Aim
Definition of sports n sports museums
Name of some sports museums and reason for choosing NSM, Melbourne as the ideal museum, video.
Brief introduction of museums and their galleries that are mentioned.
Marketing plans of the museums .
Activities that the museums are doing.
SWOT analysis of the museums.
Marketing Audit NSM(Sample)
Based on the analysis of NSM, Marketing plans for Indian sports museum.
A FOOTBALL TRAINING & TOUR TO BARCELONA - SPAIN 'LEARN THE FAMOUS TIKI - TAKA STYLE OF SPANISH FOOTBALL FROM POR UFEA COACHES, PLAY MATCHES & GO FOR SIGHTSEEING & EXCURSIONS TO ONE OF SPAIN'S MOST VIBRANT CITIES
Sport is the real common denominator among people all over the world, beyond socio-economic and cultural differences. It is a strong power: Everyone is interested in sports.
The sports consumptions have enough socio-economic specificities to justify that the offer develops a marketing adapted to the sporting cultures. It is a market that continues to grow and it is normal that we wanted to see all these specificities.
Aim
Definition of sports n sports museums
Name of some sports museums and reason for choosing NSM, Melbourne as the ideal museum, video.
Brief introduction of museums and their galleries that are mentioned.
Marketing plans of the museums .
Activities that the museums are doing.
SWOT analysis of the museums.
Marketing Audit NSM(Sample)
Based on the analysis of NSM, Marketing plans for Indian sports museum.
A FOOTBALL TRAINING & TOUR TO BARCELONA - SPAIN 'LEARN THE FAMOUS TIKI - TAKA STYLE OF SPANISH FOOTBALL FROM POR UFEA COACHES, PLAY MATCHES & GO FOR SIGHTSEEING & EXCURSIONS TO ONE OF SPAIN'S MOST VIBRANT CITIES
Sport is the real common denominator among people all over the world, beyond socio-economic and cultural differences. It is a strong power: Everyone is interested in sports.
The sports consumptions have enough socio-economic specificities to justify that the offer develops a marketing adapted to the sporting cultures. It is a market that continues to grow and it is normal that we wanted to see all these specificities.
A concise report to demonstrate digital marketing on a smaller platform. This report shows the various aspects of digital and sports marketing for better understanding and implementation.
Expert feedback Jaap van der GrintenStudent MarcosPaper exch.docxelbanglis
Expert feedback: Jaap van der Grinten
Student: Marcos
Paper exchange minor
Dear Marcos,
You have gathererd quite some valuable and relevant sources on sports branding. They provide a good fundament for your paper. With a few extra sources you’ll be able to finalize a nice paper.
The English writing is pleasant to read. See to it that the final version has no little errors anymore.
The introduction is build up with excerpts from the analysis without a clear structure. Is it possible to focus it more on the opening, relevance and demarcation towards a clearly visible research question? See for instance Angela’s introduction. After the question, you can lay out the structure of the paper to follow.
Is it an idea to structure the analysis from wide to narrow? > Events > sports events > major & minor events. And try to say something about city, a region or a country, (re-)define, position and promote (see also under conclusion).
Conclusion
In the end I am interested to see conclusions on (the combined use) of the following aspects from your research question:
· city, a region or a country
· (re-)define, position and promote
Can you try to develop and improve your analysis to provide for this evaluation in the conclusion?
Reflection
……...
Try to add a lot more references in the text (also to avoid plagiarism).
Bibliography is still missing.
Go go go ,
Jaap.
Hogeschool INHOLLAND Diemen
Faculty of Creative Business
Marketing Communication and City Promotion
Jaap van der Grinten
Year 2019-20, Term 1+2
THE ROLE OF SPORTS IN CITY BRANDING
How can sports or sports related events help city branding?
Submitted by Marcos Arguello
Student Number: 653176 I [email protected]
Abstract
Table of Contents
I. Introduction………………………………………………………………………. p. 4
II. Place branding through sport…………………………………………..……..….. p. 5
III. Sport tourism…………………………………………………………………… p 7
IV. Mayor sport events ………………………………………….…………...…….. p. 7
V. Minor sport events …………………………………………………………..….. p. 7
VI. Conclusions………………………………………………………………..…… p.
VII. Bibliography………………………………….………………………………. p.
Table of Figures
Figure 1: FIFA World Cup Qatar………………………………………………….p. 5
INTRODUCTION
Nowadays destinations organize, promote and run sports events for a variety of reasons. The role of sports events has been evolving over time. If events are still planned to bring people together and to generate economic benefits, they are increasingly used as marketing strategies to help promote, position, and brand destinations.
Managers and politicians of cities, regions and countries should espouse a integrated approach when developing their place branding strategy through sport. It appears relevant to combine sport and tourism in this research. The main objective is to reflect on the effectiveness of place branding strategies through sport. How can sports or sports/sports related events help city branding? In other words, how ...
A concise report to demonstrate digital marketing on a smaller platform. This report shows the various aspects of digital and sports marketing for better understanding and implementation.
Expert feedback Jaap van der GrintenStudent MarcosPaper exch.docxelbanglis
Expert feedback: Jaap van der Grinten
Student: Marcos
Paper exchange minor
Dear Marcos,
You have gathererd quite some valuable and relevant sources on sports branding. They provide a good fundament for your paper. With a few extra sources you’ll be able to finalize a nice paper.
The English writing is pleasant to read. See to it that the final version has no little errors anymore.
The introduction is build up with excerpts from the analysis without a clear structure. Is it possible to focus it more on the opening, relevance and demarcation towards a clearly visible research question? See for instance Angela’s introduction. After the question, you can lay out the structure of the paper to follow.
Is it an idea to structure the analysis from wide to narrow? > Events > sports events > major & minor events. And try to say something about city, a region or a country, (re-)define, position and promote (see also under conclusion).
Conclusion
In the end I am interested to see conclusions on (the combined use) of the following aspects from your research question:
· city, a region or a country
· (re-)define, position and promote
Can you try to develop and improve your analysis to provide for this evaluation in the conclusion?
Reflection
……...
Try to add a lot more references in the text (also to avoid plagiarism).
Bibliography is still missing.
Go go go ,
Jaap.
Hogeschool INHOLLAND Diemen
Faculty of Creative Business
Marketing Communication and City Promotion
Jaap van der Grinten
Year 2019-20, Term 1+2
THE ROLE OF SPORTS IN CITY BRANDING
How can sports or sports related events help city branding?
Submitted by Marcos Arguello
Student Number: 653176 I [email protected]
Abstract
Table of Contents
I. Introduction………………………………………………………………………. p. 4
II. Place branding through sport…………………………………………..……..….. p. 5
III. Sport tourism…………………………………………………………………… p 7
IV. Mayor sport events ………………………………………….…………...…….. p. 7
V. Minor sport events …………………………………………………………..….. p. 7
VI. Conclusions………………………………………………………………..…… p.
VII. Bibliography………………………………….………………………………. p.
Table of Figures
Figure 1: FIFA World Cup Qatar………………………………………………….p. 5
INTRODUCTION
Nowadays destinations organize, promote and run sports events for a variety of reasons. The role of sports events has been evolving over time. If events are still planned to bring people together and to generate economic benefits, they are increasingly used as marketing strategies to help promote, position, and brand destinations.
Managers and politicians of cities, regions and countries should espouse a integrated approach when developing their place branding strategy through sport. It appears relevant to combine sport and tourism in this research. The main objective is to reflect on the effectiveness of place branding strategies through sport. How can sports or sports/sports related events help city branding? In other words, how ...
Aim is to highlight the Marketing Strategy for a single ‘Highlight Object ‘ of any museum.
Case study of three different museums are taken into consideration.
An attempt to analyze their Marketing Strategies.
For a Film Museum, marketing plays a vital role although cinema’s involvement makes it popular and famous
Film Museum’s in western countries are successful in celebrating their cinema and culture
For a country like India with even diverse and rich Cinema background, a successful Film museum is still a distant dream
Films are seen as a medium where a director ‘s vision is implied although a film museum , on the other hand , leaves a visitors free to interpret the objects
Taking the examples of National Museum of Natural History, Paris & National Museum of Natural History, New Delhi.can we explore the similarities and differences in the approaches to marketing in these two locales.
Can the way we display objects itself become a marketing tool for museums? Do museums that have greater interactivity and access to with objects end up attracting more public and is there greater engagement with the museum visit per se?
What happens when we try and approach the concept of marketing from the lens of social and tribal welfare?
This presentation attempts to answer the above.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
3. History of the Sport
The origin of the sport can be traced to England when
the English F.A ( Football Association) was formed in
1863.
The English F.A started holding its own tournament
for the F.A cup which is still a coveted title for clubs in
the country.
4. What is modern football all about
?
1.Passion and emotion
2.The fan’s being the 12th man
3.Pre-game/Post game rituals/ superstitions
4 .Strengthening family bonds- Father - Son
The point being made is that the modern game has a
lot of aspects marketers could use to market their
goods/services and the game in turn.
5. Part -1 – Marketing football
Marketing is an organizational management process
that emphasizes customer needs, wants and exchange
processes
Evans, James and Tomes (1996) say sports marketing is
“the use of sport as a promotional vehicle for consumer
and industrial goods and services & as the marketing
of sports, products and services to consumers of sport
6. The P’s of Sport Marketing
Sport Product
A good, service , event or a mixture of the three which
can be marketed.
There are some core aspects to sport product like the
venue, players,apparel and some product extensions like
music, mascots,programmes around the sport such as “
meet the legends”. That also is a product.
7. Sports Price – Sports Price should be decided upon
after careful study of the environment and the balance
between customer satisfaction and perceived value of the
sport product should be maintained .
Sports Place ( distribution) – Stadium or arena is
the place where the sport EVENT is consumed directly by a
section of spectators. Other goods and services like sports
apparel, T.V consumption of the event have to be placed in
the distribution channel which not only satisfies the
customer but also helps reach the business objectives.
Sports Promotion – By different means such as
advertising, sales promotions etc
8. The State of sport Today
The picture shows a map of the most
popular sports across the world.
9. Modern football marketing
Modern football marketing can be seen in a form of
segments/categories such as
1.Cross Sports marketing- Such as sports personalities other than
football supporting football clubs and being major
stakeholders in the publicity marketing program of both the
personalities themselves and the football clubs
Examples –Lewis Hamilton – Arsenal Fc
-Rafael Nadal – Real Madrid Fc
-Ian Bell – Aston Villa Fc
And closer home
- Sachin Tendulkar –Kerala Blasters Fc
- Saurav Ganguly –Atletico De Madrid Fc
10. 2. Brand story telling- It is a breakaway concept from
traditional ads which attempts to tell a story and at the
same time promote the said cause and the said event
on a more macro level. The Complementary nature of
promotion applies in this case as well.
11. 3. PR and media agencies feeding famous sports
rivalries and hype around important matches.
4. Strategy based forums for fans – Such as Fantasy
Premier League of the EPL
And the list goes on.. But we get the idea how fierce
is contemporary marketing for football and how
Indian sporting scenario is learning.
14. What prominent football
museums are doing
The National Football museum , Manchester , UK
1. Amazing website
2. Museum Shop
3. Widespread and Effective Social media presence -
16. The Official Research partner of the National Football
Museum
Quoting the NFM website
The International Football Institute seeks to advance
research on all aspects of football, and to make this
research available to the widest possible audience,
nationally and internationally.
The research group has a pretty good social media
presence of its own.
International Football Institute
17. How do we go about marketing
football?
Apart from being about balls,medals,football is also
about athleticism, movement , huge crowds cheering
their team on or QUITE CRUELLY cursing the
opposite one. Any marketing strategy that does not
involve the DYNAMICS of football will be a partially
successful one .
18. What lessons do we need to learn
To take the sport and its marketing seriously as it
could benefit a lot of other people as well apart from
the audience. Like generating a lot of employment
for various segments of audience.
Yes granted , we do not have the sporting history of
the west but if museums get the ball rolling we
could have it in a few decades.
19. How do we do it the Museum way ?
-By setting of exhibitions which would generously use
tangible aspects of the game as well as the
intangible ones
- By providing an “experience” of the game.
- By providing participatory exhibits .
- The thought also emerges that who will fund such a
museum in a country like ours?
25. How will such a museum fund itself
in a country like ours ?
Hiring out gallery area to TV studio(s)
26. Conclusion
The dynamics of sports have to be played with, if being
exhibited.
Sports exhibitions have to be participative and
inclusive.
Museum has to take its “loyalty building initiatives”
seriously as sporting teams have scores of loyal
supporters which could walk into a museum if it is of
context to them
This is the point I will show the class 2 excellent videos , one of a story telling ad of the FIFA 2014 featuring Neymar JR and another featuring Ranbir Kapoor promoting the ISL. I will talk about how these will be more engaging and promotive than regular 30 second ads.
Brazuca –the official ball of FIFA 2014
The marketing strategy? To tweet AS the ball itself. Any international event will have an official twitter id but FIFA had the tweets coming from a football’s perspective. I will talk about this in detail mam. This is just to explain to you.
The exhibition will have objects 1.Which will explain a chronology of things like A. Pictures from the very first games B. Aspects related to opening of clubs which are important today C. Kit history of various clubs
Major match day shirts of legends , A compilation of quotes by legends on a specific wall and many more i will come up with. SO AN EXHIBITION OF WHAT WILL BE ANSWERED.
The “recreation” will be like a planetarium in which the audience will witness certain important matches of footballing history in planetarium style.
The participant will face a penalty shoot out situation and the same will be recreated courtesy : sports simulator.com
Notes: The participants will be handed the managerial control of the game at the 87th minute of the game after a pre-loaded match with the match timeline helps understand the participant as to how the game has gone for 87 minutes and the participants will devise MANAGERIAL strategies to do whatever is needed to rescue the game. This , because the modern game apart from being about beastly power , is also about clever managers getting their way.
The gallery/museum will hire out a certain demarcated area to a TV channel which will carry out live MATCH DAY reporting from that area and audience to the museum will be able to witness the happenings from behind the camera . And i will ask for suggestions from the class.