej dostępności sprzedawanych towarów (jedna sztabka jest wystawiana do sprzedaży w wielu kanałach sprzedażowych), a skończywszy na dużej ilości dedykowanych kanałów sprzedażowych
w postaci sklepów stacjonarnych, partnerskich, sklepów online dedykowanych konkretnym grupom klientów, systemów zamówień dedykowanych konkretnym podmiotom oraz ogólnie dostępnym sklepom.
Projektowanie to nie dostosowywanie, dlatego koncepcja Mobile First Design pozwala wyjść poza ten schemat i archaiczne podejście w projektowaniu na urządzenia mobilne. Przykłady z wdrożenia eksięgarni dowodzą, jak słuszna i dobra jest to metoda. A zaczyna się od smartfona...
Otwarty kod to potężny atut otwartego oprogramowania. Dzięki niemu otwarte rozwiązania e-commerce można w dowolny sposób dostosować do własnych potrzeb zmieniając
i rozbudowując ich funkcje oraz sposób działania.
Jak powiedział prezes firmy eBay, John Donahoe - Twórcy sklepów internetowych nie potrzebują samych płatności czy samej strony internetowej e-commerce, tylko dostępu do pełnego wachlarza komercyjnych funkcji, które pozwolą im opracowywać dla handlowców rozwiązania kompletne z punktu widzenia kupujących.
Bold - Strategia Retail jako wstęp do efektywnego eMerchandisinguBold Brand Commerce
E-Merchandising to nic innego jak umiejętność kierowania uwagi i kreowania motywacji zakupowej, które zwiększają konwersję sprzedaży.
E-Merchandising uznany jest jako podejście do projektowania w e-commerce zorientowane na wywieranie pożądanego wypływu na klientów sklepu online w celu maksymalizacji przychodów. Żeby jednak tak było, potrzebna jest strategia i odpowiedz na pytania: CO, KOMU i DLACZEGO sprzedajemy?
Bold - Strategia Retail jako wstęp do efektywnego eMerchandisingu
Omnichannel First Steps
1. Meet Magento PL 2015
Omnichannel first steps
Borys Skraba
Bold Brand Commerce sp z o.o.
2. Meet Magento PL 2015
Omnichannel is like
teenagers' sex.
Everyone is talking
about it, almost
no-one has ever done
this
3. Meet Magento PL 2015
Obvious for a consumer
but
Complicated for a company
4. Meet Magento PL 2015
A multichannel strategy is about
managing a series of separate touch
points through various channels
An omnichannel strategy is about
integrating touch points to create a
immersive, device agnostic
experience
5. Meet Magento PL 2015
Consumers experience the whole brand,
not a channel or individual touch point
Requires consistency across all retail
channels
Enables customer to start their
experience via one channel / device and
continue or finish via others
20. Meet Magento PL 2015
Approach to use 70 websites for each B&M shop
Different prices for each store
Option to restrict access to each store
Options to change configuration of selected webstore
Necessity to extend Magento standard features