This document discusses marketing strategies for micro-preneurs and small businesses. It recommends creating sales forecasts and doing research. For offline marketing, it suggests networking, speaking engagements, and having business cards. For online marketing, it recommends starting a website or blog, using social media like Facebook, viral marketing, email marketing, blogging, and contractor sites like Elance. It also discusses placement strategies and answers questions about marketing consultants, promoting brands, and special advertising. Finally, it provides resources for getting started like sales worksheets, online marketplaces, and blogging platforms.
CreativeMMS Drexel Class - "Building a website the converts"creativemms
This slide deck was presented on 4/30/2014 to a group of Drexel students. It demonstrates key processes and data points around designing a website, including site content, organization and layout, as well as conversion, tracking and key ingredients to building or designing a website.
CreativeMMS Drexel Class - "Building a website the converts"creativemms
This slide deck was presented on 4/30/2014 to a group of Drexel students. It demonstrates key processes and data points around designing a website, including site content, organization and layout, as well as conversion, tracking and key ingredients to building or designing a website.
Our founder & CEO, Pete Reis-Campbell, was the featured keynote speaker at the University of Leicester's recent Career Sucess webinar. Pete discussed how he built Kaizen and the importance of having an entrepreneurial mindset.
The Five Marketers Your eCommerce Business NeedsnChannel, Inc.
Presented at the South Florida eCommerce Expo, this presentation dives into the marketing skill sets that are required to be successful in today's eCommerce industry.
Presentation for the Mid-Peninsula Professionals Alliance, September 16, 2008: Sallie Goetsch and Michele Molitor offer examples of ways in which independent professionals and small businesses have made money directly and indirectly through podcasting
‘’Entrepreneurship is not about creating companies – it’s about changing the world.’’ (Mark Zuckerberg)
Uber. Facebook. WhatsApp. Instagram. Tales of billion-dollar acquisitions, and life-changing business deals on a world scale have succeeded in drawing the young and the young-at-heart to what is arguably the world’s most attractive business profession – technology entrepreneurship. Similar to the hordes of people who swarmed across 20th-century California in search of gold during the gold rush era, a new movement has begun in 21st century Silicon Valley, and has spread across most of the developed and developing world.
Once one gets the entrepreneurial itch, one has to scratch it. Do you have an idea for a tech or tech-enabled business? Would you like to join the ranks of optimistic techpreneurs?
Join Kleos Africa’s consultant and Beta Gamma Sigma member Pablo Ruz Salmones in this webinar and you will gain more insights into the world of technology entrepreneurship. Pablo’s experience straddles both business and engineering. A member of the Mexican School of Public Accountants, he is also an experienced computer engineer, app developer and the Founder and CEO of Ya Quedo, a software company based in Mexico City. In his spare time, Pablo composes music and gives international piano concerts in Mexico and New Zealand.
Interested? Register at https://www.kleosafrica.com/login and you will receive an invitation to the webinar. Should you require further clarification, email associates@kleosafrica.com or send a message to +234 706 202 8065 (WhatsApp only).
Social Media Boot Camp - HARDI Sales And Marketing Conference 2015Brian Bluff
B2B social media requires a higher-level understanding of how the search and social pieces of the digital marketing pie fit together. This session explores how search, social and content marketing can be combined to form a winning solution for manufacturers and distributors serving B2B markets.
Marketing for Startups - Incubadora SinergiaRiley Maguire
This is the talk we give to new batches to establish basic principles and a framework for marketing. It helps analyze what assets a startup has to share, how channels are a function of their business model, and basics about acquisition costs and AARRR funnels. We end looking at landing pages, as a basic marketing tool that can put this all together.
OMiG at Inaugural GMIT Marketing Society talk, Tuesday 25th November 2014. Be sure to like our Facebook page www.facebook.com/GalwayMarketing and follow us on Twitter @GalwayMarketing and our website www.GalwayMarketing.ie
5 tips to help marketers sell tech, and techies market their services, from Marketing Coordinator Anna Remus at WordCamp Boston 2014.
*Minor corrections will be made to slides soon.
Insurance marketing like geico or progressive no notesCarole Mahoney
Do you work for or own an independent insurance agency? Have you seen growth either decline or just remain flat? Do you or your producers spend more time trying to find new business then you do servicing it?
Huge marketing ideas on a small budget - 40 marketing tips for small businessCost Saving Marketing
www.costsavingmarketing.co.uk
Huge marketing ideas on a small budget – 40 marketing ideas you can implement today. The best marketing tips for small businesses on a budget.
Our founder & CEO, Pete Reis-Campbell, was the featured keynote speaker at the University of Leicester's recent Career Sucess webinar. Pete discussed how he built Kaizen and the importance of having an entrepreneurial mindset.
The Five Marketers Your eCommerce Business NeedsnChannel, Inc.
Presented at the South Florida eCommerce Expo, this presentation dives into the marketing skill sets that are required to be successful in today's eCommerce industry.
Presentation for the Mid-Peninsula Professionals Alliance, September 16, 2008: Sallie Goetsch and Michele Molitor offer examples of ways in which independent professionals and small businesses have made money directly and indirectly through podcasting
‘’Entrepreneurship is not about creating companies – it’s about changing the world.’’ (Mark Zuckerberg)
Uber. Facebook. WhatsApp. Instagram. Tales of billion-dollar acquisitions, and life-changing business deals on a world scale have succeeded in drawing the young and the young-at-heart to what is arguably the world’s most attractive business profession – technology entrepreneurship. Similar to the hordes of people who swarmed across 20th-century California in search of gold during the gold rush era, a new movement has begun in 21st century Silicon Valley, and has spread across most of the developed and developing world.
Once one gets the entrepreneurial itch, one has to scratch it. Do you have an idea for a tech or tech-enabled business? Would you like to join the ranks of optimistic techpreneurs?
Join Kleos Africa’s consultant and Beta Gamma Sigma member Pablo Ruz Salmones in this webinar and you will gain more insights into the world of technology entrepreneurship. Pablo’s experience straddles both business and engineering. A member of the Mexican School of Public Accountants, he is also an experienced computer engineer, app developer and the Founder and CEO of Ya Quedo, a software company based in Mexico City. In his spare time, Pablo composes music and gives international piano concerts in Mexico and New Zealand.
Interested? Register at https://www.kleosafrica.com/login and you will receive an invitation to the webinar. Should you require further clarification, email associates@kleosafrica.com or send a message to +234 706 202 8065 (WhatsApp only).
Social Media Boot Camp - HARDI Sales And Marketing Conference 2015Brian Bluff
B2B social media requires a higher-level understanding of how the search and social pieces of the digital marketing pie fit together. This session explores how search, social and content marketing can be combined to form a winning solution for manufacturers and distributors serving B2B markets.
Marketing for Startups - Incubadora SinergiaRiley Maguire
This is the talk we give to new batches to establish basic principles and a framework for marketing. It helps analyze what assets a startup has to share, how channels are a function of their business model, and basics about acquisition costs and AARRR funnels. We end looking at landing pages, as a basic marketing tool that can put this all together.
OMiG at Inaugural GMIT Marketing Society talk, Tuesday 25th November 2014. Be sure to like our Facebook page www.facebook.com/GalwayMarketing and follow us on Twitter @GalwayMarketing and our website www.GalwayMarketing.ie
5 tips to help marketers sell tech, and techies market their services, from Marketing Coordinator Anna Remus at WordCamp Boston 2014.
*Minor corrections will be made to slides soon.
Insurance marketing like geico or progressive no notesCarole Mahoney
Do you work for or own an independent insurance agency? Have you seen growth either decline or just remain flat? Do you or your producers spend more time trying to find new business then you do servicing it?
Huge marketing ideas on a small budget - 40 marketing tips for small businessCost Saving Marketing
www.costsavingmarketing.co.uk
Huge marketing ideas on a small budget – 40 marketing ideas you can implement today. The best marketing tips for small businesses on a budget.
Using Social Media To Build Your Brand & Your BusinessCooper Koch
Presentation on using social media for business development and expert positioning for the West Dallas Chamber's first "Brainstorm at the Belmont" lunch series. Presented by Cooper Smith Koch, Principal at Cooper Smith Agency Public Relations on June 1, 2012.
Practical Application of Web Technologies for Consultants Dave Horan
Presentation made to Rochester Professional Consultants Network, Feb 2014.
The Internet and its technologies have dramatically altered every aspect of business. This presentation will help unravel the terms and hype around the web and show you how to safely navigate through the maze. The goal is to make your website work for, and not against, your efforts to market yourself, provide quality services, and build your brand. This is not a technical-focused presentation, but rather how to apply technology to common business problems you may encounter. Understanding the basics will help a you, the consultant, make informed decisions.
Audience Takeaways:
* Understand how a website can benefit a business, regardless of the type.
* How to find the right sized site for your business.
* Understand the evolution of a web site over time.
* Leveraging internet technologies into business processes.
* What is social media marketing and how it can benefit you or hurt you!
* Why mobile sites are becoming more important than ever.
* How to find a good web technology partner for your consulting practice.
LinkedIn and Social Media for B2B - Why now is the time.SkaledConsultuing
Learn about why Skaled sales & marketing consulting firm believes now is the time to get serious about your social media presence as a B2B company. Follow along as we dive into some tips, tricks, and trades for optimal social media success in 2018.
21 Useful Tips for Digital Content Marketing to Build Your Business and Perso...DigitalSherpa
From how to stay relevant, things to do, things not to do, and how to make your blog interesting and integrating Instagram, Pinterest, and Houzz in this visual online world, you’re guaranteed to come away from this session armed with the vital information you need to make your blog more effective, informative, and entertaining.
2. Session 6- The Marketing Plan/
Placement and Promotion
About Me:
3. Worker-preneur or Micro-preneur
● Entrepreneur, Def: - "one who undertakes an
enterprise, especially a contractor, acting as
intermediary between capital and labour".
● Worker-preneur or Micro-preneu, Def: - “one
who undertakes an enterprise, is a contractor,
acting as the capital and labour”.
5. Overview of Market Strategies
● Offline
– Networking
– Speaking Engagements
– Edu-sells
– Have some kind of marketing materials
(business card)
6. Overview of Market Strategies
● Online (Part I)
– Website – Free, start with a blog or basic site
● SEO – Search Engine Optimization
– Social Networkings – Create a fan base of
customers. Facebook is perfect!
– Viral Marketing
● Share information on products and services
● Make it fun & exciting and others will spread
the word.
7. Overview of Market Strategies
● Online (Part II)
– Email Marketing
● Build a list of fans
● Create interesting emails.
● Stay in contact. Once a week
– Blogging & Micro Blogging Twitter
● Share Info
– Contractor Sites
● Elance.com
9. Q&A
● Q: What can marketing consultants do for small-businesses
with very little start-up money?
● A: Don’t hire a consultant. Learn to market and leverage the
internet.
● Q: What are some key methods of promoting your
brand/product?
● A: Using and online strategy as well as networking are your
best strategies!
● Q: What are the costs and benefits of special advertising
(telemarketing, yellow pages, etc).?
● A: Telemarketing is great if you havea dynamic personality,
however its energy intensive, and low ROI. Don’t use Yellow
Pages!
10. Get Started Today
“In any moment of decision, the best thing you
can do is the right thing, the next best thing is the
wrong thing, and the worst thing you can do is
nothing” - President Theodore Roosevelt
11. Resources To Get Started
● Handout Sales Projects Worksheet
● Elance.com – online marketplace for contractors and small
business.
● Ebay, Amazon.com – Selling Products
● Craigslist – Products & Services
● Blogging
– Blogger.com
– KaBlog.com – great for social marketing
– Wordpress.com