1) The document discusses various factors to consider when planning a Magento store, including defining the target market, selecting a Magento edition, site structure, domain name, categories, and product types. 2) It also covers important areas like design, payments and shipping options, CMS pages and blog integration, marketing and promotions features, special features, and system integrations. 3) Finally, it stresses the importance of selecting a hosting provider for the Magento store and appropriate security measures.

1. WHAT TO CONSIDER WHEN
PLANNING A MAGENTO STORE

2. PLANNING
Before the first design is drawn up or the first
line of code is written, take the time and think
carefully about the project from start to finish
and make a plan for your future e-commerce
website.
02

3. GENERAL TIPS
1. Define who will be involved in the planning
process and what the roles for these people are.
2. Familiarise yourself with some of the fundamental
financial, security and legal matters.
3. Get an understanding of the development
process.
4. Prepare the project concept before contacting a
Magento development company.
5. Don’t expect that the project will be implemented
without your commitment.
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4. STRATEGY AND
GENERAL MATTERS 12 1
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5. DEFINE YOUR TARGET MARKET
AND AUDIENCE
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6. SELECT THE EDITION OF MAGENTO PLATFORM
06
vs
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7. DEFINE THE STRUCTURE OF YOUR SITE AND
THE PRODUCTS THAT SHOULD BE PRESENTED
IN EACH OF THE PLANNED INSTANCES
07website
store view
en
store.en
website
store view
en
store view
de
store view
es
store.en
store.de
store.es
website
store view
en
store view
de
store view
es
store.en
store.de
store.es
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8. SECURE THE DOMAIN NAME
FOR YOUR WEBSITE
domain name
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9. CREATE THE CATEGORIES TREE/STRUCTURE
FOR EACH MAGENTO INSTANCE AND
DETERMINE WHAT PRODUCTS WILL BE
RELATED TO THEM
09WOMAN MEN KIDS BRANDS
Dresses
Tops
Shirts
Trousers
Polos
Shirts
Trousers
Jeans
Dresses
Skirts
Shirts
Trousers
H&M
Tommy Hilfiger
Mango
Tom Tailor
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10. DESIGN

11. DESIGN
Having a professionally designed
website is paramount on the first
impression that a potential
customer has of your site and its
credibility.
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12. DESIGN OPTIONS
There are two design options for your
Magento store:
A ready design theme
Creating custom design
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13. A READY DESIGN THEME
Using a ready design theme gives you the
option to create a good looking Magento store
at a fraction of the cost.
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14. THEME MARKETPLACES
The list with the most popular theme
marketplaces for Magento:
14The official Magento marketplace – Magento Connect
Template Monster
Theme Forest
MOJO Marketplace
Rocket Theme
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15. CUSTOM DESIGN
A custom Magento design is going to be
completely unique to your company and that
ensures that your visitors won’t have seen it
anywhere else. 15

16. MOBILE FRIENDLY DESIGN
More than 15% of mobile device users access
the web to make purchases. So your site
should be optimised for mobile use. There are
16two options you can choose
from as well — a mobile or a
responsive version of your site.

17. MOBILE DESIGN
The most control of your mobile specific product
The content of mobile version can be different from
the content of the desktop version
You have to maintaine 2 separate sites
Maintanance cost can be significantly higher
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18. RESPONSIVE DESIGN
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Easier to maintain
Better for SEO
Adapts to any screen size
If not properly built and managed, responsive
designs can quickly increase page sizes, so page load
time can be slow

19. MAKE THE LIST OF BROWSERS AND THE
VERSIONS THAT YOUR MAGENTO
STORE SHOULD BE COMPATIBLE WITH

20. PRODUCTS

21. PRODUCTS
Determine how many products will be
featured in the store and what their types are.
Specify what media should be used when
featuring your products — pdf brochures,
videos, multiple images, etc.
Determine if the product data import is
required or not and who will accomplish this
task.
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22. PRODUCT TYPES:
Simple
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Configurable Downloadable
A simple product in
Magento is a simple
physical product that
you ship. There are
no options like size
or color that the end
user can pick during
the order.
From the name itself
you can make out the
use of this type of
product. So basically
it means that
whenever our
products have several
choices associated
with it like size, color,
etc at that time it is
best to use this
product type.
A Magento
downloadable
product should be
used for online
software items like
MP3 file, a
PowerPoint
presentation, a
Magento extension
or whatever.

23. 23
PRODUCT TYPES:
Virtual Bundle Grouped
A Magento virtual
product should be
used for a virtual
(not touchable) item
like an insurance, a
reservation, an extra
product guarantee,
etc.
A bundle product
allows customers to
«build their own»
product from the
variaty of options. For
example, it could be a
computer, a gift set or
anything else that can
be modified. Each
item in the bundle is
a separate,
standalone product.
A grouped product is
just a set of simple
products. For example, if
you want to sell the
camera lens + a memory
card + a camera. Each of
those items would be
simple products; you
would group them
together as a «grouped»
product that you could
offer on the site.

24. DETERMINE IF THE PRODUCT
DATA IMPORT IS REQUIRED OR
NOT AND WHO WILL
ACCOMPLISH THIS TASK

25. PAYMENTS AND SHIPPING

26. PAYMENTS AND SHIPPING
First of all, we recomment getting familiar with
the payment and shipping methods that are
available in Magento and define what options
are good for your online business. There are a
lot of default options to choose from.
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27. PAYMENT METHODS
Default payment methods:
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PayPal
Credit card
Bank transfer
Cash on delivery
Purchase order
Authourize.net

28. PAYMENT METHODS
If the default payment methods and providers
do not cover your needs, it is not a problem to
integrate Magento with any other payment
service provider. For the most popular
payment service companies, there are
ready solutions.
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29. However, if you work with other companies that is
not a problem to connect it with Magento store.
Under online rates are meant dynamic
rates from shipping providers:
SHIPPING METHODS
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Flat rate
Free shipping
Table rates
Online rates

30. CMS PAGES AND BLOG

31. CMS PAGES
Define what pages should be created
and what content should be placed
there. For example, the terms and
conditions, return policy, FAQs pages. 31

32. BLOG
There are two ways to implement this
functionality:
The choice of the solution depends on how
much you intend to blog and how advanced
the functionality of the blog should be.
32Install a blog extension
Integrate Magento with WordPress CMS

33. $50
MARKETING AND PROMOTIONS

34. MARKETING AND PROMOTIONS
Discounts, tiered pricing, coupons, gift
certificates, wish list, product comparison,
up-sells, cross-sells, related products, product
reviews, recommend to a friend, special
offers and many many more features are
default in Magento. Specify what of them do
you want to use.
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35. SPECIAL FEATURES

36. SPECIAL FEATURES
Depending on what you
are selling, you may need
features that Magento
sites do not have.
Research what features Magento Edition has out of
the box. If you discover that any feature is missed,
describe your idea in the project
brief/requirenments specification.
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SPECIAL
features

37. INTEGRATIONS

38. INTEGRATIONS
Define what systems are
necessary for your online
store operations.
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39. HOSTING

40. HOSTING
40
Select the hosting for your
Magento online store
Select the security options of your
web site

41. www.magecom.net
info@magecom.net
Thank you
for being with us!