Can the way we display objects itself become a marketing tool for museums? Do museums that have greater interactivity and access to with objects end up attracting more public and is there greater engagement with the museum visit per se?

1. By sakshi Kukreti.
BUDDY: AMOGHA PANDEY.

2.  Something that is learned in the course
of observing things

4.  Its all about experience.
 Depends on how the objects are displayed.
 Does the visitor have full access to the object,
how close he or she can come to the object ??
 Museums displays should be engaging
enough then only the visitors will take an
interest in observing what is in front of them.

5. Observe
Think
Learn
Pointing
towards the
object
Pointing out
the details
which one
thinks is
important.
OBSERVATION STRATEGIESOFTHE
VISITORS.

6. BARRIERS
How close can I
get to the
object??
What is this
showcase
doing in
between..??
Obstruction..!!!!
???

7. HEIGHT MATTERS
WOW..THIS
IS LARGER
THAN LIFE
BUT
OOPSS!!
MY NECK IS
CRACKING..

8. POSITIONING and SIZE MATTERS

9. PROXIMITY MATTERS

10. CUROSITY IS THE KEY TO
OBSERVATION
WHY IS
THIS
IMPORT
ANT?

11. FREEDOM TOCONNECT WITHTHE OBJECT

12. COMFORT MATTERS
LET ME
REST
AND
ADMIRE
THIS. …

13. OBJECT MATTERS
REVERE
NCE AND
RESPEC
T..

14. FASCINATED BY YOU
CAN
WE GET
IN
THERE
??

15. SETTING IS IMPORTANT
HMMM..
SO WHAT
HAVE
YOU GOT
LET ME
SEE..

16. NOW YOU SEE ME
CAN I TAKE
A PICTURE
OF YOU..??
OFCOURSE
YOU
CAN..THIS
IS A
MUSEUM..

17. SEEING IS NOT ENOUGH
I WISH I HAD
A
MAGNIFYING
GLASS..

18. SPACE MATTERS..
WHO
SHOULD
WE
OBSERVE?
?
EACH
OTHER OR
THE

19. Observational
Learning
Occurs.
Attention
Retention
Processing
Motivation

20. Research at Smithsonian Institute has identified four
types of experiences that Museum visitor cite as being
most satisfying to them
Object experiences, which involve seeing rare, valuable, or
beautiful things
Cognitive experiences, which involve gaining knowledge or
enriching understanding.
Introspective experiences, which involve imagining other times and places or
reflecting on the meaning of events
Social experiences, which involve interacting with others or
watching children learn

21.  GOOD DISPLAYS ENCOURAGES VISITOR
OBSERVATION.
 MUSEUMDISPLAYS ARE THE MEDIUM
THROUGHWHICH WE CAN MARKET THE
MUSEUM.

22. OBSERVATION AS A MARKETINGTOOL.
ONE OBJECT
DISPLAY..
People can
engage with the
object more
freely
The attention
remains
undivided hence
better
observation.

23. CREATING THE AMBIENCE
PENN
MUSEUM
EGYPT,
LOWER
GALLERY
Experienci
ng and
observing

24. OBJECTS MAGNIFIED…
NatureMagnified
Berkshire Museum, u.s.
Magnified
images of the
objects
provides a
better scope
for
observation.

25.  COOPER HEWITT MUSEUM
, NEW YORK.
 There is a pen given at
admission, it enables every
visitor to collect objects from
around the galleries and create
their own designs on interactive
tables.
 At the end of a visit the Pen is
returned and all the objects
collected or designed by the
visitor are accessible online
through a unique web address
printed on every ticket. These
can be shared online and stored
for later use in subsequent
visits.

26.  National Building
Museum..WASHINGTON D.C
 Investigating where we live..
 Teen Participants explored the District
through the lens of its monuments,
memorials, and commemorative spaces.
They visited monuments on the National
Mall and smaller commemorative
spaces, murals, and memorials in local
neighborhoods to document how we, as
a nation and a city, remember and
honor the past.
 Using their photographs,
interviews, and observations,
the teens have created an
exhibition that shares their
exploration process. This documentation
led to an analysis of the people and
events that are left out of this narrative.
Each studio of teens has created an
installation of a commemorative space
to people, events, or issues they believe
need to be highlighted and
remembered.

28. OBSERVE,
THINK,
DRAW,
.
SHARE

31.  Each and every person had drawn what they found
interesting in the picture which was showed to them
for 5 minutes.
 They retained that information which caught their
attention in the first place.
 For example people had drawn different aspects
which can be taken from the picture itself like
jewellery, architecture, the environment some even
related to the abstract emotions such as love,
shyness etc.
 The overall message of the picture was interpreted
by the people according to their own understanding
and experience.

32.  The main idea behind this exercise was that
the audience can get a practical experience as
to how the social cognitive model applies in a
real life situation.
 Museums can market themselves by enhancing
their displays but with that they should also
recognize the fact that the experience of the
visitor with the object is very subjective.
 Displays can help in grabbing the attention of
the visitors towards the object which is also the
very first step in observational learning.

33.  “Museums as Healing places”, accessed 15 September, 2015,
https://www.psychologytoday.com/blog/minding-the-
body/201012/museums-healing-places
 “Observational learning", last modified June 28 ,2015.
https://en.wikipedia.org/wiki/Observational_learning
 Berkshire Museum,
 http://berkshiremuseum.org/portfolio-item/nature-magnified-photographs-
by-andreas-feininger-2/
 Penn Museum, http://www.penn.museum/about-collections/curatorial-
sections/egyptian-section
 Cooper Hewitt , http://www.cooperhewitt.org/
 National Building Museum, http://www.nbm.org/exhibitions-
collections/exhibitions/iwwl15.html