The document discusses GS1 Hong Kong's strategies for enhancing retail omni-channel effectiveness through RFID technology and data analytics. It identifies key drivers such as inventory accuracy, web-ready products, big data utilization, and logistics fulfillment to improve consumer engagement and streamline supply chain operations. Additionally, it highlights the importance of maintaining high-quality product information and real-time tracking for better customer experiences.

1. GS1 Retail
Omni-Channel In Action
Nov 2015
Ken Lam, Head of Marketing & Industry Engagement

2. © GS1 2015
Evolution of GS1 Hong Kong
RFID
(EPC Standard
including EPCIS
network)
Supply Chain
Visibility
Procurement,
Replenishment,
Supply Chain
Management
EDI / eCom &
GS1 Identification
(GTIN, GLN, SSCC)
Standards
&
Technologies
Business
Applications
Retail Point of
Sales scanning
GTIN &
Barcode
Connect to
Consumers via
Mobile / Smart Kiosk
by providing
extended product
information
BarCode / QR
Code (GS1
Trusted Source of
Data)

3. © GS1 2015
How GS1 helps
3
Grow the Business
Reduce Costs
Leverage
Consumer Insights
Manage Risk
Better Search Results
Improved Product
Information
Optimised Consumer
Fulfilment
Smarter Analytics
Safer Products, Fewer
Counterfeits
GS1 standards make it easy for people to
discover and purchase products wherever
they are so that you can…

4. © GS1 2015
4 Key Omni-channel Drivers GS1HK Relevant Services
1. Inventory Accuracy
Accuracy, location and inventory management by
utilizing EPC-enabled RFID technology to create
precision
•Supply Chain Management Professional
Service – Consultancy on inventory process and
warehouse operations
•EPC-enabled RFID – Technology for real-time
inventory monitoring
2. Web-ready Products
High quality and trusted (i.e. complete, accurate,
timely) information and images about the products
and services they sell
• GS1 SmartSearch – Enabling a trusted source of
quality product information
3. Big Data & Customer Analytics
Data is collected and utilized to anticipate needs
based on consumers' past shopping behaviors with
unique product code (i.e. Global Trade Item
Number, GTIN)
•BarCodes (GTIN) – Rapid identification of
products, assets, documents using a scanner
•Consumer Connect – A direct mobile
communications platform for consumer engagement
and interaction
4. Logistics Fulfillment
Providing customers with the products they desire
via a consistent shopping, purchasing and
fulfillment experience;
The ability to drive the most cost effective delivery
route to track the product delivery status in real-
time
•ezTRACK – Real-time point-to-point traceability of
goods and information flow
To learn more about GS1 Hong Kong solutions and services, feel free to
contact us at
(852) 2861 2819 or email to info@gs1hk.org
To view full report, please visit: www.gs1hk.org/files/publications/omnichannel/study2014.pdf
4 Strategic Drivers: Enabling Seamless Consumer-
Centric Omni-channel

5. © GS1 2015
Thank You
GS1 Hong Kong
Ken Lam, Head of Marketing and Industry
Engagement
E: info@gs1hk.org/ info@gs1hk.org
T: 2861 2819/ 2861 2819
W: www.gs1hk.org