The document discusses the AppGrooves A/B testing platform designed for app developers, focusing on enhancing app discoverability and organic downloads. It highlights strategies for optimizing app presentation, such as icon A/B testing and improving app names/descriptions for SEO. The platform has gained significant traction, achieving 80,000 downloads in just six days and is seeking further funding.

1. 3
AppGrooves
A/B Testing Platform for App Developers
@AppGrooves
http://appgrooves.com
http://angel.co/appgrooves

2. Analysis to build a better app-discovery app
Visualization of co-purchase network of 400K+ apps in App Store

3. App discovery for Consumers
“Hot or Not” for Apps

4. Traction
80,000 downloads in 6 days
10+ votes in a single session
# downloads
Aug 1 Aug 10

5. How to increase organic downloads?

6. Pay-per-install is banned!
Paid Installs
Pay-per-install
Banned by Apple

7. Maximizing Organic Discovery
3
AppGrooves
Paid Installs Organic Installs
Pay-per-install Pay-per-feedback
Banned by Apple Safe!

8. What increases organic downloads?
Icon Price
Name
&Description
http://brooksreview.net/2011/07/ios-purchasing/

9. (1) A/B testing for icons
Icons do matter
•No platform for icon A/B testing

10. (2) Choosing better Name / Description
SEO (in AppStore) matters
•No way to get keywords
•No platform to optimize the keywords
for SEO

11. Discoverability Optimization Platform
Questions
50 ¢
App
App
App
App
Developer AppGrooves

12. Discoverability Optimization Platform
Questions Survey
50 ¢
App
App
App
App
Developer AppGrooves 80,000 Users

13. Discoverability Optimization Platform
Questions 37.5 ¢
Survey
50 ¢ 12.5 ¢
App
App
App
App
Developer AppGrooves 80,000 Users
Feedback Feedback

14. Developers release new apps very frequently
23,000
new apps / mo.
44,000
updates / mo.

15. Funding
$800K for Seed Round
$510K Committed $290K
3
AppGrooves
A/B Testing Platform for App Developers
ready2invest@appgrooves.com @AppGrooves
angel.co/appgrooves appgrooves.com

16. 3
AppGrooves
Appendix

17. In future: Publisher Network
Questions 12.5 ¢
50 ¢
App 1
App
App
App 1
App
Developer Feedback Survey
SDK
12.5 ¢
App 22
App
App 22
App
Publisher Feedback Users
25 ¢

18. Best App Detection Technology
#apps detected in my iPhone:
App #apps detected
AppGrooves 102
appsfire 93
bump 66
frenzapp 43

19. Retention
3x retention 10+ votes
per session
of average utility app (1 week)

20. Retention / Revenue
6.6 apps installed
through AppGrooves
per user per month
average 10.2 apps/mo. in total