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OKR, KPI and measuring
in SAFe
E5
Consulting and Training Company E5
E5 - consulting and training company that brings business processes in the company to international
standards
The E5 portfolio includes more
than 35 clients for whom we
conducted consulting or Agile
transformation and improved
business results
Each consultant of the E5
team is a practising expert
with more
than 15 years of experience
in top IT companies
We conducted more than 230
training which attended 5800
specialists. We organize open
events, webinars on regular
basis and develop Ukrainian IT
community
Some
of
our
clients
● Consultant on Agile Transformation and SAFe injection
● Working in software development since 2005, working as
a manager since 2006 in outsourcing, outstaffing and
product companies
● Launched software development office of Swiss
outsource company in Kyiv.
● Organizer of ITKaiZenClub meetings, speaker on multiple
software development and project management
conferences.
Delivery Manager with more than 15 years of experience
improve yourself CONTINUOUSLY
About the consultant
CEO & SAFe Program Consultant @E5
Helen Lubchak
see detailed info on LinkedIn
Please, share in the chat:
- Your location
- Your role
2 Flow metrics
1 OKR & KPI
Inspect & Adapt workshop
improve yourself CONTINUOUSLY
OKR & KPI
?
OKR (Objectives and Key Results) is a
goal setting system.
Objectives are memorable qualitative
descriptions of what you want to achieve.
Objectives should be short, inspirational
and engaging. An Objective should
motivate and challenge the team.
Key Results are a set of metrics that
measure your progress towards the
Objective. For each Objective, you should
have a set of 2 to 5 Key Results.
© Scaled Agile, Inc.
Objective Key Results
Achieve a dominant position within
the autonomous delivery market
Increase serviceable market to 75% within 18 months
Increase Net Promoter score from 35 to 60
Improve repeat business rates from 60% to 80%
Acquire 15% new customers over the next 12 months
Example of OKR
OKR in SAFe: Strategic Themes, Epics, Agile Transformation
© Scaled Agile, Inc.
Objective Key Results Q1 Q2 Q3 Q4
Achieve a dominant
position within
the autonomous
delivery market
Increase serviceable market to
75% within 18 months
45% 55% 47% 52%
Increase Net Promoter score from
35 to 60
35 49 54 57
Improve repeat business rates
from 60% to 80%
60% 64% 67% 72%
Acquire 15% new customers over
the next 12 months
2% 7% 4% 10%
OKR in SAFe: Strategic Themes
OKR Epic Ideas
Objective:
Achieve a dominant position within the
autonomous delivery market
Key Results:
• Increase serviceable market to 75%
within 18 months
• Increase Net Promoter score from
35 to 60
• Improve repeat business rates from
60% to 80%
• Acquire 15% new customers over the
next 12 months
Provide a
3-tier
subscription -
based service
Leverage delivery
data to identify
locations for a new
advertisement
campaign
Obtain a
license for
late night
deliveries
Integrate with
online
delivery apps
Develop a fulfilment
platform to support
customized delivery
notifications and
communications
© Scaled Agile, Inc.
OKR in SAFe: Epics
Epic Hypothesis Statement
Epic Name: Fulfilment platform to support customized delivery notifications and communications
Epic Description: The Fulfillment Platform will provide TTC teams the ability to create delivery notifications and omnichannel communications as
needed in support of multiple customer segments, personas, languages and location
-based segments.
For TTC internal teams and future re-sale opportunities
who develop customer-facing solutions
the TTC Fulfillment Platform
is a platform with reusable components
that enables developers to create customized delivery notifications and communications
unlike off-the-shelf messaging tools
our solution understands our unique personas within TTC as well as the geolocational segments of our customers
Business Outcomes: Objective 1: Reduce the development overhead associated with creating delivery notifications and communications
Key Results:
• Team flow velocity for stream-aligned teams within the Fulfillment Train is increased by 15% as it relates to
notifications and communications
• Enabler features related to notifications and communications are reduced by 20%
• Ongoing target of 75% test automation on the new fulfilment platform
Objective 2: Increase the effectiveness of delivery notifications and communications
Key Results:
• Support customized notifications for our 5 current geographies
• Support customized notifications for 4 customer personas
• Open rate of 75% on all delivery notifications over the next 18 months
• Reduce missed deliveries by 15% over the next 12 months
• Reduce recalled notifications and communications by 25%
Objective 3: Messaging, brand and tone are aligned across all TTC solutions
Key Results:
• 80% of notifications and communications use the new fulfilment platform within the next 12 months
• 60% of notifications and communications use the new brand guidelines within the next 18 months
• Integration of Grammarly to ensure 100% of notifications and communications align with the editorial
guidelines on tone
© Scaled Agile, Inc.
OKR
in
SAFe:
Epics
Overall transformation outcomes
• Improve Time to Market
• Increase Employee Engagement and Job Satisfaction
• Increase Quality
© Scaled Agile, Inc.
Transformation outcomes for a specific SAFe portfolio:
Autonomous Delivery Portfolio
• Reduce mean time to resolution (MTTR) for delivery vehicle problems
• Improve customer satisfaction ratings
• Improve the quality of the delivery vehicle software
Specifying success measures for ARTs that are being launched:
Fulfilment ART
• Achieve and maintain adequate test coverage across the fulfillment platform
• Reduce the manual overhead related to build and deploy activities
• Develop industry leading skills in validation and maintain verification
OKR in SAFe: Agile Transformation
© Scaled Agile, Inc.
Objective Key Results
Improve time to market
Reduce approval time for new portfolio level initiatives by 30%
Increase major update release schedule from 2 times a year to
4 times a year
Retire all non-supported solutions within the next 12 months
Reduce time to market for new solutions by 6 months
OKR in SAFe: Agile Transformation
KPIs
Value Stream KPIs
create the feedback
loop back to the
portfolio.
KPIs may include
outputs, outcomes,
employee satisfaction,
Agile Team
performance and
more.
© Scaled Agile, Inc.
Development Value Streams
Strategic
Themes
#1
• Key result 1
• Key result 2
#2
• Key result 1
• Key result 2
#3
• Key result 1
• Key result 2
• Key result 3
• Key result 4
#4
• Key result 1
• Key result 2
Strategic Themes
Value Stream KPIs
• KPI Measure 1
• KPI Measure 2
• KPI Measure 3
• KPI Measure 4
• KPI Measure 5
• KPI Measure 1
• KPI Measure 2
• KPI Measure 3
• KPI Measure 4
Theme Key Result
OKRs
OKRs
KPI in SAFe
Example KPIs
Operational Value Stream Type
AARRR (‘Pirate Metrics’): Acquisition, Activation,
Revenue, Retention, Referrals
Software product
(Consumer facing web site example)
Conversion funnel analytics, average time to decision,
automated approval rate, Net Promoter Score, default
rate, customer lifetime value
Fulfillment
(Consumer loan example)
Tickets outstanding, NetPromoter Score, first response
time, mean time to resolution, cost per ticket, customer
experience score
Supporting
(Customer support example)
Units sold, cost of goods sold, Supplier health,
throughput, cycle time, inventory turns,cash-to-cash
cycle time
Manufacturing
(USB streaming microphone example)
© Scaled Agile, Inc.
KPI in SAFe
improve yourself CONTINUOUSLY
Flow metrics
?
Flow Distribution Proportion of work items by type in a system
Flow Velocity Number of completed work items over a time period
Flow Time Time elapsed from start to completion for a given work item
Flow Load Number of work items currently in progress (active or waiting)
Flow Efficiency
Ratio of the total time spent in value-added work activities divided
by the total flow time
Flow Predictability
How consistently teams, ARTs, and portfoliosare able to meet
their commitments
Metric Description
© Scaled Agile, Inc.
Flow Metrics
0%
20%
40%
60%
80%
100%
20.1.1 20.1.2 20.1.3 20.1.4 20.1.5 20.2.1 20.2.2 20.2.3 20.2.4 20.2.5 20.3.1 20.3.2
Flow Distribution
Stories Enablers Maintenance
© Scaled Agile, Inc.
Flow Metrics: Disctribution
Story
Points
Velocity Chart
Iteration
1
Iteration
2
Iteration
3
Iteration
4
Iteration
5
Iteration
6
Iteration
7
Iteration
8
Iteration
9
30
40
20
10
0
© Scaled Agile, Inc.
25
29
27
35
33
29 31
38
30
Average Velocity: 31 pts
Flow Metrics: Velocity
Feature
Count
Flow Time Histogram
5 10 15 20 25 30 35 40 45
© Scaled Agile, Inc.
Flow Time (days)
50 65 70 75 80 85 90 95 100 105 110
Average Flow Time: 36.4 days
0
5
10
15
20
25
Flow Metrics: Time
PI1 – IT1 PI1 – IT2 PI1 – IT3 PI1 – IT4 PI1 – IT5 PI2 – IT1 PI2 – IT2 PI2 – IT3 PI2 – IT4 PI2 – IT5 PI3 – IT1 PI3 – IT2 PI3 – IT3 PI3 – IT4 PI3 – IT5
Done Releasing Deploying to Production Validating on Staging Implementing Backlog Analyzing Funnel
Features
Flow Load
(WIP)
250
200
150
100
50
0
Flow Metrics: Load
Flow Metrics: Efficiency
Plan
Objectives for PI 3
BusinessValue
Totals
% Achievement: 90%
Actual
7
8
8
10
10
7
7
4
50
7
8
6
5
8
7
0
4
45
120
100
80
60
40
20
0
PI 1 PI 2 PI 3 PI 4 PI 5
Team PI Performance Reports
Structured locations and
validation of locations
Build and demonstrate a proof
of concept for context images
Implement negative triangulation
by: tags, companies and people
Speed up indexing by 50%
Index 1.2 billion more web pages
Extract and build URL abstracts
Fuzzy search by full name
Improve tag quality to 80%
relevance
Uncommitted Objectives
ART Predictability Measure
Predictability Measure
Target: Effective process
control range
Predictability sufficient
to run the business
Handles common
variations
Special causes may still
Cause excess variation
Objectives
Achieved
Team A:Out-of-control development
Team B: Controlled development
ART
© Scaled Agile, Inc.
Flow Metrics: Predictability
🕮🕮 Doerr, John. Measure What
Matters: How Google, Bono, and
the Gates Foundation Rock the
World with OKRs.
🕮🕮 Castro, Felipe. The Beginner’s Guide
to OKR
Questions?
helen@e5.consulting
+38 (096) 798 77 88
www.e5.consulting
E5ConsultingAndTraining
E5
EFive Training

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OKR, KPI and measuring in SAFe | Webinar presentation

  • 1. OKR, KPI and measuring in SAFe E5
  • 2. Consulting and Training Company E5 E5 - consulting and training company that brings business processes in the company to international standards The E5 portfolio includes more than 35 clients for whom we conducted consulting or Agile transformation and improved business results Each consultant of the E5 team is a practising expert with more than 15 years of experience in top IT companies We conducted more than 230 training which attended 5800 specialists. We organize open events, webinars on regular basis and develop Ukrainian IT community
  • 4. ● Consultant on Agile Transformation and SAFe injection ● Working in software development since 2005, working as a manager since 2006 in outsourcing, outstaffing and product companies ● Launched software development office of Swiss outsource company in Kyiv. ● Organizer of ITKaiZenClub meetings, speaker on multiple software development and project management conferences. Delivery Manager with more than 15 years of experience improve yourself CONTINUOUSLY About the consultant CEO & SAFe Program Consultant @E5 Helen Lubchak see detailed info on LinkedIn
  • 5. Please, share in the chat: - Your location - Your role
  • 6. 2 Flow metrics 1 OKR & KPI Inspect & Adapt workshop
  • 7.
  • 9.
  • 10. OKR (Objectives and Key Results) is a goal setting system. Objectives are memorable qualitative descriptions of what you want to achieve. Objectives should be short, inspirational and engaging. An Objective should motivate and challenge the team. Key Results are a set of metrics that measure your progress towards the Objective. For each Objective, you should have a set of 2 to 5 Key Results.
  • 11. © Scaled Agile, Inc. Objective Key Results Achieve a dominant position within the autonomous delivery market Increase serviceable market to 75% within 18 months Increase Net Promoter score from 35 to 60 Improve repeat business rates from 60% to 80% Acquire 15% new customers over the next 12 months Example of OKR
  • 12. OKR in SAFe: Strategic Themes, Epics, Agile Transformation
  • 13. © Scaled Agile, Inc. Objective Key Results Q1 Q2 Q3 Q4 Achieve a dominant position within the autonomous delivery market Increase serviceable market to 75% within 18 months 45% 55% 47% 52% Increase Net Promoter score from 35 to 60 35 49 54 57 Improve repeat business rates from 60% to 80% 60% 64% 67% 72% Acquire 15% new customers over the next 12 months 2% 7% 4% 10% OKR in SAFe: Strategic Themes
  • 14. OKR Epic Ideas Objective: Achieve a dominant position within the autonomous delivery market Key Results: • Increase serviceable market to 75% within 18 months • Increase Net Promoter score from 35 to 60 • Improve repeat business rates from 60% to 80% • Acquire 15% new customers over the next 12 months Provide a 3-tier subscription - based service Leverage delivery data to identify locations for a new advertisement campaign Obtain a license for late night deliveries Integrate with online delivery apps Develop a fulfilment platform to support customized delivery notifications and communications © Scaled Agile, Inc. OKR in SAFe: Epics
  • 15. Epic Hypothesis Statement Epic Name: Fulfilment platform to support customized delivery notifications and communications Epic Description: The Fulfillment Platform will provide TTC teams the ability to create delivery notifications and omnichannel communications as needed in support of multiple customer segments, personas, languages and location -based segments. For TTC internal teams and future re-sale opportunities who develop customer-facing solutions the TTC Fulfillment Platform is a platform with reusable components that enables developers to create customized delivery notifications and communications unlike off-the-shelf messaging tools our solution understands our unique personas within TTC as well as the geolocational segments of our customers Business Outcomes: Objective 1: Reduce the development overhead associated with creating delivery notifications and communications Key Results: • Team flow velocity for stream-aligned teams within the Fulfillment Train is increased by 15% as it relates to notifications and communications • Enabler features related to notifications and communications are reduced by 20% • Ongoing target of 75% test automation on the new fulfilment platform Objective 2: Increase the effectiveness of delivery notifications and communications Key Results: • Support customized notifications for our 5 current geographies • Support customized notifications for 4 customer personas • Open rate of 75% on all delivery notifications over the next 18 months • Reduce missed deliveries by 15% over the next 12 months • Reduce recalled notifications and communications by 25% Objective 3: Messaging, brand and tone are aligned across all TTC solutions Key Results: • 80% of notifications and communications use the new fulfilment platform within the next 12 months • 60% of notifications and communications use the new brand guidelines within the next 18 months • Integration of Grammarly to ensure 100% of notifications and communications align with the editorial guidelines on tone © Scaled Agile, Inc. OKR in SAFe: Epics
  • 16. Overall transformation outcomes • Improve Time to Market • Increase Employee Engagement and Job Satisfaction • Increase Quality © Scaled Agile, Inc. Transformation outcomes for a specific SAFe portfolio: Autonomous Delivery Portfolio • Reduce mean time to resolution (MTTR) for delivery vehicle problems • Improve customer satisfaction ratings • Improve the quality of the delivery vehicle software Specifying success measures for ARTs that are being launched: Fulfilment ART • Achieve and maintain adequate test coverage across the fulfillment platform • Reduce the manual overhead related to build and deploy activities • Develop industry leading skills in validation and maintain verification OKR in SAFe: Agile Transformation
  • 17. © Scaled Agile, Inc. Objective Key Results Improve time to market Reduce approval time for new portfolio level initiatives by 30% Increase major update release schedule from 2 times a year to 4 times a year Retire all non-supported solutions within the next 12 months Reduce time to market for new solutions by 6 months OKR in SAFe: Agile Transformation
  • 18. KPIs Value Stream KPIs create the feedback loop back to the portfolio. KPIs may include outputs, outcomes, employee satisfaction, Agile Team performance and more. © Scaled Agile, Inc. Development Value Streams Strategic Themes #1 • Key result 1 • Key result 2 #2 • Key result 1 • Key result 2 #3 • Key result 1 • Key result 2 • Key result 3 • Key result 4 #4 • Key result 1 • Key result 2 Strategic Themes Value Stream KPIs • KPI Measure 1 • KPI Measure 2 • KPI Measure 3 • KPI Measure 4 • KPI Measure 5 • KPI Measure 1 • KPI Measure 2 • KPI Measure 3 • KPI Measure 4 Theme Key Result OKRs OKRs KPI in SAFe
  • 19. Example KPIs Operational Value Stream Type AARRR (‘Pirate Metrics’): Acquisition, Activation, Revenue, Retention, Referrals Software product (Consumer facing web site example) Conversion funnel analytics, average time to decision, automated approval rate, Net Promoter Score, default rate, customer lifetime value Fulfillment (Consumer loan example) Tickets outstanding, NetPromoter Score, first response time, mean time to resolution, cost per ticket, customer experience score Supporting (Customer support example) Units sold, cost of goods sold, Supplier health, throughput, cycle time, inventory turns,cash-to-cash cycle time Manufacturing (USB streaming microphone example) © Scaled Agile, Inc. KPI in SAFe
  • 21.
  • 22. Flow Distribution Proportion of work items by type in a system Flow Velocity Number of completed work items over a time period Flow Time Time elapsed from start to completion for a given work item Flow Load Number of work items currently in progress (active or waiting) Flow Efficiency Ratio of the total time spent in value-added work activities divided by the total flow time Flow Predictability How consistently teams, ARTs, and portfoliosare able to meet their commitments Metric Description © Scaled Agile, Inc. Flow Metrics
  • 23. 0% 20% 40% 60% 80% 100% 20.1.1 20.1.2 20.1.3 20.1.4 20.1.5 20.2.1 20.2.2 20.2.3 20.2.4 20.2.5 20.3.1 20.3.2 Flow Distribution Stories Enablers Maintenance © Scaled Agile, Inc. Flow Metrics: Disctribution
  • 25. Feature Count Flow Time Histogram 5 10 15 20 25 30 35 40 45 © Scaled Agile, Inc. Flow Time (days) 50 65 70 75 80 85 90 95 100 105 110 Average Flow Time: 36.4 days 0 5 10 15 20 25 Flow Metrics: Time
  • 26. PI1 – IT1 PI1 – IT2 PI1 – IT3 PI1 – IT4 PI1 – IT5 PI2 – IT1 PI2 – IT2 PI2 – IT3 PI2 – IT4 PI2 – IT5 PI3 – IT1 PI3 – IT2 PI3 – IT3 PI3 – IT4 PI3 – IT5 Done Releasing Deploying to Production Validating on Staging Implementing Backlog Analyzing Funnel Features Flow Load (WIP) 250 200 150 100 50 0 Flow Metrics: Load
  • 28. Plan Objectives for PI 3 BusinessValue Totals % Achievement: 90% Actual 7 8 8 10 10 7 7 4 50 7 8 6 5 8 7 0 4 45 120 100 80 60 40 20 0 PI 1 PI 2 PI 3 PI 4 PI 5 Team PI Performance Reports Structured locations and validation of locations Build and demonstrate a proof of concept for context images Implement negative triangulation by: tags, companies and people Speed up indexing by 50% Index 1.2 billion more web pages Extract and build URL abstracts Fuzzy search by full name Improve tag quality to 80% relevance Uncommitted Objectives ART Predictability Measure Predictability Measure Target: Effective process control range Predictability sufficient to run the business Handles common variations Special causes may still Cause excess variation Objectives Achieved Team A:Out-of-control development Team B: Controlled development ART © Scaled Agile, Inc. Flow Metrics: Predictability
  • 29. 🕮🕮 Doerr, John. Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs. 🕮🕮 Castro, Felipe. The Beginner’s Guide to OKR
  • 30. Questions? helen@e5.consulting +38 (096) 798 77 88 www.e5.consulting E5ConsultingAndTraining E5 EFive Training