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MICHAEL KATAYAMA,
KATIE KOCH & ERIC ST. ONGE
Prototyping the User Experience / Research Methods
April 29, 2010
That breaks our
art-loving hearts.
Most visitors don’t come
 to the museum alone.
There’s room for
 improvement.
“There are a few strategies commonly
 used in museum education: VTS or Visual
 Thinking Strategies is the easiest way to
 get people comfortable talking about art.”

Joseph Keehne, Associate Educator at the New Museum
“Using a familiar starting point makes the
 art approachable for a novice visitor.”

Ben Kaplan, Sound Designer & Storyteller
Museum visitors will have a
 more meaningful experience if
they understand what they see.
OUR GOALS
OUR GOALS

Keep the visit social.
OUR GOALS

 Keep the visit social.

Encourage conversation
 and critical thinking.
OUR GOALS

       Keep the visit social.

     Encourage conversation
      and critical thinking.

Connect the artwork to the visitor’s
   world outside the museum.
artScope is an interactive
guide that helps visitors connect
to artwork in a museum.
Visiting the Whitney
   with artScope
THANK YOU
Michael Katayama, Katie Koch, Eric St. Onge
IMAGE CREDITS
Whitney Ceiling
http://www.giantrobot.com/blogs/daniel/uploaded_images/RIMG0008-719303.JPG

Chuck Close at the Met
http://culturefix.files.wordpress.com/2009/08/chuckclose2.jpg

MoMA
http://blog.oregonlive.com/aenow/2007/04/cloepfil_master_of_the_museum.html
http://farm4.static.flickr.com/3635/3348397734_475a1895b1.jpg

Whitney
http://www.bridgeandtunnelclub.com/bigmap/manhattan/ues/whitney/01lobby.jpg
http://commondatastorage.googleapis.com/static.panoramio.com/photos/original/20533518.jpg

SFMoMA
http://www.smartdestinations.com/design/images/explorerpass/attractions/SFO-SFMOMA.jpg

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artScope

Editor's Notes

  1. http://www.giantrobot.com/blogs/daniel/uploaded_images/RIMG0008-719303.JPG
  2. Ask questions: Does anyone know who this artist is? How does this canvas look different from a still life painting of fruit? Do you feel rhythm when you look at this painting?
  3. Unless they take a guided tour, visitors don’t spend enough time with artwork in a museum and they leave without a good appreciation of what they just experienced.
  4. We chose to focus on the Whitney museum to see if we could improve the educational experience. We liked that it was museum focused on modern art and that they were experimental. And they would most likely be open to technology for improving the museum experience,
  5. We did a field study of the the visitors of the whitney. To find out if people came in singles, groups how did they interact with the artwork.
  6. And learned that most visitors don’t come to the museum alone. We saw people in groups or pairs and they liked to share whether it would be talking about the art or some other conversation related to their lives
  7. In addition to the Whitney, 1. we visited the MoMA 2.Cooper-Hewitt and We also found that the SFMoMA has a nifty iPhone app for its new rooftop garden.
  8. In addition to the Whitney, 1. we visited the MoMA 2.Cooper-Hewitt and We also found that the SFMoMA has a nifty iPhone app for its new rooftop garden.
  9. some of the tours that we found were 1. moma audio tour, where you punch in the number of the artwork to hear the curators statement, there was no headphone and you hold it up to your ear. 2. the ipod touch at the cooper hewitt had slideshows and photos, email of your comments, but most people were looking at the device more than the art. 3. and the sfmoma has treats images well, you can share and tweet. mostly for planning
  10. some of the tours that we found were 1. moma audio tour, where you punch in the number of the artwork to hear the curators statement, there was no headphone and you hold it up to your ear. 2. the ipod touch at the cooper hewitt had slideshows and photos, email of your comments, but most people were looking at the device more than the art. 3. and the sfmoma has treats images well, you can share and tweet. mostly for planning
  11. some of the tours that we found were 1. moma audio tour, where you punch in the number of the artwork to hear the curators statement, there was no headphone and you hold it up to your ear. 2. the ipod touch at the cooper hewitt had slideshows and photos, email of your comments, but most people were looking at the device more than the art. 3. and the sfmoma has treats images well, you can share and tweet. mostly for planning
  12. None of these felt truly interactive, like they were an integral part of the visit. And the follow-up from the Cooper-Hewitt was nothing more than a tally of the things we’d seen.
  13. We were interested in learning more about art education, so we spoke with Joseph. (talk about VTS and other methods) *** important that viewers can connect what they see with what they already know
  14. Talked with Ben about his experiences as a designer of an audio tour for a sculpture garden.
  15. key finding! BAM!
  16. Through their participation they become part of the history surrounding a work of art. mention audience and features: • iPod Touch with RFID reader, allowing for location-awareness within the museum • Visitors who arrive together have a shared experience through the networked devices • A visitor’s path is recorded and sent to his or her email along with extra information and resources.
  17. With concept in hand, we began sketching.
  18. first wireframes were in whiteboard form
  19. create paper prototypes that we could use to walk people around in our “fake museum” in studio
  20. made more refined wireframes
  21. tested those in a stationary position to check for fluidity
  22. made refined designs from what we learned!