Observation 3 back up
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- 2. MS1 exam: May19th 2016
- 3. LEARNING OBJECTIVES/ AMCANION DYSGU •Evaluate technical and audio codes in moving image • State four audience theory models • Apply audience theory to moving image examples
- 4. QUICK RECAP: SHOTTYPES •In groups, match the shot types to their titles on the boards •Use the post it notes to describe what the shot is used for
- 5. MS1 EXAM • Threequestions • Question one: analysis of print OR a moving image • Testing your knowledge of media language and how it communicates with the audience • Analysing “visual codes, technical and audio codes, and genre conventions”
- 6. TASK ONE: INITIALASSESSMENT Kahoot.it Pin: 315563
- 7. TASK ONE: INITIALASSESSMENT • On the post it notes, write down examples of media language you could use in your exam • Stick onto the “Show what you know” board (hints on the tshirt)
- 8. EXAM QUESTION 1-WINTER 2015 “Analyse the extract commenting on: • Visual codes • Technical and audio codes • Genre conventions” 40 marks
- 9. DEXTER (2008) Fill inthe worksheet outlining: • Visual codes • Genre conventions • Technical and audio codes https://www.youtube.com/watch?v=ej8-Rqo-VT4
- 10. PAPERMAN https://www.youtube.com/watch?v=Am0MRsf5HSc Exam will showa moving image Text THREE TIMES ONLY 1st time: watch only 2nd time: take notes 3rd time: add to notes
- 11. TASK 2 • Insmall groups, take a piece of card and a topic card from the front of the class, you will have one of the following: • Visual codes • Technical and audio codes • Genre conventions • Then swap with another group to see If they can add anything extra, before discussion with the whole group
- 12. MS1: QUESTION 2 •Audience theory • How audiences are grouped • How audiences respond to media texts
- 13. WJEC Past paper,2015
- 14. QUESTION TWO: AUDIENCES https://www.youtube.com/watch?v=Ps73ukvE4NE Onthe Show Me Boards, describe two different audience for Skins, based on the trailer HOW does it appeal to ONE of the audiences?
- 15. AUDIENCE THEORY “How audiencesare categorised by the producers of media texts” Audiences respond to the same text in different ways!
- 16. STUART HALL’S READINGOF TEXTS •Audiences can have a preferred (dominant), negotiated or oppositional reading of a text •In small groups consider: •How can we apply this to the Skins example?
- 17. HYPODERMIC NEEDLE THEORY •The audience is PASSIVE • Has no control over the media • Cannot interpret media • Every person has the same opinion
- 18. USES AND GRATIFICATIONSMODEL •The audience is ACTIVE •The audience USES the media for their own needs •The audience chooses how to interpret a media text •Form their own opinions (Stuart Hall’s readings)
- 19. HOW WOULD ANAUDIENCE USE THESE TEXTS FOR THEIR OWN NEEDS?
- 20. TWO STEP FLOWMODEL AND OPINION LEADERS
- 21. APPLYING MEDIA THEORY •https://www.youtube.com/watch?v=Ps73ukvE4NE Who is the target audience? How can this text be interpreted by different people? How can we apply the four audience theories to this text?
- 22. Recapping what we’velearnt so far..
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- 25. REPRESENTATION • Gender • Race •Ethnicity • Regional identity • National identity • Age • Events
- 26. REPRESENTATION OF GENDER •https://www.youtube.com/watc h?v=E8I-Qzmbqnc
- 27. CONVENTIONAL AND SUBVERSIVE •Is this a conventional or subversive representation? • What different audiences could watch this media text? • How could different audiences interpret the text?
- 28. REPRESENTATION OF GENDER https://www.youtube.com/watch?v=awWVkPn1THg Conventionalor subversive? How does it contrast to “Legally Blonde”?
- 29. Add to the“show what you know” board anything new you have learnt today then fill in the learning pyramid provided
- 30. LEARNING OBJECTIVES • Evaluatetechnical and audio codes in moving image • State three audience theory models • Apply audience theory to moving image examples