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Ed tech market landscape
This document discusses the ed-tech landscape and market opportunity for class engagement tools. It notes that commonly used platforms by professors include Noodle, Coursera, Udacity, and edX. The market is driven by a rise in collaborative learning through social media, an increase in shared digital content, and growing demand for MOOCs. The largest segments of students pursuing degrees are in business, education, and health professions at both the bachelor's and master's level in the United States.
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Ed tech market landscape
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- 2. Ed-Tech landscape Commonly usedby professors Noodle Coursera Udacity Udemy Codeacademy edX Lynda Open University Kahn Academy YouTube Schoology Canvas Blackboard Edmodo Knewton Piazza Smarterer Remind101 Engrade PBWiki Clickers Dropbox Chegg Google Hangouts Academia.edu Research Gate TurnItIn Source: GSV, other
- 3. 3 Market opportunity Class managementSocial mediaClass engagement Low Collaboration Focus High Drivers for growth in class engagement • Collaborative learning is natural with the rise in social media • Exponential rise in digital content created and shared • Increased demand of MOOCs and complementary educational resources • Increased emphasis on student engagement by professors and schools
- 4. Market growth Source: GSVestimates
- 5. 5 Student segment bydegrees 14% 2% 2% 2% 3% 3% 3% 5% 5% 10% 25% 26% 0% 10% 20% 30% All Other Biological & biomedical sciences Theology & religious vocations Viual & performing arts Computer & information sciences Social sciences and history Psychology Public administration & social service Engineering Health professions & related programs Education Business 28% 4% 5% 5% 5% 6% 6% 8% 10% 21% 0% 5% 10% 15% 20% 25% 30% All other Engineering Communication, journalism Biological and biomedical sciences Visual and performing arts Psychology Education Health professions & related programs Social sciences & history Business Master’s Degrees Conferred 2010-11 US DOE Bachelor’s Degrees Conferred 2010-11 US DOE ~3M and ~18M undergraduate students graduate students in the US Majority of degree programs require exposure to real-time knowledge to be able to effectively understand the concepts taught in class