YouTube's economic, societal and cultural impact in India was assessed through surveys and economic modeling. In 2020, YouTube contributed INR 6,800 Cr to India's GDP and supported 6,83,900 jobs. YouTube provides opportunities for Indian creators to share their content and build careers. It also helps small businesses in India grow their customer base. Additionally, YouTube plays an important role in education, skills development, and was a key information source during the COVID-19 pandemic in India.
An overview including trends & analysis thereof, of the Indian Media & Entertainment industry in 2022, and its key segments, namely Film, TV, OTT/Digital, Gaming, Animation, VFX, Sports, Events, Music, Radio, etc.
The document discusses the impact of COVID-19 on the Indian economy. It notes that India reported its first COVID-19 case in January 2020. The pandemic caused a catastrophic health crisis and the lockdown measures implemented in March 2020 had a significant negative impact on various economic sectors in India like tourism, manufacturing, and MSMEs. This led to a sharp rise in unemployment and fall in GDP. The government announced various economic relief packages to support the economy during the crisis.
The media and entertainment industry in India grew 13.7% in 2016 to reach $20.5 billion and is projected to continue growing at 14.33% annually to reach $35.2 billion by 2020. Television remains the dominant segment but digital technologies are providing new opportunities. The report cites rising incomes, increased internet usage, and policy support like higher FDI limits as driving growth. Key growth areas include digital advertising, gaming, radio, and animation projected to increase between 13-33% annually through 2020.
Jio provides mobile phone services in India. Its vision is to provide digital access to all Indians at low cost. It has over 180 million subscribers after 1 year and aims to reach 280 million subscribers. A survey found that most users switched to Jio from Airtel, Idea, or Vodafone due to Jio's lower data and call prices. 75% of respondents were satisfied with Jio while 25% had network coverage issues. Jio has captured 18% of the Indian telecom market through its low prices and free initial offers.
Accounts Class 12 project cash flow statement and ratio analysisJinendraPamecha
This document provides the balance sheet and profit and loss account of Tarmac Limited as of March 31, 2012. The balance sheet shows total sources of funds at Rs. 40,350.7 million consisting of shareholders' funds, loans, and deferred tax liability. Total application of funds is also Rs. 40,350.7 million consisting of fixed assets, working capital, investments, loans and advances, and provisions. The profit and loss account shows total income of Rs. 74,758.5 million and total expenses of Rs. 72,000.99 million, resulting in a profit before tax of Rs. 2,747.86 million.
Spotify was founded in 2006 by Daniel Ek and Martin Lorentzon with the goal of providing online music streaming that was better than piracy. It launched a private beta in 2007 and publicly in 2008 with about 40 employees and 10 million songs. By focusing on improving the user experience of accessing music across devices rather than fighting piracy, Spotify grew to over 10 million users across 7 markets and about 220 employees by 2009.
An overview including trends & analysis thereof, of the Indian Media & Entertainment industry in 2022, and its key segments, namely Film, TV, OTT/Digital, Gaming, Animation, VFX, Sports, Events, Music, Radio, etc.
The document discusses the impact of COVID-19 on the Indian economy. It notes that India reported its first COVID-19 case in January 2020. The pandemic caused a catastrophic health crisis and the lockdown measures implemented in March 2020 had a significant negative impact on various economic sectors in India like tourism, manufacturing, and MSMEs. This led to a sharp rise in unemployment and fall in GDP. The government announced various economic relief packages to support the economy during the crisis.
The media and entertainment industry in India grew 13.7% in 2016 to reach $20.5 billion and is projected to continue growing at 14.33% annually to reach $35.2 billion by 2020. Television remains the dominant segment but digital technologies are providing new opportunities. The report cites rising incomes, increased internet usage, and policy support like higher FDI limits as driving growth. Key growth areas include digital advertising, gaming, radio, and animation projected to increase between 13-33% annually through 2020.
Jio provides mobile phone services in India. Its vision is to provide digital access to all Indians at low cost. It has over 180 million subscribers after 1 year and aims to reach 280 million subscribers. A survey found that most users switched to Jio from Airtel, Idea, or Vodafone due to Jio's lower data and call prices. 75% of respondents were satisfied with Jio while 25% had network coverage issues. Jio has captured 18% of the Indian telecom market through its low prices and free initial offers.
Accounts Class 12 project cash flow statement and ratio analysisJinendraPamecha
This document provides the balance sheet and profit and loss account of Tarmac Limited as of March 31, 2012. The balance sheet shows total sources of funds at Rs. 40,350.7 million consisting of shareholders' funds, loans, and deferred tax liability. Total application of funds is also Rs. 40,350.7 million consisting of fixed assets, working capital, investments, loans and advances, and provisions. The profit and loss account shows total income of Rs. 74,758.5 million and total expenses of Rs. 72,000.99 million, resulting in a profit before tax of Rs. 2,747.86 million.
Spotify was founded in 2006 by Daniel Ek and Martin Lorentzon with the goal of providing online music streaming that was better than piracy. It launched a private beta in 2007 and publicly in 2008 with about 40 employees and 10 million songs. By focusing on improving the user experience of accessing music across devices rather than fighting piracy, Spotify grew to over 10 million users across 7 markets and about 220 employees by 2009.
Presentation on Marketing Plan of Spotify extending it's services to India created by Abhinav.U, IIT Madras, during a Marketing Internship by Sameer Mathur
The document discusses hyperinflation in Zimbabwe between 2004-2008. It began with high inflation rates, such as 796,010% in November 2008. The rapid printing of money to fund government spending caused prices to double every 24.7 hours. Agricultural reforms disrupted food production, and by 2008 Zimbabwe had abandoned its currency due to hyperinflation that made the money worthless. To recover, Zimbabwe used foreign currencies and liberalized its economy.
Kamiljon Akramov and Katrina Kosec
POLICY SEMINAR
Virtual Event - Food Policy Research and Capacity Development in Eurasia
Co-Organized by the Eurasian Center for Food Security (ECFS), World Bank Group, and IFPRI
DEC 2, 2020 - 07:30 AM TO 09:00 AM EST
The document compares India and China's economic growth and development strategies. It discusses how both countries adopted Soviet-style centrally planned economies after 1949 in China and 1947 in India. While China's economy was entirely state-owned and controlled, India's was mostly privately owned except in key industries. Both countries have since liberalized their economies and emerged as global economic powers with high growth rates. China liberalized earlier in the 1980s while India's liberalization began in the 1990s. China's infrastructure is more developed compared to India. The document also compares sectors such as IT/BPO, communication capabilities, capital markets, and company management between the two countries.
The document discusses a PESTLE analysis of the media and entertainment industry in India. It analyzes how political, economic, social, technological, legal, and environmental factors impact the industry. Politically, the media influences public opinion and debates with leaders. Economically, the industry is growing 11.8% annually with foreign investment allowed. Socially, the media can manipulate behavior. Technologically, advances like AI are transforming content creation and experience. Legally, intellectual property laws must be followed. Environmentally, productions aim to reduce their carbon footprint.
India & China -A Comparative Analysis-YASH JAINYash Jain
This document provides a comparative analysis of the economies of India and China. It summarizes that both countries had very poor and isolated economies 50 years ago but have since emerged as economic giants through economic reforms and rapid growth. India's growth started in 1991 with an average rate of 6% over the past two decades, while China's began in 1978 with an average of 9.5%. China has specialized more in mass manufacturing while India's strengths are in services like software and call centers. The document outlines key statistics and growth trends in the economies, populations, currencies, agricultural, manufacturing and service sectors of both countries. It also discusses some of India and China's current economic challenges and prospects for cooperation and impact on world trade by 2020.
Impact of COVID-19 on Indian Economy: 9th September 2020Sam Ghosh
- The GDP of India contracted by 23.9% in Q1 FY 2020-21, the largest contraction on record, due to the COVID-19 lockdown.
- All sectors of the economy declined sharply except government spending, which increased. Credit growth turned negative for the first time.
- In response, the RBI and GOI implemented numerous monetary and fiscal policies including interest rate cuts, moratoriums on loans, increased liquidity injections, and credit guarantees to support the economy.
The document analyzes India's economy under the LPG (Liberalization, Privatization, and Globalization) model introduced in 1991. It discusses both the benefits and drawbacks of LPG for India's economy. The key benefits mentioned are high economic growth rates, rising stock markets, increasing foreign investment and trade. However, it also notes rising inequality, environmental degradation, and benefits being concentrated among large corporations rather than rural communities. In the current state, India's economy is recovering from the global recession and growing at around 7-8% annually, but faces challenges of sustaining this and reducing poverty and regional disparities.
Mao Zedong and Mahatma Gandhi were influential 20th century leaders who led revolutions in China and India respectively. Though they had differing views on some issues like the use of violence, they both advocated for women's rights and ending imperialism in their countries. Key differences included Mao's belief in class struggle and Gandhi's opposition to social classes. Overall, they both shaped their nations but are now seen quite differently, with Mao receiving more criticism for policies like the Great Leap Forward and Cultural Revolution.
This document compares the economies of India and China over the past 50 years since they were both among the poorest countries. It outlines key differences in their political systems, growth rates, areas of specialization, and economic indicators. China adopted economic reforms earlier in 1978 and has grown faster at 9.5% annually compared to India's 6% growth. While China dominates manufacturing, India is rising in services. Both countries continue facing challenges to transitioning their economies and maintaining growth.
This document is a project report on internet marketing submitted by Piyansh Mantry, a student at Usha Pravin Gandhi College of Management. The report includes a declaration signed by Piyansh, a certificate signed by the principal and project guide, and an acknowledgements section thanking various individuals who helped with the project. The report will cover topics such as the evolution of marketing, growth of internet usage globally and in India, an overview of Indian internet users, the 7Ps of internet marketing, tools of internet marketing, e-commerce, blogging as a business, challenges to internet marketing, and the future of internet marketing.
The entertainment industry in India includes film, television, music, radio, and animation and is one of the fastest growing sectors in the country. It is estimated to be worth over 400,000 million rupees and employs around 6 million people. Television is a major segment and India has over 300 channels and one of the largest television markets in the world. The film industry, known as Bollywood, produces around a thousand films annually, making it the largest film industry globally.
India , 2015
Growth in Smartphone penetration and improvement in Internet speed in India provide opportunities for Over-the-Top (OTT) providers but the market is still in an emerging state
Overview, Trends & Analysis of the Indian Media & Entertainment industry as of Jan 2020.
P.S. The impact of the lockdown has not been built into the 2020 & beyond numbers...
This document discusses advertising wars, which are comparative advertisements that mention competitors by name to show superiority. The key points covered are:
- Advertising wars compare products on measurable attributes to identify competitors and convince consumers of a brand's superiority.
- Notable advertising wars in history include Pepsi vs Coca-Cola and Complan vs Horlicks.
- While advertising wars can increase transparency and competition, they also risk consumer confusion if comparisons are incomplete or inaccurate.
Regulations in India allow comparative ads if aspects compared are clear, no artificial advantages are conferred, and competing products are not unfairly denigrated. Both benefits and risks of advertising wars are discussed.
The document provides an overview of India's media and entertainment industry. Some key points:
1) The Indian media and entertainment industry grew at a CAGR of 11.61% from 2011-2016 and is expected to reach $37.55 billion by 2021, growing at a 13.9% CAGR. Television is the largest segment currently but digital advertising, animation, gaming, and radio are fast growing.
2) As of 2016, India had one of the largest broadcasting industries in the world with 892 private satellite TV channels and 243 FM radio channels. Digitization of cable TV networks has helped growth.
3) The film industry is expected to become the third largest globally by 2021 behind
Globalization has significantly impacted the Indian economy. India's GDP growth rate is around 8.8% and its GDP per capita income has increased to $1,030, ranking it 139th in the world. However, India's integration into the global economy still lags countries like China, with FDI flows only averaging around 0.5% of GDP compared to 5% for China. While India has benefited from economic liberalization, issues still remain in the agriculture sector, where the share of GDP is only 18% and many farmers remain landless or in debt. Overall, globalization has largely benefited India's economy but further progress is still needed in certain areas.
The document provides an overview of the Indian economy as an emerging global power. It notes that India is the 10th most industrialized country and 4th largest economy by GDP at purchasing power parity. Some key points are:
- India has a strong services sector accounting for over 50% of GDP, with industry and agriculture making up the remainder.
- The economy has experienced strong real GDP growth of over 9% in recent years, with corporate earnings growth over 20%.
- Projections estimate India's GDP will surpass Japan's by 2032 and per capita income will increase 35-fold by 2050, cementing India as the third largest economy.
The document outlines information about an unemployment team including its leader and members. It then provides questions and answers about social problems in Pakistan such as unemployment, poverty, lack of education, water shortage, and terrorism. The main causes of these problems are identified as overpopulation, illiteracy, poverty, lack of skills and awareness, corruption, and political instability. Potential solutions discussed include better leadership and policies, educating people, building dams to store water, and fully cooperating with the government.
Class 12 cbse BUSINESS STUDIES project-FIELD VISIT lintojohn619
This work is an excellent model for commerce cbse class 12 students for writing their investigatory project. This is prepared strictly according to cbse guidelines.
This is YouTube: The Malaysian Story. 2018 mark six years since we launched the YouTube Partner Program in Malaysia, the YouTube community is now truly more vibrant and diverse than ever. And we couldn’t be more proud of what our Malaysian creators and partners have achieved.
YOUTUBE CONTENT CREATION AND ONLINE BUSINESS PROMOTION-UGC CARE LIST AUG 2022...PugalendhiR
The Supreme figure of social media users around the world is increasing day by day. With 2 billion users in 2020 and 2.29
billion users in 2021(We are Social, 2021), The Challenges and reputable factors of Content Creation on YouTube. The
intent of this study is to deliver a logical discussion of the various aspects of popular YouTubers who use YouTube is a
primary tool for their business. YouTube will become the second most used social media platform in the world. By 2021,
more than 2 billion users will be logged every month. Significantly, consumers will watch more than one billion hours of
videos every day on YouTube (YouTube, 2021). And most YouTube users turn their visitors into consumers through online
commerce. This study is an attempt other’s brand through the YouTube channel. A study was conducted among 31 Popular
Tamil women YouTubers. In addition, this study shows effective ways to apply for online business; How YouTube viewers
and subscribers convert into to consumer. The Descriptive Analysis was done with the help of SPSS version 16, Also
ANOVA test outcomes of this research article shows that YouTube content creation and Video Promoting skills lead to
becoming digital entrepreneurship, YouTube platform helps to distribute their brands to the mass people.
Presentation on Marketing Plan of Spotify extending it's services to India created by Abhinav.U, IIT Madras, during a Marketing Internship by Sameer Mathur
The document discusses hyperinflation in Zimbabwe between 2004-2008. It began with high inflation rates, such as 796,010% in November 2008. The rapid printing of money to fund government spending caused prices to double every 24.7 hours. Agricultural reforms disrupted food production, and by 2008 Zimbabwe had abandoned its currency due to hyperinflation that made the money worthless. To recover, Zimbabwe used foreign currencies and liberalized its economy.
Kamiljon Akramov and Katrina Kosec
POLICY SEMINAR
Virtual Event - Food Policy Research and Capacity Development in Eurasia
Co-Organized by the Eurasian Center for Food Security (ECFS), World Bank Group, and IFPRI
DEC 2, 2020 - 07:30 AM TO 09:00 AM EST
The document compares India and China's economic growth and development strategies. It discusses how both countries adopted Soviet-style centrally planned economies after 1949 in China and 1947 in India. While China's economy was entirely state-owned and controlled, India's was mostly privately owned except in key industries. Both countries have since liberalized their economies and emerged as global economic powers with high growth rates. China liberalized earlier in the 1980s while India's liberalization began in the 1990s. China's infrastructure is more developed compared to India. The document also compares sectors such as IT/BPO, communication capabilities, capital markets, and company management between the two countries.
The document discusses a PESTLE analysis of the media and entertainment industry in India. It analyzes how political, economic, social, technological, legal, and environmental factors impact the industry. Politically, the media influences public opinion and debates with leaders. Economically, the industry is growing 11.8% annually with foreign investment allowed. Socially, the media can manipulate behavior. Technologically, advances like AI are transforming content creation and experience. Legally, intellectual property laws must be followed. Environmentally, productions aim to reduce their carbon footprint.
India & China -A Comparative Analysis-YASH JAINYash Jain
This document provides a comparative analysis of the economies of India and China. It summarizes that both countries had very poor and isolated economies 50 years ago but have since emerged as economic giants through economic reforms and rapid growth. India's growth started in 1991 with an average rate of 6% over the past two decades, while China's began in 1978 with an average of 9.5%. China has specialized more in mass manufacturing while India's strengths are in services like software and call centers. The document outlines key statistics and growth trends in the economies, populations, currencies, agricultural, manufacturing and service sectors of both countries. It also discusses some of India and China's current economic challenges and prospects for cooperation and impact on world trade by 2020.
Impact of COVID-19 on Indian Economy: 9th September 2020Sam Ghosh
- The GDP of India contracted by 23.9% in Q1 FY 2020-21, the largest contraction on record, due to the COVID-19 lockdown.
- All sectors of the economy declined sharply except government spending, which increased. Credit growth turned negative for the first time.
- In response, the RBI and GOI implemented numerous monetary and fiscal policies including interest rate cuts, moratoriums on loans, increased liquidity injections, and credit guarantees to support the economy.
The document analyzes India's economy under the LPG (Liberalization, Privatization, and Globalization) model introduced in 1991. It discusses both the benefits and drawbacks of LPG for India's economy. The key benefits mentioned are high economic growth rates, rising stock markets, increasing foreign investment and trade. However, it also notes rising inequality, environmental degradation, and benefits being concentrated among large corporations rather than rural communities. In the current state, India's economy is recovering from the global recession and growing at around 7-8% annually, but faces challenges of sustaining this and reducing poverty and regional disparities.
Mao Zedong and Mahatma Gandhi were influential 20th century leaders who led revolutions in China and India respectively. Though they had differing views on some issues like the use of violence, they both advocated for women's rights and ending imperialism in their countries. Key differences included Mao's belief in class struggle and Gandhi's opposition to social classes. Overall, they both shaped their nations but are now seen quite differently, with Mao receiving more criticism for policies like the Great Leap Forward and Cultural Revolution.
This document compares the economies of India and China over the past 50 years since they were both among the poorest countries. It outlines key differences in their political systems, growth rates, areas of specialization, and economic indicators. China adopted economic reforms earlier in 1978 and has grown faster at 9.5% annually compared to India's 6% growth. While China dominates manufacturing, India is rising in services. Both countries continue facing challenges to transitioning their economies and maintaining growth.
This document is a project report on internet marketing submitted by Piyansh Mantry, a student at Usha Pravin Gandhi College of Management. The report includes a declaration signed by Piyansh, a certificate signed by the principal and project guide, and an acknowledgements section thanking various individuals who helped with the project. The report will cover topics such as the evolution of marketing, growth of internet usage globally and in India, an overview of Indian internet users, the 7Ps of internet marketing, tools of internet marketing, e-commerce, blogging as a business, challenges to internet marketing, and the future of internet marketing.
The entertainment industry in India includes film, television, music, radio, and animation and is one of the fastest growing sectors in the country. It is estimated to be worth over 400,000 million rupees and employs around 6 million people. Television is a major segment and India has over 300 channels and one of the largest television markets in the world. The film industry, known as Bollywood, produces around a thousand films annually, making it the largest film industry globally.
India , 2015
Growth in Smartphone penetration and improvement in Internet speed in India provide opportunities for Over-the-Top (OTT) providers but the market is still in an emerging state
Overview, Trends & Analysis of the Indian Media & Entertainment industry as of Jan 2020.
P.S. The impact of the lockdown has not been built into the 2020 & beyond numbers...
This document discusses advertising wars, which are comparative advertisements that mention competitors by name to show superiority. The key points covered are:
- Advertising wars compare products on measurable attributes to identify competitors and convince consumers of a brand's superiority.
- Notable advertising wars in history include Pepsi vs Coca-Cola and Complan vs Horlicks.
- While advertising wars can increase transparency and competition, they also risk consumer confusion if comparisons are incomplete or inaccurate.
Regulations in India allow comparative ads if aspects compared are clear, no artificial advantages are conferred, and competing products are not unfairly denigrated. Both benefits and risks of advertising wars are discussed.
The document provides an overview of India's media and entertainment industry. Some key points:
1) The Indian media and entertainment industry grew at a CAGR of 11.61% from 2011-2016 and is expected to reach $37.55 billion by 2021, growing at a 13.9% CAGR. Television is the largest segment currently but digital advertising, animation, gaming, and radio are fast growing.
2) As of 2016, India had one of the largest broadcasting industries in the world with 892 private satellite TV channels and 243 FM radio channels. Digitization of cable TV networks has helped growth.
3) The film industry is expected to become the third largest globally by 2021 behind
Globalization has significantly impacted the Indian economy. India's GDP growth rate is around 8.8% and its GDP per capita income has increased to $1,030, ranking it 139th in the world. However, India's integration into the global economy still lags countries like China, with FDI flows only averaging around 0.5% of GDP compared to 5% for China. While India has benefited from economic liberalization, issues still remain in the agriculture sector, where the share of GDP is only 18% and many farmers remain landless or in debt. Overall, globalization has largely benefited India's economy but further progress is still needed in certain areas.
The document provides an overview of the Indian economy as an emerging global power. It notes that India is the 10th most industrialized country and 4th largest economy by GDP at purchasing power parity. Some key points are:
- India has a strong services sector accounting for over 50% of GDP, with industry and agriculture making up the remainder.
- The economy has experienced strong real GDP growth of over 9% in recent years, with corporate earnings growth over 20%.
- Projections estimate India's GDP will surpass Japan's by 2032 and per capita income will increase 35-fold by 2050, cementing India as the third largest economy.
The document outlines information about an unemployment team including its leader and members. It then provides questions and answers about social problems in Pakistan such as unemployment, poverty, lack of education, water shortage, and terrorism. The main causes of these problems are identified as overpopulation, illiteracy, poverty, lack of skills and awareness, corruption, and political instability. Potential solutions discussed include better leadership and policies, educating people, building dams to store water, and fully cooperating with the government.
Class 12 cbse BUSINESS STUDIES project-FIELD VISIT lintojohn619
This work is an excellent model for commerce cbse class 12 students for writing their investigatory project. This is prepared strictly according to cbse guidelines.
This is YouTube: The Malaysian Story. 2018 mark six years since we launched the YouTube Partner Program in Malaysia, the YouTube community is now truly more vibrant and diverse than ever. And we couldn’t be more proud of what our Malaysian creators and partners have achieved.
YOUTUBE CONTENT CREATION AND ONLINE BUSINESS PROMOTION-UGC CARE LIST AUG 2022...PugalendhiR
The Supreme figure of social media users around the world is increasing day by day. With 2 billion users in 2020 and 2.29
billion users in 2021(We are Social, 2021), The Challenges and reputable factors of Content Creation on YouTube. The
intent of this study is to deliver a logical discussion of the various aspects of popular YouTubers who use YouTube is a
primary tool for their business. YouTube will become the second most used social media platform in the world. By 2021,
more than 2 billion users will be logged every month. Significantly, consumers will watch more than one billion hours of
videos every day on YouTube (YouTube, 2021). And most YouTube users turn their visitors into consumers through online
commerce. This study is an attempt other’s brand through the YouTube channel. A study was conducted among 31 Popular
Tamil women YouTubers. In addition, this study shows effective ways to apply for online business; How YouTube viewers
and subscribers convert into to consumer. The Descriptive Analysis was done with the help of SPSS version 16, Also
ANOVA test outcomes of this research article shows that YouTube content creation and Video Promoting skills lead to
becoming digital entrepreneurship, YouTube platform helps to distribute their brands to the mass people.
Youtube secrets the ultimate guide to growing your following and making money...Marketing College Forum
This document provides an introduction to the book "YouTube Secrets" which aims to teach readers the strategies and principles for building a successful YouTube channel and career. It discusses how YouTube has become a platform where regular people can build audiences in the millions and create full-time incomes. The introduction profiles several successful YouTubers and their journeys. It argues that YouTube provides an unprecedented opportunity for anyone to share their message and passions with the world for free. The authors provide their background and qualifications, having both built successful YouTube careers and businesses.
Youtube secrets the ultimate guide to growing your following and making money...MarketingForum
YouTube has changed our world- from how we view video to how we connect and market - opening a new entrepreneurial landscape to ambitious individuals. Thousands of people generate six to seven figures annually from online video content. And, with the right road map, you too could be en route to real influence and income.
In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than 100 top creators to give you a step-by-step YouTube success playbook. You’ll learn:
The seven essential ingredients for a profitable channel
New strategies for getting views and subscribers
Ten ways to make money on YouTube
And much more
Whether you’re a beginner or a veteran, this book will show you how to use YouTube to build a following, create a lucrative business, and make a massive impact in people’s lives.
How to become a you tube expert in less than 15 yearsGreg Jarboe
Greg Jarboe's presentation, "How to become a YouTube expert in less than 15 years (without too much trial and error)," to Ask Avi Arya University and Internet Moguls on March 25, 2021.
The document is a project report submitted by Asmita Malakar for her MBA degree. It discusses 4 projects completed as an intern at Business of Ideas, which is a strategic business unit of Reliance Jio responsible for content generation and marketing. The projects included creating content for Jio's digital platforms like Jio Play, developing a brand index, an advertising campaign for Tiger Woods and Hero Motorcorp, and an integrated marketing campaign for breast cancer awareness.
The Non -Video Creators Guide To Making Money On Youtube _03.pdfKayalvizhiManibharat
If you're not interested in creating video content but still want to make money on YouTube, this guide is for you. The non-video creators guide to making money on YouTube provides a comprehensive overview of various strategies and approaches to earn income from the platform. One of the most popular methods is to become a YouTube affiliate marketer, where you promote products or services to your audience and earn a commission on sales. Additionally, you can leverage your expertise in a particular niche by creating educational content, like e-books or online courses, and selling them on the platform. You can also become a YouTube manager or consultant, where you offer services like channel management, SEO, and analytics to other YouTubers. Finally, you can monetize your social media presence by partnering with brands or businesses to promote their products or services to your followers. With this guide, you can learn how to leverage the power of YouTube to earn money without creating your own video content.
Hello all, I have tried to collate the basics of social media content strategy that can be applied in any situation. Use them and let me know if they helped you in any way. I am more than happy to take any feedback about how to improve the content if you have any sugegstions.
Sinergi Tani is a platform that helps farmers in Indonesia gain access to funding through crowdfunding and access to markets through an online marketplace. It aims to address problems faced by many farmers, including lack of access to funds (loans) and markets, as well as issues with middlemen harming farmers and customers. The platform's solution is to create an online space where farmers can post farming projects to crowdfund and sell their products directly. This is expected to increase farmers' incomes, support financial inclusion and food security goals. The business model involves commissions from successful crowdfunding campaigns and product sales on the marketplace, as well as revenue from social media subscriptions and partnerships. Financial projections estimate the company will
In this presentation I use data from Into Focus a benchmark report on effective nonprofit video and a couple of examples of nonprofits that are overcoming barriers to creating their own nonprofit videos in house.
Social media platforms are increasingly incorporating video and social viewing features to aggregate content from multiple sources like YouTube, Facebook, and podcasts. This allows users to view videos together from different sites in a synchronized experience. Brands are leveraging these new social capabilities through tactics like webisodes, which expand their audience and integrate products. Measuring the impact of these various social media video platforms is important for selecting the right tactics in an integrated campaign.
YouTube is a video sharing website with over 1 billion active users each month. It allows users to upload, view, and interact with videos. The top industries that use YouTube marketing are beauty, technology, toys, food, music, education, and gaming. Major companies like Microsoft, Apple, Dove, L'Oreal, McDonald's and Coca Cola use YouTube effectively. Industries that likely benefit are those requiring product demonstrations while those unlikely to benefit include books, clothing, and office supplies. Risks of YouTube marketing include offending viewers and negative publicity from failed campaigns. Learning from other's mistakes is important for effective YouTube use.
YouTube UK Statistics Novicell and Google 08112017Paul Raggett
YouTube has become a major influence on culture and media consumption in the UK. It reaches over 80% of the UK population across all age groups and genders. YouTube viewership is increasingly mobile-focused, with over 70% of watch time occurring on smartphones and tablets. YouTube provides higher returns on investment than other digital advertising platforms in most studies, and often outperforms television.
Balaji Telefilms Ltd is a leading television content production company in India established in 1994. It produces programming in multiple languages for various TV channels. Balaji has a large library of over 1,303 hours of television content across genres like daily soaps, sitcoms, and children's programming. It has a professional management team across production, creative, finance, and marketing functions to support its work.
Balaji Telefilms Ltd is a leading television content production company in India established in 1994. It produces programming in multiple languages for various TV channels. Balaji has a large library of over 1,303 hours of television content across genres like daily soaps, sitcoms, and children's programming. It has a professional management team across production, creative, finance, and marketing divisions to manage its operations.
How to make easy money with youtube with the help of AI without even showing your face.If u want to learn more about this join the course and get rich.
YouTube - Why YouTube Is A Great Business Opportunityemmasentreprenad
This passage highlights the significant business potential of YouTube. It emphasizes how YouTube's vast and diverse audience, user-friendly interface, and innovative features make it an exceptional platform for businesses seeking to expand their reach and engagement in the digital realm. The discussion underscores YouTube as a lucrative opportunity for brand growth, audience connection, and marketing innovation, making it a strategic choice for businesses aiming to succeed in today's digital landscape.
This document provides a summary of how media companies can utilize social media to grow their business. It discusses the importance of social media, facts about major social networks like Facebook, YouTube, and Twitter. Recommendations are provided on how media companies can get started with social media by creating accounts, developing content strategies, and measuring engagement. Metrics like views, likes, and comments are highlighted as ways to monitor social media success. The conclusion emphasizes that social media allows cost-effective brand building and customer insights if implemented correctly.
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataKiwi Creative
Harness the power of AI-backed reports, benchmarking and data analysis to predict trends and detect anomalies in your marketing efforts.
Peter Caputa, CEO at Databox, reveals how you can discover the strategies and tools to increase your growth rate (and margins!).
From metrics to track to data habits to pick up, enhance your reporting for powerful insights to improve your B2B tech company's marketing.
- - -
This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
Global Situational Awareness of A.I. and where its headedvikram sood
You can see the future first in San Francisco.
Over the past year, the talk of the town has shifted from $10 billion compute clusters to $100 billion clusters to trillion-dollar clusters. Every six months another zero is added to the boardroom plans. Behind the scenes, there’s a fierce scramble to secure every power contract still available for the rest of the decade, every voltage transformer that can possibly be procured. American big business is gearing up to pour trillions of dollars into a long-unseen mobilization of American industrial might. By the end of the decade, American electricity production will have grown tens of percent; from the shale fields of Pennsylvania to the solar farms of Nevada, hundreds of millions of GPUs will hum.
The AGI race has begun. We are building machines that can think and reason. By 2025/26, these machines will outpace college graduates. By the end of the decade, they will be smarter than you or I; we will have superintelligence, in the true sense of the word. Along the way, national security forces not seen in half a century will be un-leashed, and before long, The Project will be on. If we’re lucky, we’ll be in an all-out race with the CCP; if we’re unlucky, an all-out war.
Everyone is now talking about AI, but few have the faintest glimmer of what is about to hit them. Nvidia analysts still think 2024 might be close to the peak. Mainstream pundits are stuck on the wilful blindness of “it’s just predicting the next word”. They see only hype and business-as-usual; at most they entertain another internet-scale technological change.
Before long, the world will wake up. But right now, there are perhaps a few hundred people, most of them in San Francisco and the AI labs, that have situational awareness. Through whatever peculiar forces of fate, I have found myself amongst them. A few years ago, these people were derided as crazy—but they trusted the trendlines, which allowed them to correctly predict the AI advances of the past few years. Whether these people are also right about the next few years remains to be seen. But these are very smart people—the smartest people I have ever met—and they are the ones building this technology. Perhaps they will be an odd footnote in history, or perhaps they will go down in history like Szilard and Oppenheimer and Teller. If they are seeing the future even close to correctly, we are in for a wild ride.
Let me tell you what we see.
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
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06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
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State of Artificial intelligence Report 2023kuntobimo2016
Artificial intelligence (AI) is a multidisciplinary field of science and engineering whose goal is to create intelligent machines.
We believe that AI will be a force multiplier on technological progress in our increasingly digital, data-driven world. This is because everything around us today, ranging from culture to consumer products, is a product of intelligence.
The State of AI Report is now in its sixth year. Consider this report as a compilation of the most interesting things we’ve seen with a goal of triggering an informed conversation about the state of AI and its implication for the future.
We consider the following key dimensions in our report:
Research: Technology breakthroughs and their capabilities.
Industry: Areas of commercial application for AI and its business impact.
Politics: Regulation of AI, its economic implications and the evolving geopolitics of AI.
Safety: Identifying and mitigating catastrophic risks that highly-capable future AI systems could pose to us.
Predictions: What we believe will happen in the next 12 months and a 2022 performance review to keep us honest.
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Aggregage
This webinar will explore cutting-edge, less familiar but powerful experimentation methodologies which address well-known limitations of standard A/B Testing. Designed for data and product leaders, this session aims to inspire the embrace of innovative approaches and provide insights into the frontiers of experimentation!
1. ASSESSING THE ECONOMIC, SOCIETAL, AND
CULTURAL IMPACT OF YOUTUBE IN INDIA
A PLATFORM
FOR INDIAN
OPPORTUNITY
2. YOUTUBE’S IMPACT IN INDIA
EXECUTIVE SUMMARY
OUR METHODOLOGY
Oxford Economics used survey data and official statistics to model the economic impact of the YouTube creative ecosystem,
in terms of its contribution to employment and GDP. We undertook three anonymised surveys comprising 4,032 India-based
users, 1,203 creators, and 1,020 businesses. Our user survey was fielded in seven languages (Hindi, English, Bengali, Marathi,
Telugu, Tamil, and Malayalam), and captured responses from socio-economic categories A to E in the New Consumer
Classification System (NCCS). Over the following pages, we present the results of our economic modelling and research,
accompanied by a series of case studies.
Every day, YouTube helps people in India learn new
skills, share their passions, enrich their lives, and
grow their businesses.
It helps provide a stepping
stone to achieving better productivity, employability,
and higher incomes; thus making a meaningful
impact in the lives of millions of Indians. Analysis
by Oxford Economics shows the YouTube creative
ecosystem contributed INR 6,800 Cr to the Indian
economy in 2020 and supported 6,83,900 jobs.
YouTube’s impact goes much further, bringing a rich
array of economic, societal, and cultural benefits to
the Indian population.
6,800Cr
contribution to Indian
GDP in 2020
6,83,900
full-time equivalent jobs
TOTAL ECONOMIC IMPACT
■ YouTube generates substantial
revenue for creators, artists, and
media companies, who in turn
support a broad ecosystem of
employees and businesses in India.
■ Creative entrepreneurs use
the platform to pursue their
professional goals, enabling them
to share their passions and ideas
with a wide audience, and make
an income whilst doing so. In India,
over 40,000 channels have over
1 lakh subscribers, an increase of
over 45%, year over year.*
■ YouTube helps businesses grow
their customer base, and make
their employees more productive
with easy access to information
and training materials.
ECONOMIC
■ Creators deliver a wealth
of educational tools and
materials, which are valued
by students, parents, and
teachers alike.
■ Indian users look to YouTube
as a vehicle for self-
improvement, and a means
to find rewarding work and
progress their careers.
■ When India was affected by
COVID-19, YouTube worked
closely with authoritative
organisations and creators
across the country to provide
fact-based, trustworthy
information in multiple
regional languages, in
addition to English and Hindi.
SOCIETAL
OUR TERMINOLOGY
Creative entrepreneurs are creators that meet at least one of the following criteria, i) Earn income directly from YouTube
and/or wider income helped by their YouTube presence, ii) Permanently hire paid employees to work on their channel,
iii) Have more than 10,000 subscribers to their largest channel.
■ YouTube helps preserve
and celebrate India’s rich
cultural heritage, serving
as a freely accessible
repository of the diverse
customs and traditions
across the country.
■ Indian users go to YouTube
to learn about their cultural
heritage and traditions,
and can do so in their native
language.
■ YouTube enables Indian
creators to share their
content with audiences all
around the world.
CULTURAL
*
Data provided by YouTube as of June 2021.
3. YOUTUBE CONTRIBUTED 6,800 CR
TO THE INDIAN ECONOMY IN 2020
The growing YouTube community generates a huge amount of economic value in India—not just for
creators but also for businesses, employees, and consumers across the country.
A principal source of YouTube’s economic impact is the revenue the platform redistributes to its creators,
which can include ad sales, payouts from eight alternative monetisation features such as channel
memberships and Super Chat, and royalty payments paid to music and media companies. We refer to
the profits and earnings of those creators as the YouTube ecosystem’s direct economic impact in India.
In producing content for YouTube, creators spend money on goods and services in their supply chains,
which also stimulates an indirect economic impact. In turn, creators and other employees of YouTube’s
creative ecosystem, or its supply chain (including video editors, graphic designers, producers etc.), go
on to spend their earnings. This activity creates a further induced economic impact in the economy.
In addition, we have estimated the revenues that YouTube creators earn from other sources that are
stimulated by their YouTube presence. This includes increased product sales, brand partnerships, or live
performance engagements. These “off-platform” revenues create a catalytic impact on the economy,
stimulating additional indirect and induced impacts through supply chain activity and wage expenditure.
The YouTube creative ecosystem’s total economic impact refers to the sum of its direct, indirect,
induced, and catalytic impacts.
Creative entrepreneurs are creators that meet at least one of the following criteria,
i) Earn income from YouTube payout and/or wider income helped by their YouTube presence,
ii) Permanently hire paid employees to work on their channel, iii) Have more than 10,000
subscribers to their largest channel.
Note: results exclude the economic contribution of YouTube’s own operations, and the
benefits that businesses receive from increased sales as a result of advertising on YouTube.
Another round of direct,
indirect, induced
impacts from revenues
aided by YouTube content
CATALYTIC IMPACT
OFF-PLATFORM
REVENUES HELPED
BY YOUTUBE
For example:
• a creative entrepreneur
is paid to promote a
brand on YouTube
• an independent baker
sells more cakes due to
their YouTube tutorials
• a musician sells more
concert tickets due to
their YouTube audience
6,800Cr
contribution to Indian GDP
6,83,900
full-time equivalent jobs
Total economic impact for 2020 calendar year
TOTAL ECONOMIC IMPACT
INDUCED IMPACT:
INDIAN
CONSUMER
BUSINESSES
INDIRECT IMPACT:
INDIAN
SUPPLY CHAIN
BUSINESSES
• Creative
entrepreneurs
• Media companies
• Music industry
DIRECT IMPACT:
INDIAN
CONTENT
CREATORS
Purchases
of goods
services
Consumer
spending by
supply chain
workers
Consumer
spending
by content
creators
e.g. sound film
equipment, film editing
production, support
services, suppliers’
own supply chains
e.g. food drink,
recreation leisure,
household goods,
consumer businesses’
supply chains
JOBS
GDP
JOBS
GDP
REVENUES PAID BY YOUTUBE
e.g. ads, music royalty payments
4. 80% of creative
entrepreneurs believe
that YouTube has had a
positive impact on their
professional goals.
63% of creative
entrepreneurs agreed that
being on YouTube has
brought them opportunities
away from the platform.
Over 4,000 channels
have over 1 million
subscribers, an increase of
over 50%, year over year.*
/ Artkala
Sneha, Puja, and Pawan were in school when their family
fell into financial difficulties. The siblings from Bihar
wanted to help their parents by contributing to the
household finances. That is what motivated them to
look towards YouTube. Their YouTube channel, Artkala,
with over 40 lakh subscribers, is all about ideas and
techniques to repurpose waste materials, like plastic
bottles, into decorative pieces.
Once, around Diwali, they posted a DIY video about
making lamps. It turned out to be the break they were
waiting for. They diligently built and nurtured their
channel over the next five years, and started making a
substantial earning each month. Today, the siblings have
left their financial troubles behind. Through the DIY
ideas explained in their videos, they have helped many
of their viewers start small businesses of their own.
PROVIDING ECONOMIC
OPPORTUNITIES TO INDIAN CREATORS
YouTube provides Indian creators with a platform to share their passions and
ideas, and to exhibit their expertise and skills. This presents creative individuals
from all walks of life with a unique employment opportunity and a vehicle to build
a career, which contributes to the local Indian economy.
72% of creative entrepreneurs agree that the revenue they receive from ads
placed on their YouTube content is an important source of income for them.
Creative entrepreneurs comprise YouTube creators with at least 10,000 subscribers
to their largest channel, and those with fewer subscribers who earn money directly
from YouTube, earn money through their YouTube videos from other sources, and/or
permanently employ others in support of their YouTube activities.
* Data provided by YouTube as of June 2021.
Our family’s finances weren’t great and YouTube felt like something we could explore even with our
monetary constraints. But we never could have imagined the love that our channel got. Very soon we
got our first paycheck from YouTube. A lot has happened since. We earn a lot more now—enough and
more to live better. We have an office now, and an even bigger team. All thanks to YouTube.
5. 87% of SMBs who
advertise on YouTube
agreed that YouTube
ads have helped them
grow sales.
88% of SMBs who use
YouTube find the ease
of access to information
on YouTube makes their
employees more productive.
93% of businesses
with a YouTube channel
agreed that being on
YouTube helps customers
find their business.
/ InteriorMaata
Ananya began her journey as an interior designer in Vadodara
in 2017 with her first YouTube channel. Her business was doing
well, when the onset of the COVID-19 pandemic suddenly slowed
things down. She used the opportunity to rethink and rebuild
her existing business into a virtual operation and leveraged her
YouTube channel “InteriorMaata” to connect with her customers.
She posted home-makeover videos and tips on interior design,
and became well known for her helpful videos on minimal,
sustainable home dećor. As the channel rose in popularity, with
over 7 lakh subscribers, she received hundreds of requests to
expand her services, and the channel acted as a strong lead
generator for her business.
Using her YouTube channel, she built a client base from smaller
towns, among customers with less access to interior designers,
locally. Wanting to break the stereotype that interior designing is
meant only for a certain economic cohort, she started providing
relatable design options within the customer’s desired budget. Her
studio served more than 80 clients in the first year of launching
her channel, using nothing but YouTube videos to share her work
with customers.
HELPING INDIAN
BUSINESSES THRIVE
YouTube is a valuable tool for Small and Medium-sized Businesses (SMBs) across
India. It serves as a catalyst for revenue growth, enabling SMBs to better connect with
their customers and reach new markets overseas, and boosts the productivity of their
workforce through better access to information and training materials.
of SMBs with a YouTube channel agreed that YouTube played a role in
helping them grow their customer base.
I can’t stop thanking YouTube enough because it has been a great tool to help me build not only
my business but who I am today. Every customer lead I generate is from my YouTube content. It has
helped us grow and scale. We are expanding our business beyond Vadodara to all of Gujarat, as well as
Mumbai, Pune, Bangalore, Kolkata, and Hyderabad.
90%
6. 81% of teachers who use YouTube
agreed that YouTube gives students the
flexibility to learn at their own pace.
91% of parents who use YouTube, and
have children aged 13-17 who use YouTube
in class or for homework/assignments, agree
that YouTube helps their children learn.
/ Don’t Memorise
Ganesh Gopal Pai was working as a math teacher for TutorVista
when he realised the need for imparting high quality online
learning resources to students in India. As a result, he launched
Dontmemorise.com in December 2013, a video content platform
to help students learn complex concepts in maths and science.
To expand the reach of his content, he started his YouTube
channel in January 2015 with the goal of garnering a million
views in the next three to four years. Little did he imagine that
by 2021, his YouTube channel would garner over 20 crore views
in total and over 23 lakh subscribers.
YouTube has become one of Ganesh’s most effective marketing
channels and the visibility he got from YouTube helped him
license his content to various EdTech companies (Vedantu,
Oxford University Press etc.) in India, who could then use
this content to educate more kids. While ad revenue and the
YouTube Learning Fund helped him create even more content
for his students, his presence on YouTube also helped him sell
affordable micro-courses through DontMemorise.com.
ENRICHING CLASSROOM
EDUCATION
Parents, students, and teachers recognise the benefits of YouTube as an educational
tool, both inside the classroom and beyond. The platform democratises access to
learning in India, by providing free and engaging educational content to households
across the country.
of students (aged 18+) who use YouTube reported using YouTube to
support their assignments or personal study.
YouTube has not only helped me achieve my dream of educating millions of learners but has also
helped me establish my own business. I’ve also been able to sell affordable micro-courses to students
through my website DontMemorise.com. I truly believe that YouTube is the only platform out there that
can help me democratise education.
94%
7. 59% of users who have actively looked for
a new job in the last 12 months use YouTube to
help them develop new skills for the job market.
63% of users often come to
YouTube for developing a
practical skill.
ENCOURAGING LIFELONG LEARNING
AND SKILLS DEVELOPMENT
Users come to YouTube in search of practical skills and knowledge, accessing
learning opportunities that might otherwise have been out of reach. Many Indians
see YouTube as a vehicle for self-improvement and a tool to progress their
careers, thus boosting their employment prospects.
of users said they use YouTube to gather information and knowledge.
It is no secret that being an athlete requires tremendous hard work, patience, and effort. On YouTube,
I found a platform to bring the world of javelin to me. For me, it was a great introduction to the game’s
legends, watching training and competition videos, and picking up skills.
98%
Neeraj Chopra
Tokyo 2020 Olympic Gold Medallist
in Javelin Throw
Neeraj Chopra’s story is one of a young,
determined athlete from India’s hinterlands
who grew up to become an Olympic champion.
Hailing from a large farming family with no
background in sport, Neeraj was encouraged
to follow his interest in Javelin from a young
age. An athlete has to work hard and learn
from each performance. YouTube gave Neeraj
Chopra an opportunity to learn about things
that he did not have easy access to. Having
picked up javelin with the help of a few senior
athletes, Neeraj took to YouTube to hone his
skills and throwing technique. He leveraged
YouTube to learn from international athletes
and pick up skills from the world’s best. With
time, Neeraj started climbing up the ranks.
Having made his mark on the global stage,
he used YouTube to watch past competition
videos, observe his own form, and make
improvements wherever needed. It is this
dedication that helped him win a gold medal at
his debut Olympics and become a role model
for India’s youth.
8. 69% of users said
YouTube has been
a reliable source of
information since the start
of the COVID-19 pandemic.
79% of parents who
use YouTube agreed
YouTube has been helpful
for their kids since the
start of the pandemic.
70% of SMBs believe
that YouTube has helped
them sustain their
business during the
COVID-19 pandemic.
/ Apollo Hospitals
Apollo Hospitals is a large, multispecialty
hospital chain. It includes some of the most
renowned multispecialty clinics in India, with
hospitals located across most regions. Apollo
struck up a partnership with YouTube in 2020,
as part of a larger mandate to transmit critical
information on COVID-19 and vaccines from
subject matter experts to the general public.
During the pandemic’s second wave, Apollo
Hospitals used their YouTube channel, with
nearly 3 lakh subscribers, to release hundreds of
videos covering topics related to vaccinations,
COVID-19 treatment and prevention, and
pandemic-appropriate behaviors in more than
eight local Indian languages
These videos provided critical information
in line with the country’s latest local health
guidelines. Millions of users across India thus
had access to trusted, fact-based information in
familiar regional dialects and were able to easily
find this information on youtube.com/covid19
and on Apollo Hospitals’ YouTube channel.
SUPPORTING INDIA DURING THE
COVID-19 PANDEMIC
Many Indian households have relied on YouTube to navigate the unprecedented
pressures of the COVID-19 pandemic. YouTube has helped students continue their
education, enabled businesses to maintain contact with their consumers, and
provided households with a trusted source of information.
of users agreed that YouTube had a positive impact on their mental
health or physical wellbeing since the start of the COVID-19 pandemic.
The partnership with YouTube enabled Apollo
Hospitals to amplify its reach, share medical
expertise, and counter misinformation beyond
geographical limitations during a most critical
period for the nations.
Gaurav Phogat, Head - Digital Marketing,
Apollo Hospitals
79%
9. 67% of users agreed
that they have learnt
about their cultural
heritage and traditions
on YouTube.
75% of Indian users
agreed that they can
easily access videos
in their preferred
language on YouTube.
94% of music and media
companies with a YouTube
channel agreed that YouTube
is essential for breaking
undiscovered artists.
/ Tetseo Sisters
Imagine the language you love—the language of your
songs—gradually fading into extinction. A few years ago,
this was the fate of Chokri, mother tongue of the Tetseo
sisters—Mercy, Kuvelu, Azi, and Lulu. They realised that
their language and their music needed a permanent
medium and quickly found out that YouTube offered
them the ideal platform.
Their YouTube channel, dedicated exclusively to Chokri
music, re-introduced the language beyond the borders
of the Tetseo sisters’ home state, to captivate audiences
looking to discover this heritage. Viewers communicated
their appreciation by posting comments, likes, shares, and
by becoming subscribers. The sisters improved with each
performance, learning from other artists they connected
with through YouTube.
Today, the Tetseo Sisters are cultural icons in Nagaland
and the rest of the country, and their YouTube channel,
with over 55,000 subscribers, is making sure that their
language will live forever in their videos.
INSPIRING THE DISCOVERY OF
INDIAN TRADITIONS
YouTube creators share their unique perspectives with their audiences, which helps
propagate diverse customs and traditions across the country. The platform serves as
a freely accessible repository of culture, enabling Indians to stay connected to their
cultural heritage, enjoy content in their preferred languages, and learn more about
traditions from other parts of the country.
of users agreed that they have discovered videos from other states or
cultures in India on YouTube that they cannot find elsewhere.
YouTube has helped us grow as performers and given the space to our purpose of preserving our
dialect and the folklore of our land. Once we started our channel with folk-fusion music, innumerable
doors opened up for us. We can comfortably say that our dialect Chokri, far from being lost, is now
known to a lot of people. YouTube has been a great reservoir for our culture.
69%
10. +15% of watch time
on content produced by
channels in India comes
from outside of India.*
95% of music and media
companies with a YouTube
channel agreed that YouTube
played a major role in
growing the international
popularity of Indian music.
92% of SMBs with a
YouTube channel agreed
that YouTube helps them
reach new audiences
across the world.
/ Armaan Malik
Armaan Malik is an Indian pop star and playback singer from
Mumbai, with over 25 lakh subscribers. He performs in many Indic
languages, including Hindi, English, and Telugu. His Telugu song,
‘Butta Bomma’, has had nearly 70 crore views on YouTube. The
democratisation of the music industry has allowed Indian artists
from across India to flex their creative muscles around the world.
Over the years, Armaan has seen a strong growth in his YouTube
presence and built a global fan base with his chart-topping
releases. And, with independent artists gaining access to a
global stage for their music, there has been a resurgence in the
Indian pop industry that has been generating success stories
from even the far corners of the country.
Armaan could now be described as a global superstar. His
international releases, ‘Control’ with 2.8 crore views, and
‘Echo’ with 2.6 crore views, were global hits. Armaan is
also an engaged artist on YouTube, leveraging multiple fan
engagement features such as Premieres, Community and even
a live collaboration with Eric Nam and KSHMR for the launch of
Echo, which found its place on music charts across the globe.
EXPORTING INDIAN CONTENT
TO A GLOBAL AUDIENCE
YouTube is a gateway for Indian creativity to reach new global audiences. Indian
creators have achieved vast international success through the platform, which serves
to amplify and advertise Indian culture overseas. It also serves to boost international
sales for Indian entrepreneurs.
of creative entrepreneurs agreed that YouTube helps them export their
content to international audiences they would not otherwise have access to.
For the past two years, I’ve devoted a major chunk of my time to my international project, which is
very exciting. I can’t thank YouTube enough for the constant innovation, the product, and tools that
they introduce from time to time that enable creators like me to achieve so many of my goals.
79%
* Data provided by YouTube as of June 2021.
11. METHODOLOGY QA
How did we estimate the GDP contribution
of YouTube’s creative ecosystem?
The total pay-out from YouTube in 2020 was
estimated using results from our survey of India-
based YouTube content creators and published
information on music industry revenues.
We estimated the direct GDP contribution of
creative entrepreneurs by subtracting intermediate
costs from revenue associated with YouTube
activity (i.e. the “production” approach to GDP
estimation). The direct GDP contribution of music
and media companies was estimated by applying a
standard GDP:output ratio to the pay-out estimates.
We then used an “input-output” model—in
essence, an accounting tool showing who buys
what, and from whom, in the Indian economy—to
estimate both the supply chain (indirect) impact
and the “income multipliers” from which we
derived the induced impact.
Our results are presented on a gross basis. In other
words, they do not consider what the resources
used by content creators, or stimulated by
their expenditure, could alternatively have been
deployed to do.
Do the results exclude any activity
connected with YouTube?
Our estimates exclude the economic contribution
of YouTube’s own operations, and the benefits that
businesses receive from increased sales as a result
of advertising on YouTube.
How did we estimate the total jobs
supported by YouTube?
Full-Time Equivalent (FTE) jobs supported
amongst creative entrepreneurs were estimated
from survey responses relating to the weekly hours
spent working on YouTube. We only included
responses from creative entrepreneurs who spend
at least eight hours per week working on YouTube.
Jobs supported amongst creative entrepreneurs’
permanent employees were also estimated from
the survey responses.
Jobs supported by media and music companies,
and through indirect and induced impacts for
all types of creator, were estimated by applying
productivity assumptions to the GDP results.
Note: Case studies presented in this document are
supplied by YouTube.
ABOUT OXFORD ECONOMICS
Oxford Economics was founded in 1981 as a
commercial venture with Oxford University’s
business college to provide economic forecasting
and modelling to UK companies and financial
institutions expanding abroad. Since then, we have
become one of the world’s foremost independent
global advisory firms, providing reports, forecasts
and analytical tools on more than 200 countries,
250 industrial sectors, and 7,000 cities and regions.
Headquartered in Oxford, England, with regional
centres in New York, London, Frankfurt, and
Singapore, Oxford Economics employs 450 full-
time staff, including more than 300 professional
economists, industry experts, and business editors.
Our global team is highly skilled in a full range
of research techniques and thought leadership
capabilities from econometric modelling, scenario
framing, and economic impact analysis to
market surveys, case studies, expert panels, and
web analytics.
Oxford Economics is a key adviser to corporate,
financial and government decision-makers and
thought leaders. Our worldwide client base now
comprises over 2,000 international organisations,
including leading multinational companies and
financial institutions; key government bodies
and trade associations; and top universities,
consultancies, and think tanks.