Diapositivas presentadas por Ricardo Alonso, VP Falabella, en el eCommerce Day Santiago 2015 en la plenaria "TRENDS PITCH ECOMMERCE I: eSHOPPING EXPERIENCE: ¿CUÁLES SON LAS MEJORES
ESTRATEGIAS PARA APROVECHAR EL CANAL ONLINE EN LA VENTA DE PRODUCTOS A CONSUMIDORES FINALES?".
Presentación Juliano Tubino - eCommerce Day Santiago 2016eCommerce Institute
Diapositivas presentadas por Juliano Tubino, Managing Director ACCENTURE DIGITAL, en el eCommerce Day Santiago 2016 en la plenaria "INDUSTRIES ENTERING THE ECOMMERCE BUSINESS & THE NEXT GENERATION OF RETAIL ECOMMERCE KEYNOTE ECOMMERCE".
Diapositivas presentadas por Hassan Yassine, Co-Founder & CMO GAIA Design en el eRetail Day México 2015 en la plenaria "TREND PITCH RETAIL ECOMMERCE III >> MCOMMMERCE, CÓMO IMPACTAN LA UBICUIDAD, LOS
DISPOSITIVOS MÓVILES E INTERNET DE LAS COSAS EN EL FUTURO DEL COMERCIO MINORISTA"
Join digital commerce experts from Americaneagle.com and Mozu as they share strategies and best practices on how hyper-convenient and personalized user experiences can increase conversions and help your business thrive in 2015 and beyond.
Top 3 Ways to Better Connect with Mobile ShoppersMozu
Join Suzy Meriwether, Director of Product Marketing at Mozu, and Brandon Finch, Director of eBusiness at the Jelly Belly Candy Company as they share insights into the strategies behind a successful mobile experience.
Presentación Juliano Tubino - eCommerce Day Santiago 2016eCommerce Institute
Diapositivas presentadas por Juliano Tubino, Managing Director ACCENTURE DIGITAL, en el eCommerce Day Santiago 2016 en la plenaria "INDUSTRIES ENTERING THE ECOMMERCE BUSINESS & THE NEXT GENERATION OF RETAIL ECOMMERCE KEYNOTE ECOMMERCE".
Diapositivas presentadas por Hassan Yassine, Co-Founder & CMO GAIA Design en el eRetail Day México 2015 en la plenaria "TREND PITCH RETAIL ECOMMERCE III >> MCOMMMERCE, CÓMO IMPACTAN LA UBICUIDAD, LOS
DISPOSITIVOS MÓVILES E INTERNET DE LAS COSAS EN EL FUTURO DEL COMERCIO MINORISTA"
Join digital commerce experts from Americaneagle.com and Mozu as they share strategies and best practices on how hyper-convenient and personalized user experiences can increase conversions and help your business thrive in 2015 and beyond.
Top 3 Ways to Better Connect with Mobile ShoppersMozu
Join Suzy Meriwether, Director of Product Marketing at Mozu, and Brandon Finch, Director of eBusiness at the Jelly Belly Candy Company as they share insights into the strategies behind a successful mobile experience.
An eCommerce Platform Manifesto | What Retailers Must Deliver to Outperform t...Mozu
Check out the presentation from a Mozu webinar featuring Forrester Research as they discuss the growing commerce technology industry and must-have technologies that most impact customer experience.
In this webinar, Mozu CTO Jason Wallis and Echidna CTO Adam Roozen, discuss the powerful retail website development capabilities resulting from the synthesis of Mozu’s cloud commerce platform with Echidna’s EDGE Accelerator.
In a world where new technologies have drastically changed client expectations and demands, businesses have had no choice but to adapt.
This has meant finding a way to provide a seamless customer experience across multiple channels so clients can make purchases when they want, where they want and how they want.
In other words, it has meant adopting an omnichannel strategy.
What exactly does an omnichannel strategy entail, and how can you get started?
The what and how of digital transformation: Three consumer expectations to me...National Retail Federation
Jean-Baptiste Branquart, VP, Retail, CGI; David Cost, VP, eCommerce and Digital Marketing, Rainbow Apparel Co.; Scott Emmons, Director and Founder, Innovation Lab, Neiman Marcus; Gianni Rino, Global Industry Lead, Retail and Consumer Services, CGI
"How to build effective cooperation between eRetailers and Vendor?"
Is a true, seamless cooperation between vendors and eRetailers a myth? What are the key areas of common interest? How to build the most effective cooperation model? I will try to answer these question during my talk.
Creating Flawless Multi-Screen Experiences for Your Current and Future CustomersMozu
Join Mozu featuring an interactive panel of retailers as they discuss how today's top brands are creating effective customer experiences across multiple devices.
In this presentation, representatives from Boston Retail Partners and Mozu discuss the importance of a unified commerce platform in today's hyper-competitive retail marketplace.
Presentación Nicolas Manoiloff | Cisneros Facebook Paraguay - eCommerce Day A...eCommerce Institute
Diapositivas presentadas por Nicolas Manoiloff, Country Manager Cisneros Facebook Paraguay, en el eCommerce Day Asunción 2017 realizado el 16 de Junio en Carmelitas Center, Asunción, Paraguay.
Womenswear retailer Monsoon Accessorize IT & Ecommerce Director John Bovill explains his hopes for the Project Customer big data project at multichannel consultancy Practicology's 2016 client conference.
Digital Transformation 2016: The latest approaches to simplify digital customerEpiserver
In the face of digital transformation, marketing leaders must not blindly follow the hype and chase after new technologies. This webinar takes you back to the basics by providing practical tips and design examples (B2B and B2C) of how to identify your biggest marketing problems, map out a digital roadmap aligned with the customer journey, and deliver a consistent desktop and mobile experiences to win.
Omnichannel is the future of retail industryBluestone PIM
What is Omnichannel? And why Omnichannel approach is so important for retailers and brands? Inside PIM blog is the place to find answers you have been looking for.
Practicology Conference - SAP Hybris on digital tipping pointsPracticology
SAP Hybris discussed how retail needs to respond to the challenges of digital disruption at multichannel consultancy Practicology's 2016 client conference.
Presentación de Francisco Irarrázaval- eCommerce Day Santiago 2015 eCommerce Institute
Diapositivas presentadas por Francisco Irarrázaval, Gerente Corporativo eCommerce Ripley, en el eCommerce Day Santiago 2015 en la plenaria "TRENDS PITCH ECOMMERCE I: eSHOPPING EXPERIENCE: ¿CUÁLES SON LAS MEJORES ESTRATEGIAS PARA APROVECHAR EL CANAL ONLINE EN LA VENTA DE PRODUCTOS A CONSUMIDORES FINALES?".
Presentación de Daniel Guell - eCommerce Day Santiago 2015 eCommerce Institute
Diapositivas presentadas por Daniel Guell, Gerente de eCommerce Paris , en el eCommerce Day Santiago 2015 en la plenaria "TRENDS PITCH ECOMMERCE I: eSHOPPING EXPERIENCE: ¿CUÁLES SON LAS MEJORES ESTRATEGIAS PARA APROVECHAR EL CANAL ONLINE EN LA VENTA DE PRODUCTOS A
CONSUMIDORES FINALES?".
An eCommerce Platform Manifesto | What Retailers Must Deliver to Outperform t...Mozu
Check out the presentation from a Mozu webinar featuring Forrester Research as they discuss the growing commerce technology industry and must-have technologies that most impact customer experience.
In this webinar, Mozu CTO Jason Wallis and Echidna CTO Adam Roozen, discuss the powerful retail website development capabilities resulting from the synthesis of Mozu’s cloud commerce platform with Echidna’s EDGE Accelerator.
In a world where new technologies have drastically changed client expectations and demands, businesses have had no choice but to adapt.
This has meant finding a way to provide a seamless customer experience across multiple channels so clients can make purchases when they want, where they want and how they want.
In other words, it has meant adopting an omnichannel strategy.
What exactly does an omnichannel strategy entail, and how can you get started?
The what and how of digital transformation: Three consumer expectations to me...National Retail Federation
Jean-Baptiste Branquart, VP, Retail, CGI; David Cost, VP, eCommerce and Digital Marketing, Rainbow Apparel Co.; Scott Emmons, Director and Founder, Innovation Lab, Neiman Marcus; Gianni Rino, Global Industry Lead, Retail and Consumer Services, CGI
"How to build effective cooperation between eRetailers and Vendor?"
Is a true, seamless cooperation between vendors and eRetailers a myth? What are the key areas of common interest? How to build the most effective cooperation model? I will try to answer these question during my talk.
Creating Flawless Multi-Screen Experiences for Your Current and Future CustomersMozu
Join Mozu featuring an interactive panel of retailers as they discuss how today's top brands are creating effective customer experiences across multiple devices.
In this presentation, representatives from Boston Retail Partners and Mozu discuss the importance of a unified commerce platform in today's hyper-competitive retail marketplace.
Presentación Nicolas Manoiloff | Cisneros Facebook Paraguay - eCommerce Day A...eCommerce Institute
Diapositivas presentadas por Nicolas Manoiloff, Country Manager Cisneros Facebook Paraguay, en el eCommerce Day Asunción 2017 realizado el 16 de Junio en Carmelitas Center, Asunción, Paraguay.
Womenswear retailer Monsoon Accessorize IT & Ecommerce Director John Bovill explains his hopes for the Project Customer big data project at multichannel consultancy Practicology's 2016 client conference.
Digital Transformation 2016: The latest approaches to simplify digital customerEpiserver
In the face of digital transformation, marketing leaders must not blindly follow the hype and chase after new technologies. This webinar takes you back to the basics by providing practical tips and design examples (B2B and B2C) of how to identify your biggest marketing problems, map out a digital roadmap aligned with the customer journey, and deliver a consistent desktop and mobile experiences to win.
Omnichannel is the future of retail industryBluestone PIM
What is Omnichannel? And why Omnichannel approach is so important for retailers and brands? Inside PIM blog is the place to find answers you have been looking for.
Practicology Conference - SAP Hybris on digital tipping pointsPracticology
SAP Hybris discussed how retail needs to respond to the challenges of digital disruption at multichannel consultancy Practicology's 2016 client conference.
Presentación de Francisco Irarrázaval- eCommerce Day Santiago 2015 eCommerce Institute
Diapositivas presentadas por Francisco Irarrázaval, Gerente Corporativo eCommerce Ripley, en el eCommerce Day Santiago 2015 en la plenaria "TRENDS PITCH ECOMMERCE I: eSHOPPING EXPERIENCE: ¿CUÁLES SON LAS MEJORES ESTRATEGIAS PARA APROVECHAR EL CANAL ONLINE EN LA VENTA DE PRODUCTOS A CONSUMIDORES FINALES?".
Presentación de Daniel Guell - eCommerce Day Santiago 2015 eCommerce Institute
Diapositivas presentadas por Daniel Guell, Gerente de eCommerce Paris , en el eCommerce Day Santiago 2015 en la plenaria "TRENDS PITCH ECOMMERCE I: eSHOPPING EXPERIENCE: ¿CUÁLES SON LAS MEJORES ESTRATEGIAS PARA APROVECHAR EL CANAL ONLINE EN LA VENTA DE PRODUCTOS A
CONSUMIDORES FINALES?".
Presentación Carlos Doyhamberry- eCommerce Day Santiago 2015 eCommerce Institute
Diapositivas presentadas por Carlos Doyhamberry, Country Manager de Think Thanks , en el eCommerce Day Santiago 2015 en la plenaria "KEYNOTE ECOMMERCE III: RETAIL REINVENTED COMO IMPLEMENTAR EN UN RETAIL TRADICIONAL UNA ESTRATEGIA MULTICANAL CON FOCO EN EL CLIENTE Y NO EN PROCESOS".
Presentación Mariano Farias Gomide- eCommerce Day Santiago 2015 eCommerce Institute
Diapositivas presentadas por Mariano Farias Gomide, CEO y Fundador de VTEX & Vicepresidente de la Cámara Brasilera de Comercio Electrónico Camara-e.net , en el eCommerce Day Santiago 2015 en la plenaria "KEYNOTE ECOMMERCE III: RETAIL REINVENTED COMO IMPLEMENTAR EN UN RETAIL TRADICIONAL UNA ESTRATEGIA MULTICANAL CON FOCO EN EL CLIENTE Y NO EN PROCESOS ".
Presentación Fernando López - eCommerce Day Santiago 2015 eCommerce Institute
Diapositivas presentadas Fernando Lopez Iervasi, Country Manager Google Chile por Diapositivas presentadas por , en el eCommerce Day Santiago 2015 en la plenaria "KEYNOTES ECOMMERCE II MCOMMMERCE, CÓMO IMPACTAN LA UBICUIDAD, LOS DISPOSITIVOS MÓVILES E INTERNET DE LAS COSAS EN EL FUTURO DEL COMERCIO MINORISTA".
Presentación de Antón Chalbaud - eCommerce Day Santiago 2015 eCommerce Institute
Diapositivas presentadas por Antón Chalbaud,CEO Thefanmachine , en el eCommerce Day Santiago 2015 en la plenaria "TRENDS PITCH ECOMMERCE I: eSHOPPING EXPERIENCE: ¿CUÁLES SON LAS MEJORES ESTRATEGIAS PARA APROVECHAR EL CANAL ONLINE EN LA VENTA DE PRODUCTOS A
CONSUMIDORES FINALES?".
Diapositivas presentadas por George Lever, Director del Centro de Estudios de la Economía Digtal de la CCS , en el eCommerce Day Santiago 2015 en la plenaria "DESAFIO ECOMMERCE I – PERSPECTIVAS Y TENDENCIAS DEL ECOMMERCE EN CHILE Y EN LA
REGIÓN :: ¿DÓNDE ESTAMOS Y HACIA DÓNDE VAMOS?".
Presentación José Colina Bracho, Aaron Cassorla, Adrian Campanelli - eCommerc...eCommerce Institute
Diapositivas presentadas por José Colina Bracho, Subgerente Regional Omnicanalidad Sistemas
Supermercados Cencosud S.A , Aaron Cassorla, Gerente General de Connex , Adrian Campanelli, Gerente de
Marketing Solutions en InMotion SA , en el eCommerce Day Santiago 2015 en la plenaria "".
Diapositivas presentadas por Daniel Soldan, CEO y Fundador
de Emblue , en el eCommerce Day Santiago 2015 en la plenaria "¿CÓMO GENERAR CLIENTES A TRAVÉS DE INTERNET?", CICLO STARTER ECOMMERCE.
Presentación Nicolas Justiniano - eCommerce Day Santiago 2015 eCommerce Institute
Diapositivas presentadas por Nicolas Justiniano, Co Founder at EasyPoint , en el eCommerce Day Santiago 2015 en la plenaria "LOGÍSTICA Y FULFILLMENT
CENTRADOS EN MEJORAR LA EXPERIENCIA DE COMPRA ONLINE, CICLO MANAGER ECOMMERCE".
Presentación Carlos Carvajal- eCommerce Day Santiago 2015 eCommerce Institute
Diapositivas presentadas por Carlos Carvajal, Gerente
Canal Online Movistar , en el eCommerce Day Santiago 2015 en la plenaria "LOGÍSTICA Y FULFILLMENT
CENTRADOS EN MEJORAR LA EXPERIENCIA DE COMPRA ONLINE,CICLO MANAGER ECOMMERCE".
Presentación Francisco di Paola - eCommerce Day Santiago 2015 eCommerce Institute
Diapositivas presentadas por Francisco di Paola, Gerente General at di Paola Chile , en el eCommerce Day Santiago 2015 en la plenaria "¿CÓMO DESARROLLAR UNA ESTRATEGIA MOBILE EN LA PRÁCTICA?".
Presentación FRANCISCO LOSADA - eCommerce Day Santiago 2015 eCommerce Institute
Diapositivas presentadas por Francisco Losada, Artool Big Data Analysis , en el eCommerce Day Santiago 2015 en la plenaria "CÓMO MEJORAR EL ROI A TRAVÉS
DE ESTRATEGIAS DE PERSONALIZACIÓN,
CLUSTERIZACIÓN Y SEGMENTACIÓN", CICLO MANAGER ECOMMERCE.
Presentación Marcio Arnecke- eCommerce Day Santiago 2015 eCommerce Institute
Diapositivas presentadas por Marcio Arnecke, Sr. Marketing, Latin America Zendesk, en el eCommerce Day Santiago 2015 en la plenaria "OMNICHANNEL EN LA PRÁCTICA.COMO INTEGRAR EL CANAL
ONLINE CON EL OFFLINE", CICLO MANAGER ECOMMERCE.
Presentación Cristobal Bello - eCommerce Day Santiago 2015 eCommerce Institute
Diapositivas presentadas por Cristobal Bello, Digital Analytics Leader de Metriplica, en el eCommerce Day Santiago 2015 en la plenaria "OMNICHANNEL EN LA PRÁCTICA. COMO INTEGRAR EL CANAL
ONLINE CON EL OFFLINE", CICLO MANAGER ECOMMERCE.
Presentación Claudio Carter - eCommerce Day Santiago 2015 eCommerce Institute
Diapositivas presentadas por Claudio Carter,Director
General Mitocondria , en el eCommerce Day Santiago 2015 en la plenaria "¿CÓMO DESARROLLAR UNA
TIENDA ONLINE?", CICLO STARTER ECOMMERCE.
Presentación Nicolas Gore , Juan Ignacio Sanseverino- eCommerce Day Santiago...eCommerce Institute
Diapositivas presentadas por Nicolás Gore, Socio Fundador de SemExpert Y Juan Ignacio Sanseverino,
CoFounder y CEO Lyracons, en el eCommerce Day Santiago 2015 en la plenaria "¿CÓMO DESARROLLAR UNA TIENDA ONLINE?", CICLO STARTER ECOMMERCE.
Presentación Eliane Yumi Iwasaki - eCommerce Day Santiago 2015 eCommerce Institute
Diapositivas presentadas por Eliane Yumi Iwasaki, Marketing Director Latin America Return Path , en el eCommerce Day Santiago 2015 en la plenaria "CÓMO MEJORAR EL ROI A TRAVÉS DE ESTRATEGIAS DE
PERSONALIZACIÓN, CLUSTERIZACIÓN Y
SEGMENTACIÓN " CICLO MANAGER ECOMMERCE.
Today’s empowered consumer expects a connected, personalised, and frictionless experience throughout their shopping journey. Understanding the consumer's style, network, influencers and aspirations, in addition to just knowing what they buy, why they buy, and even why they choose not to buy, are factors that are becoming ever more vital to the success of a retailer. James Lovell, IBM Retail Commerce Lead, will share latest insights and recommendations on how IBM are creating industry leading customer experiences in a digital era.
VWO’s eCommerce Consumer Survey Report for 2017 dives deep into the challenges associated with eCommerce. The report also covers how enterprises can address these challenges, and understand what makes a customer tick and stick with an eCommerce venture.
Here’s a brief of what the report entails:
- Challenges faced by eCommerce enterprises at various stages of a customer lifecycle
- Business expansion challenges
- Low conversion rate
- Importance of mobile optimization
- Omnichannel approach in the eCommerce industry
Order and inventory fulfilment
Digitization of Telecom and Smartphone Business: Post-COVID-19 Effects on the...ELEKS
"Digitization of Telecom and Smartphone Business: Post-COVID-19 Effects on the Industry" by Haroon S Khan, Founder & Chairman, SANSO.
The topic covers:
— The need for Digitalization of Telecom/Smartphone Business;
— Pros & Cons;
— Trend Changing;
— Post COVID-19 Effects forecast for the businesses in Telecom;
— Human & Digital world interaction especially in these days
these would be base points mainly;
— Digital currency and its need in this era of digitalization.
Thats what did you do you just wrote on sentences i need more detail.docxjonghollingberry
Thats what did you do you just wrote on sentences i need more details plz
2 and 1\2 pages
i dont want it to look like qustion and you already used and have the source
Literature Review
E - Commerce Strategies.
Definition and origin of Omni-channel retailing:
i.
What is Omni-channel
retailing
?
Omni-channel refers to a
multichannel
approach to sales that seeks to provide the customer with seamless shopping experiences. It provides the customer with the capability of either
buying
products online from a mobile device or a desktop. Also, customers can shop in bricks and mortar store or by telephone.
ii.
Describe the origin of Omni-channel?
Its
reason for implementing it?
It is a marketing strategy that begun way back 2003 whereby it has evolved from unfamiliar
concept
to trendy buzzword, to a critical component
of
successful marketing. Omni-channel began and
mainly
based itself on Customer Centricity in stores.
Its origin was figured out by
Best Buy
when they realized they could not beat
Walmart
on price. Therefore, the strategy ventured by Best Buy aimed at competing with Walmart
to
out do
them in online retailing.
It is in this regard that technology can blur the distinction between online and physical retailing, hence enabling the retailers and their supply chain partners rethink their competitive strategies.
References
Morse, G. (2011). Retail Isn't Broken. Stores Are. Harvard Business Review, 89(12), 78-82.
Bernstein,
F.,
Song,
J.,
& Zheng, X. (2008). “bricks-and-mortar” vs. “clicks-and-mortar”: An equilibrium analysis
. European
Journal of Operational Research,
187
(3), 671-690.
Brynjolfsson,
E.,
Hu,
Y.
, &
Rahman,
M.
(2013).
Competing in the age of Omni-channel retailing.
MIT
Sloan Management Review, 54(4), 23-29.
Current issues in Omni-channel retailing:
i.
What are the current issues of retailers and merchants?
Currently, most retailers and merchants are “Omni-channel” in their behavior and outlook. It is because they are majorly venturing into the offline and online retails channel to do their marketing and sales to clients. Merchants and Retailers in new environment flourish through re-examining their strategies for delivering products and information to their customers.
ii.
What are the impacts of online-offline integration of Omni-channel retailing?
There is a rise of non-significant cannibalization of the physical stores, the small merchants and retailers from the channel integration. The retailers mostly advocate a competitive advantage through channel integration of both offline and online retailing. It has led to the willingness of the customers paying across channels.
iii.
Outline general consideration of innovation in regards to Omni-channel retailing?
Innovations have to address industry, consumer, and regulatory-based challenges in order
to facilitate the globalization of markets. Distinct changes have to be incorporated in the current mature, emerging and less develope.
An increasing number of consumers today are treating the physical store like a “showroom”: trying out new products and proceeding to buy the product online at a lower price.
In this session, iQmetrix will discuss interactive retail technology and how improving the in-store experience can help to convert shoppers, initially bent on showrooming, into buyers. They will also discuss how retailers can develop an “omnichannel” experience by selling to consumers on all channels (online, mobile and in-store) simultaneously.
Rise of Omni-commerce and Its Reflections on Supply Chain ManagementLA Software Group
The evolution of retail from a channels point of view can be examined in 4 different groups. These groups represent the variety of channels and also how channels are treated as a whole. These groups are Single Channel, Multi-Channel, Cross-Channel and Omni-Channel.
Top 5 Tech Trends Revolutionizing Retail in 2024WWG
In the retail landscape of 2024, the integration and constant improvement of retail technology is required for business success. As per PwC’s findings, nearly 40% of global CEOs have expressed concerns about the economic viability of their businesses without making any changes to their current course. Nowadays, the retail industry is constantly going through changes brought with the wind of digital transformation. Those changes are requirements for industry survival.
To find out more about this year retail trends read our recent article https://rebrand.ly/qvn1eq5
10 Digital Commerce Trends from the Fashion and Apparel, 2020 ReportAlaina Carter
COVID-19 made this season quite unfashionable as, just like other industries, the fashion industry also faced the consequences of this pandemic. Thanks to digital transformation, the fashion and apparel industry has a fair chance to bounce back. Read more to know what are the 10 Digital commerce trends from the fashion and clothing, 2020 report.
Decoding the Cross border eCommerce Puzzle - an Anchanto Document devin simon
In recent years, technology has enabled eCommerce retailers and manufacturers to reach customers across borders. However, there are various challenges that need to be tackled in order to flourish at cross-border trade. If you are thinking cross-border, few questions are natural to arise:
Will I benefit from cross-border eCommerce?
Would my products actually sell across borders?
How to overcome logistic challenges in cross-border eCommerce?
This white paper gives you in-depth insights into all of these and much more. Also, explore how technology is the solution to enhance and navigate endless possibilities through cross-border eCommerce.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
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10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
9. Retailers están
enfrentándose a
una serie de
desafíos y
oportunidades a
partir que
internet y la
tecnología están
transformando los
hábitos de consumo
y por ende los
modelos de negocio
14. DC data shows that multi-channel customers spend 15%
to 30% more than single-channel customers, additional
data reveals that omnichannel customers spend 15% to
30% above multi-channel customers Michael Hemsey -
15. Responsive Design
Nearly 200 million unique smartphone subscribers and over 100 million tablet owners in
the US by the end of 2014. 20% of the online sales were now coming from smartphones
and tablets
Retail móvil y multi-device
23. Contacto:
Ricardo Alonso R.
CEO Latam Falabella.com
Manuel Rodriguez 730, Santiago, Chile
F: 56 2 3802089
ralonso@falabella.cl
Retailing in the 21st Century:
It's Not About Selling More "Things“.
It’s All About The Shopping Experience
MUCHAS GRACIAS!
Editor's Notes
Con capacidad de acceder a mucho más información de la que el retail puede darle a través de su fuerza de ventas