This document discusses social media security and compliance in the financial services industry. It provides an agenda for a presentation on this topic, including introductions, the changing landscape of social media usage, regulatory considerations, and best practices. Specific issues covered include permissible and restricted uses of social media according to FINRA regulations, the importance of proper documentation and supervision of social media communications, and case studies of how financial firms have successfully implemented social media strategies while remaining compliant.
This document provides an agenda for a presentation on social media security and compliance for financial services firms. The presentation will cover introducing social media and its growing importance, regulatory issues, and steps firms can take to implement social media safely. It also profiles the speaker and her company Actiance, which provides social media compliance tools and services. Actiance helps over 100,000 users at hundreds of financial firms integrate social media while meeting regulations.
The document outlines six principles for social media success in financial services: 1) Develop a strategic social media plan that is integrated into the company culture. 2) Build personal brands for employees. 3) Provide relevant, compelling content. 4) Leverage customers and crowdsourcing. 5) Educate employees on social media. 6) Analyze social media metrics and engagement. The presentation provides examples and recommendations for implementing each principle, and concludes by advertising additional webinars and resources from Actiance on social media compliance topics.
Act six principles digital marketing reg rep 7 18Belbey
This document outlines six principles for social media success in financial services based on case studies, trends, and regulatory requirements. It discusses the state of social media adoption in financial services and how firms can develop a social media strategy. The six principles are: having a clear social media strategy, developing personal brands for employees, providing relevant content to audiences, listening to customers and monitoring conversations, responding to customers in a timely manner, and ensuring compliance with all regulations. The document provides examples from companies like Baird and Movenbank to illustrate how these principles can be applied.
The document summarizes a presentation on using social media in wealth management while complying with regulations. It discusses why firms are using social media for marketing, recruitment, and research. It outlines a social media maturity curve and provides case studies of firms that successfully used LinkedIn and Twitter. It also reviews the regulatory landscape from FINRA, SEC, and IIROC and provides best practices for risk mitigation including policies, supervision, and record keeping.
Presentation for the Greater Salem Chamber of Commerce and Windham Community Development regarding Facebook and Google+ marketing strategies for small business and professionals.
For more information about how your business can best utilize Facebook and Google+ as part of your marketing strategy, please follow us on Facebook at www.facebook.com/108degrees or on Google+ at www.gplus.to/108degrees or contact me for a private consultation.
Alzheimers’ association georgia chaptersomegsucourse
The Alzheimer's Association Georgia Chapter primarily reaches out to people and raises awareness through email campaigns using a database of emails from past event attendees. They also use annual walking events around Georgia to collect names. The organization gets most feedback from Facebook due to its older audience, and uses Twitter regularly but wants more relevant followers. Money is earned through public donations.
The webinar discussed the emergence of social intranets through the use of social software within companies. It provided an overview of the webinar agenda and presenters. Social media tools like blogs and wikis were gaining popularity within companies with over half deploying one or more 2.0 tools. Case studies highlighted how companies like BlackBerry Partners Fund and Motorola used social intranets for online communities. Recommendations included starting with a plan, measuring ROI, and engaging employees.
Building B2B Online Communities- Best practicesLeader Networks
This document discusses how companies can build effective online customer communities to enhance their business. It begins by noting that many companies currently respond chaotically to social media rather than strategically building communities. The document then outlines how communities can deepen relationships, improve financial returns, shorten innovation cycles, and provide better customer service. Examples are provided of successful communities built by Palladium Group and LexisNexis that drove new revenues, products, and referrals. Key factors for community success include expert facilitation, a balance of content, and persistent outreach. The presentation concludes by aligning community objectives with corporate goals.
This document provides an agenda for a presentation on social media security and compliance for financial services firms. The presentation will cover introducing social media and its growing importance, regulatory issues, and steps firms can take to implement social media safely. It also profiles the speaker and her company Actiance, which provides social media compliance tools and services. Actiance helps over 100,000 users at hundreds of financial firms integrate social media while meeting regulations.
The document outlines six principles for social media success in financial services: 1) Develop a strategic social media plan that is integrated into the company culture. 2) Build personal brands for employees. 3) Provide relevant, compelling content. 4) Leverage customers and crowdsourcing. 5) Educate employees on social media. 6) Analyze social media metrics and engagement. The presentation provides examples and recommendations for implementing each principle, and concludes by advertising additional webinars and resources from Actiance on social media compliance topics.
Act six principles digital marketing reg rep 7 18Belbey
This document outlines six principles for social media success in financial services based on case studies, trends, and regulatory requirements. It discusses the state of social media adoption in financial services and how firms can develop a social media strategy. The six principles are: having a clear social media strategy, developing personal brands for employees, providing relevant content to audiences, listening to customers and monitoring conversations, responding to customers in a timely manner, and ensuring compliance with all regulations. The document provides examples from companies like Baird and Movenbank to illustrate how these principles can be applied.
The document summarizes a presentation on using social media in wealth management while complying with regulations. It discusses why firms are using social media for marketing, recruitment, and research. It outlines a social media maturity curve and provides case studies of firms that successfully used LinkedIn and Twitter. It also reviews the regulatory landscape from FINRA, SEC, and IIROC and provides best practices for risk mitigation including policies, supervision, and record keeping.
Presentation for the Greater Salem Chamber of Commerce and Windham Community Development regarding Facebook and Google+ marketing strategies for small business and professionals.
For more information about how your business can best utilize Facebook and Google+ as part of your marketing strategy, please follow us on Facebook at www.facebook.com/108degrees or on Google+ at www.gplus.to/108degrees or contact me for a private consultation.
Alzheimers’ association georgia chaptersomegsucourse
The Alzheimer's Association Georgia Chapter primarily reaches out to people and raises awareness through email campaigns using a database of emails from past event attendees. They also use annual walking events around Georgia to collect names. The organization gets most feedback from Facebook due to its older audience, and uses Twitter regularly but wants more relevant followers. Money is earned through public donations.
The webinar discussed the emergence of social intranets through the use of social software within companies. It provided an overview of the webinar agenda and presenters. Social media tools like blogs and wikis were gaining popularity within companies with over half deploying one or more 2.0 tools. Case studies highlighted how companies like BlackBerry Partners Fund and Motorola used social intranets for online communities. Recommendations included starting with a plan, measuring ROI, and engaging employees.
Building B2B Online Communities- Best practicesLeader Networks
This document discusses how companies can build effective online customer communities to enhance their business. It begins by noting that many companies currently respond chaotically to social media rather than strategically building communities. The document then outlines how communities can deepen relationships, improve financial returns, shorten innovation cycles, and provide better customer service. Examples are provided of successful communities built by Palladium Group and LexisNexis that drove new revenues, products, and referrals. Key factors for community success include expert facilitation, a balance of content, and persistent outreach. The presentation concludes by aligning community objectives with corporate goals.
Ernst & Youngin Liiketoiminnan lait -seminaari 14.2.2013 Helsingissä, Peter k...EY Finland
Turvallinen ja tehokas sosiaalinen media, Social media’s impact on a company’s operations, Peter Katko, Partner, Head of IP/IT Law, Ernst & Young Germany
Digital Rites of Passage - Managing Your Social …Medpricer
Provides guide on why to use social media for job and career management and provides a 4 step framework - Create, Connect, Curate, Control - on how to leverage social media for job hunting and career management. Presentation focuses on college interns and students transitioning to workforce, but can apply to anyone in workforce wanting to know how to use social media more effectively in their career.
This document summarizes a presentation on exploring successful online communities for teens. It outlines an online community framework with three stages: online brand building process, customer experiences, and promoting factors. The framework is applied to analyze the teen-focused website Beinggirl.com. Key recommendations include rearranging content to focus on topics teens are interested in, building an online community through discussion boards and activities, and allowing for more customer customization through user-generated content. The analysis draws on interviews with teens and case studies of other online communities to provide suggestions to improve Beinggirl.com.
Online Communities For Associations: The Power of NowLeader Networks
Associations are one of the strongest candidates for online communities because they are able to accelerate member-care efforts, which is at the core of the association model. This plenary session, presented in April 2012 at the Digital Now conference in Orlando, FL addressed an audience of of association leadership.
(1) Social business aims to engage customers and employees through transparent, nimble experiences on social networks.
(2) IBM is a leader in social business, with over 400,000 employees using internal social platforms and 80% of top retailers/banks using IBM social software.
(3) The document outlines IBM's social business agenda to align goals, gain trust, engage customers, network processes, manage reputation/risk, and analyze social data.
Amex social business innovation 2012 02Mike Handes
Social business transforms relationships for growth, innovation, and efficiency. It encompasses organization and business processes beyond just marketing and PR. When organizations implement social business, they see healthier ecosystems with stronger relationships, increased speed of access to experts and knowledge, and reduced costs. This allows for better customer service, marketing, product development, and talent management. Social business optimizes workforces and drives ideas through open collaboration across boundaries.
The document discusses how emotions differ between personal and professional networks. It finds that while emotions play a key role in both types of networks, professional networks have a more rational and purposeful mindset focused on career goals. Personal networks prioritize socializing and entertainment. The document provides tips for marketers to optimize their messaging by recognizing this mindset divide and framing how brands can help users gain knowledge and success for their careers. Aligning content with the different emotional and information needs of each network type can lead to greater engagement and relationship building.
This document discusses social CRM use cases. It begins by defining social CRM as a philosophy, business strategy, and technology platform designed to engage customers in collaborative conversations to provide mutual value. It then provides examples of social CRM use cases for various membership management challenges like recruitment, retention, serving members, and outreach. Specific tasks and tools are outlined for implementing social CRM solutions at basic and intermediate levels for challenges like identifying member prospects on social media, improving engagement with webinar content, responding to customer service inquiries online, and promoting events to colleagues of members.
The document discusses research on the value of social tagging systems. It finds that who a person connects with through a tagging system, rather than just how frequently they use the system, positively impacts their personal innovativeness. Brokering diverse connections between subgroups provides access to non-redundant information and indirectly impacts innovativeness. The research was conducted through a survey of 150 employees at a professional services firm who used a tagging system, and evaluated based on nominations from colleagues.
Community conference 2011 - Dell, Bill JohnstonSeismonaut
This document discusses creating sustainable value through social media. It outlines Dell's journey with social media over five years, experiments, and lessons learned. Key insights include:
1) Social media improves engagement, provides solutions, and boosts loyalty across the customer lifecycle from awareness to post-purchase support.
2) Listening is critical for understanding customers and markets. Social media also provides insights to improve products, marketing, and operations.
3) While direct sales impacts can be measured, social media value is multi-dimensional, including influence on purchase, increased attention, loyalty, and other less direct impacts.
4) For Dell, social media affects all business units and stages of the buying process, not
How to build an Enterprise Community was the discussion I lead at PodCamp Boston 2009 conference. This presentation exposes the 12 stage model for enterprise community building strategy.
The document discusses the importance of social media for companies. It notes that social media has changed communications from one-way conversations to two-way interactions where customers can influence discussions. While this presents challenges, it also creates new opportunities to engage customers and build stronger relationships. The document then provides examples of how the eCairn social media platform can help companies map communities, identify influencers, monitor conversations, perform research, and measure impact.
Panel: Driving Social Further down the Conversion FunnelMediaPost
The document discusses using segmentation and profiling to target online audiences. It provides examples of segmenting people with diabetes based on their interests and online behaviors. The document also profiles millennials, discussing their demographics, online activities, and preferences. It emphasizes understanding audiences to develop targeted content and marketing opportunities.
A presentation from the Salesforce Dreamforce 2012 conference, showing how service is the new marketing. The presentation offers best practices for social support from Deloitte and from Symantec.
Infographic why every company should implement Internal Social Media attini s...Wilco Turnhout
According to research of Rapid Circle, managers are choosing for Internal Social Media mainly because it enables employees to find colleagues and to connect to them, sharing ideas, experiences and knowledge and to keep young potentials inside the company. Microblogging is the most important feature of a Social Suite, followed by finding colleagues, news and mobile access.
Social Media kunnen uitstekend intern worden toegepast. Het is een manier van werken die gebruikers kennen en het leidt tot het delen van informatie. Goed voor werknemers en organisatie.
This document is a quarterly journal issue from 2012 that focuses on APIs and their growing business value. It contains articles that discuss how companies can create operating models to exploit the value of information through more permeable enterprises enabled by APIs. The articles provide examples of how FedEx, AT&T, and other companies are using APIs to scale integrations, engage customers, and unlock new value from their existing assets by positioning them as open, modular services. The issue emphasizes how APIs allow businesses to tap into the growing value of linked information and engage with users in their context.
LinkedIn has become a critical tool for most financial advisors, with 7 in 10 already using social media for business purposes. While company policies restrict social media use, 91% of advisors who use social networks for business turn to LinkedIn. More than half of advisors expect social media to play a larger role in 2013. Those advisors who leverage LinkedIn's networking and prospecting tools have been more successful in gaining new clients and managing over $1 million in assets.
A joint study conducted by LinkedIn Marketing Solutions and FTI Consulting finds that Financial Advisors overwhelmingly favor and utilize LinkedIn for business.
Case Study: Six Principles for Social Success in Financial Services
Presented by: Joanna Belbey, Social Media and Compliance Specialist, Actiance, Inc
www.bdionline.com
AI-powered assistant to help with compliance questions
Socialite Engage: Secure social media publishing and engagement
Socialite Enable: Granular controls for social networks
Socialite Monitor: AI-powered monitoring of all communications
Socialite Archive: Archiving and eDiscovery for all communications
Actiance Core
Identity & Access Management: Single sign-on for all apps
Activity Stream: Unified activity feed across all communications
Compliance Engine: Automated surveillance and moderation
Data Lake: Central repository for all structured and unstructured data
Integrations
CRM/Portals: Microsoft Dynamics, Salesforce, Redtail, etc.
Networks: LinkedIn, Facebook
Ernst & Youngin Liiketoiminnan lait -seminaari 14.2.2013 Helsingissä, Peter k...EY Finland
Turvallinen ja tehokas sosiaalinen media, Social media’s impact on a company’s operations, Peter Katko, Partner, Head of IP/IT Law, Ernst & Young Germany
Digital Rites of Passage - Managing Your Social …Medpricer
Provides guide on why to use social media for job and career management and provides a 4 step framework - Create, Connect, Curate, Control - on how to leverage social media for job hunting and career management. Presentation focuses on college interns and students transitioning to workforce, but can apply to anyone in workforce wanting to know how to use social media more effectively in their career.
This document summarizes a presentation on exploring successful online communities for teens. It outlines an online community framework with three stages: online brand building process, customer experiences, and promoting factors. The framework is applied to analyze the teen-focused website Beinggirl.com. Key recommendations include rearranging content to focus on topics teens are interested in, building an online community through discussion boards and activities, and allowing for more customer customization through user-generated content. The analysis draws on interviews with teens and case studies of other online communities to provide suggestions to improve Beinggirl.com.
Online Communities For Associations: The Power of NowLeader Networks
Associations are one of the strongest candidates for online communities because they are able to accelerate member-care efforts, which is at the core of the association model. This plenary session, presented in April 2012 at the Digital Now conference in Orlando, FL addressed an audience of of association leadership.
(1) Social business aims to engage customers and employees through transparent, nimble experiences on social networks.
(2) IBM is a leader in social business, with over 400,000 employees using internal social platforms and 80% of top retailers/banks using IBM social software.
(3) The document outlines IBM's social business agenda to align goals, gain trust, engage customers, network processes, manage reputation/risk, and analyze social data.
Amex social business innovation 2012 02Mike Handes
Social business transforms relationships for growth, innovation, and efficiency. It encompasses organization and business processes beyond just marketing and PR. When organizations implement social business, they see healthier ecosystems with stronger relationships, increased speed of access to experts and knowledge, and reduced costs. This allows for better customer service, marketing, product development, and talent management. Social business optimizes workforces and drives ideas through open collaboration across boundaries.
The document discusses how emotions differ between personal and professional networks. It finds that while emotions play a key role in both types of networks, professional networks have a more rational and purposeful mindset focused on career goals. Personal networks prioritize socializing and entertainment. The document provides tips for marketers to optimize their messaging by recognizing this mindset divide and framing how brands can help users gain knowledge and success for their careers. Aligning content with the different emotional and information needs of each network type can lead to greater engagement and relationship building.
This document discusses social CRM use cases. It begins by defining social CRM as a philosophy, business strategy, and technology platform designed to engage customers in collaborative conversations to provide mutual value. It then provides examples of social CRM use cases for various membership management challenges like recruitment, retention, serving members, and outreach. Specific tasks and tools are outlined for implementing social CRM solutions at basic and intermediate levels for challenges like identifying member prospects on social media, improving engagement with webinar content, responding to customer service inquiries online, and promoting events to colleagues of members.
The document discusses research on the value of social tagging systems. It finds that who a person connects with through a tagging system, rather than just how frequently they use the system, positively impacts their personal innovativeness. Brokering diverse connections between subgroups provides access to non-redundant information and indirectly impacts innovativeness. The research was conducted through a survey of 150 employees at a professional services firm who used a tagging system, and evaluated based on nominations from colleagues.
Community conference 2011 - Dell, Bill JohnstonSeismonaut
This document discusses creating sustainable value through social media. It outlines Dell's journey with social media over five years, experiments, and lessons learned. Key insights include:
1) Social media improves engagement, provides solutions, and boosts loyalty across the customer lifecycle from awareness to post-purchase support.
2) Listening is critical for understanding customers and markets. Social media also provides insights to improve products, marketing, and operations.
3) While direct sales impacts can be measured, social media value is multi-dimensional, including influence on purchase, increased attention, loyalty, and other less direct impacts.
4) For Dell, social media affects all business units and stages of the buying process, not
How to build an Enterprise Community was the discussion I lead at PodCamp Boston 2009 conference. This presentation exposes the 12 stage model for enterprise community building strategy.
The document discusses the importance of social media for companies. It notes that social media has changed communications from one-way conversations to two-way interactions where customers can influence discussions. While this presents challenges, it also creates new opportunities to engage customers and build stronger relationships. The document then provides examples of how the eCairn social media platform can help companies map communities, identify influencers, monitor conversations, perform research, and measure impact.
Panel: Driving Social Further down the Conversion FunnelMediaPost
The document discusses using segmentation and profiling to target online audiences. It provides examples of segmenting people with diabetes based on their interests and online behaviors. The document also profiles millennials, discussing their demographics, online activities, and preferences. It emphasizes understanding audiences to develop targeted content and marketing opportunities.
A presentation from the Salesforce Dreamforce 2012 conference, showing how service is the new marketing. The presentation offers best practices for social support from Deloitte and from Symantec.
Infographic why every company should implement Internal Social Media attini s...Wilco Turnhout
According to research of Rapid Circle, managers are choosing for Internal Social Media mainly because it enables employees to find colleagues and to connect to them, sharing ideas, experiences and knowledge and to keep young potentials inside the company. Microblogging is the most important feature of a Social Suite, followed by finding colleagues, news and mobile access.
Social Media kunnen uitstekend intern worden toegepast. Het is een manier van werken die gebruikers kennen en het leidt tot het delen van informatie. Goed voor werknemers en organisatie.
This document is a quarterly journal issue from 2012 that focuses on APIs and their growing business value. It contains articles that discuss how companies can create operating models to exploit the value of information through more permeable enterprises enabled by APIs. The articles provide examples of how FedEx, AT&T, and other companies are using APIs to scale integrations, engage customers, and unlock new value from their existing assets by positioning them as open, modular services. The issue emphasizes how APIs allow businesses to tap into the growing value of linked information and engage with users in their context.
LinkedIn has become a critical tool for most financial advisors, with 7 in 10 already using social media for business purposes. While company policies restrict social media use, 91% of advisors who use social networks for business turn to LinkedIn. More than half of advisors expect social media to play a larger role in 2013. Those advisors who leverage LinkedIn's networking and prospecting tools have been more successful in gaining new clients and managing over $1 million in assets.
A joint study conducted by LinkedIn Marketing Solutions and FTI Consulting finds that Financial Advisors overwhelmingly favor and utilize LinkedIn for business.
Case Study: Six Principles for Social Success in Financial Services
Presented by: Joanna Belbey, Social Media and Compliance Specialist, Actiance, Inc
www.bdionline.com
AI-powered assistant to help with compliance questions
Socialite Engage: Secure social media publishing and engagement
Socialite Enable: Granular controls for social networks
Socialite Monitor: AI-powered monitoring of all communications
Socialite Archive: Archiving and eDiscovery for all communications
Actiance Core
Identity & Access Management: Single sign-on for all apps
Activity Stream: Unified activity feed across all communications
Compliance Engine: Automated surveillance and moderation
Data Lake: Central repository for all structured and unstructured data
Integrations
CRM/Portals: Microsoft Dynamics, Salesforce, Redtail, etc.
Networks: LinkedIn, Facebook
AI-powered assistant to help with compliance questions
Socialite Engage: Secure social media publishing and engagement
Socialite Enable: Granular controls for social networks
Socialite Monitor: AI-powered monitoring of all communications
Socialite Archive: Archiving and eDiscovery for all communications
Actiance Core
Identity & Access Management: Single sign-on for all apps
Activity Stream: Unified activity feed across all communications
Compliance Engine: Automated surveillance and moderation
Data Lake: Central repository for all structured and unstructured data
Integrations
CRM/Portals: Microsoft Dynamics, Salesforce, Redtail, etc.
Networks: LinkedIn, Facebook
The document provides information about Actiance, Inc., a company that provides social media compliance solutions. It discusses Actiance's global operations, dedicated social engagement team, client base including major financial institutions, and the capabilities of its platform to securely manage social media engagement and collaboration for businesses.
This document summarizes a workshop on social media for HR professionals. The workshop covers developing a social media strategy and policy, recent court rulings regarding social media use by employees, using social media for internal communication and recruitment, and corporate social responsibility on social media. It provides examples of social media strategies and policies from different companies. It also discusses legal issues around monitoring and terminating employees for social media posts.
Social media provides opportunities for businesses but also risks that must be managed. It allows enhanced communication, branding and insights but could spread information quickly in a crisis. Most executives see risks but few have formal incident or policy plans. Governance is key to harness social media benefits while avoiding issues through training, monitoring and defined strategies.
Workforce Intelligence and Social Analytics: Opportunity at the ConfluenceYvette Cameron
This document discusses how social network analysis can augment workforce insights by providing additional data about employees. It outlines how social media is growing exponentially and blurring internal/external boundaries. Social tools can provide insights into expertise location, influence, recommendations and more. Challenges include integrating diverse social data and ensuring it is transparent, discoverable, searchable and not locked in silos. Traditional workforce metrics can be transformed when infused with social data about aspects like employee sentiment, reputation, team productivity and knowledge contribution. Quick wins for using social data include identifying flight risks and information brokers to support succession planning, project management and other talent processes.
Social media is quite a phenomenon. It’s changing the way we use the Internet, communicate with friends and business colleagues, interact with corporations (or customers), gather information, and make decisions. Social media may still seem like a technological fad that is mainly used by younger people, but in truth, it is rapidly gaining users across generations and becoming a main stream business tool.
From an HR perspective, it can be hard to tell if social media is your friend or your foe. But one thing is clear: The time to adopt social media strategies and policies for your business is right now.
A look at how organizations can use social listening and analysis as input into their social media and business strategies. Shares case studies, use cases, and processes.
The document provides an overview of a course on social media strategy and management. It outlines the course objectives which include developing a social media strategy aligned with business goals, implementing initiatives to achieve objectives, and measuring social media performance and impact. It details learning outcomes, teaching methods such as lectures and group work, assignments, schedules, and addresses questions from participants.
The document discusses how LinkedIn can be used by bankers to live, work, contribute and increase bank sales. It outlines how marketing has changed with consumers now in control, and how LinkedIn can help bankers connect with leads, generate business opportunities, discover connections, engage clients, and position themselves as experts. It provides ideas for bankers to engage their LinkedIn community and own a niche, including developing content and distributing thought leadership. The goal is to be visible, connect, collaborate, prospect and support clients through LinkedIn features and strategic engagement.
Organizations successfully leveraging social media are seeing benefits for sales, marketing, and customer service. Yet most organizations are struggling to define a business strategy that makes the most of these opportunities. This storyboard will help you:
* Identify achievable social media opportunities
* Evaluate the risks of social media versus the benefits
* Understand IT’s role in the deployment and maintenance of a social media project
Social media continues to grow at a breakneck pace, and businesses need to get on board or they will be left behind. This storyboard, complete with real-world case studies of social media at work, will help you build a foundation for the successful integration of social media into your CRM strategy.
by John Bell, Global Managing Director, Social@Ogilvy.
The following is a plan describing a simple and practical way for business leaders to think about gaining the benefits of social behaviors (and the technologies supporting those behaviors).
In many ways the promise of a ‘social business’ is to get us back to what we care about — people working together to create something of greater value than they could have if they had remained unconnected and apart.
LinkedIn uses its large professional network and the data it collects on its members to help companies with social selling. It provides tools for companies to create an online presence, attract an audience, and engage with targeted customers through content and ads. Salespeople can use LinkedIn's advanced search and network insights to find the right contacts and navigate relationships. The Social Selling Index tracks company usage of LinkedIn for sales, while the Social Proximity Index assigns leads to reps based on their connections.
LinkedIn uses its large professional network and the data it collects on its over 200 million members to help companies with social selling. It provides tools for companies to create an online presence through pages and groups, attract an audience through targeted media and followers, and engage that audience with content and ads. It then analyzes member data to provide insights into contacts and helps salespeople find the right people to contact, know what to say to them, and determine the best path for outreach through their networks and connections on LinkedIn.
This document is a guide for executives on engaging with social media. It discusses why executive engagement is essential both internally and externally. Internally, social media offers a way for executives to share information and insights with employees. Externally, customers and stakeholders expect executive participation and are more likely to trust companies whose leadership uses social media. The guide provides best practices for executive participation, such as being authentic and responsive. It also gives examples of executives like Richard Branson who effectively use social media to engage audiences.
This document provides an overview of content marketing. It discusses how content marketing can reduce costs per lead compared to other methods like paid search. It also outlines how to develop an effective content marketing strategy, including listening to audiences, understanding their needs at different stages, and sharing relevant and engaging content. The document concludes by emphasizing the importance of moderation in content sharing and providing contact information.
March 2013 at social selling in a buyer empowered worldHuthwaite Inc
The document discusses the changing buyer behavior and implications for sales and marketing in today's buyer-empowered world. It notes that buyers now do more of their own research before engaging with vendors, and use social media and networks as part of their buying process. This represents a shift in power to buyers. The document advocates for social selling as an approach for sellers to adapt to this new environment. However, it notes many organizations still face challenges in implementing successful social selling strategies. The key implications discussed are that sales, marketing, and companies as a whole need to take more targeted, insights-based approaches that are helpful to buyers throughout the purchase process.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/how-axelera-ai-uses-digital-compute-in-memory-to-deliver-fast-and-energy-efficient-computer-vision-a-presentation-from-axelera-ai/
Bram Verhoef, Head of Machine Learning at Axelera AI, presents the “How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-efficient Computer Vision” tutorial at the May 2024 Embedded Vision Summit.
As artificial intelligence inference transitions from cloud environments to edge locations, computer vision applications achieve heightened responsiveness, reliability and privacy. This migration, however, introduces the challenge of operating within the stringent confines of resource constraints typical at the edge, including small form factors, low energy budgets and diminished memory and computational capacities. Axelera AI addresses these challenges through an innovative approach of performing digital computations within memory itself. This technique facilitates the realization of high-performance, energy-efficient and cost-effective computer vision capabilities at the thin and thick edge, extending the frontier of what is achievable with current technologies.
In this presentation, Verhoef unveils his company’s pioneering chip technology and demonstrates its capacity to deliver exceptional frames-per-second performance across a range of standard computer vision networks typical of applications in security, surveillance and the industrial sector. This shows that advanced computer vision can be accessible and efficient, even at the very edge of our technological ecosystem.
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Programming Foundation Models with DSPy - Meetup Slides
Actiance bdi 7.12
1. Social Media Security & Compliance
July 12, 2012
Joanna Belbey
Social Media and Compliance Specialist
http://linkedin.com/in/belbey
www.facebook.com/#!/joanna.belbey
Twitter: @belbey
https://about.me/belbey
2. Agenda
Introductions
Changing landscape
Social Media Maturity Curve
Early successes
Regulatory landscape
9 things you can do to get started
Materials
3. Why are we presenting to you today?
Joanna Belbey
Social Media and Compliance Specialist
FINRA Education Department
Running training firm
I help firms use social media while complying with the regulations
Twitter: @belbey, @actiance
LinkedIn: http://www.linkedin.com/in/belbey
My biggest challenge?
4.
5.
6. Internet Application Usage: Perception vs Reality
Perception: 62% of IT Professionals estimated social networking was used within
their corporate network
Reality: 100% used social networking
Perception: 60% of IT Professionals estimated IM was used on their network
Reality: 98% used IM
Actual customer traffic history (150+ organizations)
Representing all Internet activity from over 150K end users
7. Social media usage
A majority of respondents indicate using social media for one or more
business purposes.
SOCIAL MEDIA USAGE
For which of the following business purposes do you use social media today?
Respondents
under 35 are
more likely to
use social
media for
business
purposes
than those 55
or older (68%
vs. 45%)
Base: all respondents in 2012 (1,428) and 2011 (1,597); multiple responses.
8. Social Media Maturity Curve
Early Majority
Early Adopters • Corporate social presence
• Corporate presence • Social media usage
Early Consideration
• Acceptable use policy by distributed teams
• Some corporate advisors
• Social media being
presence
used by distributed • Acceptable use policy
Pre-Consideration • Banned/ restrictive teams/advisors • Next: use social
policy in place
• No social presence • Next: use social to to develop, strengthen
• Pilot program for develop, strengthen relationships, for some
• Restrictive social
content distribution relationships, for also as a sales channel
policy
may be in place some also as a sales
• No social tools • Previous concerns
• Next: justify channel about FINRA and/ or
• Need to: identify distributed teams impact of social media
options, best practices usage overcome by market
acceptance and
demonstrable results.
9. Case Study: Wealth Management Firm (NJ)
Outline Real Results
LinkedIn Only LinkedIn Connection retirement
status change = $2.75m account
Listening is Key, watching
acquisition
connections who matter
– Job Change noticed on Status
Using Social as an integral element
Update = 401k rollover
of communications mix to spot
change – FA obtains 400 new prospects in
Energy market
– New Commercial Account
Opportunity through colleagues
LinkedIn Connections
10. Case Study: RW Baird
Outline Real Results
LinkedIn Already Available to 1200 @MaryS_rwbaird
Veteran Advisers, tech savvy – 51 followers
Authentic Content – 93 Tweets (at the time)
– $1m prospect
11. 20% of enterprises that employ social
Media beyond marketing will lead their industries
in revenue growth by 2015. GARTNER, MAY 2011
12. Why is social important in Financial Services?
In the USA Gen Y accounts for $2.4 trillion worth of personal income
In 2025 Gen Y will account for 46% of personal income
Source: Javelin Research
http://www.stltoday.com/business/local/article_719f49d8-15e6-5c5d-94b7-
992ab12d9f97.html?print=1
Based on 26,749 online adults, USA, Source: Forrester Research, June 2011
13. So who’s using Social Media? And Why?
Sales & Marketing
Promotions
Advertising
Branding
Financial Advisors / Producers
HR
Background checks
Recruiting
Scientists & Researchers
Information exchange
Collaboration
IT
Investigation of security breaches
15. Risks of Using Social Media and Web 2.0
Data Leakage Incoming Threats Compliance & eDiscovery User Behavior
Personal SEC, FINRA, IIROC Employee
Information Malware, Spyware Productivity
HIPAA, FISMA
Intellectual Property Viruses, Trojans Bandwidth
SOX, PCI, FSA
Credit Card, Explosion
Inappropriate
SSN FRCP- eDiscovery
Content Every employee is
Client Records FERC, NERC the face of business
16. Industry-Specific Legislation and Regulatory Bodies
Fin Services Energy Healthcare Gov’t
FINRA FERC HIPAA FRCP
SEC NERC State of Oregon
GLBA CFTC Florida GRS
State of North
SOX NFA
Carolina
Red Flag Rules
17. Key Legal Issues of Social Media
Privacy
Content Ownership
Intellectual Property Infringement
Unauthorized Activities
• Harassment
• Discrimination
• Unfair competition
• Defamation
• Confidential info
Regulatory Compliance
20. Types of financial advisors
Registered Representatives Investment Advisors
(Broker-Dealer)* (Registered Investment Advisor)*
Regulated by FINRA and the SEC Regulated by SEC or state regulators
Paid via commission Paid fee by client
Suitability- recommendations must be Fiduciary responsibility – must place clients
consistent with best interest of clients interests above own
Ethics Legality
Transactions Advice
*Dually registered firms must adhere to both SEC and FINRA rules.
21. Financial Industry Regulatory Authority (FINRA) Regulatory
Guidance 10-06, 11-39
Rule Description Best Practice
Recordkeeping Capture, save and make Third party vendor(s).
easily available, all written
business correspondence
Suitability Recommendations must be Prohibit recommending
suitable for each investor specific products, investment
strategies
Communications with the Content standards, third party Disable the ability to make
public standards, adoption and recommendations. Block
entanglement retweet, “like
Advertising Static v. interactive Pre-approval, post-review
Supervision Demonstrate adherence with Follow risk-based written
content standards supervisory procedures,
training
FINRA Regulatory Notice 07- Ethical walls between Restrict communications
59 research and investment
banking
22. New Regulatory Notices from FINRA
Suitability (12-25) – effective 7/9/12
Investment Strategies
Communications with the Public (12-29) – effective 2/4/13
3 categories (institutional, retail, correspondence)
Exempts from pre-review:
online interactive electronic forum
not a financial or investment recommendation nor
promotes a product or service of the firm
23. The Securities Exchange Commission (SEC) National
Examination Alert
Guidance Description Best Practice
13 factors to consider for Identify risks Consider pre-review of all
effective compliance program content posted by IAs
Third Party Content Possibly testimonials May need to re-evaluate
separate professional pages
Recordkeeping (Advisers Act) Capture, save and make Third party vendors
easily available, all written
business correspondence
24. Regulators and Social Media
FINRA: RR Jenny Ta used Twitter to tout stock. Ta’s “tweets” were
unbalanced, overwhelmingly positive and frequently predicted
increases. Fined $10K and suspended for one year.
SEC Division of Enforcement: Alleges that Anthony Fields of Lyons IL
offered more than $500 billion in fictitious securities through various
social media sites.
FINRA exams: lists of RR using social media, checking against social
media policy
25. 9 steps to mitigate risks to deploy social media
1. Understand your firms landscape, get visibility.
2. Engage stakeholders in policy setting. Set the policy.
3. Consider and address the risks, in a granular fashion.
4. Protect your network from malware, phishing, attacks, data leakage
5. Issue and implement best practice guidelines.
6. Understand and manage the fallibility of human beings.
7. Record and retain (appropriate) communications.
8. Provide education for your users on acceptable and appropriate use.
9. Review and refine policies (regularly).
26. About Actiance, Inc
A decade of expertise, a history of firsts
Global Operations
• 3 US offices, three continents
• 210 employees
Dedicated Social Engagement Team
• Partnering: networks, platforms, service providers
• Regulators: FINRA, IIROC, FSA, SEBI…
• Best Practice enablement, education
Client Engagement
• 9 out of the top 10 US Banks, Top 5 CDN Banks
• 284 FINRA firms
• 100,000 Social Networking users under license
27. Contact Information
jbelbey@actiance.com
@Actiance, @belbey
Further reading:
Marketers Guide to Social Media in Financial
Services
FINRA 10-06 and11-39 requirements mapped to
Facebook, LinkedIn, and Twitter features
Social Media Handbook
Osterman Research:
The Impact of New Communication Tools for
Financial Services Firms
Actiance Collateral Library
http://actiance.com/products/collateral-
library.aspx
Hello and good afternoon. My name is Joanna Belbey and I am the social media and compliance specialist at Actiance. My background is that I am an enthusiastic social media user, plus worked at FINRA for more than 6 years creating and developing as many at 350 educational programs on compliance topics to FINRA’s member firms. I also ran my own training firm for awhile. What I do at Actiance is help regulated firms deploy social media while adhering to the rules and regulations. You can follow me on Belbey on Twitter and feel free to LinkedIn to me as well. As for my biggest challenge, as social media impacts for many departments within an enterprise, I gather everyone together -- groups like Marketing and Corporate Communications, Risk, Goverance, Legal and Compliance, ItT Security, Human Resources – I gather them all together so that they can begin to craft social media policies that Actiance can then implement.
Here at Actiance, we conducted our 6th annual survey on usage trends, end user attitudes, and IT impact earlier this year. We asked end users, “what you do on the corporate network?” We then asked IT professionals, “what do you think that your end users are doing on the corporate network?” We compared theanswers with data collected from 150 of our appliances. These appliances are deployed at customer sites throughout the globe and Actiance was given permission to capture their real data. The difference between the perception andreality was staggering.Take, for example, social networking. 62% of IT Professionals (that would be the light gray bar) estimated social networking was used within their corporate network, yet in reality, we found it being used in 100% of networks. Likewise, with IM, 60% of IT Professionals estimated IM was used on their network, yet in reality, that figure was 98%.
OBJECTIVE: Show leadership in understanding the market and brand association with registered rep and wealth management magazine.TEXT:When it comes financial services, we’ve been working with the folks at registered rep magazine and wealth management.com. WE worked with them on a joint survey to nearly 1600 regulated users, asking about their usage of social media. This survey took place in September and to show the rate of change in the market, we re ran it in February of this year. You can see in just some of these results – as to how much this has changed. CALL OUT SOME OF THE DIFFERENCES> Respondents under 35 are more likely to use social media for business purposes than those 55 or older (68% vs. 45%). Those from insurance firms (67%) and RIAs (67%) are more likely to use social media than those from bank brokerages (35%) or wirehouses (48%). Advisors are more likely to use social media to network with other professionals than to stay in contact with clientsSEGUE: And here at actiance, we’ve taken this understanding of the market a step further..
We commissioned a third party organization to undertake some very specific research for us. They conducted 90 minute interviews with some 20 organizations to identify the stage of maturity that they were at when it comes to the enablement of social within the organization. Some firms are only at the Pre-Consideration stage , where they have no social presence at all. Others are Early Consideration stage, where there is some corp. presence, perhaps there are restrictive policies in place. Maybe there’s a pilot going on. Then, there are the Early Adopters, they have a corp. presence and an acceptable use policy in place and social might be being used by distributed teams. And finally, there are the early majority. These folks have everything that I mentioned, plus, they’ve also have started to experience successes so that many of their earlier concerns about being in compliance have been overcome by proper planning and demonstrable results.Wherever you are along this curve, I’m hoping I can help you move to the next phase.
- a FA noticed one of her new LI connections was retiring that led to a 2m account acquisition- a FA noticed on LI a client was changing jobs and captured a 401k rollover- a FA noticed a fellow FA was linked in to a contact at a company she was chasing that opened up a commercial account opportunity- a FA with existing ties in the energy market has linked in to 400 new prospects internationally that is expected to yield strong returns in AuM build - all FAs in the pilot use LI to research targets to see how they are connected before calling to increase their hit rates- ML also sees strong interest from their Institutional Research team who want to use LI to deepen their company information for the ones they cover
Crop logo91 tweets, $1m prospectEngagement details1200 people live
This slide shows why it’s so important to get social…. research from Carol Rozwell of Gartner in May 2011…. identified that the 20 percent of enterprises that employ social media beyond marketing will lead their industries in revenue growth by 2015.
Osterman Research conducted a study and found that corporate users spend an average of 18 minutes on a typical workday using social networking tools (or about 4% of their workday). In fact, our own survey showed a change from 2009 to 2010 in the business use of Twitter, going from 13% of users to 78% , a 6-fold increase.Adoption of social computing and social networking in the enterprise is being driven by individuals and departments within the company, such as the Marketing & PR teams who want to use social networking for corporate messaging and advertisements or analysts who wish to publish “market”-relevant data. And some firms are allowing their Financial Advisors and Producers to use social media to conduct business “as such”. These are the folks who need write access.Conversely, there are those corporate users that only need read-only access. This could be departments like HR/Compliance/IT Security, which use social media to research new hires or conduct investigations. And then there’s the issue of personal use. We’ve found that restricted personal use is generally OK so long as clear guidelines are made available company-wide. This growth of usage across the enterprise is pretty impressive but it comes a new set of risks...
So far, we’ve seen different countries around the world that have issued specific guidelines for financial service firms. The US was the first in January 2010 with FINRA 10-06, closely followed by the UK in the summer of 2010 with a notice from the Financial Services Authority. We’ve since seen guidelines from IROC and the Canadian Securities Administration and SEBI out of India. India is the fastest growing social networking nation, btw.
Text:Today, we’ll be talking about recent guidance offered by FINRA for Registered Representatives and SEC for Registered Investment Advisors. But, first, we’d like to provide some context. There are two major types of financial advisors, Broker-Dealers and their registered representatives and Registered Investment Advisors and their Investment Advisors. As you can see from this chart, there are subtle, but, important differences between the two. As you know, FINRA issued specific guidance Broker Dealers for social media back in January 2010 in 10-06 and then again, this past August with 11-39. However, until January of this year, the SEC had not provided written guidance for Investment Advisors specifically on social media, however it had included it in its exam sweeps. So, in the absence of guidance from the SEC, RIAs were using FINRA issued guidance.However, in short, both the SEC and FINRA consider social media as a form of electronic communications. Therefore, regulated users are required to follow the rules and regulations surrounding electronic communications even during their “down time” or time away from the office, if they are identifiable as a representative of the organization (i.e., they list the firm as their employer). To make it even clearer, if it’s written down, it’s a written communication.
Financial Industry Regulatory Authority (FINRA) FINRA issued specific guidance for Broker Dealers for social media in January 2010 and then again, in August of 2011 . FINRA reiterated that there are new rules. Instead, firms are challenged to interpret how to apply these existing categories of rules and regulations to social media: Recordkeeping: Firms must capture, save and make easily available, all written business correspondence, including communications within social media such as updates, tweets, direct messages, including communications from both business and personal devices. The content is determinative. Timeframes vary, but, in some cases these communications need to be archived for at least five years. Best practice: As social media networking sites do not offer this capability, firms are challenged to find another solution, typically by working with a third party vendor(s). Suitability: Broker-dealers must ensure that recommendations that registered representatives make to their clients are suitable for each investor. That means that the RRs must know their customer’s investing goals and tolerance for risk at that moment in time. For Investment Advisors, the bar is higher. They have a fiduciary responsibility, which means that they must put their clients’ interest above their own. Best practice: Firms typically prohibit recommending specific products, unless a registered principal of the firm has approved the communication. Communications with the public: Firms need to adhere to content standards for all communications. For example, they must disclose all the facts, cannot be misleading nor can guarantee results. Furthermore, testimonials are specifically prohibited for Investment Advisors and are only allowed in certain circumstances for Registered Representatives. Best practice: Firms typically monitor communications to makes sure content standards are being upheld, and also disable the ability to make recommendations, and in some cases, to “like”. Firms also need to make sure communications are reviewed, either before or after they are made public, depending on how they are categorized, and depending on the content. Static content, such as an advertisement, or brochure or profile on a social media site, needs to be pre-approved by a registered principal of the firm before it is made public. However, interactive communications, such as real-time interactions, do not require pre-approval, but must be supervised at some pre-determined percentage. Both static and interactive communications must meet content standards, be supervised and all communications must be captured and retained. Best practice: Communications rules are fairly complex. Marketing departments typically confer with their compliance department to develop processes for review and approval of content, either before it is posted, or after, depending on the category and content of communications. Firms are not responsible for third party content unless they have involved themselves in the preparation of the content or explicitly or implicitly endorsed or approved the content. Best practices: Establish and publish usage guidelines for customers and other third parties that are permitted to post on firm-sponsored websites. Monitor, and block inappropriate third-party content and provide disclaimers regarding its responsibility for third-party posts. As retweeting or “liking” or marking as “favorite” could be considered an endorsement of the post, firms typically block these capabilities. Supervision: Like with any type of electronic communications (such as email, or instant messages), firms must demonstrate that they are supervising communications to ensure adherence with content standards. Regulators do not specify what percentage of communications must reviewed. Instead, FINRA allows firms to use a risk-based approach, ie, firms create supervision policies based on their own tolerance for risk, the type of content, plus compliance history of staff. However, FINRA does specify those associated people who use social media must first receive training. Best practice: Work with your Compliance department to develop and follow risk-based written supervisory procedures. Put processes in place to pre-approve static and product related content. For interactive content that does necessarily require pre-approval, determine how and what percentage of content will be reviewed and when. Develop training programs for everyone who will be using social media.
As mentioned earlier, FINRA does not regulate Investment Advisors. Instead, they are regulated by the Securities Exchange Commission. There have been conversations about having either FINRA regulate both registered representatives and financial advisors or creating a new Self-Regulatory Organization (SRO) to regulate both. That may happen at some point. But, for now, for now, firms need to make sure they are following the appropriate guidelines for each type of advisor. In January 2012, the SEC issued guidance about social media for the first time. Before then, firms with Investment Advisors were using FINRA issued guidance.In the SEC’s National Examination Alert, Investment Advisor Use of Social Media, the SEC staff of the Office of Compliance Inspections and Examinations, states that firms use of social media must comply with federal securities laws, including anti-fraud provisions, compliance provisions and recordkeeping. In other words, like the direction from FINRA, there are no new rules for social media, instead firms must interpret the existing rules and apply them to social media. In the Alert, the SEC listed a number of factors that firms should consider when evaluating the effectiveness of its compliance program. Factors include usage guidelines, content standards, approval of content, making sure there were enough firm resources to monitor IAR activity on social media sites, and others. In a departure from FINRA, the SEC also specifically mentioned that post review of certain content may be problematic. To summarize, the SEC recommended that firms identify risks of using social media and then test whether their in-house policies and procedures effectively address these risks. The SEC also suggested that firms develop policies and procedures specifically for social media to avoid confusion to train staff on the compliant use of social media. Best Practice: Consider pre-review of all content posted by IAS, or at the very least, prompt after the fact monitoring and deletion of inappropriate content. Third Party Content:The SEC expressed concern about how third party postings on Investment Advisors sites could be interpreted as testimonials, which are prohibited for IAs. The SEC states “the use of ‘social plug-ins’ such as the “like” button could be interpreted as a testimonial … its’ an explicit or implicit statement of a client’s experience with an advisor. In cases where social media sites do not allow the ability to disable ‘like’ or similar feature, RIAs should develop a system to monitor and remove third party postings.” Best Practice: Firms may need to reevaluate practice of IAs setting up separate professional pages on Facebook, which customers connect to via the “like” button, to avoid the appearance of a testimonial. Recordkeeping: SEC states that social media is like any other written communication, and needs to be retained according to the provisions of the existing Advisers Act. And like FINRA, the SEC states that the “content is determinative”, meaning that both regulators are only interested in business communications. Best practice: As social media networking sites do not offer this capability, firms are challenged to find another solution, typically by working with a third party vendor(s).