SlideShare a Scribd company logo
20
ottobre
           !"#$%"&'"''$(#'
2009       THE FUTURE OF MEDIA IN THE DIGITAL AGE
           il futuro dei media dell’era digitale

           20 October 2009
           Future Center di Telecom Italia




          Nicola Greco - digital born
          twittami.com - nicolagreco.com
INTERNET IS A
      REVOLUTION
      IN CONTINUOUS EVOLUTION
      and everything is evolving with


      People are evolving, too.




!"#$%"&'"''$(#'&)&#$%(*+&,-"%(
8$0"&$'&$#0*3"#%".&92&/4"&.$,$/+*&6(-*.



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<= 10&2(3&.(#ʼ /&4+!"&$#/"-#"/5&2(3ʼ -"&(3/&(0&/4"&6(-*.7
<> 10&2(3&.(#ʼ /&+::"+-&(#&$#/"-#"/5&2(3ʼ -"&3#;#(6#7


               !"#$%"&'"''$(#'&)&#$%(*+&,-"%(
IN 10 YEARS
                I’LL BE 26.
                I’M 16 AND I (almost) ABANDONED
                TRADITIONAL MEDIA
                I can find the same things on internet, quicker
     26
                What about when I’ll be 26?
16




          !"#$%"&'"''$(#'&)&#$%(*+&,-"%(
FUTURE OF
       COMMUNICATION
       FROM STATIC PAGES TO TWEETS




      STATIC PAGES      BLOGS         SOCIAL
                                     NETWORKS




        TWEETS       WHAT’S NEXT?



$#/"-#"/&$'&"!(*!$#,
FUTURE MEDIA CONCEPT


We choose to get      We choose to get




What we want          Where we want
RADIO AND
                               TELEVISION FUTURE
                               DEVICE AND FORMAT WILL CHANGE




        2009
      DIGITAL TV TRANSICTION




     2015
 INTERNET TV TRANSICTION


<= I can choose to watch what i want and whenever i want
<> It’s already happening but most of the time videos are published by
   users
BOOKS AND
ENCYCLOPEDIA
INTERNET IS FASTER AND ALWAYS UP TO DATE
INTERNET IS
      EVERYWHERE AND
      ALWAYS WITH US
      THE FUTURE OF INTERNET IS IN MOBILE CONNECTIONS




!"#$%"&'"''$(#'&)&#$%(*+&,-"%(
YOUTHS ARE
                       FUTURE ADULTS
                       UNDERSTANDING THEM MEANS
                       UNDERSTANDING FUTURE

                       Thank you!




                     Nicola Greco - digital born
                     twittami.com - nicolagreco.com




Photos are under Creative Commons: sminky_pinky100, antibioticos, gttexas
20
ottobre
           !"#$%"&'"''$(#'
2009       THE FUTURE OF MEDIA IN THE DIGITAL AGE
           il futuro dei media dell’era digitale

           20 October 2009
           Future Center di Telecom Italia




          Nicola Greco - digital born
          twittami.com - nicolagreco.com

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Venice Sessions IV - Nicola Greco - Internet is a revolution

  • 1. 20 ottobre !"#$%"&'"''$(#' 2009 THE FUTURE OF MEDIA IN THE DIGITAL AGE il futuro dei media dell’era digitale 20 October 2009 Future Center di Telecom Italia Nicola Greco - digital born twittami.com - nicolagreco.com
  • 2. INTERNET IS A REVOLUTION IN CONTINUOUS EVOLUTION and everything is evolving with People are evolving, too. !"#$%"&'"''$(#'&)&#$%(*+&,-"%(
  • 3. 8$0"&$'&$#0*3"#%".&92&/4"&.$,$/+*&6(-*. .$,$/+*&*$0" $'&-"+*&*$0" <= 10&2(3&.(#ʼ /&4+!"&$#/"-#"/5&2(3ʼ -"&(3/&(0&/4"&6(-*.7 <> 10&2(3&.(#ʼ /&+::"+-&(#&$#/"-#"/5&2(3ʼ -"&3#;#(6#7 !"#$%"&'"''$(#'&)&#$%(*+&,-"%(
  • 4. IN 10 YEARS I’LL BE 26. I’M 16 AND I (almost) ABANDONED TRADITIONAL MEDIA I can find the same things on internet, quicker 26 What about when I’ll be 26? 16 !"#$%"&'"''$(#'&)&#$%(*+&,-"%(
  • 5. FUTURE OF COMMUNICATION FROM STATIC PAGES TO TWEETS STATIC PAGES BLOGS SOCIAL NETWORKS TWEETS WHAT’S NEXT? $#/"-#"/&$'&"!(*!$#,
  • 6. FUTURE MEDIA CONCEPT We choose to get We choose to get What we want Where we want
  • 7. RADIO AND TELEVISION FUTURE DEVICE AND FORMAT WILL CHANGE 2009 DIGITAL TV TRANSICTION 2015 INTERNET TV TRANSICTION <= I can choose to watch what i want and whenever i want <> It’s already happening but most of the time videos are published by users
  • 8. BOOKS AND ENCYCLOPEDIA INTERNET IS FASTER AND ALWAYS UP TO DATE
  • 9. INTERNET IS EVERYWHERE AND ALWAYS WITH US THE FUTURE OF INTERNET IS IN MOBILE CONNECTIONS !"#$%"&'"''$(#'&)&#$%(*+&,-"%(
  • 10. YOUTHS ARE FUTURE ADULTS UNDERSTANDING THEM MEANS UNDERSTANDING FUTURE Thank you! Nicola Greco - digital born twittami.com - nicolagreco.com Photos are under Creative Commons: sminky_pinky100, antibioticos, gttexas
  • 11. 20 ottobre !"#$%"&'"''$(#' 2009 THE FUTURE OF MEDIA IN THE DIGITAL AGE il futuro dei media dell’era digitale 20 October 2009 Future Center di Telecom Italia Nicola Greco - digital born twittami.com - nicolagreco.com