The document discusses the objectives of profit maximization and wealth maximization. Profit maximization refers to maximizing the net profits earned by an organization within a given time period, which then goes to shareholders as dividends. Wealth maximization, also called value maximization, means maximizing the net present worth or value of a business by ensuring the difference between gross present benefits and capital investment is highest. Other objectives of businesses include ensuring fair returns to shareholders, building reserves for growth, maximizing operational efficiency, and maintaining financial discipline.

2.  Basic
Objectives
 Other objectives

3.  Profit
Maximization
 Wealth maximization

4. 
Profit maximization is a term which denotes
profit to be earned by the organization in a
given time period. The term profit can be
used in two senses once is the owner
oriented concept and other as the
operational concept. Profit in the owner
oriented concept refers to the amount of
net profit which goes in the form of
dividend to the shareholders. Profit in the
operational concept means profitability
which is an indicator of economic
efficiency of the enterprise.

5. 
Wealth Maximization is also called Value
Maximization The wealth or net present
worth of course of action is the
difference between gross present worth
and the amount of capital investment
required to achieve the benefits. Gross
present worth represents the present
value of expected cash benefits.

6. Ensuring a fair return to shareholders
 Building up reserves for growth and
expansion.
 Ensuring maximum operational efficiency
by effective and efficient utilization of
finance.
 Ensuring financial discipline in
management.

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