1. To:
Prof. Tina
Crash Course on Creativity
Sr. # Store I Store II
Gourmet Store Rahat Store
1 Before You Enter the Store Before You Enter the Store
. Store attracted me because of its highly decorated . Store attracted me in a way of its
outlook of building simplicity on outlook
. A customer representative opened the door for . The door was closed
every customer and say greeting like Assalam o
Allaikum . I feel a little awkward
. I feel much privileged to this greeting . Sign is very simple, stylish and very big
font size
. Sign is very stylish and very big font size
. It shows the color scheme that exactly
. It shows the color scheme that exactly matches the matches the packaging.
packaging.
2 Environment Environment
. Color scheme of store is of Orange and white . Color scheme of store is of red and
white
. Floor is covered with tiles of cream color and it
maintains the attractiveness of environment . Floor is covered with tiles of white color
and it keeps the attractiveness of
. Ceiling is not very high and it has made the store environment
somewhat congested
. Ceiling is high enough that store attracts
. Environment is not loud at all because of its wide customers
limited space
. Environment is not very loud
. Limited capacity has made the environment
somewhat noisy . Similar group of customers like families
are causing noise
. Music is not being played there
. Music is not being played there
. Store is not cold rather warm
. Store is not cold rather warm
. store is very much crowded with goods and
limited space for customers to walk around . store is very much sparse with divided
sections of every merchandize
. Store has distinctive smell due to its bakery items
. Store has distinctive smell due to
. Cash register is located at the center of store desk continuous freshener its environment

2. . Store security is at the entrance and only two . Cash register is located near to
cameras is erected in the store reception desk
. I want to stay in store as long as I get my product . Store security is not only at the entrance
but cameras are erected at every section
of the store
. The environment has definitely influenced goods . I want to stay in store as long as I get my
value purchased like the way of customer dealings, product
greetings etc.
. The environment has not influenced
impressively due to its poor customer
dealings, greetings etc.
3 Personnel Personnel
. Sales person initiates contact as
. Sales person initiates contact as quickly as customer comes to its section
customer enters the store
. The script is not followed at all
. Greetings person follows the script but other
doesn’t . Ratio of sales person is half the
customers like 5 sales men to 10
. Ratio of sales person is half the customers like 5 customers like section wise
sales men to 10 customers
. Customers are mostly families
. Customers are mostly middle aged and youngsters
. Sales force does not store product
. Sales force does not store product
. Sales people wears uniform in store
. Sales people wears uniform in store
. This uniform really matches the store
. This uniform really matches the store image image
4 Product Product
.I noticed imported confectionary like chocolates as I noticed newly launched products of
entered in the store different organizations, imported
chocolates as entered in the store
. There were featured products like newly launched
Nestle deserts, milk for bones and imported items . There were featured products like newly
launched products
. Products were arranged by function
. Products were arranged in sections
. Head & Shoulder sale representatives were subject to its functionality
available there for demonstrations to their
customers . National foods, Engro foods, Clear
Shampoo sale representatives were
. Gourmet made products like milk, jam, available there for demonstrations to
confectionary were at accessible location their customers
. Items in least accessible location were . FMCGs were at most accessible location
. Expensive costume items and FMCG products . Items in least accessible location were

3. are on eye level and expensive
. Mostly FMCG products were on eye
. The price of products has to be find on the level and expensive
packaging
. The price of products were easy find on
. Imported confectionary and chocolates are near the packaging
cash register
. Imported items were near cash register
Because of hectic work schedule I could only visit two stores –the nearest. And I also could not capture
the pictures due to non-availability of cameras. Sorry for inconvenience.

4. 5 Customers Customers
. Mostly families are customers in the store . Mostly families are customers in the
store
. Average age is 30 and male customers
. Average age is 30 and both male &
. Customers have to follow the direction females customers
. Customers stay about 10-15 minutes on average . Customers don’t have to follow the
direction
. Customers have the flexibility to touch the
product but sales representative help in making sale . Customers stay about 20-30 minutes on
but it is not discouraged average
. Customers have the access to touch the
. Customers really come on some mission to buy. product
. Both window shoppers and other
customers really come on some mission
to buy.