Concetti sulla Museologia

1. NEW MEDIA +
DIDATTICA MUSEALE
Maria Cecilia Reyes
M A S T E R I N S C R I T T U R A C R E A T I V A E P R O G E T T A Z I O N E D I C O N T E N U T I D I G I T A L I
U N I V E R S I T À D E G L I S T U D I D I G E N O V A

2. Museum Key Concepts
New Media Exhibitions
New Media Archives
Social Media and Museum
Labs & Workshops
Work on the Proposal
Pitch 4:00 PM
TODAY'S FLOW
Overview of Today's Discussion
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3. BACKCHANNELCHAT.COM

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MUSEUM
KEY CONCEPTS
Joseph Nash, “An exhibition gallery representing Guernsey and Jersey,
Malta and Ceylon,” from Dickinson’s Comprehensive Pictures of the
Great Exhibition of 1851, 1854, watercolor, 33.3 x 48.4 cm (The Royal
Collection)

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1. ARCHITECURE
Museum architecture is defined
as the art of designing and
installing or building a space that
will be used to house specific
museum functions, more
particularly the functions of
exhibition and display, preventive
and remedial active conservation,
study, management, and
receiving visitors.
2. COLLECTION
Set of material or intangible
objects (works, artefacts, mente-
facts, specimens, archive
documents, testimonies etc.)
which an individual or an
establishment has assembled,
classified, selected, and
preserved in a safe setting and
usually displays to a smaller or
larger audience, according to
whether the collection is public or
private.
3. COMMUNICATION
Art museums are institutions of
great importance in the
development and innovation
process of nowadays society, due
to the information they can
provide to the public, therefore
educating it.

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4. EDUCATION
Museum education can be
defined as a set of values,
concepts, knowledge and
practices aimed at ensuring the
visitor’s development; it is a
process of acculturation which
relies on pedagogical methods,
development, fulfillment, and the
acquisition of new knowledge.
5. ETHICS
Museum are institutions, it takes
ethical position on common
agreement on diverse spheres.
6. EXHIBITION
Is the space that contains a
series of objects. Exhibition areas
are defined not only by the
container and the contents but
also by the users – visitors and
museum professionals – that is to
say the people who enter this
specific area and share in the
general experience of the other
visitors at the exhibition.

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7. HERITAGE
“Heritage” is a property,
something that is inherited,
passed down from previous
generations. In the case of
“cultural heritage,” the heritage
doesn’t consist of money or
property, but of culture, values
and traditions. Cultural heritage
implies a shared bond, our
belonging to a community. It
represents our history and our
identity; our bond to the past, to
our present, and the future.
8. INSTITUTION
Formal organizations, public or
private, established by society to
fill a specific need.
Every society consists of different
types of institutions. Institutions
are generally social in nature.
They are established within a
society, and affect different
aspects of social life. It is the
individuals and society that are
responsible for establishing
institutions within any society.
9. MANAGEMENT
Museum management is the
running of the museum’s
administrative business, the
activities which are not directly
attached to the specific fields of
museum work (preservation,
research and communication). It
encompasses tasks relating to
financial (accounting,
management control, finances)
and legal responsibilities, to
security and upkeep, to staff
management and to marketing as
well as to strategic procedures
and the general planning of
museum activities.

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10. MEDIATION
(INTERPRETATION)
The concept of mediation leads us
to think about the institution of
culture itself as the transmission
of that common heritage which
unites the members of a
community and in which they
recognise themselves. In this
sense of the word mediation, it is
through the mediation of its
culture that individuals perceive
and understand the world and
their own identity; several writers
speak of symbolic mediation.
11. MUSEOGRAPHY
MUSEUM PRACTICE
12. MUSEOLOGY
MUSEUM STUDIES

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13. MUSEUM
“A museum is a non-profit,
permanent institution in the
service of society and its
development, open to the public,
which acquires, conserves,
researches, communicates and
exhibits the tangible and
intangible heritage of humanity
and its environment for the
purposes of education, study and
enjoyment.”
- Statutes of the International
Council of Museums (ICOM)
(2007)
14. OBJECT
MUSEUM OBJECT
MUSEALIA
15. PRESERVATION
In museology, preservation covers all
the operations involved when an object
enters a museum, that is to say all the
operations of acquisition, entering in the
inventory, recording in the catalogue,
placing in storage, conservation, and if
necessary restoration. The preservation
of heritage generally leads to a policy
which starts with the establishment of a
procedure and criteria for acquisition of
the material and intangible heritage of
humanity and its environment, and
continues with the management of those
things which have become museum
objects, and finally with their
conservation.

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16. VISITOR
What are they looking for?
17. RESEARCH
In the museum, research consists
of the intellectual activities and
work aimed at discovery,
invention, and the advancement
of new knowledge connected
with the museum collections, or
the activities it carries out.
18. SOCIETY
The society addressed by
museums can be defined as a
community of individuals (in a
specific place at a specific time)
organised around common
political, economic, legal and
cultural institutions, of which
the museum is a part and with
which it builds its activities.

11. 19. ACTIVITY
Laboratories
Workshops
School Visits
Courses for Teachers
Adult Learning (Life-long
learners)
Digital Sessions
Handling Sessions
Events: Debates, Screenings,
Lectures, Study Days.
Inclusion Activities
20. ACCESS
Who gets into the museum?
21. KNOWLEDGE
Facts, information, and skills
acquired through experience or
education; the theoretical or
practical understanding of a
subject.

12. What do people remember from their museum
visits?
What factors seem to most contribute to
visitors forming long-term memories?
VISITORS
MOTIVATION AND LEARNING

13. Professor of Free-Choice Learning at Oregon State University
and Director, OSU Center for Research on Lifelong STEM
(Science, Technology, Engineering & Mathematics) Learning, is
known inter - nationally for his expertise on free-choice
learning; the learning that occurs in settings like museums and
parks and on the Internet
Dr. John H. Falk

14. Memories Categorization
1. Exhibits
2. Social
3. Personal
4. Setting information
5. Previous visits
6. Feelings/emotions
7. Temporal agendas
8. Interactive nature of the
experience 9. Interview
participation
10. Visiting the gift shop/café

15. Factors that influenced the
memories
• Things that supported their entering needs
and interests.
• Things that were novel.
• Things that had high emotional content for the
individual.
• Things that were supported by later
experiences.

16. TYPES OF VISITORS

17. EXPLORERS
Visitors who are curiosity-driven
with a generic interest in the
content of the museum. They
expect to find something that will
grab their attention and fuel their
learning.
“I remember thinking I wanted to
learn my science basics again, like
biology and that stuff. … I thought
[before coming], You’re not going
to pick up everything, you know,
but you are going to learn some
things.”
FACILITATORS
Visitors who are socially
motivated. Their visit is focused
on primarily enabling the
experience and learning of others
in their ac - companying social
group.
“[I came] to give [my] kids a
chance to see what early life was
like … it’s a good way to spend
time with the family in a non-
commercial way. They always
learn so much.”
RECHARGERS
Visitors who are primarily seeking
to have a contemplative, spiritual
and/or restorative experience.
They see the museum as a refuge
from the work-a-day world or as
a confirmation of their religious
beliefs.
“I like art museums. They are so
very quiet and relaxing, so
different than the noise and
clutter of the rest of the city.”

18. EXPERIENCE
SEEKERS
Visitors who are motivated to visit
because they perceive the
museum as an important
destination. Their satisfaction
primarily derives from the mere
fact of having ‘been there and
done that’.
“We were visiting from out-of-
town, looking for something fun to
do that wouldn’t take all day. This
seemed like a good idea; after all,
we’re in Los Angeles and someone
told us this place just opened up
and it’s really neat.”
PROFESSIONAL/
HOBBYISTS
Visitors who feel a close tie
between the museum content
and their professional or
hobbyist passions. Their visits
are typically motivated by a
desire to satisfy a specific
content-related objective.
“I’m starting to put together a
saltwater reef tank, so I have a
lot of interest in marine life. I’m
hoping to pick up some ideas
[here at the aquarium].”

19. what type of
visitor are you?

20. MUSEUM
EXPERIENCE
CYCLE
I think the museum can satisfy certain needs
I choose to visit the museum in order to
satisfy those needs
I use the museum in ways that allows me to
satisfy those needs
I remember my visit - and learn about those
things that satisfied my needs
I am encourage tho re-visit the museum or tell
others that have those needs