Jenny Melia presented on opportunities in the global food market. Key trends include rising middle classes, food security concerns, and demand for functional and "free from" foods. Successful innovations meet consumer demands for health, convenience, and customization. Companies should understand customer needs, identify gaps, and add value through new products, packaging, and marketing strategies like social media. Extending brands to new users and markets provides opportunities for growth.

1. Jenny Melia, Consumer Foods, Enterprise Ireland Market Trends and Opportunities Ideagen Moorepark: October 25 th 2011

3. The Business of Food Increase of 11 per cent over 2009 2010 export sales of EI client companies in Food sector were €7.7bn

5. Key Global Trends Global population Food Security Middle classes Rising

10. Some examples… Joël Robuchon & Fleury Michon chicken and mushroom pie with no colourings, preservatives and hydrogenated oils, France Nom Dairy Creamy Senga Strawberry Yogurt, made using 100% British milk, and with no artificial colours, sweeteners or preservatives Just Food Organic Handmade Soup, handmade in Ireland with all natural ingredients, providing 3 portions of your 5-a-day, Ireland

13. Eating is childs play

14. Innovating for the older generation

15. Affordable Indulgence

17. Customise.…eCreamery Sorbetto/ Gelato/ Ice cream base Select flavourings, add ‘extras’ Customise packaging, Name your flavour Order online – 3 days www.ecreamery.com...... for a life less vanilla

20. Asking and listening to the customer

27. Thank You Jenny Melia Manager Consumer Foods, Horticulture & Seafood Enterprise Ireland, Tel: +353 1 7272485 Mobile: +353 87 9136629 [email_address]