The document outlines the operations and management strategy of a coffee business, highlighting its mission to provide excellent customer service and maintain a competitive edge. It details customer demographics, operating hours, pricing strategy, and a plan for staff management, including wages and staffing changes. Additionally, it discusses financial strategies such as break-even analysis and promotional offers, while noting both the positive aspects and challenges faced by the business.

1. Obscene Caffeine
By: Florind Metalla
J9RR-PNEJ-4AR9-PFRC-J9PF-
794C-RNFE-YCFX

2. General Manager
• Our Mission
▫ Develop and maintain a strong competitive edge
for groups to compete against.
▫ Provide strong customer service and keep our
valued customers satisfied
▫ Ensure timely and efficient service and maintain
customer loyalty by providing a comforting and
welcoming ambience

3. General Manager
• The Customer
▫ Business people who might stop by on their way to
work
▫ Students who might be stopping by before, after or
in between classes
▫ Local residents looking for a place to meet up with
their friends

4. General Manager
• Weekdays
▫ 7a.m. - 10p.m.
• Weekends
▫ 7a.m- 5p.m. Saturdays
▫ 8a.m. - 4p.m. Sundays

5. Marketing Manager
• Price
▫ SMALL
 $2.89
▫ MEDIUM
 $3.50
▫ LARGE
 $3.98

6. Marketing Manager
• Strategy/Promotion
▫ Newspaper - General Awareness
▫ Radio – 2 Spots per day
• Customer Satisfaction Strategy
▫ Strong customer service
▫ Low prices
▫ Comforting and welcoming ambience

7. Operations Manager
• Cups
▫ Large orders of S,M,L coffee cups
• Coffee
▫ Calculated coffee purchase

8. Human Resource Manager
• Managers
▫ 2 Managers + 1 Weekend Manager
▫ Started with $600/week
▫ $625/current
• Servers
▫ 14 servers/ begin
▫ 16 servers/midway
▫ 17 servers/end
▫ Starting wage $8.75/ Raised to $8.90

9. Accounting & Finance Manager
Financing Actions
Daily Checkbook & Monthly
Statements
• Break even analysis
• Experimented with reducing
fixed costs
• Promotional Offers

10. General Manager
• Positives
▫ Chemistry within Board
Members
▫ Advertisements
▫ Employee Morale
• Negatives
▫ Certain Advertisements
▫ Staffing issues