Taking the guesswork out of vast sources of social data requires agile technology and support to create actionable insights that breakdown barriers to marketing effectiveness.

1. Next-level Social Intelligence
Converting conversations into effective content,
search, and display marketing

2. A CMO Challenge:
Advance the organization’s digital maturity
to effectively connect with customers
and demonstrate bottom line results.
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3. But, BIG data is the BIG challenge.
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4. Why?
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5. Lack of a consistent definition about
customers and value, or…
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6. Business users are unable to access
insights for timely decisions, or…
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7. Respond in ways that mirror customer
multi-channel experience.
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8. As a result, fewer than 1-in-5 companies
excel in multiple areas of customer
experience, analytics, process
and collaboration.
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9. So, how to become a top performer?
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10. Leading companies recognize
that the Social Voice (language)
of the Customer is the key to aligning
marketing silos and unlocking value.
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11. By moving social monitoring beyond
‘listening’ to actions based on language, it is
possible to create a more effective and
coherent response to customers.
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12. But, you say the social Web is too big,
fast and full of irrelevance to
manage alone, and…
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13. Off-the-shelf social tools fall short on
answering important questions like…
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14. Are we targeting the right customers?
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15. Do our keywords, content and website
align with their experience?
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16. Can we measure (or predict) that?
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17. WANTED:
Insights, action and ROI without
the cost or hype.
17

18. So, instead of
this…
Source: Salesforce
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19. You mean this?
Source: Hootsuite
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20. A good start, but moving
from listening to action
requires…
LIAM
Source: Vanity Fair
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21. Listen and capture real-time customer
signals from the widest possible universe
of sources– not only Twitter and Facebook.
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22. Listen.
Identify influencers by systematically
processing, mapping and categorizing
segments according to interests and intents.
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23. Listen. Identify.
Align by identifying and distributing quality
content; refining ad group segments,
domains and messaging by channel.
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24. Listen. Identify. Align.
Measure. Create a ‘virtuous’ optimization
loop of SEO/SEM, paid search and display
activities with on-going and iterative
evaluation and reporting.
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25. LIAM
Significant potential value improvements,
including cost savings and revenue uplift
attributed to higher click and conversion
rates across all channels
(without the hype).
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26. Visit our website www.crosschanneldigitalmedia.com
Join us
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27. Thank you.
© 2013 Cross Channel Digital LLC. All rights reserved. This document is protected under the copyright laws of the United States and other countries, and contains information that is proprietary
and confidential to Cross Channel Digital LLC.