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OKRs and Agile Sitting on a
Tree…
w/ Yuval Yeret
Yuval Yeret SAFe Fellow/SPCT | Scrum.org PST |
Business Agility Coach/Trainer |
Professional Scrum w/ Kanban Co-creator & Steward
OKRs - An Example using this session’s objective
Objective Key Results
Learn how
to effectively
use OKRs
leveraging
Scrum
Have a high level understanding of OKRs - Why / What / How
Be able to describe and identify at least 3 OKR implementation
challenges you might encounter
Be able to describe success patterns to overcome at least 3 OKR
challenges leveraging Agile/Scrum principles and practices
Bonus: Be able to describe how to use Agile/Scrum practices to
help improve any OKR implementation (including outside of
Agile/Scrum context)
Bonus: Be able to pitch Scrum as a solution to flailing OKR
implementations
@ScrumDotOr
g
Overview of OKRs
1
4
In order to execute effectively on what
matters most (your strategy), you will
need to …
Overcome:
► silos, politics and turf wars
► the ongoing grind (aka whirlwind)
Through OKRs that provide
► Organizational Alignment
► Focus
OKRs - an Alignment Framework
OKRs stand for “Objectives and Key Results.” It is a collaborative
goal-setting methodology used by teams and individuals to set
challenging, ambitious goals with measurable results. OKRs are
how you track progress, create alignment, and encourage
engagement around measurable goals.
source: https://www.whatmatters.com/faqs/okr-meaning-definition-example
Why do we need an Alignment framework?
Business and Transformational OKRs
Transformational OKR - e.g.
Improving Agility
Business OKR - Building Solutions
to capture unrealized Value
@ScrumDotOr
g
2
9
Challenges and Success Patterns with implementing
OKRs
Why it matters?
Excessive WIP
● Decreases
organizational
productivity
● Confuses priorities
● Increases context
switching
● Impedes the flow of
value
● Everything is
important == Nothing
is important
#1. Too many OKRs
OKRs…
What to do about it
● Not everything needs to be an
OKR!!!
● KPIs - running the business
(Operational Value Stream)
● OKRs - for developing your strategic
differentiators (as measured by
significant impact on a KPI) (in a
Development Value Stream)
● Apply Focus/Flow - Stop Starting
Start Finishing
#1. Focus OKRs on Developing/Growing the Business
BTW - What can we also say about the work
to Develop/Grow the Business (vs running
it)?
12
OKRs / Development
Value Stream
KPIs /
Operational
Value Stream
13
OKRs typically require
complex work…
#2. Output/Activity focused (tasks / milestones) OKRs
Why it matters?
● Remember - OKRs typically live
in the complex domain…
● Fixes specifications designs too
early
● “Feature Factory”
● Impediment to Autonomy and
Innovation
Output-focused OKRs
Objective: Release ALICE v1
Key Results:
● Develop Rear and Side Camera
Distance Warning
● Fix 10 major/critical defects
● ALICE Gold Subscription
● Customer onboarding wizard
What to do ? Output-focused OKRs Outcome-focused OKRs Well-formed
Outcome-focused OKRs
Objective: Release
ALICE v1
Objective: Increase
market position within the
autonomous delivery
market
Objective: Achieve a
dominant position within
the autonomous delivery
market
Key Results: Key Results: Key Results:
● Develop Rear and
Side Camera
Distance Warning
● Ability to deliver in
dense metro areas
through parallel
parking
● Increase
serviceable market
to 75% including
dense metro areas
● Fix 10 major/critical
defects
● Improve customer
satisfaction rating
● Increase Net
Promoter Score
from 35 to 60
● ALICE Gold
Subscription
● Focus on driving
repeat business
● Improve repeat
business rates from
60% to 80%
● Customer
onboarding wizard
● Onboard new
customers
● Acquire 15% new
customers over the
next 12 months
1. Identify type of OKR
(awareness of
output-focus)
2. Shift towards
outcome-focus
Objectives and
eventually KRs
Assume Variability - Preserve
Options
Decentralized Control /
Autonomy
Customer collaboration over
Contract Negotiation
Bring empiricism into your goal
setting using Evidence-based
Management
Inspecting and adapting HOW (to achieve a
goal)
• what’s needed to achieve a Key Result?
Inspecting and adapting the WHAT/WHY (the
goal itself)
• The relevance of the Key Result or even
the Objective itself
#3. Command and Control - Too Detailed, Too Strict, Top-Down
Cascading
Why it matters?
● Strict Cascading
kills Autonomy /
Initiative
● Leads to
task/output
orientation by the
time teams create
KRs
OKR
OKR OKR
OKR
OKR
OKR
OKR
What’s the difference between OKRs and MBO?
https://www.whatmatters.com/resources/okr-and-mbo-difference-between
OKRs are intended to be an Alignment framework that
leverages autonomy
https://engineering.atspotify.com/2014/03/spotify-engineering-culture-part-1/
#4. Alignment != Command & Control
What to do about it
● High-level OKRs
inform rather than
prescribe
● Teams / Teams of
teams define their
own OKRs -
Bottom-up and
sideways
● Align/relate through
“Why Now”
● Take inspiration from
Scrum Sprint
Planning structure
OKR
OKR OKR
OKR
OKR
OKR
OKR
#5. Many OKRs require collaboration/dependencies across
the organization
https://www.linkedin.com/pulse/improving-focus-alignment-organizing-around-okrs-managing-yuval-yeret
/
Why it matters?
● Coordination
overhead
● Tempting to divide
and conquer /
cascade into
output/task OKRs
(since each
team/product/value
stream cannot own
outcomes)
What to do about it
▪ Organize around
Value - Identifying/
Assessing
products/teams
topology using an
OKR lens
▪ Also unlocks
engagement/
motivation through
Purpose
#5. Many OKRs require collaboration/dependencies across
the organization
#5. OKRs run in parallel to Scrum artifacts/commitments
Why it matters?
● Confusion - What do we use as Input
for Sprint Planning? PBL? OKRs?
Both?
● When are OKRs created? How? How
do we keep them realistic?
● What’s the relationship between
Product Goals, Sprint Goals and
OKRs?
OKRs (Across the
Business)
Scrum (typically in IT /
Product Development)
#5. OKRs run in parallel to Scrum artifacts/commitments
What to do about it
● Use OKRs to guide PBL
management/refinement
● Inspect how you’re doing
on OKRs during Sprint
Review and use that to
adapt the Product
Backlog
#5. Leveraging OKRs in the Sprint Review
Or, leveraging a Sprint
Review to inspect and
adapt execution towards
your OKRs…
OKRs KPIs
Can we use Scrum/Agile
principles and practices to
improve how our organization
uses OKRs?
Can that help us drive towards
Business Agility and
leveraging Agile/Scrum more
widely across our
organization?
26
Follow up
https://www.linkedin.com/in/yuvalyeret/
https://www.scaledagileframework.com/applying-okrs-in-the-scaled-a
gile-framework/
https://scaled
agile.com/con
necting-okrs-k
pis-ovss-and-
dvss-in-safe/
Loan
Origination
Credit Scoring
System AI Underwriting
Channels
Core
Bankin
g
https://www.linkedin.com/pulse/imp
roving-focus-alignment-organizing-
around-okrs-managing-yuval-yeret/
https://www.linkedin.com/pulse/fixing-o
kr-theater-using-agilescrum-principles-
yuval-yeret/
https://www.linkedin.com/pulse/improving-f
ocus-alignment-organizing-around-okrs-m
anaging-yuval-yeret/
https://www.scrum.o
rg/resources/eviden
ce-based-managem
ent-guide
https://www.scrum.org/courses/professional-
agile-leadership-evidence-based-manageme
nt-training
My Upcoming Public Workshops
28
https://www.madisonhenry.com/public-training/pro
fessional-agile-leadership-ebm-may-1-2023
Including special opportunity to learn about how to
improve/fix your OKRs using EBM and agility
https://www.madisonhenry.com/public-training/pro
fessional-scrum-with-kanban-apr-10-11-2023
use code austin100 for
$100 discount

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OKRs and Agile Sitting on a Tree - Agile Austin.pdf

  • 1. 1 OKRs and Agile Sitting on a Tree… w/ Yuval Yeret
  • 2. Yuval Yeret SAFe Fellow/SPCT | Scrum.org PST | Business Agility Coach/Trainer | Professional Scrum w/ Kanban Co-creator & Steward
  • 3. OKRs - An Example using this session’s objective Objective Key Results Learn how to effectively use OKRs leveraging Scrum Have a high level understanding of OKRs - Why / What / How Be able to describe and identify at least 3 OKR implementation challenges you might encounter Be able to describe success patterns to overcome at least 3 OKR challenges leveraging Agile/Scrum principles and practices Bonus: Be able to describe how to use Agile/Scrum practices to help improve any OKR implementation (including outside of Agile/Scrum context) Bonus: Be able to pitch Scrum as a solution to flailing OKR implementations
  • 5. In order to execute effectively on what matters most (your strategy), you will need to … Overcome: ► silos, politics and turf wars ► the ongoing grind (aka whirlwind) Through OKRs that provide ► Organizational Alignment ► Focus
  • 6. OKRs - an Alignment Framework OKRs stand for “Objectives and Key Results.” It is a collaborative goal-setting methodology used by teams and individuals to set challenging, ambitious goals with measurable results. OKRs are how you track progress, create alignment, and encourage engagement around measurable goals. source: https://www.whatmatters.com/faqs/okr-meaning-definition-example
  • 7. Why do we need an Alignment framework?
  • 8. Business and Transformational OKRs Transformational OKR - e.g. Improving Agility Business OKR - Building Solutions to capture unrealized Value
  • 9. @ScrumDotOr g 2 9 Challenges and Success Patterns with implementing OKRs
  • 10. Why it matters? Excessive WIP ● Decreases organizational productivity ● Confuses priorities ● Increases context switching ● Impedes the flow of value ● Everything is important == Nothing is important #1. Too many OKRs OKRs…
  • 11. What to do about it ● Not everything needs to be an OKR!!! ● KPIs - running the business (Operational Value Stream) ● OKRs - for developing your strategic differentiators (as measured by significant impact on a KPI) (in a Development Value Stream) ● Apply Focus/Flow - Stop Starting Start Finishing #1. Focus OKRs on Developing/Growing the Business
  • 12. BTW - What can we also say about the work to Develop/Grow the Business (vs running it)? 12
  • 13. OKRs / Development Value Stream KPIs / Operational Value Stream 13 OKRs typically require complex work…
  • 14. #2. Output/Activity focused (tasks / milestones) OKRs Why it matters? ● Remember - OKRs typically live in the complex domain… ● Fixes specifications designs too early ● “Feature Factory” ● Impediment to Autonomy and Innovation Output-focused OKRs Objective: Release ALICE v1 Key Results: ● Develop Rear and Side Camera Distance Warning ● Fix 10 major/critical defects ● ALICE Gold Subscription ● Customer onboarding wizard
  • 15. What to do ? Output-focused OKRs Outcome-focused OKRs Well-formed Outcome-focused OKRs Objective: Release ALICE v1 Objective: Increase market position within the autonomous delivery market Objective: Achieve a dominant position within the autonomous delivery market Key Results: Key Results: Key Results: ● Develop Rear and Side Camera Distance Warning ● Ability to deliver in dense metro areas through parallel parking ● Increase serviceable market to 75% including dense metro areas ● Fix 10 major/critical defects ● Improve customer satisfaction rating ● Increase Net Promoter Score from 35 to 60 ● ALICE Gold Subscription ● Focus on driving repeat business ● Improve repeat business rates from 60% to 80% ● Customer onboarding wizard ● Onboard new customers ● Acquire 15% new customers over the next 12 months 1. Identify type of OKR (awareness of output-focus) 2. Shift towards outcome-focus Objectives and eventually KRs Assume Variability - Preserve Options Decentralized Control / Autonomy Customer collaboration over Contract Negotiation
  • 16. Bring empiricism into your goal setting using Evidence-based Management Inspecting and adapting HOW (to achieve a goal) • what’s needed to achieve a Key Result? Inspecting and adapting the WHAT/WHY (the goal itself) • The relevance of the Key Result or even the Objective itself
  • 17. #3. Command and Control - Too Detailed, Too Strict, Top-Down Cascading Why it matters? ● Strict Cascading kills Autonomy / Initiative ● Leads to task/output orientation by the time teams create KRs OKR OKR OKR OKR OKR OKR OKR
  • 18. What’s the difference between OKRs and MBO? https://www.whatmatters.com/resources/okr-and-mbo-difference-between
  • 19. OKRs are intended to be an Alignment framework that leverages autonomy https://engineering.atspotify.com/2014/03/spotify-engineering-culture-part-1/
  • 20. #4. Alignment != Command & Control What to do about it ● High-level OKRs inform rather than prescribe ● Teams / Teams of teams define their own OKRs - Bottom-up and sideways ● Align/relate through “Why Now” ● Take inspiration from Scrum Sprint Planning structure OKR OKR OKR OKR OKR OKR OKR
  • 21. #5. Many OKRs require collaboration/dependencies across the organization https://www.linkedin.com/pulse/improving-focus-alignment-organizing-around-okrs-managing-yuval-yeret / Why it matters? ● Coordination overhead ● Tempting to divide and conquer / cascade into output/task OKRs (since each team/product/value stream cannot own outcomes)
  • 22. What to do about it ▪ Organize around Value - Identifying/ Assessing products/teams topology using an OKR lens ▪ Also unlocks engagement/ motivation through Purpose #5. Many OKRs require collaboration/dependencies across the organization
  • 23. #5. OKRs run in parallel to Scrum artifacts/commitments Why it matters? ● Confusion - What do we use as Input for Sprint Planning? PBL? OKRs? Both? ● When are OKRs created? How? How do we keep them realistic? ● What’s the relationship between Product Goals, Sprint Goals and OKRs? OKRs (Across the Business) Scrum (typically in IT / Product Development)
  • 24. #5. OKRs run in parallel to Scrum artifacts/commitments What to do about it ● Use OKRs to guide PBL management/refinement ● Inspect how you’re doing on OKRs during Sprint Review and use that to adapt the Product Backlog
  • 25. #5. Leveraging OKRs in the Sprint Review Or, leveraging a Sprint Review to inspect and adapt execution towards your OKRs… OKRs KPIs
  • 26. Can we use Scrum/Agile principles and practices to improve how our organization uses OKRs? Can that help us drive towards Business Agility and leveraging Agile/Scrum more widely across our organization? 26
  • 27. Follow up https://www.linkedin.com/in/yuvalyeret/ https://www.scaledagileframework.com/applying-okrs-in-the-scaled-a gile-framework/ https://scaled agile.com/con necting-okrs-k pis-ovss-and- dvss-in-safe/ Loan Origination Credit Scoring System AI Underwriting Channels Core Bankin g https://www.linkedin.com/pulse/imp roving-focus-alignment-organizing- around-okrs-managing-yuval-yeret/ https://www.linkedin.com/pulse/fixing-o kr-theater-using-agilescrum-principles- yuval-yeret/ https://www.linkedin.com/pulse/improving-f ocus-alignment-organizing-around-okrs-m anaging-yuval-yeret/ https://www.scrum.o rg/resources/eviden ce-based-managem ent-guide https://www.scrum.org/courses/professional- agile-leadership-evidence-based-manageme nt-training
  • 28. My Upcoming Public Workshops 28 https://www.madisonhenry.com/public-training/pro fessional-agile-leadership-ebm-may-1-2023 Including special opportunity to learn about how to improve/fix your OKRs using EBM and agility https://www.madisonhenry.com/public-training/pro fessional-scrum-with-kanban-apr-10-11-2023 use code austin100 for $100 discount