1. DailyMe
Neil Budde, President and Chief
Product Officer

2. New visitor
Default categories
selected by editors

3. At least 5
pages viewed
Categories reflect
individual interests
based on articles
viewed in past.

4. Transparency
and privacy
User can see what
we’re tracking and
turn off.

5. Unique
analytics
Sites get deep
understanding of
news interests
across site.

6. Drill into
user
segments
Understand local
users vs. others.
Know interests of
loyalists vs.
passersby.