SlideShare a Scribd company logo

SUMMARY SLIDE: Social Media Sales Impact Study June 2011 by Ogilvy and ChatThreads

•
•
Ogilvy Consulting
Ogilvy Consulting

2011 Study looking at the association between social media exposure (by itself and in conjunction with other media) and sales / revenue / purchase (SUMMARY SLIDE ONLY).

Business
1 of 2
Download to read offline
2011 Ogilvy-ChatThreads Study: Integrated Social Media Sales Impact* Social+PR Exposure +17% increase in spend (category) Social+TV Exposure 2x greater likelihood of higher consumption (Wendy’s) EXPOSURE Social only Exposure TV only Exposure 7x greater likelihood 3x greater of higher spend (KFC) likelihood of higher spend (Taco Bell) Social+OOH Exposure 1.5x greater likelihood of higher spend or consumption (category) *Quick service restaurant (QSR) customer sample touchpoint exposure Jan-May 2011
Contact Irfan Kamal, SVP Digital / Social irfan.kamal@ogilvy.com twitter: @irfankamal

Recommended

Top 10 Lessons From WOMMA 2015
Top 10 Lessons From WOMMA 2015Top 10 Lessons From WOMMA 2015
Top 10 Lessons From WOMMA 2015Ogilvy Consulting
 
5 Steps to an Effective Social Media Policy
5 Steps to an Effective Social Media Policy5 Steps to an Effective Social Media Policy
5 Steps to an Effective Social Media PolicyOgilvy Consulting
 
#OgilvySMW Social Media Week New York recap: Day 2
#OgilvySMW Social Media Week New York recap: Day 2 #OgilvySMW Social Media Week New York recap: Day 2
#OgilvySMW Social Media Week New York recap: Day 2 Ogilvy Consulting
 
Content With Intent
Content With IntentContent With Intent
Content With IntentOgilvy Consulting
 
Tapping into Social Influence
Tapping into Social InfluenceTapping into Social Influence
Tapping into Social InfluenceOgilvy Consulting
 
Lies, Damn Lies and Social Statistics
Lies, Damn Lies and Social StatisticsLies, Damn Lies and Social Statistics
Lies, Damn Lies and Social StatisticsOgilvy Consulting
 
Marketing in the Age of Person-centric Healthcare
Marketing in the Age of Person-centric HealthcareMarketing in the Age of Person-centric Healthcare
Marketing in the Age of Person-centric HealthcareOgilvy Consulting
 
5 Ways to Make Your #LinkedIn Profile Irresistible
5 Ways to Make Your #LinkedIn Profile Irresistible5 Ways to Make Your #LinkedIn Profile Irresistible
5 Ways to Make Your #LinkedIn Profile IrresistibleOgilvy Consulting
 

Recommended

Top 10 Lessons From WOMMA 2015
Top 10 Lessons From WOMMA 2015Top 10 Lessons From WOMMA 2015
Top 10 Lessons From WOMMA 2015Ogilvy Consulting
 
5 Steps to an Effective Social Media Policy
5 Steps to an Effective Social Media Policy5 Steps to an Effective Social Media Policy
5 Steps to an Effective Social Media PolicyOgilvy Consulting
 
#OgilvySMW Social Media Week New York recap: Day 2
#OgilvySMW Social Media Week New York recap: Day 2 #OgilvySMW Social Media Week New York recap: Day 2
#OgilvySMW Social Media Week New York recap: Day 2 Ogilvy Consulting
 
Content With Intent
Content With IntentContent With Intent
Content With IntentOgilvy Consulting
 
Tapping into Social Influence
Tapping into Social InfluenceTapping into Social Influence
Tapping into Social InfluenceOgilvy Consulting
 
Lies, Damn Lies and Social Statistics
Lies, Damn Lies and Social StatisticsLies, Damn Lies and Social Statistics
Lies, Damn Lies and Social StatisticsOgilvy Consulting
 
Marketing in the Age of Person-centric Healthcare
Marketing in the Age of Person-centric HealthcareMarketing in the Age of Person-centric Healthcare
Marketing in the Age of Person-centric HealthcareOgilvy Consulting
 
5 Ways to Make Your #LinkedIn Profile Irresistible
5 Ways to Make Your #LinkedIn Profile Irresistible5 Ways to Make Your #LinkedIn Profile Irresistible
5 Ways to Make Your #LinkedIn Profile IrresistibleOgilvy Consulting
 
Social CRM: what it is and how you can use it to grow customer value
Social CRM: what it is and how you can use it to grow customer valueSocial CRM: what it is and how you can use it to grow customer value
Social CRM: what it is and how you can use it to grow customer valueOgilvy Consulting
 
Social Planning Framework
Social Planning FrameworkSocial Planning Framework
Social Planning FrameworkOgilvy Consulting
 
Measuring the ROI of Social Media
Measuring the ROI of Social MediaMeasuring the ROI of Social Media
Measuring the ROI of Social MediaOgilvy Consulting
 
Why do people share on social media? Global survey results
Why do people share on social media? Global survey resultsWhy do people share on social media? Global survey results
Why do people share on social media? Global survey resultsOgilvy Consulting
 
Our Playbook for Digital Crisis and Issue Management 3.0
Our Playbook for Digital Crisis and Issue Management 3.0Our Playbook for Digital Crisis and Issue Management 3.0
Our Playbook for Digital Crisis and Issue Management 3.0Ogilvy Consulting
 
Social Media Week: The Report
Social Media Week: The ReportSocial Media Week: The Report
Social Media Week: The ReportOgilvy Consulting
 
How to use Instagram ads
How to use Instagram adsHow to use Instagram ads
How to use Instagram adsOgilvy Consulting
 
Instagram Stories: 5 implications
Instagram Stories: 5 implicationsInstagram Stories: 5 implications
Instagram Stories: 5 implicationsOgilvy Consulting
 
How To Drive Social Leads From Events
How To Drive Social Leads From EventsHow To Drive Social Leads From Events
How To Drive Social Leads From EventsOgilvy Consulting
 
How the Evolution of Social Media is Impacting the Integration of Brand + Age...
How the Evolution of Social Media is Impacting the Integration of Brand + Age...How the Evolution of Social Media is Impacting the Integration of Brand + Age...
How the Evolution of Social Media is Impacting the Integration of Brand + Age...Ogilvy Consulting
 
Future of Retail and Consumer by Matt Holt, OgilvyOne
Future of Retail and Consumer by Matt Holt, OgilvyOneFuture of Retail and Consumer by Matt Holt, OgilvyOne
Future of Retail and Consumer by Matt Holt, OgilvyOneOgilvy Consulting
 
How to Win in Marketplaces
How to Win in MarketplacesHow to Win in Marketplaces
How to Win in MarketplacesOgilvy Consulting
 
The Return to Growth in Turbulent Times
The Return to Growth in Turbulent TimesThe Return to Growth in Turbulent Times
The Return to Growth in Turbulent TimesOgilvy Consulting
 
Using Brand to Drive M&A Value
Using Brand to Drive M&A ValueUsing Brand to Drive M&A Value
Using Brand to Drive M&A ValueOgilvy Consulting
 
Influencing our New Reality
Influencing our New RealityInfluencing our New Reality
Influencing our New RealityOgilvy Consulting
 
Nudgestock 2020 – Necessity is the Mother of Reinvention
Nudgestock 2020 – Necessity is the Mother of ReinventionNudgestock 2020 – Necessity is the Mother of Reinvention
Nudgestock 2020 – Necessity is the Mother of ReinventionOgilvy Consulting
 
What's Next: How brands can capture value, mindset and experiences on their o...
What's Next: How brands can capture value, mindset and experiences on their o...What's Next: How brands can capture value, mindset and experiences on their o...
What's Next: How brands can capture value, mindset and experiences on their o...Ogilvy Consulting
 
What's Next: Celebrating Eid in a time of isolation
What's Next: Celebrating Eid in a time of isolationWhat's Next: Celebrating Eid in a time of isolation
What's Next: Celebrating Eid in a time of isolationOgilvy Consulting
 
What's Next: Unlocking a powerful corporate culture in turbulent times and be...
What's Next: Unlocking a powerful corporate culture in turbulent times and be...What's Next: Unlocking a powerful corporate culture in turbulent times and be...
What's Next: Unlocking a powerful corporate culture in turbulent times and be...Ogilvy Consulting
 
What's Next: Now, Next & Beyond - Preparing people to return to the workplace
What's Next: Now, Next & Beyond - Preparing people to return to the workplaceWhat's Next: Now, Next & Beyond - Preparing people to return to the workplace
What's Next: Now, Next & Beyond - Preparing people to return to the workplaceOgilvy Consulting
 
What's Next: Rapidly adjusting your customer experience strategy for the "new...
What's Next: Rapidly adjusting your customer experience strategy for the "new...What's Next: Rapidly adjusting your customer experience strategy for the "new...
What's Next: Rapidly adjusting your customer experience strategy for the "new...Ogilvy Consulting
 
What's Next: Using technology to engage employees & build businesses
What's Next: Using technology to engage employees & build businessesWhat's Next: Using technology to engage employees & build businesses
What's Next: Using technology to engage employees & build businessesOgilvy Consulting
 

More Related Content

Viewers also liked

Social CRM: what it is and how you can use it to grow customer value
Social CRM: what it is and how you can use it to grow customer valueSocial CRM: what it is and how you can use it to grow customer value
Social CRM: what it is and how you can use it to grow customer valueOgilvy Consulting
 
Measuring the ROI of Social Media
Measuring the ROI of Social MediaMeasuring the ROI of Social Media
Measuring the ROI of Social MediaOgilvy Consulting
 
Why do people share on social media? Global survey results
Why do people share on social media? Global survey resultsWhy do people share on social media? Global survey results
Why do people share on social media? Global survey resultsOgilvy Consulting
 
Our Playbook for Digital Crisis and Issue Management 3.0
Our Playbook for Digital Crisis and Issue Management 3.0Our Playbook for Digital Crisis and Issue Management 3.0
Our Playbook for Digital Crisis and Issue Management 3.0Ogilvy Consulting
 
Social Media Week: The Report
Social Media Week: The ReportSocial Media Week: The Report
Social Media Week: The ReportOgilvy Consulting
 
Instagram Stories: 5 implications
Instagram Stories: 5 implicationsInstagram Stories: 5 implications
Instagram Stories: 5 implicationsOgilvy Consulting
 
How To Drive Social Leads From Events
How To Drive Social Leads From EventsHow To Drive Social Leads From Events
How To Drive Social Leads From EventsOgilvy Consulting
 
How the Evolution of Social Media is Impacting the Integration of Brand + Age...
How the Evolution of Social Media is Impacting the Integration of Brand + Age...How the Evolution of Social Media is Impacting the Integration of Brand + Age...
How the Evolution of Social Media is Impacting the Integration of Brand + Age...Ogilvy Consulting
 
Future of Retail and Consumer by Matt Holt, OgilvyOne
Future of Retail and Consumer by Matt Holt, OgilvyOneFuture of Retail and Consumer by Matt Holt, OgilvyOne
Future of Retail and Consumer by Matt Holt, OgilvyOneOgilvy Consulting
 

Viewers also liked (11)

Social CRM: what it is and how you can use it to grow customer value
Social CRM: what it is and how you can use it to grow customer valueSocial CRM: what it is and how you can use it to grow customer value
Social CRM: what it is and how you can use it to grow customer value
 
Social Planning Framework
Social Planning FrameworkSocial Planning Framework
Social Planning Framework
 
Measuring the ROI of Social Media
Measuring the ROI of Social MediaMeasuring the ROI of Social Media
Measuring the ROI of Social Media
 
Why do people share on social media? Global survey results
Why do people share on social media? Global survey resultsWhy do people share on social media? Global survey results
Why do people share on social media? Global survey results
 
Our Playbook for Digital Crisis and Issue Management 3.0
Our Playbook for Digital Crisis and Issue Management 3.0Our Playbook for Digital Crisis and Issue Management 3.0
Our Playbook for Digital Crisis and Issue Management 3.0
 
Social Media Week: The Report
Social Media Week: The ReportSocial Media Week: The Report
Social Media Week: The Report
 
How to use Instagram ads
How to use Instagram adsHow to use Instagram ads
How to use Instagram ads
 
Instagram Stories: 5 implications
Instagram Stories: 5 implicationsInstagram Stories: 5 implications
Instagram Stories: 5 implications
 
How To Drive Social Leads From Events
How To Drive Social Leads From EventsHow To Drive Social Leads From Events
How To Drive Social Leads From Events
 
How the Evolution of Social Media is Impacting the Integration of Brand + Age...
How the Evolution of Social Media is Impacting the Integration of Brand + Age...How the Evolution of Social Media is Impacting the Integration of Brand + Age...
How the Evolution of Social Media is Impacting the Integration of Brand + Age...
 
Future of Retail and Consumer by Matt Holt, OgilvyOne
Future of Retail and Consumer by Matt Holt, OgilvyOneFuture of Retail and Consumer by Matt Holt, OgilvyOne
Future of Retail and Consumer by Matt Holt, OgilvyOne
 

More from Ogilvy Consulting

The Return to Growth in Turbulent Times
The Return to Growth in Turbulent TimesThe Return to Growth in Turbulent Times
The Return to Growth in Turbulent TimesOgilvy Consulting
 
Using Brand to Drive M&A Value
Using Brand to Drive M&A ValueUsing Brand to Drive M&A Value
Using Brand to Drive M&A ValueOgilvy Consulting
 
Nudgestock 2020 – Necessity is the Mother of Reinvention
Nudgestock 2020 – Necessity is the Mother of ReinventionNudgestock 2020 – Necessity is the Mother of Reinvention
Nudgestock 2020 – Necessity is the Mother of ReinventionOgilvy Consulting
 
What's Next: How brands can capture value, mindset and experiences on their o...
What's Next: How brands can capture value, mindset and experiences on their o...What's Next: How brands can capture value, mindset and experiences on their o...
What's Next: How brands can capture value, mindset and experiences on their o...Ogilvy Consulting
 
What's Next: Celebrating Eid in a time of isolation
What's Next: Celebrating Eid in a time of isolationWhat's Next: Celebrating Eid in a time of isolation
What's Next: Celebrating Eid in a time of isolationOgilvy Consulting
 
What's Next: Unlocking a powerful corporate culture in turbulent times and be...
What's Next: Unlocking a powerful corporate culture in turbulent times and be...What's Next: Unlocking a powerful corporate culture in turbulent times and be...
What's Next: Unlocking a powerful corporate culture in turbulent times and be...Ogilvy Consulting
 
What's Next: Now, Next & Beyond - Preparing people to return to the workplace
What's Next: Now, Next & Beyond - Preparing people to return to the workplaceWhat's Next: Now, Next & Beyond - Preparing people to return to the workplace
What's Next: Now, Next & Beyond - Preparing people to return to the workplaceOgilvy Consulting
 
What's Next: Rapidly adjusting your customer experience strategy for the "new...
What's Next: Rapidly adjusting your customer experience strategy for the "new...What's Next: Rapidly adjusting your customer experience strategy for the "new...
What's Next: Rapidly adjusting your customer experience strategy for the "new...Ogilvy Consulting
 
What's Next: Using technology to engage employees & build businesses
What's Next: Using technology to engage employees & build businessesWhat's Next: Using technology to engage employees & build businesses
What's Next: Using technology to engage employees & build businessesOgilvy Consulting
 
What's Next: Health & Wellness - Disruption & Adapting for the Rebound
What's Next: Health & Wellness - Disruption & Adapting for the ReboundWhat's Next: Health & Wellness - Disruption & Adapting for the Rebound
What's Next: Health & Wellness - Disruption & Adapting for the ReboundOgilvy Consulting
 
What's Next: Using technology to engage employees and build businesses
What's Next: Using technology to engage employees and build businessesWhat's Next: Using technology to engage employees and build businesses
What's Next: Using technology to engage employees and build businessesOgilvy Consulting
 
What's Next: Steering Brands through COVID-19
What's Next: Steering Brands through COVID-19What's Next: Steering Brands through COVID-19
What's Next: Steering Brands through COVID-19Ogilvy Consulting
 
What's Next: The Next Frontier in Automotive Industry
What's Next: The Next Frontier in Automotive Industry What's Next: The Next Frontier in Automotive Industry
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
 
What's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly socialWhat's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
 
What's Next: The Role of Brands in the Booming Original Content Business
What's Next: The Role of Brands in the Booming Original Content BusinessWhat's Next: The Role of Brands in the Booming Original Content Business
What's Next: The Role of Brands in the Booming Original Content BusinessOgilvy Consulting
 
What's Next: Trends for 2020
What's Next: Trends for 2020What's Next: Trends for 2020
What's Next: Trends for 2020Ogilvy Consulting
 
What's Next: Social Media Trends 2020
What's Next: Social Media Trends 2020 What's Next: Social Media Trends 2020
What's Next: Social Media Trends 2020 Ogilvy Consulting
 
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...Ogilvy Consulting
 

More from Ogilvy Consulting (20)

How to Win in Marketplaces
How to Win in MarketplacesHow to Win in Marketplaces
How to Win in Marketplaces
 
The Return to Growth in Turbulent Times
The Return to Growth in Turbulent TimesThe Return to Growth in Turbulent Times
The Return to Growth in Turbulent Times
 
Using Brand to Drive M&A Value
Using Brand to Drive M&A ValueUsing Brand to Drive M&A Value
Using Brand to Drive M&A Value
 
Influencing our New Reality
Influencing our New RealityInfluencing our New Reality
Influencing our New Reality
 
Nudgestock 2020 – Necessity is the Mother of Reinvention
Nudgestock 2020 – Necessity is the Mother of ReinventionNudgestock 2020 – Necessity is the Mother of Reinvention
Nudgestock 2020 – Necessity is the Mother of Reinvention
 
What's Next: How brands can capture value, mindset and experiences on their o...
What's Next: How brands can capture value, mindset and experiences on their o...What's Next: How brands can capture value, mindset and experiences on their o...
What's Next: How brands can capture value, mindset and experiences on their o...
 
What's Next: Celebrating Eid in a time of isolation
What's Next: Celebrating Eid in a time of isolationWhat's Next: Celebrating Eid in a time of isolation
What's Next: Celebrating Eid in a time of isolation
 
What's Next: Unlocking a powerful corporate culture in turbulent times and be...
What's Next: Unlocking a powerful corporate culture in turbulent times and be...What's Next: Unlocking a powerful corporate culture in turbulent times and be...
What's Next: Unlocking a powerful corporate culture in turbulent times and be...
 
What's Next: Now, Next & Beyond - Preparing people to return to the workplace
What's Next: Now, Next & Beyond - Preparing people to return to the workplaceWhat's Next: Now, Next & Beyond - Preparing people to return to the workplace
What's Next: Now, Next & Beyond - Preparing people to return to the workplace
 
What's Next: Rapidly adjusting your customer experience strategy for the "new...
What's Next: Rapidly adjusting your customer experience strategy for the "new...What's Next: Rapidly adjusting your customer experience strategy for the "new...
What's Next: Rapidly adjusting your customer experience strategy for the "new...
 
What's Next: Using technology to engage employees & build businesses
What's Next: Using technology to engage employees & build businessesWhat's Next: Using technology to engage employees & build businesses
What's Next: Using technology to engage employees & build businesses
 
What's Next: Health & Wellness - Disruption & Adapting for the Rebound
What's Next: Health & Wellness - Disruption & Adapting for the ReboundWhat's Next: Health & Wellness - Disruption & Adapting for the Rebound
What's Next: Health & Wellness - Disruption & Adapting for the Rebound
 
What's Next: Using technology to engage employees and build businesses
What's Next: Using technology to engage employees and build businessesWhat's Next: Using technology to engage employees and build businesses
What's Next: Using technology to engage employees and build businesses
 
What's Next: Steering Brands through COVID-19
What's Next: Steering Brands through COVID-19What's Next: Steering Brands through COVID-19
What's Next: Steering Brands through COVID-19
 
What's Next: The Next Frontier in Automotive Industry
What's Next: The Next Frontier in Automotive Industry What's Next: The Next Frontier in Automotive Industry
What's Next: The Next Frontier in Automotive Industry
 
What's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly socialWhat's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly social
 
What's Next: The Role of Brands in the Booming Original Content Business
What's Next: The Role of Brands in the Booming Original Content BusinessWhat's Next: The Role of Brands in the Booming Original Content Business
What's Next: The Role of Brands in the Booming Original Content Business
 
What's Next: Trends for 2020
What's Next: Trends for 2020What's Next: Trends for 2020
What's Next: Trends for 2020
 
What's Next: Social Media Trends 2020
What's Next: Social Media Trends 2020 What's Next: Social Media Trends 2020
What's Next: Social Media Trends 2020
 
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...
 

Recently uploaded

TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024Adnet Communications
 
Toyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & TransformationsToyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & TransformationsStefan Wolpers
 
What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...srcw2322l101
 
Event Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybridEvent Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybridHolger Mueller
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsSlidesAI
 
Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024Equinox Gold Corp.
 
Elevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesElevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesHaseebBashir5
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowMiriam Robeson
 
The Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdfThe Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdfMont Surfaces
 
Chapter 2ppt Entrepreneurship freshman course.pptx
Chapter 2ppt Entrepreneurship freshman course.pptxChapter 2ppt Entrepreneurship freshman course.pptx
Chapter 2ppt Entrepreneurship freshman course.pptxtekalignpawulose09
 
tekAura | Desktop Procedure Template (2016)
tekAura | Desktop Procedure Template (2016)tekAura | Desktop Procedure Template (2016)
tekAura | Desktop Procedure Template (2016)Norah Medlin
 
Raising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesRaising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesAlejandro Cremades
 
Engagement Rings vs Promise Rings | Detailed Guide
Engagement Rings vs Promise Rings | Detailed GuideEngagement Rings vs Promise Rings | Detailed Guide
Engagement Rings vs Promise Rings | Detailed GuideCharleston Alexander
 
stock price prediction using machine learning
stock price prediction using machine learningstock price prediction using machine learning
stock price prediction using machine learninggauravwankar27
 
Falcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon investment
 
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdfInnomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdfInnomantra
 
zidauu _business communication.pptx /pdf
zidauu _business communication.pptx /pdfzidauu _business communication.pptx /pdf
zidauu _business communication.pptx /pdfzukhrafshabbir
 
Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Alejandro Cremades
 
Pitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deckPitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deckHajeJanKamps
 
Potato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdfPotato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdfhostl9518
 

Recently uploaded (20)

TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024
 
Toyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & TransformationsToyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & Transformations
 
What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...
 
Event Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybridEvent Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybrid
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team Presentations
 
Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024
 
Elevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesElevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO Services
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to Know
 
The Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdfThe Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdf
 
Chapter 2ppt Entrepreneurship freshman course.pptx
Chapter 2ppt Entrepreneurship freshman course.pptxChapter 2ppt Entrepreneurship freshman course.pptx
Chapter 2ppt Entrepreneurship freshman course.pptx
 
tekAura | Desktop Procedure Template (2016)
tekAura | Desktop Procedure Template (2016)tekAura | Desktop Procedure Template (2016)
tekAura | Desktop Procedure Template (2016)
 
Raising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesRaising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE Ventures
 
Engagement Rings vs Promise Rings | Detailed Guide
Engagement Rings vs Promise Rings | Detailed GuideEngagement Rings vs Promise Rings | Detailed Guide
Engagement Rings vs Promise Rings | Detailed Guide
 
stock price prediction using machine learning
stock price prediction using machine learningstock price prediction using machine learning
stock price prediction using machine learning
 
Falcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small Businesses
 
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdfInnomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
 
zidauu _business communication.pptx /pdf
zidauu _business communication.pptx /pdfzidauu _business communication.pptx /pdf
zidauu _business communication.pptx /pdf
 
Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)
 
Pitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deckPitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deck
 
Potato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdfPotato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdf
 

SUMMARY SLIDE: Social Media Sales Impact Study June 2011 by Ogilvy and ChatThreads

  • 1. 2011 Ogilvy-ChatThreads Study: Integrated Social Media Sales Impact* Social+PR Exposure +17% increase in spend (category) Social+TV Exposure 2x greater likelihood of higher consumption (Wendy’s) EXPOSURE Social only Exposure TV only Exposure 7x greater likelihood 3x greater of higher spend (KFC) likelihood of higher spend (Taco Bell) Social+OOH Exposure 1.5x greater likelihood of higher spend or consumption (category) *Quick service restaurant (QSR) customer sample touchpoint exposure Jan-May 2011
  • 2. Contact Irfan Kamal, SVP Digital / Social irfan.kamal@ogilvy.com twitter: @irfankamal