Assessing the Sustainability of the Global Beef Value Chain - An Irish Perspective - Mr. Jim O'Toole, Director, Meat & Sustainability Development, Bord Bia, from the 2016 Global Roundtable for Sustainable Beef (GRSB), October 5 - 6, 2016, Banff, Alberta, Canada. More presentations at http://trufflemedia.com/agmedia/conference/2016-global-roundtable-sustainable-beef

1. Growing the success of Irish food & horticulture
AIDAN COTTER
CHIEF EXECUTIVE
BORD BIA
28 JANUARY 2009
Growing the success of Irish food & horticulture
Jim O’Toole Presentation to Global Conference on Sustainable Beef, 5 October 2016
Assessing the
Sustainability of the
Global Beef Value Chain
An Irish Perspective

2. Growing the success of Irish food & horticulture

3. Growing the success of Irish food & horticulture
Viewed as green
& natural…
We now need to
prove it...

4. Growing the success of Irish food & horticulture
Grassland Area
Ireland Europe
80% 40%
Production (t DM/Ha)
Ireland Europe
15 11
GULF
STREAM
IRELAND’S
NATURAL
ATTRIBUTES
GRASS BASED PRODUCTION

5. Growing the success of Irish food & horticulture
50 48
40 40
31
18
12
1
0
0
10
20
30
40
50
60
WATER AVAILABILITY
Ireland has a very favourable
water stress index
(% of territory under water stress)
AGRICULTURE USES 70% OF
THE WORLD’S FRESHWATER
IRELAND’S
NATURAL
ATTRIBUTES
Source: Growingblue.com
0.2%

6. Growing the success of Irish food & horticulture
Urban Outdoor Air Pollution
Annual mean PM10
(ug/m3)
Source: World Health Organisation
0
50
100
150
200
250
IRELAND’S
NATURAL
ATTRIBUTES
AIR QUALITYVERY HIGH

7. Growing the success of Irish food & horticulture
Source: EU JRC Evaluation of the livestock sector's contribution to the EU greenhouse gas emissions (GGELS)
Ireland’s Natural Attributes
Greenhouse Gas Emissions

8. Growing the success of Irish food & horticulture
A World Leader in Sustainability
Measuring what matters…
International Standards…accreditation, independent verification…
Continuous Improvement…performance based on science, innovation and best practice…
Everyone on the journey…every farm & food manufacturing business signs up to the
sustainability agenda…

9. Growing the success of Irish food & horticulture

10. Growing the success of Irish food & horticulture
Carbon Trust
WaterEmissionsEnergy
Biodiversity Social Sustainability
PAS 2050
The farm audit

11. Growing the success of Irish food & horticulture
Farm Quality & Sustainability Audits
46,000 Beef Farms
90% of Beef Exports, Audited & Carbon Footprinted
18,000 Dairy Farms
100% Milk production, participants entering audit cycle
Pigmeat, Poultry, Lamb, Eggs, Horticulture, Grain
Sustainability measures being implemented
Over 110,000 carbon assessments on farms to date

12. Growing the success of Irish food & horticulture
AIM profile
for each herd
ICBF
Farm Sustainability Assessments
Farm information
collected on
Handheld
Indicative
Performance
for each farm

13. Growing the success of Irish food & horticulture
Using data collected on farm in carbon footprint model

14. Growing the success of Irish food & horticulture
Sample herd AIM profile gathered
Information accessed from Dept. of Agriculture with farmers permission

15. Growing the success of Irish food & horticulture
Feedback to farmers

16. Growing the success of Irish food & horticulture
Using Data to Drive Performance
Farm
Financial
Performance
GHG
Emissions
€
Sustainable = Efficient

17. Growing the success of Irish food & horticulture
The Carbon Navigator

18. Growing the success of Irish food & horticulture
Carbon Navigator tool
1. Grazing season length
2. Age @ first calving
3. Calving interval
4. Daily live weight gain
5. Nitrogen fertiliser efficiency
6. Manure management
Looks at practical measures on farm
Set targets
with Advisor
Review current & potential
performance
Identify Potential
GHG & € Benefits

19. Growing the success of Irish food & horticulture
Roll out of Carbon Navigator
Rural Development Programme: 40,000 Farmers

20. Growing the success of Irish food & horticulture
RANGE OF CARBON FOOTPRINT RESULTS ACROSS BEEF AND DAIRY FARMS

21. Growing the success of Irish food & horticulture
FARM CASE STUDIES

22. Growing the success of Irish food & horticulture
99%
99% of water
consumption
comes from
natural rainfall.
WATER CONSUMPTION OF IRISH BEEF & DAIRY SYSTEMS

23. Growing the success of Irish food & horticulture
Biodiversity
Environmental
Scheme
Participation
Hedgerow
Management
Tree
Planting
Habitats/
Areas of
Conservation

24. Growing the success of Irish food & horticulture
Remote Assessment of Wildlife Habitats
Pilot on 200 farms in 2016

25. Growing the success of Irish food & horticulture

26. Growing the success of Irish food & horticulture
Independent
Verification
Supplier Certification | Sustainability Initiatives
Raw Material Sourcing
Energy | Emissions | Waste | Water | Biodiversity
Manufacturing Processes
Health & Nutrition | Community Initiatives | Employee Wellbeing
Social Sustainability

27. Growing the success of Irish food & horticulture
Origin Green Verified Members
Company Recruitment Pipeline
166 Developing Plans
153 Draft Plans Submitted
204 Verified Members
>85% of exports
523 Registered
90% of exports

28. Growing the success of Irish food & horticulture
60 Workshops
1,200+ Feedback Reports
15 hours one to one support
150+ companies took
online course

29. Growing the success of Irish food & horticulture

30. Growing the success of Irish food & horticulture
PERCENTAGE OF EXPORTS FROM ORIGIN GREEN VERIFIED MEMBERS

31. Growing the success of Irish food & horticulture
€12m
Reduction in energy usage by 2017.
14,000 tonnes
Less general waste by 2017
24%
Water usage reduction per unit output by 2017
KEY FACTS

32. Growing the success of Irish food & horticulture
Enhancing our Impact on Society
a focus on health and wellbeing
Creating a Showcase of Sustainability
closing the loop at home
Collaborating and Innovating
to improve performance
Sharing the Vision
maintaining momentum
Lowering our Environmental Footprint
prioritising emissions, biodiversity & water quality
Origin Green: The Road Ahead

33. Growing the success of Irish food & horticulture

34. Growing the success of Irish food & horticulture

35. Growing the success of Irish food & horticulture
THE WORLD WILDLIFE FUND
AND WE’VE SEEN
A FEW MAJOR WINS
IRELAND BECAME THE FIRST COUNTRY TO COMMIT TO THIRD-PARTY
VERIFIED, 100% SUSTAINABLE FOOD EXPORTS BY 2016

36. Growing the success of Irish food & horticulture
Sixty-six percent of consumers say they are willing to pay more for
sustainable brands—up from 55% in 2014 and 50% in 2013.

37. Growing the success of Irish food & horticulture
AIDAN COTTER
CHIEF EXECUTIVE
BORD BIA
28 JANUARY 2009
Growing the success of Irish food & horticulture
Jim O’Toole Presentation to Global Conference on Sustainable Beef, 5 October 2016
Assessing the
Sustainability of the
Global Beef Value Chain
An Irish Perspective