Downloaded 19 times
Uploaded byVodafone developer
What can vodafone developer do for you(mobile unconferencedusseldorf)
The document provides information for developers about publishing and selling apps through Vodafone's app shop. It outlines the benefits of the app shop such as reach across multiple markets, promotional opportunities, and payment processing. Developers can publish apps by registering on the developer portal and have their apps sold to customers through direct carrier billing on customers' monthly bills. The document also addresses common developer questions and provides resources for developers to engage with Vodafone.
More Related Content
Similar to What can vodafone developer do for you(mobile unconferencedusseldorf)
What can vodafone developer do for you(mobile unconferencedusseldorf)
- 1. 1 © VodafoneGroup 2010 v1.0 October What can Vodafone developerdo foryou? @johnwyer DeveloperCommunity Manager November2010 Vodafone, the Vodafone logo and Vodafone 360 are trade marks of the Vodafone Group. Other product and company names mentioned herein may be the trade marks of their respective owners.
- 2. 2 © VodafoneGroup 2010 v1.0 October What does Vodafone have to do with apps? A cross-platformdigital shop forall customers to discover and buy yourapps *compatible handset required for web apps
- 3. 3 © VodafoneGroup 2010 v1.0 October I’m a developerand I have lots of apps Publish to get hemincluded in the Vodafone Shop! One Shop for all your mobile apps…except iPhone.
- 4. 4 © VodafoneGroup 2010 v1.0 October http://www.flickr.com/photos/austinevan/1225274637/lightbox/ http://www.flickr.com/photos/stuartpilbr ow/2887408253/ Publish Vodafone Shop… Sell Extended Reach
- 5. 5 © VodafoneGroup 2010 v1.0 October Tell me more about the Shop… A cross-platform digital shop making it easy for customers to discover & buy content A personalised and simple shopping experience for all mobile users A single instance backend enabling rapid expansion to any market, handset or future content types Discoverability & Distribution: We will get your content seen and discovered. Personalised recommendations: Your content will be seen and discovered by the right customers Reach: We will have a Shop client on Vodafone handsets and a Shop portal on MyWeb (in the mobile browser). Visible placement: Our customers will find the Shop on their device. Operatorbilling: Making it easy for customers to BUY your content! Multiple CustomerTouch Points: Ability to deep link a merchandise across Shop and MyWeb (cross-sell and up-sell)
- 6. 6 © VodafoneGroup 2010 v1.0 October Publishing yourapp • http://www.flickr.com/photos/austinevan/1225274637/lightbox/
- 7. 7 © VodafoneGroup 2010 v1.0 October Selling yourapp – Apps are published via developer.vodafone.com to appear in the Vodafone Shop Developer Revenue Submit Vodafone Payment and Analytics Select pricing & markets 2 3 8 4 7 QA & approval Max 10 days Customers Compatible devices Go to developer.vodafo ne.com 1 Publish in Vodafone Shop 5 6
- 8. 8 © VodafoneGroup 2010 v1.0 October Selling yourapp
- 9. 9 © VodafoneGroup 2010 v1.0 October • No, all purchases from the Shop will be made through Vodafone operatorbilling. • Customers have their payments added to their monthly bill. • This means a higher incentive to purchase and increased chances of sales for your app. By Q1 2011, the Vodafone Shop will allow developers to use in-application and subscription billing Do my customers have to pay via credit card? Discover DownloadBuy (no credit card needed!) Use and Review
- 10. 10 © VodafoneGroup 2010 v1.0 October Improving yourreach • http://www.flickr.com/photos/stuartpilbrow/2887408253/
- 11. 11 © VodafoneGroup 2010 v1.0 October 8 European markets in 2010 ...And even more markets during 2011 Where can I sell my app? Awesome!
- 12. 12 © VodafoneGroup 2010 v1.0 October OKso how can I improve my chances of selling my app? The Vodafone Shop puts relevant content in front of the right customerto encourage greaterdiscoverability of content and increase downloads. More than just a list of similar contents, Vodafone Shop integrates smart recommendations throughout the Shop experience: • Browsing by “Selected forYou” • Advanced filtering • Post-purchase recommendations Bro wsing Be havio ur Purchase Histo ry Rating s & Re vie ws Bro wsing Be havio ur Purchase Histo ry Rating s & Re vie ws Recommendation Engine Recommendation Engine Relevant Personalised Recommendations SMART INSIGHTS ANDthe Vodafone 360 Shop was shortlisted forContent Discovery & Personalization Award at the Meffys!
- 13. 13 © VodafoneGroup 2010 v1.0 October And any otherpromotional opportunities? Yes, we have targeted promotions at a global orlocal level foryourcontent > The Premium Placement Programme gives your content maximum visibility via promotional areas > We can target your customers through different levels of exposure and targeting > You choose the package you want On the mobile On the Web
- 14. 14 © VodafoneGroup 2010 v1.0 October Any other questions? ??
- 15. 15 © VodafoneGroup 2010 v1.0 October Yes, I have plenty of questions… • How do I get paid? – Direct into your bank account once a month • Do I need a special Vodafone developer account manager to get started? – No, it’s all self service via developer.vodafone.com! • Can I sell anything I want? – Afraid not. We do have some clearly defined content guidelines and they vary for each market so check developer.vodafone.com for more info • Can I make my app stand out from the rest? – Yes! We also have UserExperience guidelines on developer.vodafone.com to show how to get the best from your app • How can I test my app across multiple devices? – With our FREE testing service from Perfecto Mobile. – Access REAL devices from within your web browser to test your apps across a range of devices. – https://vf.perfectomobile.com/widgets/ and
- 16. 16 © VodafoneGroup 2010 v1.0 October The Landscape
- 17. 17 © VodafoneGroup 2010 v1.0 October Let’s make an app! • http://www.flickr.com/photos/tompagenet/16455691/
- 18. 18 © VodafoneGroup 2010 v1.0 October Got an Android App? Vodafone, the Vodafone logo, and Vodafone 360 are trade marks of the Vodafone Group. Other product and company names mentioned herein may be the trade marks of their respective owners.
- 19. 19 © VodafoneGroup 2010 v1.0 October Let’s make a web page • http://www.flickr.com/photos/misserion/2190827125/
- 20. 20 © VodafoneGroup 2010 v1.0 October Delivery
- 21. 21 © VodafoneGroup 2010 v1.0 October Joint Innovation Lab Developers Customers UMTS/W-CDMA TD-SCDMA GPRS CDMA-2000 LiMo RIM Android Symbian Others JIL Widgets JIL Store (backend) Developer Website Warehouse V CASTm-MarketY! Keitai
- 22. 22 © VodafoneGroup 2010 v1.0 October Coming soon….
- 23. 23 © VodafoneGroup 2010 v1.0 October Vodafone developer Give us yourfeedback! developer.vodafone.com @vodafonedev
- 24. 24 © VodafoneGroup 2010 v1.0 October Tools Tools on developer.vodafone.com and jil.org
- 25. 25 © VodafoneGroup 2010 v1.0 October
- 26. 26 © VodafoneGroup 2010 v1.0 October I need more devices! https://developer.vodafone.com/widgets/tools-resources/
- 27. 27 © VodafoneGroup 2010 v1.0 October Support • http://www.flickr.com/photos/21804434@N02/3501228146/
- 28. 28 © VodafoneGroup 2010 v1.0 October Stimulate
- 29. 29 © VodafoneGroup 2010 v1.0 October Now what? • http://www.flickr.com/photos/vizzzual-dot-com/2948587871/
- 30. 30 © VodafoneGroup 2010 v1.0 October Sell! Sell! Sell!
- 31. 31 © VodafoneGroup 2010 v1.0 October Deliver • http://www.flickr.com/photos/kamshots/468265643/lightbox/
- 32. 32 © VodafoneGroup 2010 v1.0 October Success! • http://www.flickr.com/photos/e_calamar/2964133803/
- 33. 33 © VodafoneGroup 2010 v1.0 October Thanks! Any more useful resources I should use? Check out the following… WWW developer.vodafone.com We’re always talking… @mobilewidgets and @vodafonedev Gossip Check out our blog on Vodafone developer Smile! Our Flickr stream – pics from our developer events Meet the team We have a calendar on Vodafone developer • http://www.flickr.com/photos/paulbalcerak/4602690400/lightbox/ News Sign up to our monthly newsletter
- 34. 34 © VodafoneGroup 2010 v1.0 October THANKS! @vodafonedev developer.vodafone.com
Editor's Notes
- #12 We launched in 8 European markets with a consistent through the line campaign Other markets will follow shortly and throughout next year We intend this to be a global roll out And expect more devices, and more functionality on a regular basis
- #17 Overview of with which technologies VF has to deal in our Software world, right? Many competing platforms Some driven by the industry, some by manufacturers, some by the industry…all very very confusing Convergence Now we are seeing the culmination of mobile and web communities
- #22 Key points 4 operators > 1 billion customers 1 SDK > 1 publishing system > Consolidated settlement Separate storefronts optimized for local consumers 1 device already in China, more across Europe with today’s Vodafone announcement Points to avoid Reactive to Apple, other device and OS vendors “dumb pipe” Benefits Develop with open Web standards you already know – HTML, CSS, JS Publish once, distribute/sell across multiple operators addressing 1 billion customers Tailor marketing message/strategy/pricing for local consumers
- #23 open standardized technologies driving scaled deployment of those technologies and providing complimentary commercial models. This will allow developers to deploy a single application across multiple devices (through the use of standard technologies) and across multiple operators (without the need to negotiate with each of them). WAC will provide the commercial enablers which will allow the developer to be paid for the applications which are then sold through any associated application store. To find out the latest on WAC, take a look at the Analyst briefing from May 5th 2010.
- #24 Widget Packager Object Browser What’s coming – Widget Packager + Object Browser Challenges for VF: developer tools are expensive, focus in VF isn’t always there – communication overheads slow things by 2, open source would help speed up the development planning The future – Not really happy with progress, we’re learning - VF developer program (support, open sourcing more tools etc)
- #31 - VF shop is the only cross platform distribution system (in opposite to Androif market and iTunes, etc.) - Widgets can be uploaded for S60, , Limo, Symbian^3 (near future,)Android (near future) and RIM (near future) as cross platform approach (not the same as mentioned above!)