Topic: Future Proofing Your SEO This year Google released fresh Panda and Penguin algorithm updates. The updates have shaken up the world of search and forced digital marketers to change their approach to SEO. By future proofing your website you can make sure that your SEO strategy is both sustainable and profitable. Key takeaways: Conduct a 10 minute SEO health check How to meet the Google Webmaster Guidelines Panda proof your content for future updates Penguin proof your backlinks for future updates How to detect and remove unnatural links (tips and tools) When to use the Google Disavow Tool How to submit a Google Reconsideration Request Successful content marketing strategies Sustainable inbound marketing techniques SEO checks you can (and should) do every day