This document discusses marketing strategies for micro-preneurs and small businesses. It recommends creating sales forecasts and doing research. For offline marketing, it suggests networking, speaking engagements, and having business cards. For online marketing, it recommends starting a website or blog, using social media like Facebook, viral marketing, email marketing, blogging, and contractor sites like Elance. It also discusses placement strategies and answers questions about marketing consultants, promoting brands, and special advertising. Finally, it provides resources for getting started like sales worksheets, online marketplaces, and blogging platforms.

1. Session 6- The Marketing Plan/
Placement and Promotion

2. Session 6- The Marketing Plan/
Placement and Promotion
About Me:

3. Worker-preneur or Micro-preneur
● Entrepreneur, Def: - "one who undertakes an
enterprise, especially a contractor, acting as
intermediary between capital and labour".
● Worker-preneur or Micro-preneu, Def: - “one
who undertakes an enterprise, is a contractor,
acting as the capital and labour”.

4. Sales Forecasts “Projections”
● You Absolutely Need Them
● Be Conservative
● Do Your Research

5. Overview of Market Strategies
● Offline
– Networking
– Speaking Engagements
– Edu-sells
– Have some kind of marketing materials
(business card)

6. Overview of Market Strategies
● Online (Part I)
– Website – Free, start with a blog or basic site
● SEO – Search Engine Optimization
– Social Networkings – Create a fan base of
customers. Facebook is perfect!
– Viral Marketing
● Share information on products and services
● Make it fun & exciting and others will spread
the word.

7. Overview of Market Strategies
● Online (Part II)
– Email Marketing
● Build a list of fans
● Create interesting emails.
● Stay in contact. Once a week
– Blogging & Micro Blogging Twitter
● Share Info
– Contractor Sites
● Elance.com

8. Placement “Distribution” Strategies
● Offline
– Resource intensive, relationship driven
– Brokers
● Online - Leverage the “Long Tail”

9. Q&A
● Q: What can marketing consultants do for small-businesses
with very little start-up money?
● A: Don’t hire a consultant. Learn to market and leverage the
internet.
● Q: What are some key methods of promoting your
brand/product?
● A: Using and online strategy as well as networking are your
best strategies!
● Q: What are the costs and benefits of special advertising
(telemarketing, yellow pages, etc).?
● A: Telemarketing is great if you havea dynamic personality,
however its energy intensive, and low ROI. Don’t use Yellow
Pages!

10. Get Started Today
“In any moment of decision, the best thing you
can do is the right thing, the next best thing is the
wrong thing, and the worst thing you can do is
nothing” - President Theodore Roosevelt

11. Resources To Get Started
● Handout Sales Projects Worksheet
● Elance.com – online marketplace for contractors and small
business.
● Ebay, Amazon.com – Selling Products
● Craigslist – Products & Services
● Blogging
– Blogger.com
– KaBlog.com – great for social marketing
– Wordpress.com