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Coca-Cola and Sustainable Agriculture 
Presented by: Olivia Knight-Adams – NWEN Environment Manager 
10 December 2014
2 
Content 
1. Sustainability at Coca-Cola 
2. Why sustainable agriculture matters 
3. Our approach to sustainable agriculture 
4. What sustainable agriculture means for our 
suppliers? 
5. Sustainable agriculture in practice
3 
Sustainability at Coca-Cola …
4 
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6 
Why sustainable agriculture 
matters…..
7 
Agriculture is critically linked to energy and water and all 
three are at the heart of the sustainability challenge 
greater supply volatility 
more unpredictable higher production costs yields
8
9
Why sustainable agriculture matters to Coca-Cola? 
Brand risk tied to 
sourcing 
Supply disruptions 
£ increases & £ volatility 
Changing consumer 
preferences 
Social media 
Power of civil society 
Globalization 
Declining trust in 
corporations 
Population growth 
Emerging middle class 
Climate volatility 
Water stress 
Soil degradation 
2020 Growth 
Vision 
More 
agricultural 
ingredients 
= 
Changing operating 
conditions 
+ 
Agricultural 
supply constraints 
+ 
Global trends magnifying 
market forces
11 
Our approach to sustainable 
agriculture….
We are committed to promoting sustainable sourcing and 
supporting sustainable sourcing practices across industry 
• Incorporating sustainable sourcing criteria into long-term ingredient sourcing 
plans 
• Working with partners and suppliers to improve livelihoods through efforts 
to increase crop yields and reduce production costs 
12 
• Helping farmers to improve agricultural practices and reduce 
environmental impacts such as minimizing use of pesticides & optimizing 
fertilizer applications. 
• Helping build industry-wide collaboration to gain alignment and effect 
change in the agricultural sector
Coca-Cola’s 2020 Sustainable Agriculture Goals 
GOAL: 100% of priority commodities meet sustainable procurement standards 
13 
SUSTAINABLE AGRICULTURE 
Sweeteners: 
Tea 
Sugar 
(Cane) 
Sugar 
(Beet) 
Corn 
(HFSS) 
Stevia 
Fruit: 
Orange 
Lemon 
Mango Apple 
Grape 
Coffee Soy Palm Oil Pulp & Paper (Forestry 
products) 
Other: 
and Commitments
Sustainable Agriculture Guiding Principles 
14 
LAY THE FOUNDATION FOR “SUSTAINABLY SOURCED” EXPECTATIONS 
Environment 
7. Water Management 
8. Energy Management and Climate 
Protection 
9. Conservation of Natural Habitats 
and Ecosystems 
10. Soil Management 
11. Crop Protection 
14 
Human and Workplace Rights 
1. Freedom of Association and 
Collective Bargaining 
2. Prohibit Child, Forced or Abuse of 
Labor 
3. Eliminate Discrimination 
4. Work Hours and Wages 
5. Safe and Healthy Workplace 
6. Community and Traditional Rights 
Farm Management Systems 
12. Harvest & Postharvest Handling 
13. Reproductive Material Identity, 
Selection & Handling 
14. Management Systems, Record 
Keeping and Transparency 
15. Business Integrity
15 
Building a comprehensive set of criteria 
Sustainable Agriculture Guiding Principles 
Environment (shortened) 
Principle 7. Water Management 
 Comply with applicable laws and regulations 
 The annual volume of water withdrawn is recorded and withdrawal 
amounts do not exceed an authorized or permitted amount 
 Sources of water (surface and groundwater) utilized are inventoried. 
 Overall demands on local water source(s) are understood. If the water 
source is under stress, a dialogue is initiated with other stakeholders to 
develop a solution. 
 Total water usage is reduced by implementing water saving practices. 
 Where irrigation is used, the most efficient system as is technically 
available and financially affordable is implemented 
 Appropriate management and treatment systems for all wastewater 
discharges exist and are maintained. 
 Land management practices are implemented to minimize impacts of 
diffuse pollution (e.g., runoff) on surface and groundwater bodies. 
 Irrigation water quality is monitored and managed to minimize negative 
impacts on crops and surrounding ecosystems.
16 
What sustainable agriculture 
means for our suppliers…..
17 
Route to SAGP compliance 
Beet 
Clear expectations 
All Tier 1 direct suppliers must have full line-of-sight to farm 
locations-which must meet SAGP minimum expectations 
Flexible approach 
Various pathways to compliance according to commodity  
whether supplier is already working against existing standards 
(which we have benchmarked SAGP against) 
Industry alignment 
Where existing standards do not exist (e.g. beet) we are 
supporting development of industry wide initiatives such as 
SAI Platform FSA to demonstrate compliance with SAGP
18 
What is SAI Platform? 
• Founded in 2002 by Unilever, DANONE  Nestle, as non-profit organization to 
exchange sustainable agriculture knowledge across range of food chain stakeholders 
• SAI Platform now a global food and drink industry initiative with 60 active 
members supporting the development of sustainable farming practices at the field 
level. 
• Retailers are being invited to join SAI further changing the dynamics of the platform 
• Aims to make it easier  more flexible for farmers worldwide to adopt sustainable 
farming practices 
• Developed series of common principles  practices which evolved into Farmer 
Sustainability Assessment (FSA)
Why SAI Platform FSA? 
Provides harmonised approach to sustainable sourcing across FD industry 
Meets needs of the industry 
A simple, yet comprehensive tool with 
implementation  verification 
guidelines to assess farm sustainability 
Applicable to all crops (including arable, 
fruit and vegetables) and all farm sizes 
Addresses environmental social  
economic criteria  promotes 
continuous improvement 
Offers an easy scoring system resulting 
in a clear overview of the farm’s 
sustainability 
Unique advantages for farmers 
Increases supply chain consistency 
Excel tool backed-up by comprehensive 
IT solution reduces duplications and 
time requirement by farmers, 
www.standardsmap.org 
Responds to needs of many customers in 
value chain (Unilever, Heineken, 
Mondelez, Mars already support joint 
action on sugar beet) reducing audit 
needs  costs 
Reduces work for the farmer as it pre-filters 
legislation and cross-compliance 
requirements (in EU) on the ITC tool 
Added value from SAI training, insights 
 tools for continuous improvement 
Our preferred route to demonstrate compliance with SAGP for beet  fruit
20 
Sustainable agriculture in practice….
Globally: We support over 40 sustainable sourcing projects in 25 countries aimed 
at improving crop yields  livelihoods of farmers, while reducing costs  
environmental impact 
Europe: We actively support Innocent’s Doñana Strawberry  Sustainable Water 
Management project in Spain  Skylark Foundation in Netherlands (friends in 
rotation” approach) 
England: Partnership with WWF since 2012 promoting water sensitive farming, 
supply chain sustainability and good water stewardship. Focussed on River Nar 
in Norfolk, source of approximately 80 % of beet used in our drinks made in GB 
Collaborating and sharing knowledge with farmers, local communities and other 
strategic partners has been key to successful implementation of sustainable 
agricultural practices
Pressures on the River Nar 
• Nar failed to reach “Good Status” 
under EU Water Framework 
Directive 
• Soil erosion  compaction 
resulting in in-river sedimentation 
• Phosphate and nitrate loss from 
soils resulting in in-river 
eutrophication 
• 21 high sediment ingress points 
identified 
• Need identified to reduce farm 
runoff (which carries nutrients, 
pesticides and sediments) from 
entering the River Nar
Solutions 
Built partnership with Norfolk Rivers 
Trust – trusted local knowledge 
Appointed Farm Advisor to provide 
farmer support – hotspots identified  
bespoke farmer management plans 
created 
Key interventions included installing: 
- baffles 
- swales 
- silt traps 
- reed beds 
Achievements  Benefits 
Preventing agricultural pollution running 
into river, restoring 1.8km of river 
habitat for trout  other species 
Reducing need for fertilisers and 
improving soil quality for farmers 
Worked with communities  government 
in river catchment planning to help 
rivers meet good ecological status 
Promoted water stewardship through 
stakeholder engagement
THANK YOU 
oknightadams@coca-cola.com

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Olivia Knight Adams Coca Cola Profiting from Sustainability Conference York Dec 2014

  • 1. Coca-Cola and Sustainable Agriculture Presented by: Olivia Knight-Adams – NWEN Environment Manager 10 December 2014
  • 2. 2 Content 1. Sustainability at Coca-Cola 2. Why sustainable agriculture matters 3. Our approach to sustainable agriculture 4. What sustainable agriculture means for our suppliers? 5. Sustainable agriculture in practice
  • 3. 3 Sustainability at Coca-Cola …
  • 4. 4 EEEEnnnnhhhhaaaannnncccciiiinnnngggg PPPPeeeeoooopppplllleeee’’’’ssss WWWWeeeellllllll-BBBBeeeeiiiinnnngggg BBBBuuuuiiiillllddddiiiinnnngggg SSSSttttrrrroooonnnngggg CCCCoooommmmmmmmuuuunnnniiiittttiiiieeeessss PPPPrrrrooootttteeeeccccttttiiiinnnngggg tttthhhheeee EEEEnnnnvvvviiiirrrroooonnnnmmmmeeeennnntttt GGGGRRRROOOOWWWWIIIINNNNGGGG SSSSUUUUSSSSTTTTAAAAIIIINNNNAAAABBBBLLLLYYYY
  • 5. COMMUNITIES PEOPLE ENVIRONMENT NNNNuuuuttttrrrriiiittttiiiioooonnnn 5 AAAAccccttttiiiivvvveeee HHHHeeeeaaaalllltttthhhhyyyy LLLLiiiivvvviiiinnnngggg RRRReeeessssppppoooonnnnssssiiiibbbblllleeee MMMMaaaarrrrkkkkeeeettttiiiinnnngggg PPPPrrrroooodddduuuucccctttt SSSSaaaaffffeeeettttyyyy &&&& QQQQuuuuaaaalllliiiittttyyyy CCCChhhhaaaarrrriiiittttaaaabbbblllleeee CCCCoooonnnnttttrrrriiiibbbbuuuuttttiiiioooonnnnssss HHHHuuuummmmaaaannnn &&&& WWWWoooorrrrkkkkppppllllaaaacccceeee RRRRiiiigggghhhhttttssss WWWWoooommmmeeeennnn’’’’ssss EEEEccccoooonnnnoooommmmiiiicccc EEEEmmmmppppoooowwwweeeerrrrmmmmeeeennnntttt WWWWaaaatttteeeerrrr sssstttteeeewwwwaaaarrrrddddsssshhhhiiiipppp SSSSuuuussssttttaaaaiiiinnnnaaaabbbblllleeee PPPPaaaacccckkkkaaaaggggiiiinnnngggg EEEEnnnneeeerrrrggggyyyy EEEEffffffffiiiicccciiiieeeennnnccccyyyy &&&& CCCClllliiiimmmmaaaatttteeee PPPPrrrrooootttteeeeccccttttiiiioooonnnn SSSSuuuussssttttaaaaiiiinnnnaaaabbbblllleeee AAAAggggrrrriiiiccccuuuullllttttuuuurrrreeee SSSSUUUUSSSSTTTTAAAAIIIINNNNAAAABBBBIIIILLLLIIIITTTTYYYY FFFFRRRRAAAAMMMMEEEEWWWWOOOORRRRKKKK
  • 6. 6 Why sustainable agriculture matters…..
  • 7. 7 Agriculture is critically linked to energy and water and all three are at the heart of the sustainability challenge greater supply volatility more unpredictable higher production costs yields
  • 8. 8
  • 9. 9
  • 10. Why sustainable agriculture matters to Coca-Cola? Brand risk tied to sourcing Supply disruptions £ increases & £ volatility Changing consumer preferences Social media Power of civil society Globalization Declining trust in corporations Population growth Emerging middle class Climate volatility Water stress Soil degradation 2020 Growth Vision More agricultural ingredients = Changing operating conditions + Agricultural supply constraints + Global trends magnifying market forces
  • 11. 11 Our approach to sustainable agriculture….
  • 12. We are committed to promoting sustainable sourcing and supporting sustainable sourcing practices across industry • Incorporating sustainable sourcing criteria into long-term ingredient sourcing plans • Working with partners and suppliers to improve livelihoods through efforts to increase crop yields and reduce production costs 12 • Helping farmers to improve agricultural practices and reduce environmental impacts such as minimizing use of pesticides & optimizing fertilizer applications. • Helping build industry-wide collaboration to gain alignment and effect change in the agricultural sector
  • 13. Coca-Cola’s 2020 Sustainable Agriculture Goals GOAL: 100% of priority commodities meet sustainable procurement standards 13 SUSTAINABLE AGRICULTURE Sweeteners: Tea Sugar (Cane) Sugar (Beet) Corn (HFSS) Stevia Fruit: Orange Lemon Mango Apple Grape Coffee Soy Palm Oil Pulp & Paper (Forestry products) Other: and Commitments
  • 14. Sustainable Agriculture Guiding Principles 14 LAY THE FOUNDATION FOR “SUSTAINABLY SOURCED” EXPECTATIONS Environment 7. Water Management 8. Energy Management and Climate Protection 9. Conservation of Natural Habitats and Ecosystems 10. Soil Management 11. Crop Protection 14 Human and Workplace Rights 1. Freedom of Association and Collective Bargaining 2. Prohibit Child, Forced or Abuse of Labor 3. Eliminate Discrimination 4. Work Hours and Wages 5. Safe and Healthy Workplace 6. Community and Traditional Rights Farm Management Systems 12. Harvest & Postharvest Handling 13. Reproductive Material Identity, Selection & Handling 14. Management Systems, Record Keeping and Transparency 15. Business Integrity
  • 15. 15 Building a comprehensive set of criteria Sustainable Agriculture Guiding Principles Environment (shortened) Principle 7. Water Management Comply with applicable laws and regulations The annual volume of water withdrawn is recorded and withdrawal amounts do not exceed an authorized or permitted amount Sources of water (surface and groundwater) utilized are inventoried. Overall demands on local water source(s) are understood. If the water source is under stress, a dialogue is initiated with other stakeholders to develop a solution. Total water usage is reduced by implementing water saving practices. Where irrigation is used, the most efficient system as is technically available and financially affordable is implemented Appropriate management and treatment systems for all wastewater discharges exist and are maintained. Land management practices are implemented to minimize impacts of diffuse pollution (e.g., runoff) on surface and groundwater bodies. Irrigation water quality is monitored and managed to minimize negative impacts on crops and surrounding ecosystems.
  • 16. 16 What sustainable agriculture means for our suppliers…..
  • 17. 17 Route to SAGP compliance Beet Clear expectations All Tier 1 direct suppliers must have full line-of-sight to farm locations-which must meet SAGP minimum expectations Flexible approach Various pathways to compliance according to commodity whether supplier is already working against existing standards (which we have benchmarked SAGP against) Industry alignment Where existing standards do not exist (e.g. beet) we are supporting development of industry wide initiatives such as SAI Platform FSA to demonstrate compliance with SAGP
  • 18. 18 What is SAI Platform? • Founded in 2002 by Unilever, DANONE Nestle, as non-profit organization to exchange sustainable agriculture knowledge across range of food chain stakeholders • SAI Platform now a global food and drink industry initiative with 60 active members supporting the development of sustainable farming practices at the field level. • Retailers are being invited to join SAI further changing the dynamics of the platform • Aims to make it easier more flexible for farmers worldwide to adopt sustainable farming practices • Developed series of common principles practices which evolved into Farmer Sustainability Assessment (FSA)
  • 19. Why SAI Platform FSA? Provides harmonised approach to sustainable sourcing across FD industry Meets needs of the industry A simple, yet comprehensive tool with implementation verification guidelines to assess farm sustainability Applicable to all crops (including arable, fruit and vegetables) and all farm sizes Addresses environmental social economic criteria promotes continuous improvement Offers an easy scoring system resulting in a clear overview of the farm’s sustainability Unique advantages for farmers Increases supply chain consistency Excel tool backed-up by comprehensive IT solution reduces duplications and time requirement by farmers, www.standardsmap.org Responds to needs of many customers in value chain (Unilever, Heineken, Mondelez, Mars already support joint action on sugar beet) reducing audit needs costs Reduces work for the farmer as it pre-filters legislation and cross-compliance requirements (in EU) on the ITC tool Added value from SAI training, insights tools for continuous improvement Our preferred route to demonstrate compliance with SAGP for beet fruit
  • 20. 20 Sustainable agriculture in practice….
  • 21. Globally: We support over 40 sustainable sourcing projects in 25 countries aimed at improving crop yields livelihoods of farmers, while reducing costs environmental impact Europe: We actively support Innocent’s Doñana Strawberry Sustainable Water Management project in Spain Skylark Foundation in Netherlands (friends in rotation” approach) England: Partnership with WWF since 2012 promoting water sensitive farming, supply chain sustainability and good water stewardship. Focussed on River Nar in Norfolk, source of approximately 80 % of beet used in our drinks made in GB Collaborating and sharing knowledge with farmers, local communities and other strategic partners has been key to successful implementation of sustainable agricultural practices
  • 22. Pressures on the River Nar • Nar failed to reach “Good Status” under EU Water Framework Directive • Soil erosion compaction resulting in in-river sedimentation • Phosphate and nitrate loss from soils resulting in in-river eutrophication • 21 high sediment ingress points identified • Need identified to reduce farm runoff (which carries nutrients, pesticides and sediments) from entering the River Nar
  • 23. Solutions Built partnership with Norfolk Rivers Trust – trusted local knowledge Appointed Farm Advisor to provide farmer support – hotspots identified bespoke farmer management plans created Key interventions included installing: - baffles - swales - silt traps - reed beds Achievements Benefits Preventing agricultural pollution running into river, restoring 1.8km of river habitat for trout other species Reducing need for fertilisers and improving soil quality for farmers Worked with communities government in river catchment planning to help rivers meet good ecological status Promoted water stewardship through stakeholder engagement