This document outlines the Om Sri Surabhi Campaign initiated by the ISKCON Daiva Varnasrama Ministry of India from 2015 to 2027. The campaign aims to promote cow protection globally through various short-term and long-term objectives. Short-term goals include individuals and families adopting practices that honor cows, while long-term goals involve working with governments and the UN to recognize cows. Funds raised will support rural community projects, education, and cow protection initiatives worldwide. The campaign is coordinated globally with representatives from different continents.

2. OM SRI
SURABHI CAMPAIGN
Author : HH RP Bhakti Raghava Swami
E-Mail : Bhakti.Raghava.Swami@pamho.net
Date Produced : February 26, 2015
Editor : Sriman Prafullakumar Seelam
Serial No : 3 of 54
For Global Auspiciousness, Adopt our Universal
Mother.

3. International Society
for Krishna
Consciousness
Founder-Acharya: His Divine Grace
A.C. Bhaktivedanta Swami Prabhupada
PRESENTS

4. OM SRI
SURABHI CAMPAIGN
2015 to 2027
Initiative of
ISKCON Daiva Varnasrama Ministry (IDVM) of India
&
ISKCON Cow Protection & Agriculture Ministry of India

5. CONTENT
1. Srila Prabhupada Speaks
2. IDVM-India Mandate
3. Short-term Objectives
4. Long-term Objectives
5. Fund Raising
6. Fund Allocation
7. Surabhi Campaign Coordinators
8. Websites

6. SRILA PRABHUPADA
SPEAKS
“This Krishna consciousness movement is for the protection
of brahminical culture and cows. Then automatically the
peace of the world will come, if (these) two things are done.
This is Vedic literature. They pick up the essence of the
things, and all other things follow.”
[Lecture, December 4, 1968, Los Angeles]

7. SRILA PRABHUPADA
SPEAKS
“The bull is the emblem of the moral principle, and the cow is
the representative of the earth.”
[Srimad-Bhagavatam, 1.16.18]

8. SRILA PRABHUPADA
SPEAKS
“The killing of cows by human society is one of the grossest
suicidal policies and those who are anxious to cultivate the
human spirit must turn their attention first toward the
question of cow protection.”
[Light of the Bhagavata, 27]

9. SRILA PRABHUPADA
SPEAKS
“Therefore the world is suffering, so much sinful activities.
The greatest sinful activity is cow slaughter, and they are
committing. They do not know what will be the result.
Such brain, stool-bound brain. Thorough overhaul is
required. That we are doing. Otherwise the stool cannot
be cleansed.”
[Room Conversation, February 19, 1977, Mayapur]

10. SRILA PRABHUPADA
SPEAKS
“There should be a thorough overhauling of the social
system, and society should revert to the Vedic principles, that
is, the four varnas and the four asramas.”
[Srimad-Bhagavatam, 4.29.54]

11. FIRST IS COW!
tratavyah prathamam gavah/tratah trayanti ta dvijan
gobrahmana paritrane/paritratam jagat bhavet
“First of all cows should be protected. Cows thus protected,
will in turn protect the brahmanas.
Thus when protection of cows and brahmanas is achieved,
then the whole world is protected.”
[Mahabharata, Harivamsa Parva, 55.31]

12. IDVM-INDIA
MANDATE
1. To encourage the establishment in India of models of
Krishna-conscious rural communities (villages):
a. to demonstrate in a practical way how the
principles of varnas (aptitude based occupations) and
asramas (phased lifelong spiritual emancipation) are
universal and standard principles meant to be implemented.
b. To demonstrate the principles of self-sufficiency,
sustainability, and localized economy based on proper
utilization of land and cow protection.

13. IDVM-INDIA
MANDATE
2. To encourage, wherever possible in India, varnasrama-
based rural development centered on the land, cows, and
Krishna.
3. In order to accomplish the above, to establish training
programs, publish resource materials, organize conferences
and seminars, establish libraries and resource centers, etc.

14. GOLDEN JUBILEE OFFERING
from IDVM-India
OM Sri Surabhi Campaign – 2015 to 2027
Sri Govinda Gau Gram Prachar Yatra – 108 Villages Yatra
50 Interviews Documentary Series on Varnasrama
Mission
50 Power Point Presentations related to Varnasrama
Mission

15. CAMPAIGN OBJECTIVES
SHORT-TERM
1. Personal Oath
2. Family Practices
3. Green City Temples
4. Ahimsa Milk
5. Cooking in Ghee
6. Adopt a Cow
7. Adopt a Village

16. 1. Personal Oath
The OM Sri Surabhi Campaign gives an opportunity for
individuals to take a lifelong pledge to always protect our
Mother Surabhi.
A standard pledge can be taken anytime, especially at any
official local launching ceremony of the campaign.

17. 2. Family Practices
To play the Surabhi Mantra daily at home.
To place cow photos on the altar and on walls at home.
To use cow products such as natural soaps and incense.
To daily recite some prayers glorifying Mother Surabhi.
Go-Seva: to visit and to do service in a nearby Goshala.
Go-Puja: to daily offer incense and flowers to Mother
Surabhi.

18. 3. Green City Temples
To hold seminars promoting health, Yoga and diet.
To introduce community gardens near our temples.
To lease or purchase land for the purpose of maintaining cows and
eventually developing a rural community.
To encourage devotees and congregational members to use
pancha-gavyah natural products such as soaps, incense, etc.
To organize yearly festivals sharing developments on sustainability
among temples.
To develop curriculum design for Home Schooling, Traditional
Gurukulas and Varnasrama Colleges.
To introduce Varnasrama Research Teams (VRT).

19. 4. Ahimsa Milk
Devotees should take milk only from protected cows.
Protected cows means those cows that we know for
certain will not be sent to the slaughterhouse.
Therefore the importance for temples to have a farm
project and for devotees to be connected with cows.
Devotees should also take A-2 category milk and not A-1
category milk that is harmful to one’s health.
A-2 category milk is mainly found in pure breed cows,
referred to in India as “desi cows”.

20. 5. Cooking in Ghee
Avoid commercial oils, cook only in pure ghee.
All commercial oils are contaminated and the cause of
many diseases, including cancer.
Food Nutrients in the Body – Time Ratio
Grains 5 days
Milk 7 days
Yogurt 20 days
Ghee 30 days
Srila Prabhupada has said that the only oil we should put inside
our body is pure ghee.

21. 6. Adopt a Cow
Adopt a cow by supporting a goshala or
purchase/maintain a cow.
One becomes immediately connected with cows when
one adopts a cow.
Support the activities of devotees who maintain cows.

22. 7. Adopt a Village
If villages disappear, cows will also disappear.
Urbanization is increasing at an alarming rate. Globally by
year 2050 an estimated 50% of the world population will
live in cities if the present trend continues.
Vedic culture is an agrarian-based culture where villages
provide and support the most sustainable of economies,
an ecomony based on natural agriculture using ox power.
“The immediate program should be village
organization as Mahatma Gandhi contemplated.”
Srila Prabhupada, April 20, 1975, Vrindavana

23. CAMPAIGN OBJECTIVES
LONG-TERM
1. To work towards having the United Nations and
Governments adopt our Mother Surabhi as our universal
mother.
2. To help introduce legislation to stop cruelty to animals,
especially the cows.
3. To encourage devotees/congregational members to take
up important posts in the government administration in as
many countries as possible.

24. CAMPAIGN OBJECTIVES
LONG-TERM
4. To educate organizations and governments about the
merits of A-2 Category Milk as found in indigenous breeds
(desi cows) and the demerits of A-1 Category Milk as found
in most non-indigenous breeds. Encourage more in depth
study on the subject .
5. To demonstrate the benefits of an agrarian lifestyle, the
superiority of a cow driven economy – Agrarian Revival
through traditional technologies for a sustainable
economic growth.

25. CAMPAIGN OBJECTIVES
LONG-TERM
6. To promote Yoga, Vegetarianism, Organic Foods, Organic
farming.
7. To teach the harmful effects of chemical pesticides,
chemical fertilizers, hybrid seeds and machinery, all
products of hard technology.
8. To promote traditional occupation through traditional
education.
9. To help re-establish the concept of gochar bhumi
providing ample grazing for cows.

26. FUND RAISING
The twelve year campaign will generate a major Fund
Drive to be divided 50/50 between local projects and
global projects.
All funds will be deposited in a central fund (within each
continent) from which local temples/projects may apply for
grants up to 50% of the local collections.
Fund collection will only be undertaken with the consent
and permission of local temples.

27. FUND ALLOCATION
1. Scholarships to deserving foreign students desiring to
study traditional culture in India as well as other programs
like student exchange.
2. Substantial grants to existing ISKCON rural projects
around the world.
3. Grants for publishing books and literatures related to the
glories of Mother Surabhi.
4. Grants to help householders relocate from urban settings
to a traditional agrarian lifestyle.

28. FUND ALLOCATION
5. Grants to build goshalas for protecting cows.
6. Grants to help develop the IDVM‐India "Adopt a Village"
program.
7. Grants to purchase cows for deserving members of a
recognized rural project.
8. Cost promoting a global campaign publicity via the website
development of www.srisurabhi.org
9. Continental and National offices to help coordinate
worldwide campaign.

29. FUND ALLOCATION
10. Travel expenses for promoting the campaign throughout
India and abroad.
11. Grants to help sponsor yearly Farm Conferences
promoting the protection of Mother Surabhi.
12. Grants to help develop units/facilities for Panca Gavya
medicinal products that will help treat various diseases.
13. Grants to set up gobar gas units to be used for cooking in
home.

30. FUND ALLOCATION
14. Grants to help set up Shikshalayas, Gurukulas and
Varnasrama Colleges to educate and train individuals in
Mother Surabhi related arts and sciences.
15. To provide financial as well spiritual support for many
more activities.

31. CAMPAIGN
COORDINATORS
Duties and Responsibilities
Campaign Coordinators for the 12 years OM SRI
SURABHI CAMPAIGN will help to coordinate various
activities to help make the campaign successful in their
respective areas.
The Continental Campaign Coordinators will network with
other entities within ISKCON as well as non-ISKCON
entities such as organizations from private and/or public
sectors as well as government agencies for the purpose of
promoting the campaign.

32. CAMPAIGN
COORDINATORS
Through on-going communication and dialogue, the
Continental Campaign Coordinators will systematically
plan out the 12 years campaign with the help of the IDVM-
India Minister.
As and when funds become available, Continental
Campaign Coordinators (and later National Campaign
Managers) will be provided with a working budget to
facilitate their respective services.
Additional information in Manual for Campaign
Coordinators.

33. SERVICE CATEGORIES
1. Consultants 2. Coordinators
3. Donors 4. Editors
5. Farmers 6. Helpers
7. Instructors 8. Managers
9. Moderators 10. Monitors
11. Proof Readers 12. Researchers
13. Skilled Labor 14. Writers
15. Reporters 16. Webmasters

34. CONTINENTAL CAMPAIGN
COORDINATORS
AFRICA
HH Bhakti Dhira Damodara Swami
BDDS.BST@pamho.net
AMERICA NORTH
Sri Krishna Purusottama das
sreekanth.brs@gmail.com

35. CONTINENTAL CAMPAIGN
COORDINATORS
AMERICA SOUTH
Suka Veda das
morrisseysa2013@gmail.com
ASIA
Sri Rama das
sriramadasa.brs@gmail.com

36. CONTINENTAL CAMPAIGN
COORDINATORS
AUSTALASIA
Kaliya Krishna das
newgokula@gmail.com
EUROPE
Yamuna Prana das
a.evstratko@gmail.com

37. WEBSITES
www.srisurabhi.org
www.iskconvarnasrama.com

38. PLEASE CHANT!
HARE KRISHNA HARE KRISHNA
KRISHNA KRISHNA HARE HARE
HARE RAMA HARE RAMA
RAMA RAMA HARE HARE

40. ABOUT THE AUTHOR
Name HH RP Bhakti Raghava Swami
Age and Gender 70, Male
Country/Province of Origin Canada, Ontario
Educational Degree and Year B.A, 1968, M.Ed., 2004
Educational Institution State University of Yogyakarta
Professional Work/Experience Social Worker/Counselor
Affiliation with ISKCON Since 1974
Present Service in ISKCON Minister, IDVM-India

41. “Om Surabhyai namah”
Thank you
and
All the best