Reach Local - Make Me Media Savvy (May 18, 2011) Presentation by Chris Arena

1. Let’s Get Digital. Presented by Chris Arena Senior Internet Marketing Consultant ReachLocal® Australia Brisbane Office

2. The ‘Digital Shift’. 2 People Over 16 years old spend more time online than ever.

3. People use the Internet in 3 Ways. Socialising: Where peopleconnect, review & share. Surfing: Where customers actively engage with content. Searching: Where customers research & purchase (online & offline).

4. Pay-Per-Click Marketing. 4 You can sign up and self manage a pay-per-click marketing campaign manually.

5. Search EngineCoverage. 5

6. Get 97% of Australian Search. 6

7. Reverse ProxyTechnology. 7

8. Unmatched Intelligence 8

9. Banner DisplayAdvertising. 9

10. Multiple Network Coverage. 10

11. Remarketing: Bring VisitorsBack. 11

12. Engagement Based Optimization. 12

13. Get Maximum Online Reach 13

14. Social Media Marketing. 14

15. How People are Purchasing. 15

16. Quality Content Powers Your Web Presence. 16

17. More Content. More Places. More Customers 17

18. 18 More Content. More Places. More Customers.

19. CentralisedReporting24/7 access, monitor your full digital footprint. Seamless collation. 19

20. Easily Track Daily Spend& Yields = ROI. 20

21. Call Details.Contact Info. In-built CRM. 21

22. Performance Factors 22

23. Solutions to help businesses connect with customers wherever they are online.