Audienceprime helps you to reach your audiences with a multichannel marketing platform and makes the omnichannel marketing experience extraordinarily seamless.

1. Omnichannel vs. Multichannel
Marketing: Which to Choose and
Why?

2. Why Go for Omnichannel and Multichannel marketing?
● 50% of marketers with multi channel experience hit
their financial targets.
● Around 87% of retailers consider omnichannel
marketing as their vital strategy.
● A robust omni engagement witnessed a 9.5% increase
in annual revenue.
● Effective omnichannel marketing retains 89% of
customers
(source: ecommerce germany)
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3. Basically, What is Omnichannel marketing?
Omnichannel marketing provides customers with using multiple marketing channels but in an interconnected, interactive and integrated
manner allowing for maximum engagement.

4. What is Multichannel Marketing?
In Multichannel marketing, channels like television, website, Email,
mobile phone, social media, direct mail,etc are entirely separate and
disconnected and work independently from one another.
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5. Omnichannel vs. Multichannel marketing: What’s the Difference?
Look at the difference between omnichannel and multichannel marketing here:
Omnichannel marketing
● A form of marketing that refers to all channels.
● It puts customers at the core to enable an entirely
consistent, unified experience at every touchpoint.
● It includes multiple marketing channels which are
interconnected and interactive to each other.
● Omnichannel marketing focuses on the maximum
customer experience.
● Omnichannel marketing tends to eliminate effort from
the customer experience.
Multichannel marketing
● A form of marketing that refers to multiple or many
channels.
● It aims to get maximum engagement using the
maximum possible number of channels
● It includes multiple marketing channels that are
independent and disconnected from each other.
● Omnichannel marketing focuses on the maximum
customer engagement.
● Multichannel marketing explains efforts to consider
many channels to connect with consumers.

6. Tips for choosing between Omnichannel vs. Multichannel marketing strategy
● Do not just evolve into multichannel omnichannel marketing without any detailed research into alternatives.
● Go for multichannel marketing if your brand is not involved with too many channels and doesn’t seem to expand in the future.
● If you plan to add more marketing channels ahead of time, omnichannel is a better strategy.
● Omnichannel is perfect for you if you have multiple channels wishing to continue improving upon the omni channel consumer
experience and ROI.
● Be clear that both the strategies will take time, investment, and clever mindsets to keep track and decide wisely.

7. Conclusion: What lies ahead?
The discussion of omnichannel vs. multichannel marketing is a never-ending debate.
● While omnichannel is ideal, some businesses plan to better start with a multichannel experience before tying them all together.
● If you cannot go ahead with the right infrastructure and tech stack, huge IT investment and prowess, omnichannel is not your
choice over multichannel retail.
● Omnichannel marketing is the final goal of many enterprises, but its adoption lags far behind.
● Multichannel marketing is rapidly becoming obsolete for many businesses, which gradually brings us to omnichannel
marketing.

8. Audienceprime, a leading platform for multichannel marketing and seamless omnichannel marketing
Audienceprime helps you to reach your audiences with a multichannel marketing platform and makes omnichannel marketing
experience extraordinarily seamless.
Curious to know how?
Get started with us today!

9. Thank You
Let Connect
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