This presentation is about how to design technologies and business models that yield better incomes for society, reduce risk, and, as a result, maximize value. It was delivered by Jon Gosier on June 26th, 2015 at Maine Startup and Create Week 2015 in Portland, ME.

1. ODX
Designing For Better Outcomes

2. Jon Gosier | gosier.org
Twitter @jongos
Email jon@gosier.org

3. You are not acting like the company
Mr. Rogers knew you could be.

9. ODX
Designing For Better Outcomes

12. $19 Trillion

20. Stakeholder 1 Stakeholder 2 Activity1 Activity 2
Outcome 1 Outcome 2Technology 1 Technology 2
Post-It Notes

21. Spreadsheets
Spreadsheets can be used instead of Post-Its

22. Stakeholder 1 Stakeholder 2 Activity1 Activity 2
Outcome 1 Outcome 2Technology 1 Technology 2
Post-It Notes

23. STRUCTURING THE OUTCOME SENTENCE
Ideation Phrase: “How might we combine [Technology 1] and [Technology 2] to improve the
way [Stakeholder 1] goes about [Activity 1]?”
Combined Ideation Phrase: “How might we combine [Technology 1] and [Technology 2] to
improve the way [Stakeholder 1] and [Stakeholder 2]* interact for [Activity 1]?”
* If Stakeholder 1 and 2 don’t currently interact for the selected activity, think of ways that they could (no matter how unlikely the scenario).
Ill Intent Phrase: “How might [Technology 1] and [Technology 2] be used to harm [Activity 1]
for [Stakeholder 1]?”
Aversion Phrase: “How might [Outcome 1] be avoided using [Technology 1] to improve the
way [Activity 1] works?”
Question Phrase: “How are [Outcome 1] and [Activity 2] related? How can [Technology 1]
improve that relationship?”

24. EXAMPLE 1
“How might we combine [Technology 1] and [Technology 2] to improve the
way [Stakeholder 1] goes about [Activity 1]?”
Technology 1 Technology 2
Stakeholder 1 Activity 1
EXAMPLE 2
“How might [Outcome 1] be avoided using [Technology 1] to improve the
way [Activity 1] works?”
Outcome 1 Technology 1
Activity 1

25. Post-It Notes

26. Jon Gosier | gosier.org
Twitter @jongos
Email jon@gosier.org

27. ODX
Jon Gosier | gosier.org